Why is search centric AI changing the e-commerce landscape?

It is very common for customers to abandon shopping experiences because the product results shown are irrelevant. Many e-commerce platforms are trying to enhance the part AI plays in searches to the extent, where the e-commerce search engines should be thinking the way humans do. Now that there are multiple platforms in the market and the race is to be better than your competition. The search results need to narrow, contextualise and ultimately improve the outcome. Lately, plenty of search results are increasing their visual elements. The basic idea is to configure AI and machine learning in such a way that it starts contemplating as you do. The leveraging of machine learning and AI to automatically prioritize and label content based on the features of the image or description. These labels can also be modified to read and use assets like keyword tags. 

Technologies like AI are giving the e-commerce business a competitive edge and it is at the dispersal of developers and businesses of smaller and larger magnitude. The most common visual recognition platform is Google Lens, where you can take an image and find similar results. One of the latest examples of visual recognition is also used by Pinterest. You can select any image and then ask Pinterest to show you similar results. The image recognition helps its AI to configure and procure similar images. The shopping experiences are becoming more refined, the shoppers are rapidly saying bye to impulse control as the innovative visual search capabilities are motivating them to search more.  

Ai is helping shoppers to find complementary products regardless of size, shape, material, color and even brand. The capabilities of these softwares is astounding. These softwares collect visual imagery from the uploaded product and collect visual cues to find products that match. AI provides an ease to a level where the shoppers don’t have to search for their desired products specifically. The top results for their past searches and habits accumulate to provide a logical list that matches their search history and product search. For example, if you like a pair of shoes on someone, and you have a visual, you can easily search with the AI, as it enables you to find similar items through online/e-commerce stores. 

With the dawn of the new shopping era, the expectations of shoppers is increasing by the hour. They want the time between demand and supply to be minimized. It is becoming more and more difficult to satisfy customers without compromising on quality. 

In India, many big names such as Flipkart are also experimenting with AI and machine learning. They are navigating through qualities of catalog, size recommendations, and even avoiding fraud orders. The recommendation algorithm has to work like the best salesman in the company i.e. the one who is great at upselling. The buyer’s behavior is playing a major role in these search results. These outcomes are helping to elevate the customer experience which can help in increasing sales. There are also options to compare prices, features, and descriptions. These comparison helps you to put together all the product variants you are interested in and choose the best option. 

With endless categories on e-commerce websites, it becomes a tad bit difficult for any business to keep an eye on the live inventory. AI is changing the ways of inventory management. You can easily understand it this way, as soon as the last item is purchased, the system deems it out of stock. With the help of AI, organizations can keep a track of all the orders, it can help in managing the inventory in warehouses and ensure that the organization has enough stock, particularly in the cases of products which are in high demand. 

Security has always been a concern while shopping online. Many customers fear that their data can be misused. The importance of cyber-security in the e-commerce industry is the need of the hour. AI is helping to a great extent by identifying red flags and eliminating the chances of fraud.

AI is being used by various e-commerce platforms like Amazon, Flipkart and Taglr in the form of the chatbox, inventory management, behavioral insights, strategizing and contextual messaging. We at Taglr firmly believe that AI and machine learning will bring a great difference in profits and growth. We are excited to see how the Indian e-commerce platforms will be procuring new techniques to incorporate AI and make it a part of their business. 

10 fashion websites you cannot miss

The fashion industry is ever-evolving, with upcoming websites and new platforms. Many of these websites are selling on social media platforms. There are multiple independent websites that are making their mark amongst the big e-commerce websites. These homegrown brands and their products are paying great attention to their production, demand, and trends. We have made a list of a few websites in India that you cannot miss if you are a fashion fanatic. 

16Stitches

The website is home to all the different types of shirts for men. It helps you personalize to the extent where you can even customize your shirt. 16stiches have formal, informal and kidswear. The website navigation is very easy, you have to choose a fabric, design, and size, viola you will have your shirt delivered to you. Based on your order value, they even provide free delivery. This customizatization makes this platform very unique. The website traffic is organic and they even promote it on social media. The fashion world is considered to be predominantly female but few websites cater to the fashion needs of men as well.  

Andamen: 

If you are looking for a luxury brand with a bit of Indianness, then Andamen is the right balance between the two. Its premiunesqe aesthetic is helping the brand to build a strong brand image. They provide you a plethora of options like formal and casual wear along with accessories like a pocket square. As luxury is not affordable to all, hence Andamen is finding its limited but dedicated audience in the Indian market. Most of their traffic is still paid with less than 30% organic in the past six months according to similarweb.  

Amydus:

Amydus is working on a great concept to provide fashionable options to the plus-size Indian bodies. Their collection is vibrant and they provide an option in both western and Indian wear. This website is changing the landscape for body-positive fashion. The traffic at Amydus is still at a 60% & 40% ratio between organic and paid. If you have always faced issues to find great options for plus size clothes then you should check out Amydus. 

Bunaai:

The trend of kurtis and traditional dresses is year-long in India. There is a possibility that the sales will peak during the festive season, but these products are sold round the clock across the year. If you are looking for chic fashion then Bunaai can be the destination for you. The products are pocket-friendly and you will get value for your money. As far as the website analytics go, most of their traffic is organic but they do need promotions to expand their reach. You can get kurtis for formal, casual and festive wear, all under the same website.    

The Souled Store:

The website is majorly dealing in fashion and accessories. It is a one-stop-shop for multiple products with a wide variety of range and options in all the categories. The souled store has options for both men and women. It also sells products like mobile covers. Even though their average visits have decreased from December 2019, the average time spent by a user is high at more than 3 minutes. If their retention rate is so promising then with the right motivation and deal, the brand can become much bigger. 

Rust Orange:

Rust Orange as a brand has great social media outreach. They have their selected top-performing products which they promote on Instagram, these products are a hook to get the shopper’s attention. Once the shopper is redirected, it is all up to the collection to retain the shoppers. On average every shopper is visiting 4 pages on the Rust Orange website, which is speaking volumes about their reach and positioning of their products. This brand has great potential given the fact that it has created such clientele in such a short amount of time.    

The Loom

The loom is a site of a different magnitude. The traffic flows from different countries like Canada, U.S.A, and Australia. This platform provides the cultural touch in women’s clothing, jewelry, and even handbags. Their variety of products are helping the brand gain recognition and interest from around the world. As a homegrown brand, an average shopper is spending a bit over 4 minutes on their platform. The website is very user-friendly and you even have an option of a 24-hour dispatch for your product.  

Tjori

The brand brings a handful of products to choose from. You have options like mens fashion, women’s fashion, accessories, and grooming products. Their wellness products are becoming a favorite amongst the consumers. As for their website, Tjori is still struggling to find its feet amongst other competitive websites. They are becoming well-known for their decor and wellness range that other competitors are not offering. Their bounce rate is high with less than average time spent by the shoppers. Their product range and options are attractive, they just need a more pronounced presence to captivate the market.

These above-mentioned sights might seem too much homework to navigate through one at a time. So the best option is to find a platform that has all these websites in one place. Taglr – India’s shopping search engine is a platform with more than 180+ websites. There are more than 50 fashion websites to choose from. You can get the best prices and save a lot of time. If you are a seller, you have a great opportunity to promote your product and deals through their ad platform called ShopperAds

The Indian market needs to widen its horizon and open up to more independent websites. These websites are putting a lot of effort in production and marketing as they produce quality fashion and redefine the western to Indian bridge in the apparel and accessories industry. 

Unconventional gifts for Valentines Day

Is it still pain searching for all gifting ideas? We got you covered. We have made a list of gifts that takes comparatively less effort and are easy to get. This Valentine’s day stay away from roses and teddy bears, try something more mature and valuable. The cliched gifts have their charm but it is the unconventional and thoughtful gifts that will help you make your partner feel special. Let’s begin:

Book:

Who doesn’t love a good book? If you know the favorite author or the preferred genre, it is one of the easiest gifts to get. You can easily order it online and you have so many options, depending on your budget, you can even get more than one. There are first editions that are rare and super expensive if you want to take that extra mile. Have you ever seen the joy on a book lover’s face after they receive a book? It is priceless. So stop looking and go order a book now for your partner. 

Plant: 

The smallest things can make the biggest difference. Something as small as a plant can help you with that warmth for your loved one. They can take care of the plant and it can be reminiscent of all the good memories. Plants are easy to get and they can be used indoors and outdoors. There are succulents, decorative, flowers and even a cactus for a good laugh. 

Poem: 

Honest words from the heart that can be funny, or meaningful. It’s the thought that counts. The old school charm works every time. You don’t have to be a poet, you can throw in rhymes or you can always freestyle. The simplest kind of gifts are the best. The poem can be anything, describing the first time you met, a memorable day, the first “Love you”, to anything significant for your relationship. A small piece of paper can strengthen your bond.  

Playlist: 

You must have seen a concept of “mixtape” on F.R.I.E.N.D.S, this concept is a very modernized version of that. For people who are a lot into music, their playlist is very important. Often we spend more time finding the song, rather than listening to it. You can create a playlist, and put together songs that your partner likes, according to artists or moods, like for a drive or when bored. This shows effort and thought. If till last minute you are looking for a gift, take out your smartphone and start putting a playlist together.

Paid account for streaming services:

The epitome of trust is sharing your Netflix or Amazon Prime password. This Valentine’s day, make your loved one feel special by buying them a subscription for their favorite streaming channel. Instead of buying roses and chocolates, show your partner how much you love them. If you want to show them that you truly trust them, you can even share your account (which they are probably using).  

Favorite food:

Do you ever recall the joy of an unexpected food delivery of your favorite food? The way to someone’s heart is through the stomach. If your partner is a foodie, what better option you can choose than getting them their favorite dish. There are donut bouquets and many innovative ideas. So this Valentines, ditch the old school and opt-out for a stomach full of deliciousness. 

Collection of memories:

If you take a screenshot of memories and chats, you can either bind them together or put a collection of pictures. A memoir is a heartwarming gift, that shows you cherishing all the unforgettable moments from your relationships. This particular gift can be given at various levels. You can bind the pictures or the chat screenshots in a book, or you can make a calendar out of it. It can be a memento of all your beautiful moments in one place. Make sure you are not overdoing it, don’t gift a book with 500 pages, keep it short and simple to make it effective. 

These are the ones that we could come up with. If you have any more suggestions or something special that you have done do share with us in the comment section. If you embrace the gifting culture, ensure that you are putting thought and emotion behind it. Just an object worth some monetary value will not make someone feel special. So gear up for this Valentine’s day and make sure that you are keeping it classy and elegant.   

Why focus on niche trends?

The e-commerce business is not a race but a marathon. You have to be attentive throughout the year. The data and statistics are very promising for doing business on the big e-commerce events and festivals. But, you can generate an equal amount of profits by working around the clock for the whole year. All you need is an understanding of what products work regardless of seasons, celebrations or trends. If you are looking for answers you’ve come to the right place.  The challenge is to find those handful best-selling products to drive sales.

This challenge is not for new e-tailers, but even the established sellers are fighting tooth and nail to stay ahead across the year rather than performing only during the festive season. The e-commerce is growing at an exceptional rate of 24% per year. This growth has made it more important to identify those niche and trending products that help you stay ahead of other sellers in your category and provide your shoppers what they want. 

Here is a list of  ten products that are sold throughout the year. 

Denim:

Denims are probably the most evergreen product of all time. There is a whole range of products available from denim jeans, jackets, tops, shirts, dresses and so many upcoming options for clothing and even accessories. Denim is a product category that sells all year round regardless of season, events or occasions. Since it caters to all genders and ages, it’s easy to promote and even easier to sell. Any deals or promotions on denim is guaranteed to get attention from the shoppers. Over the past ten years, India’s jeans market catapulted to Rs 21,993 crore, according to Euromonitor, and last calendar year’s growth at 14% is the highest since 2009 stated Economic Times.  

Footwear: 

The Indian market is a constant consumer of footwears. From major brands to small sellers, this product is a favourite across the calendar. As per indiareadefair.com, we as a country produced over 2065 million pairs of different categories of footwear that include leather footwear (909 million pairs), leather shoe uppers (100 million pairs and non-leather footwear-1056 million pairs). India exports about 115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand. Imagine the scale of the market and how much of it is covered by the e-commerce sector. If you are not promoting great deals on footwear, maybe you should start. 

Athleisure:

This is a hot category globally. Athleisure products market in India has grown from Rs. 24,000 crore in 2014 to Rs. 37,000 crore in 2016 at more than 50 percent over the past four years, according to  Euromonitor. A similar study has shown a 23.7 percent CAGR for the 2011-16 period with a forecast of 11.3 percent for the 2016-2021 period. There is a spike in the number of people participating in sporting activities and are more concerned about fitness. Hence this provides a huge potential to sell athleisure products.  

Health Supplements:

This is probably the most surprising product to make the list. But in recent years it was observed that health supplements was one of the fastest growing categories in the market. With huge pharmaceuticals behind the promotions, these supplements are taken as per the needs and it is unaffected by any season or month. It follows a basic chain of supply and demand. Vitamins and minerals occupies a larger share of the pie in the Indian dietary supplements market  at 40%, followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market, according to Businesswire.  

Kitchen Appliances:

The life of kitchen appliances depends upon the user. People buy kitchen appliances when they are in need of the product or when the old ones are outdated, hence they are bought as per need and not occasion. Even though in a unique way, the Indian market shows a lot of interest in smaller appliances during the festive seasons. The revenue in the smaller kitchen appliances segment amounts to US$11,332 million in 2020. The market is expected to grow annually by 4.5% (CAGR 2020-2023), according to Statista

Makeup:

The makeup industry is one of the fastest growing industries. With multiple competing brands and new products there is always a race amongst the shoppers to get their hands on the latest item. As per the report the revenue in the cosmetics segment amounts to US$6,251 million in 2020. The market is expected to grow annually by 6.3% (CAGR 2020-2023), according to Statista

Office wear:

The formal wear or office wear is something that is also evergreen. There is an everlasting demand for these products in the market. You can be dealing in men’s or women’s wear, but formal attire is something that people buy across the clock. According to www.indiaretailing.com, men’s shirt category is the largest men’s apparel category, followed by men’s trousers accounting for 27 percent and 22 percent respectively and as for women’s apparels, the women’s tops/ shirts market is expected to grow at a CAGR of 11 percent in near future to reach Rs 8,036 crore from its current market size of Rs 2,830 crore.

Fashion accessories: 

Fashion accessories are not only limited to women now. The accessories market has grown and it is catering to men and even children. There are products like handbags, belts, wallets, etc. As per a report from italiaindia.com, Indian domestic market for bags, including handbags, college bags, office bags etc. was estimated at Rs 15 billion. 

Kurtis:

The traditional market is mostly dependent on festivals and wedding season. But in the indian context kurtis are a trend that keeps on growing across the year. Women wear it for work, for parties and even for regular use. The market for kurtis is huge, hence you see so many e-commerce and individual websites selling casual wear kurtis. 

Shapewear:

The list of trending products will be incomplete if we don’t mention shapewear. This apparel has gained massive popularity and has been growing steadily. In fact, it is so popular that there are eCommerce stores that start their business selling nothing but shapewear

Reference Links: 

https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/be-it-work-or-party-denim-is-in-demand-domestic-jeans-market-grew-14-in-2018/articleshow/72269238.cms?from=mdr

http://indiatradefair.com/uploads/About_Indian_Footwear_Industry_14_05_2019.pdf

https://www.businesswire.com/news/home/20180803005466/en/Indian-Market-Dietary-Supplements-2018-2023—CAGR

https://www.statista.com/outlook/16020200/119/small-kitchen-appliances/india

https://www.statista.com/outlook/70010000/119/cosmetics/india

http://italiaindia.com/images/uploads/pdf/market-research-on-accessories-in-india.pdf

Why Are Republic Day Offers The New Trend You Should Buy In?

The sale season has officially commenced. The festive season does not hold the monopoly for the onset of sale spell. It is observed across all online and offline stores that they are highly motivated to use the Republic day for showcasing exciting offers and lure in more shoppers. ‘The Republic Day’ offers is the new trend that has everyone hooked from the big players like Amazon and Flipkart to small scale retailers. Are you still on the fence thinking what offers to choose for your product/services? We can help you to choose the best option with minimal effort. Before we start on the Republic Day offers, let’s understand the basics like what, why and how? 

Uptill a few years ago, the Republic Day sale was only cashed in by supermarkets for groceries and household items. The supermarkets were flooded with people to make the most of the sale and get the best deals. But in the past 4 years the e-commerce market has shown a lot of interest in capitalising the gazetted holidays as well. Flipkart and Amazon were also pulling all the strings to take full control over the market on the occasion of the 70th Republic Day. Flipkart witnessed a 30 percent growth in online traffic last year. Furthermore, customers also enjoyed instant discounts on Amazon.in gift cards & Citibank credit card holders also availed 10 percent cash back during the sale in 2019. On the similar lines, the HDFC loyalists were offered up to 7.5 percent discount with regards to shopping with HDFC Bank debit and credit cards on Flipkart. 

The general idea is that since it is an off day, most of the demographic between 15-35 years spends time online on social media or shopping websites. If these shoppers could be motivated with the right offers, it can help your business get the breakthrough that you’ve been looking for in the first month of the year. 

The big e-commerce players have already started their campaign to provide offers on books, mobiles, computers, cameras, movies, watches, media players, healthcare appliances, baby products, fashion jewellery and more. The sales are mostly starting from 22nd/23rd January and lasting upto 26th January. The great deals are all set to draw in shoppers and make the most of it. Let’s take a closer look on the different kind of offers along with the products:

  • Discount Offer: The oldest trick in the book is probably the best. Discount offers work across all categories. If you have any stock available for a clearance sale, discount offers are the best way to go. You can even arrange your product lines from latest to oldest. The latest products can have smaller discounts, while the oldest can go as high as 70% off. Do keep in mind to always advertise with the highest value. For eg. If you are providing discounts between 10% to 70%, always advertise with something like upto 70% off, this will definitely provide you more traffic. 
  • Exchange Offer: The best option if you deal in electronics. There is a huge market for old items, if you are a dealer of a one particular brand you can always provide a set discount based on the quality and condition of the old products. Even e-commerce sites have started a small calculator where you can buy new phones, while exchanging your old one. 
  • Cashback Offer: This offer can only work for if you have an online store that is efficient enough with payment options and synchronicity. If you have an e-tailer, there are always plenty of options with credit card holders. The banks themselves provide them an option. This can help you to target a specific set of audience and buyers. But it is said that if you are not speaking to someone through your ad, you are speaking to no one. So it does not matter what offers attract your shoppers as long as you can convert them. 
  • Extended Warranty: Warranty is something that has always worried the buyers of electronics. They are always on the lookout for an extended warranty. This is probably one of the safest and most convenient offers to provide. But as far as offers go, this again is only limited to the sellers of electronic products.
  • Buy X and Get Y: The offers like “Buy 1 Get 1” or “Buy 2 Get 1” are always great for apparels. These offers can be applied to already categorized products. You can always set a particular date for the same to create that urgency in the buyers. The shoppers might be saving some very small amount but they always fall for this trick. This Republic Day, if you are dealing in apparels, you can even leverage on the flag colours. It can provide you with the theme and combination. This will give you a lot of footfalls on your website or your physical store.   
  • Freebie Offers: Freebie offers are something that can urge the shoppers to always buy more, sometimes even outside their budget. The catch is to keep an exciting gift option given free on a minimum purchase. So the shoppers who are out to buy things for Rs. 1000, will buy stuff for Rs. 2499 to get that gift. If you are an avid shopper, you might have fallen for the same yourself. You always have to keep in mind and think like a shopper. What would you be out looking for? And whatever is the answer is the same thing you have to implement. 

If the above text is too elaborate, here is a chart to make it easier for you:

OffersCategories/ Products
DiscountElectronics, Fashion, Home, Health, Books, Wellness, Sports
ExchangeElectronics
CashbackElectronics, Fashion, Home, Health, Books, Wellness, Sports.
Extended WarrantyElectronics
Buy X Get YApparels, Accessories (Electronics & Fashion)
FreebieElectronics, Fashion, Home, Health, Books, Wellness, Sport

We at Taglr, which is  home to over 180+ websites, are also offering the sellers an opportunity to promote your offers on our platform. So if you are worried about where to promote the deals and the offers that you are providing, Taglr can provide you a great opportunity to get high intent shoppers. We have recently launched our exclusive ad platform called ShopperAds. This platform enables brands and retailers to leverage our traffic and promote their deals to more than 5 Million shoppers per month. There are ample advanced features like geo-location and gender selection to target the right audience.    

Conclusion:

Setting up offers does not take a lot of effort, but it is very effective. The offers could be promotional, seasonal or for special occasions. If you as a seller promise the buyer to give them something more than the monetary value, they are always your happy customers. Great offers generate loyalty. If you always have one of many offers running on your products or store , it will always attract buyers. But, like any bad habit you have to keep in mind not to overdo it. You would not want to be one of those stores, where there is always the same offers throughout the year. The shoppers are getting smarter, they will surf 100 websites before they land on your store. So don’t wait around for the festive season to kick in. You can have a great start to the year if you can cash in on Republic Day. 

What Does The First Quarter Has In Store For Indian E-commerce?

The onset of upcoming trends in the Indian e-commerce is gaining momentum and growing exponentially. If we take a look at the projected statistics for this quarter, it looks promising. The most anticipated days are the big gifting calendar events like Valentine’s Day and International Women’s Day. The first month can be defined as a preparatory period. The sales will be stagnant, as people are still cashing in on the tail end of the New Year deals which goes on until 10th January approx. The compound annual growth rate (CAGR) for the Indian e-commerce market will be increasing by almost 20% in amounting to US$ 64 Billion in 2020. 

Category Composition:

The predominant category is electronics as it will consist of almost half the market at 48%, followed by Fashion at 29%. This percentage is expected to remain the same as smartphones are still one of the most searched products across all platforms. People are still shy about buying home and furnishing products online, hence it only comprises 9% of the entire industry. The baby, beauty and selfcare together sums upto 8%. The books and other products are at 3% each. The category composition projects that electronics will still be a favorite choice across the gifting events. This category composition is based on the analytics of popular e-commerce websites.  

Comparison from last Quarter:

Based on the data of the last quarter, we at Taglr observed that the maximum clicks, almost 62% in the first quarter were for the electronics, followed by fashion at 26%, then home & furnishing which consists for 8%, then lastly we observed that health and wellness got the least attention summing up to only 4% of the total clicks in the in the first quarter. As the first quarter of 2020, we expect similar behavior from our shoppers, there is an expectation that the category compartmentalization will remain the same, but there will be a surge on an average of 20% in clicks. The orders in which the categories are leading will remain the same. 

For further analysis, let’s break down the products in the major two categories and take a closer look at what products are expected to draw most attention. This prediction will be based on the search results on Taglr. This may vary for different websites, but will help you in understanding how to position your products, and which ones to showcase based on the data. Let’s begin:

Electronics:

The most searched product will be smartphones, followed by accessories and then laptops. The other kitchen and smaller appliances will be the last in line. The smartphone market never seems to disappoint throughout the year. With the launch of any smartphone from a leading brand, the internet searches rise. This quarter will be a great time to make sure that you are also putting the smaller accessories on the front line. The accessories sell all year long, irrespective of the season sale and events. 

Fashion:

The fashion industry is capturing more market every year. There are high expectations from the apparel industry. In this quarter, the ethnic wear in apparel category will be the favourite. There are big events like the Republic Day and Holi. These festivals will also accelerate the colour oriented searches for clothing. For Republic Day, the searches will be mostly for flag colours (saffron, white & green). The other major calendar event is Holi, there are a lot of offers on apparel and accessories. Shoppers will mostly search for ethnic clothes. As for Valentine’s day the main focus will be on gifting, so the apparel industry may not see a significant difference in searches or sales, but there is a big scope for other categories. 

Important Dates and Events:

Based on the search statistics of last year, the peak searches for the first month will be on 26th January. There are usually a lot of exciting offers for shoppers. Hence a lot of them are on the e-commerce websites to get a great deal. With the onset of February, the peak searches will be 3-5 days before Valentine’s day. The gifting season will be upon everyone. So the demographic between 18-35 years will be busy on the wide web looking for gifts. The searches are comparatively low on 14th February, as most of the shoppers would have already placed orders and bought gifts. The dates for the month of March will always vary. The festival of Holi has dynamic dates, but the search peaks will be seen in the beginning, mostly for Women’s day. A few days before 8th March, apparently between 2nd-5th March, there will be more traffic than usual on the e-commerce websites. As for Holi, there are specific sections of shoppers looking for a good deal or an ethnic wear for the Holi party will be spending time on the websites. 

Conclusion:  

The first quarter will give some momentum to the year, but it is expected to slow down. If you’re a  seller, the best thing to do is to bank on the evergreen products and accessories that people buy across the year. There are products like denim, shoes, books, etc. It doesn’t matter what products you are dealing in, as long as you learn how to position it in such a way that it attracts attention. You can always change the kind of offers you provide. There are multiple options for you if you want to create a loyal base for shoppers. The shoppers have to know that they will be getting the best deals from you. Keep in mind the dates and products in advance and plan accordingly.  

How we all are falling victim to Diderot Effect

It is a given that you have experienced Diderot effect, irrespective of the fact that you are aware about it or not. The Diderot effect is a social phenomenon which is directly related to shopping. 

The effect is two fold. The first part suggests that any product purchased by consumers will be related to their identity, hence they will reflect, relate to their purchases. The second part suggests that an introduction of any additional or complementary product along with their prime purchase will result in spiraling consumption. If it is still too complicated, here is a simple explanation. Along with any of your prime purchases, you always buy accessories, complimentary sides that you may or may not need. So, you end up buying things that you didn’t even know you wanted, just because it was complementary to your prime purchase. The term Diderot effect was coined by anthropologist and scholar of consumption patterns Grant McCracken in 1988, and is named after the French philosopher Denis Diderot (1713–1784), who first described the effect in an essay. 

Why Do We Want Things We Don’t Need?

Just like everyone, we all have fallen victim to the Diderot effect. For example, you buy a car and then you purchase all sorts of things that can go with it like tire pressure gauge, a car charger for cell phone, an extra umbrella, a first aid kit, a pocket knife, a flashlight, emergency blankets, and even a seat belt cutting tool. There is a high chance that the last car you owned, you made it past many years without needing any of the extra equipment. You fall down the consumption spiral. You can see many such examples around you. 

We have a natural inclination to feel more fulfilled with more things around us. We never look to downgrade, we always want to upgrade. We would rather accumulate and add than get rid of things. In the words of sociology professor Juliet Schor, “the pressure to upgrade our stock of stuff is relentlessly unidirectional, always ascending.” 

How to master this effect?

After reading all of this, if you are wondering how to master this effect, we do have some pointers that can help you. You have to learn how to select, choose, eliminate and focus on the things that matter and you truly need. The other way of encountering the Diderot effect is reducing your exposure. Any habit is always triggered on a cue. If you can control the triggers by avoiding them, you can steer clear of the Diderot effect. A simple step like unsubscribing from the offer emails, or meeting your friends at a park rather than a mall can also help. These self imposed limits will help you control the shopping urges.

At times it is good to learn and know about the psychological terms and phenomenon. You don’t have to think that it is just you who has no handle on what you buy. There is an explanation and a reason behind your urges and your attraction to buy things for the fulfilment of the shelves of your house or your desk. 

E-commerce industry and Diderot effect:

The e-commerce industry has leveraged a lot on this effect. If you have noticed that when you buy any product on popular e-commerce websites, it always suggests that “people who bought this also bought the following items”. Sometimes even offering you exciting deals on the combo offer. The algorithms are designed to notice and project the behaviour of the purchases along with related items. This helps the buyer sometimes as they don’t have to search additionally. For example: If you buy a phone, the phone cover automatically comes in suggestions. Your choice of products or your previously bought products are all a part of this.  

Conclusion:

The Diderot effect may or may not cause any troubles in your life, but it does affect your pockets. The next time you are shopping, you can pay attention to all the things that you need. Ask yourself a question, Do you want this product? Or Do you need this product? The offers and the deals might excite you and tell you otherwise but you have to stay strong. The consumer behaviour is very predictable. Hence the websites and the stores are cashing in on your shopping habits. So for your next shopping spree, be aware and choose wisely. 

Types and Steps for Content Management Systems

Do you consider content management a simple way of storing and creating a library for content reuse? then you are just half correct. Content Management is an entire procedure where you have to organize and put together different types of content like text, multimedia and graphics with their tagging schemes (XML, HTML). This has to be done efficiently while storing them in a repository commonly known as a Content Management System (CMS). These content pieces are henceforth organized and can be used again and again if needed for different platforms or publications.  

There are plenty of CMS platforms to take care of the needs in different categories and industries. CMS is not only about taking care of the website’s content but also for digital assets like branding guidelines, business plans, emails and many more. Resource management is very important in fields like healthcare and other sectors which require specific reporting requirements. It can also play an important role in the financial industry where being transparent is critical and in manufacturing, to whom an accurate user guide is key to overall quality control.

With content management systems like WordPress, which is one of the most popular systems used, all you have to do is put your content on an interface which looks a lot like Microsoft Word. You also have the option of editing any publishing content through CMS. As content is not only about text but also about media. You can manage what image can be published alongside your text.  

What constitutes a CMS?

If we move to a technical level, the content management systems is made up of 2 different core parts: namely CMA (Content Management Application) and CDA (Content Delivery Application). Understanding these core parts is simple. A CMA allows you to add or manage content on your website. On the other hand CDA is more like a backend. It helps you control the backend process that will take the content that you insert in the CMA and store it, make it more visible. These two systems together will make it much easier for you to maintain and look over the content of your website.   

The most popular content management system is WordPress. It maintains over 62% of market share on websites. Some other examples are Joomla, TYPO3 and many more. We at Taglr also use WordPress for our content management.  

There are different kinds of content management systems and they all serve a different purpose:

Type of CMSSpeciality
Document Management System (DMS)Helps you to manage whole documents rather than the actual content itself
Enterprise Content Management System (ECM) It helps you to take care of all sections of content within an organization i.e., e-mails, business documents, etc
Web Content Management System  (WCMS) Manages in delivering content to websites
Digital Asset Management System (DAM)
Helps in managing multimedia and corresponding data. 
Component Content Management (CCMS)/ aka XML Content Management (XML CMS) Manages content for reuse as it stores content as a single source.

What is the process for Content Management Systems? 

Organization: You have to create categories, assign taxonomies and classify. 

Create: You have to put content into a designated category.

Storage: The format and flexibility to access the content decides the storage location. 

Workflow: A structure is designed to ensure that the content moves smoothly. 

Editing: This helps in managing more number of content versions with any presentation changes.

Publishing: Self-explanatory, this is the step where content is published to the users. 

Removal: This is the final step where the content is either removed or put into archive where it can be reused. 

Although the content needs of the organization will decide the steps and which ones to follow. But this blueprint is a basic step guide for most of the commonly used systems. Our content management at Taglr ensures that we follow all the niche steps to create, store and archive our content to use it in the long run. 

Conclusion: 

Every Content Management System has methods to limit the number of actions a user can take. The task of CMS is mainly to carry out the instructions as per the guidelines. These plans have to be made with human interaction and judgement. You have to understand the needs of your organization, the vision and the requirements. It should not be about publishing text but how to present it, manage it and reuse it when necessary. The bigger the organization the larger the needs. These organizations might have to maintain several regional websites and collaboration within different business units. If you are looking for a content management system, you have to consider the needs of your company. The primary step is choosing the correct system and making yourself familiar with all the options available in today’s market.  

If you are not using any CMS, there is a high chance that as your company grows and you publish more information on your website and social media, it will be difficult for you to manage and track. It becomes really tedious to find relevant content when needed. You have to think of it like storing files in the cabinet. If it is not done properly from the beginning, in the end it is just a cluster of files filling upon a room where you won’t be able to find anything.

How To Drive Customer Engagement?

Customer engagement is a business connection between a loyal buyer and an organization through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline. The definition is fluid and its meaning is broad, but it includes every positive interaction that a customer has with the brand, or with fellow customers. These customers can become your brand advocate and be avid buyers of all your brand products. They are very active and updated with your new range of offers and products/services. This engagement need not be only restricted to conversations between the employees and the customers, but between the product and the customer. It is the product that will build your brand image.   

Why customer engagement is needed?

An engaged customer is best for business, A study from Gallup suggest that a highly engaged customer generates 24% more revenue than other customers. 

There are multiple ways that an engaged customer can help our business grow:

More revenue:

Your frequent customers who interact with your brand on a regular basis will spend more money than your occasional customer. Your engagement helps keeping your brand front and centre, so that whenever they are in need they turn to your brand first. 

Retention: 

It will always cost more money to get new customers than to retain one. This also involves the customers who are engaged through your social media, and are actively responding and sharing your posts to help you with brand awareness. As you know what relationships you have built with your customers, they stay loyal and are less likely to turn away. These customers will also go the extra mile and tell people about their experiences and interactions with your product, services and brand that will help you in creating a brand image.    

Customer engagement and retention will not happen overnight. It requires restless dedication from the brand to establish that trust to build something that customers would like to engage with. Consider customer engagement an upward spiral. As you gain more customers, you can create more engagement. More interaction will result is more profits and add more value, it can be turned into an everlasting reinforced cycle. 

Since we have now understood the conceptualization of customer engagement and it’s importance let’s now see how can you drive it:

The importance of social media: 

Social media is redefining the means of marketing. The content driven market taking over the conventional marketing strategies. The customers love to see, engage and react to posts on different social media platforms. Make sure that your content is at par with your brand’s personality. The content has to be unique. Taglr’s social media marketing is content driven and we have an engagement rate of over 10%. We ensure that our followers are always relating to Taglr’s post but at the same time it is symmetrical to the brand image and brand language.   

Have a lot of Q & A’s

Always ask, listen and reflect. Have frequent questions posted on various platforms, it is a reflex to loyal customers to answer back. If the questions are unique, the chances of engagement is higher. This will create a space for your brand in the customer’s day-to-day activity and make the experience more personal. 

Reward

You should always give back to your loyal customers. If they get rewards, it elevates the entire experience. The reward can be monetary, it can be a cashback, some points or just a message or an email saying thank you. When your buyers are getting their value for money, they will be satisfied but when they are getting little unexpected bonuses, it will add joy and pleasure to be associated with the brand. Even a birthday email or message can go a long way. 

Cover maximum ground

Make sure you are present everywhere. On all social media platforms, on review platforms, etc. Regularly reply to the positive and the negative reviews. This shows concern from your end, and a conversational establishment. The customers know that their efforts and communication is reaching to someone in the organisation.  

There is no documented formula to read and implement. This has to be unique, you have to create an experience and engagement that conveys your ideas and understands the needs of the shoppers. 

Conclusion: 

The best place to start for customer engagement is to see how the shoppers are reacting to the current product and services provided. What gets the maximum attention and interest? What are the most frequent questions? and are you providing answers to the FAQs. Are your loyal customers talking about you in the community? If not, what will nudge them to do so? You have to understand that this is a two way street. If your content or your communication is getting no response, there is zero engagement. The customers have to consciously choose to speak to you and interact with your brand. Only selling the product is not important, communication is the key if you want to sustain in the market. Your relationship with the buyer should not be transactional, it has to be dynamic and mutual. So if you have not implemented a customer engagement strategy yet, it is high time you do so.  

Personalized Customer Support: Why or Why Not?

Providing personalized experiences in customer service is a very hot topic these days. Many organizations in different sectors like banking, hospitality and even e-commerce are going out of their way to provide personal assistance to customers. What is it about personalized assistance that makes it so special and is still working in the current market. In this blog we will be discussing about the What, How and Why of personalized customer services along with the benefits and challenges that comes across in implementation. 

What is Personalization?

In the retail industry customers often associate their experience not on the basis of the products they buy but on the services they get post purchase. Now just imagine if there is a personal touch, a human connection in this procedure, it will make the entire experience much better and very personal. You can think about it like this, if you walk into any store, and you are greeted and helped by the sales person over there, it enhances your entire experience. If there is a helper for the customer post purchase, whom they speak to everytime they have a customer service issues, this can reduce the number of escalations. Establishing personal connections helps the customer to contact the same person they know will provide the best assistance as they have received proper help in the past. 

Why Personalization?

Customers expect good service not as an exception but as a rule. New research indicates the consumers want highly personalized services. The good part is that consumers are willing to pay extra money for good service. From recommendations to solutions, everything is done with a human touch. According to Segment, “Shoppers expect brands to remember who they are, whether they’re on a digital channel or in-store, says Peter Reinhardt, CEO and co-founder at Segment. “However, very few companies can actually deliver on these tailored experiences.”

What do the statistics say?

Personalization has proven to drive purchases therefore increasing the revenue. 49% of people end up buying items they didn’t intend to due to personal recommendation. Around 40% of customers agreed to buying more expensive products than their budget, once they got personalized assistance. If these numbers are not enticing you then you can reflect on your own experience and conclude that every time you have received that special treatment, your shopping experience has been improved. You can bank on the customer loyalty that you always wanted. 

Our Experience

If you are still not sure whether or not you can start providing personalized experience, you should think again and start. We at Taglr are providing personalised assistance to our ShopperAds clients. It helps us reflect and understand the problems faced by our clients and help make their experience better at Taglr. 

Something as simple as knowing them by their name and they know someone in your organization, they can share their concerns with can also go a long way. It was believed that personalized services are only for service based industry but as the market is evolving so is the industry. There is no hard and fast rule or a manual to follow, it has to be based on the products or the services you are providing. 

Challenges:

It can be costly and inefficient for your business model. As the consumer base will increase, so will the problems and it will require a lot of manpower and technology to provide solutions. Personalization is not exactly the easiest to implement. Even if you have the technology, sometimes it can also increase your problems, rather than decreasing it. The industry standards and business structures may or may not require different kind of resources. It has to be tailor made, hence if you are one of the few people in your industry to dive in personalization, you might not profit from it as much as you hope. As you announce personalization the customer expectation is catapulted, but if you fail to live up to that expectation, that can damage the brand reputation.   

Conclusion:

It is in universal agreement that customer service can make a difference in your business and can drive your profits. It is the key for customer retention. Tools like Trello and Jira are used for customer support. The customer loyalty that you can gain from personalized support can help your business to maintain a successful customer service and build up customer perception. We at Taglr believe in providing the best customer service for B2B and B2C clients. You can draft a very straightforward privacy policy. The customers can have a choice if they want to opt for personalized services or not. If not, that will help you keep away clients that do not wish to be assisted or the customers who may get irritated soon. Your direct effect visible in your strategy will showcase that your business is truly committed to understanding them and providing a personalized experience.