Influencer marketing has been one of the most favourite trends in the past few years. It is difficult for influencer marketing to exist without content marketing. If you are not sure how to choose the right influencer, we are going to break it down for you. At its core, Influencer marketing is a mix of past and present tools. Known public figures and celebrities are advertising in this content driven market. This joint venture between brands and influencers is a successful marketing mantra. The celebrities can campaign for a product with either a series of videos or posts, millions of their followers provide immediate exposure and engagement that brands desire.
Type of Influencers:
There are three types of identified influencers; Mega-influencers(with 1M+ followers), Macro-influencers(10000-1M followers), and Micro-influencers (500-10000 followers). The market study suggests that micro influencers have been proven to be the best option. They are economic and they motivate the brand with high engagement from the audience.
Choosing the right influencer may be a start but there are more things that have to be taken into consideration.
The main aim should be choosing industry oriented influencers. They can be photographers, bloggers, critics and others. Te celebrity status is dynamic, based on the chosen industry. The influencers have hundreds and thousands of followers, which is your target demographic. Make sure to do appropriate research and plan a budget too. They key factor is to deal not as a company but as a person and follow a schedule. Influencers are those people who have created their own brand. They are very careful with what they post and how it can affect their value and authenticity. Remember, Influencer marketing is not about immediate sales but creating brand awareness.
The most common mistake is going straight for the most popular influencer. This will not be fruitful as the process should involve the needs of the brand. It has to be very specific.The other problem is hiring too many influencers. The accuracy of taping to a significant customer base which is relevant to your brand and not just blindly advertising to the wrong demographic. One of the most common challenges is getting desired results in the pre-decided budget, it is very important to map the return of investments, if not, it can result in unwanted expenditures of valuable time and money.
Influencer marketing is growing exponentially. There is no question of it being as a market favourite in the future. Studies suggest that influencer marketing will boom upto $5-10 billion in spend in the coming years. If you are looking forward to choosing influencer marketing for promoting your business, make sure it is tailor made as per your requirements to get maximum results. At the end it is about creating a market value for our brand and maintaining a brand presence. Keep in mind the basics and always target the right audience. ')}