Why Are Republic Day Offers The New Trend You Should Buy In?

The sale season has officially commenced. The festive season does not hold the monopoly for the onset of sale spell. It is observed across all online and offline stores that they are highly motivated to use the Republic day for showcasing exciting offers and lure in more shoppers. ‘The Republic Day’ offers is the new trend that has everyone hooked from the big players like Amazon and Flipkart to small scale retailers. Are you still on the fence thinking what offers to choose for your product/services? We can help you to choose the best option with minimal effort. Before we start on the Republic Day offers, let’s understand the basics like what, why and how? 

Uptill a few years ago, the Republic Day sale was only cashed in by supermarkets for groceries and household items. The supermarkets were flooded with people to make the most of the sale and get the best deals. But in the past 4 years the e-commerce market has shown a lot of interest in capitalising the gazetted holidays as well. Flipkart and Amazon were also pulling all the strings to take full control over the market on the occasion of the 70th Republic Day. Flipkart witnessed a 30 percent growth in online traffic last year. Furthermore, customers also enjoyed instant discounts on Amazon.in gift cards & Citibank credit card holders also availed 10 percent cash back during the sale in 2019. On the similar lines, the HDFC loyalists were offered up to 7.5 percent discount with regards to shopping with HDFC Bank debit and credit cards on Flipkart. 

The general idea is that since it is an off day, most of the demographic between 15-35 years spends time online on social media or shopping websites. If these shoppers could be motivated with the right offers, it can help your business get the breakthrough that you’ve been looking for in the first month of the year. 

The big e-commerce players have already started their campaign to provide offers on books, mobiles, computers, cameras, movies, watches, media players, healthcare appliances, baby products, fashion jewellery and more. The sales are mostly starting from 22nd/23rd January and lasting upto 26th January. The great deals are all set to draw in shoppers and make the most of it. Let’s take a closer look on the different kind of offers along with the products:

  • Discount Offer: The oldest trick in the book is probably the best. Discount offers work across all categories. If you have any stock available for a clearance sale, discount offers are the best way to go. You can even arrange your product lines from latest to oldest. The latest products can have smaller discounts, while the oldest can go as high as 70% off. Do keep in mind to always advertise with the highest value. For eg. If you are providing discounts between 10% to 70%, always advertise with something like upto 70% off, this will definitely provide you more traffic. 
  • Exchange Offer: The best option if you deal in electronics. There is a huge market for old items, if you are a dealer of a one particular brand you can always provide a set discount based on the quality and condition of the old products. Even e-commerce sites have started a small calculator where you can buy new phones, while exchanging your old one. 
  • Cashback Offer: This offer can only work for if you have an online store that is efficient enough with payment options and synchronicity. If you have an e-tailer, there are always plenty of options with credit card holders. The banks themselves provide them an option. This can help you to target a specific set of audience and buyers. But it is said that if you are not speaking to someone through your ad, you are speaking to no one. So it does not matter what offers attract your shoppers as long as you can convert them. 
  • Extended Warranty: Warranty is something that has always worried the buyers of electronics. They are always on the lookout for an extended warranty. This is probably one of the safest and most convenient offers to provide. But as far as offers go, this again is only limited to the sellers of electronic products.
  • Buy X and Get Y: The offers like “Buy 1 Get 1” or “Buy 2 Get 1” are always great for apparels. These offers can be applied to already categorized products. You can always set a particular date for the same to create that urgency in the buyers. The shoppers might be saving some very small amount but they always fall for this trick. This Republic Day, if you are dealing in apparels, you can even leverage on the flag colours. It can provide you with the theme and combination. This will give you a lot of footfalls on your website or your physical store.   
  • Freebie Offers: Freebie offers are something that can urge the shoppers to always buy more, sometimes even outside their budget. The catch is to keep an exciting gift option given free on a minimum purchase. So the shoppers who are out to buy things for Rs. 1000, will buy stuff for Rs. 2499 to get that gift. If you are an avid shopper, you might have fallen for the same yourself. You always have to keep in mind and think like a shopper. What would you be out looking for? And whatever is the answer is the same thing you have to implement. 

If the above text is too elaborate, here is a chart to make it easier for you:

OffersCategories/ Products
DiscountElectronics, Fashion, Home, Health, Books, Wellness, Sports
ExchangeElectronics
CashbackElectronics, Fashion, Home, Health, Books, Wellness, Sports.
Extended WarrantyElectronics
Buy X Get YApparels, Accessories (Electronics & Fashion)
FreebieElectronics, Fashion, Home, Health, Books, Wellness, Sport

We at Taglr, which is  home to over 180+ websites, are also offering the sellers an opportunity to promote your offers on our platform. So if you are worried about where to promote the deals and the offers that you are providing, Taglr can provide you a great opportunity to get high intent shoppers. We have recently launched our exclusive ad platform called ShopperAds. This platform enables brands and retailers to leverage our traffic and promote their deals to more than 5 Million shoppers per month. There are ample advanced features like geo-location and gender selection to target the right audience.    

Conclusion:

Setting up offers does not take a lot of effort, but it is very effective. The offers could be promotional, seasonal or for special occasions. If you as a seller promise the buyer to give them something more than the monetary value, they are always your happy customers. Great offers generate loyalty. If you always have one of many offers running on your products or store , it will always attract buyers. But, like any bad habit you have to keep in mind not to overdo it. You would not want to be one of those stores, where there is always the same offers throughout the year. The shoppers are getting smarter, they will surf 100 websites before they land on your store. So don’t wait around for the festive season to kick in. You can have a great start to the year if you can cash in on Republic Day. 

What Does The First Quarter Has In Store For Indian E-commerce?

The onset of upcoming trends in the Indian e-commerce is gaining momentum and growing exponentially. If we take a look at the projected statistics for this quarter, it looks promising. The most anticipated days are the big gifting calendar events like Valentine’s Day and International Women’s Day. The first month can be defined as a preparatory period. The sales will be stagnant, as people are still cashing in on the tail end of the New Year deals which goes on until 10th January approx. The compound annual growth rate (CAGR) for the Indian e-commerce market will be increasing by almost 20% in amounting to US$ 64 Billion in 2020. 

Category Composition:

The predominant category is electronics as it will consist of almost half the market at 48%, followed by Fashion at 29%. This percentage is expected to remain the same as smartphones are still one of the most searched products across all platforms. People are still shy about buying home and furnishing products online, hence it only comprises 9% of the entire industry. The baby, beauty and selfcare together sums upto 8%. The books and other products are at 3% each. The category composition projects that electronics will still be a favorite choice across the gifting events. This category composition is based on the analytics of popular e-commerce websites.  

Comparison from last Quarter:

Based on the data of the last quarter, we at Taglr observed that the maximum clicks, almost 62% in the first quarter were for the electronics, followed by fashion at 26%, then home & furnishing which consists for 8%, then lastly we observed that health and wellness got the least attention summing up to only 4% of the total clicks in the in the first quarter. As the first quarter of 2020, we expect similar behavior from our shoppers, there is an expectation that the category compartmentalization will remain the same, but there will be a surge on an average of 20% in clicks. The orders in which the categories are leading will remain the same. 

For further analysis, let’s break down the products in the major two categories and take a closer look at what products are expected to draw most attention. This prediction will be based on the search results on Taglr. This may vary for different websites, but will help you in understanding how to position your products, and which ones to showcase based on the data. Let’s begin:

Electronics:

The most searched product will be smartphones, followed by accessories and then laptops. The other kitchen and smaller appliances will be the last in line. The smartphone market never seems to disappoint throughout the year. With the launch of any smartphone from a leading brand, the internet searches rise. This quarter will be a great time to make sure that you are also putting the smaller accessories on the front line. The accessories sell all year long, irrespective of the season sale and events. 

Fashion:

The fashion industry is capturing more market every year. There are high expectations from the apparel industry. In this quarter, the ethnic wear in apparel category will be the favourite. There are big events like the Republic Day and Holi. These festivals will also accelerate the colour oriented searches for clothing. For Republic Day, the searches will be mostly for flag colours (saffron, white & green). The other major calendar event is Holi, there are a lot of offers on apparel and accessories. Shoppers will mostly search for ethnic clothes. As for Valentine’s day the main focus will be on gifting, so the apparel industry may not see a significant difference in searches or sales, but there is a big scope for other categories. 

Important Dates and Events:

Based on the search statistics of last year, the peak searches for the first month will be on 26th January. There are usually a lot of exciting offers for shoppers. Hence a lot of them are on the e-commerce websites to get a great deal. With the onset of February, the peak searches will be 3-5 days before Valentine’s day. The gifting season will be upon everyone. So the demographic between 18-35 years will be busy on the wide web looking for gifts. The searches are comparatively low on 14th February, as most of the shoppers would have already placed orders and bought gifts. The dates for the month of March will always vary. The festival of Holi has dynamic dates, but the search peaks will be seen in the beginning, mostly for Women’s day. A few days before 8th March, apparently between 2nd-5th March, there will be more traffic than usual on the e-commerce websites. As for Holi, there are specific sections of shoppers looking for a good deal or an ethnic wear for the Holi party will be spending time on the websites. 

Conclusion:  

The first quarter will give some momentum to the year, but it is expected to slow down. If you’re a  seller, the best thing to do is to bank on the evergreen products and accessories that people buy across the year. There are products like denim, shoes, books, etc. It doesn’t matter what products you are dealing in, as long as you learn how to position it in such a way that it attracts attention. You can always change the kind of offers you provide. There are multiple options for you if you want to create a loyal base for shoppers. The shoppers have to know that they will be getting the best deals from you. Keep in mind the dates and products in advance and plan accordingly.  

How we all are falling victim to Diderot Effect

It is a given that you have experienced Diderot effect, irrespective of the fact that you are aware about it or not. The Diderot effect is a social phenomenon which is directly related to shopping. 

The effect is two fold. The first part suggests that any product purchased by consumers will be related to their identity, hence they will reflect, relate to their purchases. The second part suggests that an introduction of any additional or complementary product along with their prime purchase will result in spiraling consumption. If it is still too complicated, here is a simple explanation. Along with any of your prime purchases, you always buy accessories, complimentary sides that you may or may not need. So, you end up buying things that you didn’t even know you wanted, just because it was complementary to your prime purchase. The term Diderot effect was coined by anthropologist and scholar of consumption patterns Grant McCracken in 1988, and is named after the French philosopher Denis Diderot (1713–1784), who first described the effect in an essay. 

Why Do We Want Things We Don’t Need?

Just like everyone, we all have fallen victim to the Diderot effect. For example, you buy a car and then you purchase all sorts of things that can go with it like tire pressure gauge, a car charger for cell phone, an extra umbrella, a first aid kit, a pocket knife, a flashlight, emergency blankets, and even a seat belt cutting tool. There is a high chance that the last car you owned, you made it past many years without needing any of the extra equipment. You fall down the consumption spiral. You can see many such examples around you. 

We have a natural inclination to feel more fulfilled with more things around us. We never look to downgrade, we always want to upgrade. We would rather accumulate and add than get rid of things. In the words of sociology professor Juliet Schor, “the pressure to upgrade our stock of stuff is relentlessly unidirectional, always ascending.” 

How to master this effect?

After reading all of this, if you are wondering how to master this effect, we do have some pointers that can help you. You have to learn how to select, choose, eliminate and focus on the things that matter and you truly need. The other way of encountering the Diderot effect is reducing your exposure. Any habit is always triggered on a cue. If you can control the triggers by avoiding them, you can steer clear of the Diderot effect. A simple step like unsubscribing from the offer emails, or meeting your friends at a park rather than a mall can also help. These self imposed limits will help you control the shopping urges.

At times it is good to learn and know about the psychological terms and phenomenon. You don’t have to think that it is just you who has no handle on what you buy. There is an explanation and a reason behind your urges and your attraction to buy things for the fulfilment of the shelves of your house or your desk. 

E-commerce industry and Diderot effect:

The e-commerce industry has leveraged a lot on this effect. If you have noticed that when you buy any product on popular e-commerce websites, it always suggests that “people who bought this also bought the following items”. Sometimes even offering you exciting deals on the combo offer. The algorithms are designed to notice and project the behaviour of the purchases along with related items. This helps the buyer sometimes as they don’t have to search additionally. For example: If you buy a phone, the phone cover automatically comes in suggestions. Your choice of products or your previously bought products are all a part of this.  

Conclusion:

The Diderot effect may or may not cause any troubles in your life, but it does affect your pockets. The next time you are shopping, you can pay attention to all the things that you need. Ask yourself a question, Do you want this product? Or Do you need this product? The offers and the deals might excite you and tell you otherwise but you have to stay strong. The consumer behaviour is very predictable. Hence the websites and the stores are cashing in on your shopping habits. So for your next shopping spree, be aware and choose wisely. 

Types and Steps for Content Management Systems

Do you consider content management a simple way of storing and creating a library for content reuse? then you are just half correct. Content Management is an entire procedure where you have to organize and put together different types of content like text, multimedia and graphics with their tagging schemes (XML, HTML). This has to be done efficiently while storing them in a repository commonly known as a Content Management System (CMS). These content pieces are henceforth organized and can be used again and again if needed for different platforms or publications.  

There are plenty of CMS platforms to take care of the needs in different categories and industries. CMS is not only about taking care of the website’s content but also for digital assets like branding guidelines, business plans, emails and many more. Resource management is very important in fields like healthcare and other sectors which require specific reporting requirements. It can also play an important role in the financial industry where being transparent is critical and in manufacturing, to whom an accurate user guide is key to overall quality control.

With content management systems like WordPress, which is one of the most popular systems used, all you have to do is put your content on an interface which looks a lot like Microsoft Word. You also have the option of editing any publishing content through CMS. As content is not only about text but also about media. You can manage what image can be published alongside your text.  

What constitutes a CMS?

If we move to a technical level, the content management systems is made up of 2 different core parts: namely CMA (Content Management Application) and CDA (Content Delivery Application). Understanding these core parts is simple. A CMA allows you to add or manage content on your website. On the other hand CDA is more like a backend. It helps you control the backend process that will take the content that you insert in the CMA and store it, make it more visible. These two systems together will make it much easier for you to maintain and look over the content of your website.   

The most popular content management system is WordPress. It maintains over 62% of market share on websites. Some other examples are Joomla, TYPO3 and many more. We at Taglr also use WordPress for our content management.  

There are different kinds of content management systems and they all serve a different purpose:

Type of CMSSpeciality
Document Management System (DMS)Helps you to manage whole documents rather than the actual content itself
Enterprise Content Management System (ECM) It helps you to take care of all sections of content within an organization i.e., e-mails, business documents, etc
Web Content Management System  (WCMS) Manages in delivering content to websites
Digital Asset Management System (DAM)
Helps in managing multimedia and corresponding data. 
Component Content Management (CCMS)/ aka XML Content Management (XML CMS) Manages content for reuse as it stores content as a single source.

What is the process for Content Management Systems? 

Organization: You have to create categories, assign taxonomies and classify. 

Create: You have to put content into a designated category.

Storage: The format and flexibility to access the content decides the storage location. 

Workflow: A structure is designed to ensure that the content moves smoothly. 

Editing: This helps in managing more number of content versions with any presentation changes.

Publishing: Self-explanatory, this is the step where content is published to the users. 

Removal: This is the final step where the content is either removed or put into archive where it can be reused. 

Although the content needs of the organization will decide the steps and which ones to follow. But this blueprint is a basic step guide for most of the commonly used systems. Our content management at Taglr ensures that we follow all the niche steps to create, store and archive our content to use it in the long run. 

Conclusion: 

Every Content Management System has methods to limit the number of actions a user can take. The task of CMS is mainly to carry out the instructions as per the guidelines. These plans have to be made with human interaction and judgement. You have to understand the needs of your organization, the vision and the requirements. It should not be about publishing text but how to present it, manage it and reuse it when necessary. The bigger the organization the larger the needs. These organizations might have to maintain several regional websites and collaboration within different business units. If you are looking for a content management system, you have to consider the needs of your company. The primary step is choosing the correct system and making yourself familiar with all the options available in today’s market.  

If you are not using any CMS, there is a high chance that as your company grows and you publish more information on your website and social media, it will be difficult for you to manage and track. It becomes really tedious to find relevant content when needed. You have to think of it like storing files in the cabinet. If it is not done properly from the beginning, in the end it is just a cluster of files filling upon a room where you won’t be able to find anything.

How To Drive Customer Engagement?

Customer engagement is a business connection between a loyal buyer and an organization through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline. The definition is fluid and its meaning is broad, but it includes every positive interaction that a customer has with the brand, or with fellow customers. These customers can become your brand advocate and be avid buyers of all your brand products. They are very active and updated with your new range of offers and products/services. This engagement need not be only restricted to conversations between the employees and the customers, but between the product and the customer. It is the product that will build your brand image.   

Why customer engagement is needed?

An engaged customer is best for business, A study from Gallup suggest that a highly engaged customer generates 24% more revenue than other customers. 

There are multiple ways that an engaged customer can help our business grow:

More revenue:

Your frequent customers who interact with your brand on a regular basis will spend more money than your occasional customer. Your engagement helps keeping your brand front and centre, so that whenever they are in need they turn to your brand first. 

Retention: 

It will always cost more money to get new customers than to retain one. This also involves the customers who are engaged through your social media, and are actively responding and sharing your posts to help you with brand awareness. As you know what relationships you have built with your customers, they stay loyal and are less likely to turn away. These customers will also go the extra mile and tell people about their experiences and interactions with your product, services and brand that will help you in creating a brand image.    

Customer engagement and retention will not happen overnight. It requires restless dedication from the brand to establish that trust to build something that customers would like to engage with. Consider customer engagement an upward spiral. As you gain more customers, you can create more engagement. More interaction will result is more profits and add more value, it can be turned into an everlasting reinforced cycle. 

Since we have now understood the conceptualization of customer engagement and it’s importance let’s now see how can you drive it:

The importance of social media: 

Social media is redefining the means of marketing. The content driven market taking over the conventional marketing strategies. The customers love to see, engage and react to posts on different social media platforms. Make sure that your content is at par with your brand’s personality. The content has to be unique. Taglr’s social media marketing is content driven and we have an engagement rate of over 10%. We ensure that our followers are always relating to Taglr’s post but at the same time it is symmetrical to the brand image and brand language.   

Have a lot of Q & A’s

Always ask, listen and reflect. Have frequent questions posted on various platforms, it is a reflex to loyal customers to answer back. If the questions are unique, the chances of engagement is higher. This will create a space for your brand in the customer’s day-to-day activity and make the experience more personal. 

Reward

You should always give back to your loyal customers. If they get rewards, it elevates the entire experience. The reward can be monetary, it can be a cashback, some points or just a message or an email saying thank you. When your buyers are getting their value for money, they will be satisfied but when they are getting little unexpected bonuses, it will add joy and pleasure to be associated with the brand. Even a birthday email or message can go a long way. 

Cover maximum ground

Make sure you are present everywhere. On all social media platforms, on review platforms, etc. Regularly reply to the positive and the negative reviews. This shows concern from your end, and a conversational establishment. The customers know that their efforts and communication is reaching to someone in the organisation.  

There is no documented formula to read and implement. This has to be unique, you have to create an experience and engagement that conveys your ideas and understands the needs of the shoppers. 

Conclusion: 

The best place to start for customer engagement is to see how the shoppers are reacting to the current product and services provided. What gets the maximum attention and interest? What are the most frequent questions? and are you providing answers to the FAQs. Are your loyal customers talking about you in the community? If not, what will nudge them to do so? You have to understand that this is a two way street. If your content or your communication is getting no response, there is zero engagement. The customers have to consciously choose to speak to you and interact with your brand. Only selling the product is not important, communication is the key if you want to sustain in the market. Your relationship with the buyer should not be transactional, it has to be dynamic and mutual. So if you have not implemented a customer engagement strategy yet, it is high time you do so.  

Personalized Customer Support: Why or Why Not?

Providing personalized experiences in customer service is a very hot topic these days. Many organizations in different sectors like banking, hospitality and even e-commerce are going out of their way to provide personal assistance to customers. What is it about personalized assistance that makes it so special and is still working in the current market. In this blog we will be discussing about the What, How and Why of personalized customer services along with the benefits and challenges that comes across in implementation. 

What is Personalization?

In the retail industry customers often associate their experience not on the basis of the products they buy but on the services they get post purchase. Now just imagine if there is a personal touch, a human connection in this procedure, it will make the entire experience much better and very personal. You can think about it like this, if you walk into any store, and you are greeted and helped by the sales person over there, it enhances your entire experience. If there is a helper for the customer post purchase, whom they speak to everytime they have a customer service issues, this can reduce the number of escalations. Establishing personal connections helps the customer to contact the same person they know will provide the best assistance as they have received proper help in the past. 

Why Personalization?

Customers expect good service not as an exception but as a rule. New research indicates the consumers want highly personalized services. The good part is that consumers are willing to pay extra money for good service. From recommendations to solutions, everything is done with a human touch. According to Segment, “Shoppers expect brands to remember who they are, whether they’re on a digital channel or in-store, says Peter Reinhardt, CEO and co-founder at Segment. “However, very few companies can actually deliver on these tailored experiences.”

What do the statistics say?

Personalization has proven to drive purchases therefore increasing the revenue. 49% of people end up buying items they didn’t intend to due to personal recommendation. Around 40% of customers agreed to buying more expensive products than their budget, once they got personalized assistance. If these numbers are not enticing you then you can reflect on your own experience and conclude that every time you have received that special treatment, your shopping experience has been improved. You can bank on the customer loyalty that you always wanted. 

Our Experience

If you are still not sure whether or not you can start providing personalized experience, you should think again and start. We at Taglr are providing personalised assistance to our ShopperAds clients. It helps us reflect and understand the problems faced by our clients and help make their experience better at Taglr. 

Something as simple as knowing them by their name and they know someone in your organization, they can share their concerns with can also go a long way. It was believed that personalized services are only for service based industry but as the market is evolving so is the industry. There is no hard and fast rule or a manual to follow, it has to be based on the products or the services you are providing. 

Challenges:

It can be costly and inefficient for your business model. As the consumer base will increase, so will the problems and it will require a lot of manpower and technology to provide solutions. Personalization is not exactly the easiest to implement. Even if you have the technology, sometimes it can also increase your problems, rather than decreasing it. The industry standards and business structures may or may not require different kind of resources. It has to be tailor made, hence if you are one of the few people in your industry to dive in personalization, you might not profit from it as much as you hope. As you announce personalization the customer expectation is catapulted, but if you fail to live up to that expectation, that can damage the brand reputation.   

Conclusion:

It is in universal agreement that customer service can make a difference in your business and can drive your profits. It is the key for customer retention. Tools like Trello and Jira are used for customer support. The customer loyalty that you can gain from personalized support can help your business to maintain a successful customer service and build up customer perception. We at Taglr believe in providing the best customer service for B2B and B2C clients. You can draft a very straightforward privacy policy. The customers can have a choice if they want to opt for personalized services or not. If not, that will help you keep away clients that do not wish to be assisted or the customers who may get irritated soon. Your direct effect visible in your strategy will showcase that your business is truly committed to understanding them and providing a personalized experience.

Is Outdoor Advertising Still Effective?


While crossing the road and seeing the billboards on the side of the street, do you still wonder whether or not these billboards or other outdoor advertising are still effective and help brands. There are billboards, mobile billboards (on public transport), ads inside the bus, trains, wraps on vehicles, signage and banners. In this blog we will talk about outdoor advertising and how effective it is ever after digitalization. Let’s begin 

The Basics: 

Any organization’s main aim with advertising is to increase brand awareness and gain brand exposure. Every big scale, small scale and mid-size firms are investing in outdoor advertising. Always know that whenever you are considering to advertise your business you are going in the right direction to reach out to more and more people. Taglr’s outdoor advertising aim was to create brand exposure and increase brand awareness. 

Outdoor advertising serves basic purposes like sales activation and brand building. To activate sales, you have to trigger the person on the spot or create a curiosity to check your product/ service. Brand building has to target people who need to be educated about your brand and to establish engagement with your brand. 

Effectiveness:

Outdoor advertising is surely an effective way to publicize your products anyday or anytime. In previous times the billboards were painted by hand and it required a lot of resources and time. Generally the outdoor advertisement has simple 2-3 colour artwork along with the company’s name. In our day-to-day market, there is a lot of resources and technology at the disposal of the organizations. There are computers and vinyl papers which have made it possible to advertise in lesser time in a cost-effective way. 

With outdoor advertising you have the liberty to create  your brand image to the target audience. You don’t have to shell out a lot of money. There are multiple options for smaller budgets as well. It is not just limited to signage or billboards, there are options like buses, trucks, small vehicles, behind road vehicles, on bus-stops. You even have a lot of space to be creative and innovative with your marketing campaign.

The Metrics:

Any outdoor advertising companies will tell you that the basic parameter is the traffic passing by every hour. There is vehicular traffic and pedestrian traffic. It is difficult to get to the number of impressions but with an average of people passing by that location generally, the agencies can provide you with an estimated figure. 

Billboards are considered to create more impact when they are located closer to the advertiser (this is for small businesses). You can even add you company’s name, logo and contact number. Advertising on public transportation also has a huge audience. Your advertisement is visible to millions of people commuting daily.  There is a possibility that for many of your newly acquired customer, your outdoor ad will be the first sign that they see. As a design requirement, it has to be bright and should be the focal point to catch the eye of the onlooker. Along with the design, it has be adequately informative to let potential customers know what exactly are you dealing in. 

Digitalization: 

In today’s digitized market where data, technology and developing infrastructure is helping a new era of advertising to emerge, this is proving to be more effective and easily trackabe with statistics and analytical insights. But, despite all the digital shift, the market trust in outdoor advertising is still afloat. There is a study that states that around 50% of the outdoor advertising revenue is moving to digital and it would cover around half of the advertised population. 

Conclusion:

With the market research it is safe to say that outdoor marketing is still effective and popular. Multiple big and small brands are investing in it. There is also an option for you to test with one advertisement first like we did at Taglr. If you determine that it has been effective then you can explore and experiment. But you have to know that there won’t be any immediate results. You cannot expect people to come running at your business due to an advertisement. It will be time taking and you have to be patient. Outdoor advertising has been proven more beneficial if you choose certain geographical areas. Ad mediums like billboards, bus-stops, stations and other transit mediums are extremely effective for small scale business. Ads are the best go-to medium to reach and communicate with your target audience.  

Is Influencer Marketing still a good choice?

Are you still on the fence about Influencer Marketing? Or are you confused as your research on the market concludes that it will work for your business. In this blog we will talk about how to set objectives for influencer marketing within your budget and it is worth your money. But before that let’s start with the basics and understand what exactly is Influencer Marketing:

 

What is it?

Influencer marketing has been one of the most favourite trends in the past few years. It is difficult for influencer marketing to exist without content marketing. If you are not sure how to choose the right influencer, we are going to break it down for you. At its core, Influencer marketing is a mix of past and present tools. Known public figures and celebrities are advertising in this content driven market. This joint venture between brands and influencers is a successful marketing mantra. The celebrities can campaign for a product with either a series of videos or posts, millions of their followers provide immediate exposure and engagement that brands desire. 

 

Type of Influencers:

There are three types of identified influencers; Mega-influencers(with 1M+ followers), Macro-influencers(10000-1M followers), and Micro-influencers (500-10000 followers). The market study suggests that micro influencers have been proven to be the best option. They are economic and they motivate the brand with high engagement from the audience. 

 

What is your budget and how can you make it work?

If you have a company that sets aside its budget in the beginning of the year for advertising, you can surely choose influencer marketing. It has been proven through market research that big brands are still interested in influencer marketing, but their objective is only brand awareness. They are not looking for ROI (Return On Investment) and budget is not a constraint for them. But, if you are a startup who has to analyze every step and ration the budget to quantify your growth then it will be too soon for you to dive in influencer marketing. To simplify, we can say that there are two main objectives behind influencer marketing; to create or enhance brand awareness and to generate leads. 

 

The current scenario: 

The smaller companies want leads and traffic or product promotion through influencers. For them micro influencers is the best option, because their investment in the big influencers will not be fruitful. As for the fortune 500 companies, they are burning resources to be omnipresent across all platforms to solidify the brand value amongst their competitors.

 

Approach is key:

Your approach will define your success with influencer marketing, and make sure that you don’t believe the wide web and the information available there. The studies and the percentage is very high and tempting but the data is mostly derived from brands and their faith in influencers. The only question you need to ask is what do you need from the campaign and what is your goal? If it is to generate revenue and increase business then you can stay clear of influencer marketing. You can definitely wait and increase your business scale. Once it has grown exponentially you can make the most of influencer marketing.

 

Influencer marketing is growing rapidly. There is no question of it being as a market favourite in the future. Studies suggest that influencer marketing will boom upto $5-10 billion in the coming years. If you are looking forward to choosing influencer marketing for promoting your business, make sure it is tailor made as per your requirements to get maximum results. At the end it is about creating a market value for our brand and maintaining a brand presence. Keep in mind the basics and always target the right audience. 

 

Conclusion:

Influencer marketing is not going anywhere for awhile. Stating the facts, you should not be persuaded by the trend as it is still in fashion and dive in blind. Be careful with your choices, and your objective. It should be of value to the money you invest. We at Taglr have strategize our Influencer marketing for both the objectives. The key objective of Taglr is brand awareness but generating leads and creating engagement will also be targeted. The good thing about marketing strategies is that you don’t have to confine your needs to the trending standards. You can tailor make it for your organizational needs. So next time you want to hire an influencer for you company’s promotion make sure that you are hiring the right person and you have set a goal.  ')}

Festive Season: Observations And Predictions

The shopping trends in India has been gaining momentum and growing exponentially. If we take into account the statistics of this year, the first half was rather moderate. The market was looking at the e-commerce industry to top last year’s statistics this festive season, and it didn’t disappoint. It was observed that the low purchasing power of the first half was a preparatory period of the Indian masses. They were saving up and lurking for the right opportunity to buy their desired products. Their prime concern was to derive the value for their money. So overall there was no change in demand for products, however there was a change in shopping pattern due to slow economy. The e-commerce giants like Amazon and Flipkart kick off the festive season with massive sales and enticing offers.

 

What does the statistics say?

To put in perspective the scale of consumerism, we can compare the smartphone sales from last year to the current one. Last year, smartphone sales alone constituted over 55% of the entire trading. The prediction for 2019 stated that it will be difficult for the industry to stay on this number or surpass it, given the slow economy. But to everyone’s surprise, the share still stayed at 55% this year too. This came as a huge relief to the sellers, cementing the fact despite the slow start, this year can still provide them with good revenue. The industry gross merchandise volume (GMV) for the festive days in 2018 had jumped 77% year-on-year, in comparison to the overall annual growth at around 35%. About 80% of the sales was expected to occur in the first five days. The period in which Flipkart and Amazon will hold their Big Billion Days and Great Indian Festival events, respectively. 

 

The Golden Quarter: 

The festive season dawns from September in India, and it lasts till December. There is Ganpati, Onam, Dussehra, Diwali, Christmas and New Year chronologically. The festive season has been so promising over the years that many companies set aside almost 40% of their advertising budget only for festive season. Contrary to popular belief, the tier two and tier three cities have shown a lot of enthusiasm to participate in online shopping. October-end garnered around Rs 39,000 crore ($6 billion) in Gross Merchandise Value (GMV) sales. There is a 30% increase in combined festive sales of Amazon and Flipkart in terms of GMV in the year 2019 as compared to what they generated in 2018.

 

What does Taglr say?

The consumer behaviour and statistics as per Taglr is no different. As a platform with plenty of major brands and retailers, our shoppers showed similar enthusiasm. Taglr provides a platform to the retailers who may or may not be on the discovery platform. The mogul of e-commerce like flipkart, individual websites and offline retailers are at par while showcasing their products on Taglr. We saw an increase in traffic of approximately 20% and 53% increase in shoppers who were redirected to e-commerce sites during the festive season.

Similar to the broader market, during Diwali 2019 Taglr also witnessed 51% increase in conversions for electronics e-commerce stores, and 85% increase in conversion for fashion ecommerce stores. According to Taglr the top sales generating products during the festive season were : 

Product Traffic Conversion 
Mobiles 3x increase 2x increase
Televisions 1.5x increase 4x increase
Laptops 1.9x increase 2.5x increase

Taglr data also suggests that there was 2-4 times increase in traffic for products like watches, speakers and sunglasses – possibly because consumers surfed for these products for gifting items. Taglr observed an average 66% increase in the number of visitors  who come through online advertisements during the Diwali 2019 . 

Consumers are resisting spending cash during the ongoing festive season with the preference dropping from 19% last year to 9% this year. Mobile Wallets and Net Banking modes of payment also show a downward trend with 5% and 3% respectively this season as compared to 8% and 6% respectively last year. Aside from the market trends let’s also consider the factors that nudge these numbers ahead. 

 

Gifting: 

The reason festive season has so much to offer is due to the embodiment of gifting culture. The two major draws are during Diwali and Christmas. But, there is a gradual shift from traditional Indian to western. This jump from ethnic to party wear is not only limited to apparels but also to accessories as well. 

 

Self care: 

With New year comes resolutions. Our study predicts that there is a possibility of a slight jump in categories like athleisure and self care products. There is a habit of indulging into fitness regimes and self pampering.

 

Wedding Season:

The wedding season is not confined to a single year. It begins around October and lasts till February in the following year. It is important to prioritize the products as per their demands. The wedding market is huge in India and it is a multi million dollar industry. 

 

Conclusion: 

The goal should be simple. As the web traffic increases in the festive season, keep in mind that the more visible you are, more shoppers you attract. Visibility is the key, your offers will not come to rescue you, it will be the traffic you generate and convert. You want more people to buy your products, you generate more awareness about them. There are plenty of products that are not at the mercy of festive season like formal apparels. As a seller you have the entire year as an open market. Taglr helps you in creating the visibility and awareness that you require on and off season. There is a simple and effective method to showcase products hasslefree. So strategize and place your products according to the demand of the festivals and you may see a steady growth across the year. 

 

Article Sources : 

https://www.livemint.com/

https://www.businesstoday.in/current/corporate/ecommerce-festive-sales-amazon-flipkart-snapdeal-sell-goods-worth-rs-19000-crore-redseer-consulting-report/story/383626.html

https://www.businesstoday.in/current/corporate/flipkart-vs-amazon-festive-sales-e-commerce-firms-claim-highest-sales-ever-most-orders-from-small-towns/story/383117.html

https://economictimes.indiatimes.com/industry/services/retail/this-festive-season-shopping-offline-to-get-as-cheap-as-online/articleshow/71511201.cms?from=mdr

 https://www.indianretailer.com/article/whats-hot/trends/Top-Five-Trends-of-Festive-Sale-2019.a6376/

https://tech.economictimes.indiatimes.com/news/internet/etailers-target-4-8b-sales-this-festive-season/71302384

https://economictimes.indiatimes.com/corporate/festival-season-to-see-a-surge-in-ad-spends/articleshow/70694421.cms?from=mdr

  ')}

What Is Better For Your Business, SEO or SEM?

 

SEO & SEM?

Which one is better?

As we find the answers you have to keep in mind that the scenarios can differ given your business goals and your business model. What implies on one may or may not work for the other. Let’s Start:

What is the similarities and difference between SEO & SEM?

Search Engine Optimization (SEO) is the procedure of elevating the quality and quantity of web traffic by increasing the visibility of a website or a webpage to users of a web search engine. Whereas search engine marketing (SEM) is a form of internet marketing that includes the promotion of websites by enhancing their visibility in search engine results pages primarily through paid advertising.

There are plenty of similarities between the two. Both help your webpage and brand to appear better in search results. This helps you in driving more traffic to your website. It is prerequisite for SEM and SEO to understand your audience. Both use keyword research to understand the trending terms. You have to segment your focus on the specificity of keywords. SEM and SEO require continuous testing as well.

The basic difference between the two is that SEO is an integral component of SEM. There are other important components of SEM like PPC (Pay Per Click) or SMM (Social Media Marketing). Putting it in simple terms, SEM goes beyond SEO. It is not just about higher ranks in the organic searches; it is about the overall performance of the website.

 

Which one is better?

With their differences, SEO and SEM perform different functions. On one hand the impact of SEM is faster and immediate where as SEO takes a lot longer. With the help of SEM ads, you can immediately reflect your outcome in front of your audiences with a clicks. You have complete control over the visibility of the ads; you can start and increase visibility or stop them when necessary. In order to understand which one is better, you need to take into consideration certain factors that can help you decide which one is better for your business. Let’s keep in mind a few scenarios and discuss which will be more suitable for you.

Competition: If you have a lot of competition in your industry then it is better that you start with SEM. If you want to fill in the organic content gaps then you can start implementing the SEO strategy.

 Market Understanding: If you know your market well and have a long term value and demand then you can opt for SEO. In case you are still testing ideas and doing R&D for your products and services, then SEM will serve you better.

 Billing Cycle: The average time span for the customers billing cycle also plays a major role in decision making. If your customers are spending days on research before buying then you have to choose SEO. If your shoppers know what they want and they search & buy it immediately then SEM will work better for your business.

 CPC: The cost per click is low and within you budget in SEM scenario. If your industry demands are very high, then SEO will be more suitable.

SEO state: The contemporary state of your SEO will also help you decide. If your website is still developing and needs work in organic SEO factors then SEM can help you gain more visitors. If your website is already performing well in organic searches then you can stick with your current SEO strategy.

 

Conclusion:

While we are comparing both for you there is no shortcut or formula for you to apply. You have to consider a lot of factors. For some SEO is the right option and for some SEM, where as there are many for whom the combination of both will work better. Now you know the similarities as well as the differences, you will be well equipped to know which will work better for you. If you want to grow your business exponentially, it is clear that you should be utilizing both SEO and SEM strategies for your business. There are plenty of you who would like to rather prioritize one over the other. This can be due to your business goals, branding or even your budget. If budget is your constraint, then you need not to abandon SEO all together. You can make a long term plan and strategize accordingly. ')}