Influencer Marketing For Your Business

Influencer marketing has been one of the most favourite trends in the past few years. It is difficult for influencer marketing to exist without content marketing. If you are not sure how to choose the right influencer, we are going to break it down for you. At its core, Influencer marketing is a mix of past and present tools. Known public figures and celebrities are advertising in this content driven market. This joint venture between brands and influencers is a successful marketing mantra. The celebrities can campaign for a product with either a series of videos or posts, millions of their followers provide immediate exposure and engagement that brands desire.

 

Type of Influencers:

There are three types of identified influencers; Mega-influencers(with 1M+ followers), Macro-influencers(10000-1M followers), and Micro-influencers (500-10000 followers). The market study suggests that micro influencers have been proven to be the best option. They are economic and they motivate the brand with high engagement from the audience.

 

Choosing the right influencer may be a start but there are more things that have to be taken into consideration.

 

The do’s:

The main aim should be choosing industry oriented influencers. They can be photographers, bloggers, critics and others. Te celebrity status is dynamic, based on the chosen industry. The influencers have hundreds and thousands of followers, which  is your target demographic. Make sure to do appropriate research and plan a budget too. They key factor is to deal not as a company but as a person and follow a schedule. Influencers are those people who have created their own brand. They are very careful with what they post and how it can affect their value and authenticity. Remember, Influencer marketing is not about immediate sales but creating brand awareness.

 

The don’ts:

The most common mistake is going straight for the most popular influencer. This will not be fruitful as the process should involve the needs of the brand. It has to be very specific.The other problem is hiring too many influencers. The accuracy of taping to a significant customer base which is relevant to your brand and not just blindly advertising to the wrong demographic. One of the most common challenges is getting desired results in the pre-decided budget, it is very important to map the return of investments, if not, it can result in unwanted expenditures of valuable time and money.

 

Conclusion:

Influencer marketing is growing exponentially. There is no question of it being as a market favourite in the future. Studies suggest that influencer marketing will boom upto $5-10 billion in spend in the coming years. If you are looking forward to choosing influencer marketing for promoting your business, make sure it is tailor made as per your requirements to get maximum results. At the end it is about creating a market value for our brand and maintaining a brand presence. Keep in mind the basics and always target the right audience. ')}

How To Convert Customer Data Into Value

 

In this growing customer oriented market, the idea of using the collected data for the benefit of the seller has been proven to be a very efficient way of increasing business. The data captured includes patterns, behavioral insights and can also help in sales growth. The key is to implement strategy to make a structure that can work for business enhancements. A lot of companies are using a very small percentage of data in their possession. There has to be some sort of participation of data while strategizing business growth and development with the help of all the data that has been accumulated. There are plenty of companies who have opted for data optimization and are reaping the benefits too. Let’s have a look at how you can convert data into value.

 

Pattern analysis:

The study of customer behavior online can help collect facts like clicks, visits, checkout pattern and search history. Many of the big names in the e-commerce industry prefer spending on data analytics to get data intelligence. This helps them to keep afloat in the competitive market and aim at the correct buyers to promote their products and predict further possible products much likely to get sold. The profits by this implementation does not limit to only big players, individual websites and small scale sellers can also benefit from the same. The pattern of a customer from buying a product to contacting customer service, all can be a part of a pattern. Just accumulating individual information is not enough, putting it together makes a difference.

 

Reach and benefits:

The consumer companies are far ahead in making profits using the data than any other industry. They track and suggest, which helps them in upselling. The personalization of this outreach helps in better consumer experience and sustains the loyalty of the buyer. It can also help is tailoring offers like discount range and cashback limits, based on the previous sales. The optimization of data has minimised inefficiency. If the network is scattered and huge, it can be challenging to collect data and put it in harmony. The AI can help in translating the data that can result in more time for implementation and less in collection. But, AI needs in own time to learn and understand these patterns.

 

Conclusion:

Different companies are at different levels when it comes to data optimization. It does not matter how large is the customer base, each of this company has its assets and valued buyers.Regardless of the fact, the customer data can be put to better use and nonetheless in making profits. Any organization big or small should not wait till they have expanded into a market entity to reach data maturity. Few basic steps can help the spur of growth one notch at a time. Capturing digital profiles entails registering a broader sense of the consumer behavior. This can help in providing the insight for further planning and research. ')}

How Has No-Cost EMI Changed The E-commerce Market

 

No cost EMIs (equated monthly installments) has changed the E-commerce landscape by leaps and bounds. It has gone from 5% to 20% over the past 2 years, according to estimates by finance and e-commerce companies that Business Standard spoke to. During the sale period it has been observed that 75% of the EMI option chosen were No Cost EMIs. The big E-commerce players have however said that they would rather go for No cost EMIs than spend on advertising their platforms. Most of the new buyers are making their way to the market as they now have the option of monthly payments. The no cost EMIs provide a direct discount to the buyer equal to the interest they supposedly had to pay if they chose the alternate option. This cost is beared by the manufacturer, seller, credit card companies and e-wallets.

How does it work?

The monthly installments are based upon the final cost of the product and the tenure the buyer chooses to pay. It has three independent parties; Bank, customer and retailer. It works as pre-approved loan, the no cost EMI option is mostly for products with a higher value like Electronics, high end appliances, and the market favourite mobile phones. Sometimes there is also a minimum purchase value to enable the option of no cost EMIs. It is usually set from the 3000-5000 INR mark. A no cost EMI is offered in alliance with a bank or an NBFC (Non Banking Financial Company). Any online marketplaces offering you no cost EMIs with a bank or an NBFC has to offer the loan facility and have a tie-up with a credit card issuer. Online marketplaces have a tie-up with banks. EMI amounts are deducted from your credit card and you have to make repayments within the billing cycle.

How does it make it the best option to lure more buyers?

The credit card companies in the past used to offer EMIs but also charge interest for the same, which make it a bitter option. The new structured EMI helps the buyer to have an expensive item without the wait and a financial setback. Fashion as a category generates more business in volume but Electronics surpasses it in value. The buyers have a need to have the latest mobile phone or  laptop is very easy to tap by providing a more economic option. The Electronic market mostly comprises of young demographic (students and working professionals), who cannot afford to pay large amounts.

 

Conclusion:

Customer base will increase because of No cost EMIs, which will help generate more revenue and more business. Most of the opted No-Cost options are during the sale period. It is easier to lure buyers and gain more app downloads. While advertisements and other promotional offers might look promising, the ROI states otherwise. Retailers and e-commerce entities offering No cost EMI is gaining more loyal customers who are choosing an interest free and pocket friendly module. ')}

How Digital Experience Has Enhanced The Artistic Expression

The artistic expression has grown exponentially in recent times, capitalising the appeal of Indian artisan market while making a difference in their lives. The artistic expression has surpassed its status as a hobby and gained its affirmative as a consciously chosen profession. Like every other industry, this one too has to keep up with market and make the most of e-commerce and other digital platforms. The government has also encouraged small scale entrepreneurs to shift to online sales. As a result of that there has been a major shift in the Indian market. The Indian artisan market is globally known for its handicraft, but it has been more inclusive of other forms of creative expressions like home decor, poetry, painting, DIY, just to name a few. So here are the 3 key aspects of the digital artistic economy.

The Buyer, The Seller and The Mediator:

The mediator has uplifted the other two. The transaction between the buyer and the seller in the digital economy enables both the sides for an enhanced experience. The seller has more reach and the buyer has more options, whereas the latter has more business. Many social media platforms are also an ecommerce space simplifying the seller conundrum, essential for anything creative. Almost anyone who is looking for an easy access to shop for multiple categories in one place is also adapted by an e-commerce platform, Taglr.

Promising Exposure:

The numbers from large platforms such as Pinterest is staggering. The total number of Pinterest users who save Shopping Pins on boards daily is 2 million in the first quarter of 2019. Pinterest market value is a whooping $15 Billion+. Maybe you think you haven’t used these platforms, but you probably have. Indirectly, but you have. When you search for an image on Google, a good percentage of the images are from such platforms.  Just a decade ago, artists would seek approval through recognition. The national and global exposure has provided that recognition and value in terms of outreach and connecting immediate buyers.

The User Experience:

In introspection, the user/buyer is gaining the most from this establishment. Not only in terms of options but also in terms of offers. The answer to the  hassle of a negotiation or customization is just a pincode away. The dire need of something specific pertaining to a region, a detailed description, door delivery or easy return has met. The product could be tailor made, a limited edition or a growing trend. It is easy for the buyer to get their hands on new products in real time. The buyer is smarter with all the e-commerce tools at his/her disposal.

Conclusion:

The artistic market is not a small scale industry anymore. It has transformed itself in its own establishment. This is a result of bridging both the artistic expression and digital experience. Besides the e-commerce giants, individual websites are also making a name in creating a brand and adding value to it.

')}

Building your online business – Boon or bane?

A lot of us wonder – How to start a business online? How to sell online? Is it hard? The good news – To build your business online is no rocket science!

Online businesses are easy avenues to build a customer base and sell products online. Additionally, with fewer overheads and staff requirements, and sometimes without the need for a brick-and-mortar office, online brands have great profit-making potential.

Amongst the umpteen advertising platforms present today, Taglr stands out for more reasons than one. Taglr is an all-encompassing and affordable advertising platform that offers great benefits to online shoppers, retailers and brands alike. Taglr can work wonders for your online business by easing the process of listing your products online and bringing higher visibility to your products. For shoppers, Taglr ameliorates the whole online shopping experience by helping them find relevant products at the most competitive prices, thus empowering them to make informed purchase decisions.

However, for every online business, the dilemma is how to differentiate and position yourself perfectly in order to be successful?

Listed below are 5 tips to help you build and run your online business successfully:

1. Build your digital identity

Once you have your product/service, target market, and selling processes in order, it is time to build your own website. Your website is your digital face, your online storefront. It takes less than 10 seconds to win or lose a site visitor’s attention, so make your website appealing, user-friendly, impactful, and content-rich.

Tips:

  • Use easy, consistent navigation across pages
  • Have compelling, interesting content
  • Explain how your product/service uniquely solves users’ problems/benefits them
  • Promise value, make offers, display testimonials
  • Include opt-in offers to create an email address database – Everyone on your opt-in list (a valuable and targeted asset) is a hot lead, and email marketing is the best tool to reach out/follow up
  • Use graphics/video/audio where they add value
  • Simplify the buying process as much as possible

 

2. Improve your social visibility

Establish your brand name online, create an eye-catching brand colour scheme, logo, and tonality – All of which should typically represent you and resonate with your customers
Check the social media sites your customers frequently use and create a strong brand presence on those sites
Create your LinkedIn profile, keep adding people to your network, post links to all the content you create
Remain up-to-date with all the new social media site enhancements to improve the effectiveness of your marketing efforts
Post insightful and valuable information on online forums to garner the trust of online communities and promote your product/service better

3. Bump up your social media following

When people look up your company, they will check your social media presence/following. More your followers, greater the chance that you will be taken seriously.

An excellent technique to bring traffic to your website and build your social media following is to network with influencers involved with your target customer base. Pick 4-5 influencers, actively engage with their content, ask them to post about your brand, and you will soon visible on the influencers’ and their followers’ radar. This enhanced visibility will drive more visitors to your site and get you a larger following. Also, while sharing/posting on social media and interacting with followers, be consistent.

4. Eliminate payment hassles

When you are looking to start an online store, you could take cues from the plethora of e-commerce tools available today.

Once you create your Shopify store, you are automatically set up to accept all major cards, without hassles of setting up third-party payment providers/merchant accounts and repeatedly entering credentials into Shopify. In addition to PayPal, customers can pay on Shopify with Mastercard, Visa, Amex or other credit cards.

GetMeAShop supports net banking, debit and credit cards, and cash on delivery (according to the nature of your business). The platform has tie-ups with payment gateways like PayU, PayUMoney, Paypal, and PayZippy. GetMeAShop also allows payments to be accepted in different currencies and does equivalent conversions too.
PayPal is a free service for buyers to pay for an online purchase or send money to someone. The supported payment methods are PayPal balance, Instant transfer, eCheck, and credit card.

 

5. Track, analyse, repeat

It is vital to constantly test and review what you are doing and understand where you are possibly going wrong. Ask yourself – What is your best-selling product/service, how to introduce similar products/services with a unique twist, which social network gets you maximum referrals, which posts have been most popular and how can you create more like them, how can you leverage your online strengths and eliminate the weakness?

 

Summing up

The online world may evolve at lightning speed, but the fundamentals of building and growing a successful online business remain more or less constant, with just some minor tweaks needed. Establishing a smashing online business is no mean feat, but perseverance, meticulous planning and giving thought to the aforementioned tips can definitely help you get there.

References:

How to Start a Business Online

8 Steps to Creating a Successful Online Business

How to Build an Online Business

4 Steps to Starting an Online Business

HOW DOES PAYPAL WORK?

www.getmeashop.com/faq