Author: Anjali

Influencer marketing has been one of the most favourite trends in the past few years. It is difficult for influencer marketing to exist without content marketing. If you are not sure how to choose the right influencer, we are going to break it down for you. At its core, Influencer marketing is a mix of past and present tools. Known public figures and celebrities are advertising in this content driven market. This joint venture between brands and influencers is a successful marketing mantra. The celebrities can campaign for a product with either a series of videos or posts, millions of their followers provide immediate exposure and engagement that brands desire.

Type of Influencers:

There are three types of identified influencers; Mega-influencers(with 1M+ followers), Macro-influencers(10000-1M followers), and Micro-influencers (500-10000 followers). The market study suggests that micro influencers have been proven to be the best option. They are economic and they motivate the brand with high engagement from the audience.

Choosing the right influencer may be a start but there are more things that have to be taken into consideration.

The do’s:

The main aim should be choosing industry oriented influencers. They can be photographers, bloggers, critics and others. Te celebrity status is dynamic, based on the chosen industry. The influencers have hundreds and thousands of followers, which  is your target demographic. Make sure to do appropriate research and plan a budget too. They key factor is to deal not as a company but as a person and follow a schedule. Influencers are those people who have created their own brand. They are very careful with what they post and how it can affect their value and authenticity. Remember, Influencer marketing is not about immediate sales but creating brand awareness.

The don’ts:

The most common mistake is going straight for the most popular influencer. This will not be fruitful as the process should involve the needs of the brand. It has to be very specific.The other problem is hiring too many influencers. The accuracy of taping to a significant customer base which is relevant to your brand and not just blindly advertising to the wrong demographic. One of the most common challenges is getting desired results in the pre-decided budget, it is very important to map the return of investments, if not, it can result in unwanted expenditures of valuable time and money.

Conclusion:

Influencer marketing is growing exponentially. There is no question of it being as a market favourite in the future. Studies suggest that influencer marketing will boom upto $5-10 billion in spend in the coming years. If you are looking forward to choosing influencer marketing for promoting your business, make sure it is tailor made as per your requirements to get maximum results. At the end it is about creating a market value for our brand and maintaining a brand presence. Keep in mind the basics and always target the right audience. ')}

In this growing customer oriented market, the idea of using the collected data for the benefit of the seller has been proven to be a very efficient way of increasing business. The data captured includes patterns, behavioral insights and can also help in sales growth. The key is to implement strategy to make a structure that can work for business enhancements. A lot of companies are using a very small percentage of data in their possession. There has to be some sort of participation of data while strategizing business growth and development with the help of all the data that has been accumulated. There are plenty of companies who have opted for data optimization and are reaping the benefits too. Let’s have a look at how you can convert data into value.

Pattern analysis:

The study of customer behavior online can help collect facts like clicks, visits, checkout pattern and search history. Many of the big names in the e-commerce industry prefer spending on data analytics to get data intelligence. This helps them to keep afloat in the competitive market and aim at the correct buyers to promote their products and predict further possible products much likely to get sold. The profits by this implementation does not limit to only big players, individual websites and small scale sellers can also benefit from the same. The pattern of a customer from buying a product to contacting customer service, all can be a part of a pattern. Just accumulating individual information is not enough, putting it together makes a difference.

Reach and benefits:

The consumer companies are far ahead in making profits using the data than any other industry. They track and suggest, which helps them in upselling. The personalization of this outreach helps in better consumer experience and sustains the loyalty of the buyer. It can also help is tailoring offers like discount range and cashback limits, based on the previous sales. The optimization of data has minimised inefficiency. If the network is scattered and huge, it can be challenging to collect data and put it in harmony. The AI can help in translating the data that can result in more time for implementation and less in collection. But, AI needs in own time to learn and understand these patterns.

Conclusion:

Different companies are at different levels when it comes to data optimization. It does not matter how large is the customer base, each of this company has its assets and valued buyers.Regardless of the fact, the customer data can be put to better use and nonetheless in making profits. Any organization big or small should not wait till they have expanded into a market entity to reach data maturity. Few basic steps can help the spur of growth one notch at a time. Capturing digital profiles entails registering a broader sense of the consumer behavior. This can help in providing the insight for further planning and research. ')}