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Transform Your E-Commerce Business With AI

Transform Your E-Commerce Business With AI

Artificial Intelligence has come a long way. From being an alienatic term in sci-fi movies to now being a part of our everyday life, AI has paved its way into the mainstream tech work, quietly yet effectively. It does work that we do not pay heaps of attention, to in a way that we never could, and yet we take it all for granted.

Any industry or business-type you look around, in one way or the other has been transformed for good by the implementation of artificial intelligence. The world of e-commerce has emerged as the biggest beneficiary of the increasing use of technologies like artificial intelligence and machine learning. AI not only has added a personal touch to our online shopping experience but has transformed the way the e-commerce platforms of the modern world trade. AI in the world of e-commerce is significantly improving the overall buying-selling experience for the modern online shoppers and it’s about time you use it to transform your e-commerce business too.

Trust us, it’s a lot easier than it sounds.

And to make it even easier for you, we have listed four key areas where the use of AI can transform your e-commerce transactions in entirety. So, let’s dive in.

Customer Support With Bots

Bots and e-commerce go hand in hand. So, how can we not discuss AI without talking about bots? Bots have always been the cooler side of online shopping. But with the help of artificial intelligence, these standard customer bots have evolved into a lot more personalized shopping assistants.

The bots that you see on the homepage of any e-commerce website or app are nothing but AI-based computer programs that have been programmed to interact with you in a personalized and helpful manner. They can help you navigate through the website with absolute ease, they can help you find the product you are looking for, the product availability, and might even help you compare multiple products at once to make a smart shopping decision. The use cases in which a chatbot can be used on your website is only limited by your imagination. If there is a use case where you feel a bot can be implemented to improve the online shopping experience for your customers, it probably can.

Furthermore, if the customers are not happy interacting with the bots, they can also be used to help customers connect with a real person in case they need any help or have any query that can only be answered by a human. These bots can be customized to interact with the customers via text, voice, or in some cases even through a virtual avatar. You can automate so many of your e-commerce operations without even employing manual labor. It not only will improve the efficiency of your business, but also will improve your relationship with your customers.

Predictive sales

Artificial Intelligence algorithms can further be employed for statistical programming, deep learning, and predictive analysis of huge data chunks, which every major e-commerce player these days have. These techniques are used for companies to understand customer behavior and can tailor their product and services to match consumer behavior.

One fine example of studying the customer behavior and offering a product based on the customer behavior is the popular show House of Cards, on Netflix. Netflix applied AI learning techniques on datasets from the most-watched TV shows by a majority of the viewers and tah-dah, we got House of Cards.

Techniques like predictive sales can also help any business significantly in managing and organizing the warehouse inventory to make sure that the business does on run short on the product during the crunch hours. It maintains a smooth flow of supply and demand and keeps your business always relevant.

Product Recommendation Engine

All the major tech-based e-commerce platforms including the likes of Amazon use product recommendation engines to suggest products to their customers based on their recent activity on their platform. These product recommendation engines use data sets like recent search by the customers, their browsing history, and the past purchase history to predict the products that might be of the interest for the customers.

The AI algorithms generate the most appropriate recommendations to the customers and display the recommendations to the user. This helps the customer find the products of their choice a lot easier and in a more accurate manner. Customers can even add these products to their dashboard for future or can set an alert for the product for when there is a price drop.

Automating The Warehouse

One of the most important components of modern e-tail industry is warehouse operations. A smooth and fast operating warehouse can significantly boost the sales for any business. This is why modern businesses are using AI algorithms to automate their warehouse processes, such as parcel sorting, categorizing, and packaging to smoothen their warehouse operations and boost their sales. The higher speed and efficiency of these AI based sorting mechanisms helps the businesses maintain a fixed delivery schedule and significantly boosts customer satisfaction, which consequently lifts the sales figure for the businesses.

Finally, while we have listed only four ways in which you can transform your e-commerce business using artificial intelligence, the scalability of AI is only growing with every passing day and you can use it significantly to transform your business to meet the modern needs and offer a lot more personalized and secure business option to your customers. ')}

Use Big Data To Improve Your E-Commerce Business

Use Big Data To Improve Your E-Commerce Business

With the growing number of smartphone users, organizations are looking to leverage technologies that can assist them in capitalizing the increasing number of technology adopters. According to a recent study, the number of online shoppers is expected to soar to about 65% by the year 2021. The increasing number of online shopper has also contributed to the growth of e-commerce portals and product discovery platforms like Taglr.

The growing number of smartphone users or any device connected to the internet for that matter has also given a huge rise to the amount of information the modern organizations have about their prospects. In simple terms – Data. This is why Big data analytics is the hottest topic right now in the tech circle. Companies are using big data analytics to analyze any data that can help them in making smart marketing decisions. So, we thought we will highlight some of the key areas where you can use big data to improve your e-commerce business. If you have an e-commerce store or just sell online through your website, you can use these big data implementations to boost your business gains or for better customer experience in general. So, let’s get started.

Big Data For Personalized Services –

Nothing pleases a customer more than the fact that the retailer knows his/her preferences. Be it the books, the clothes, the smartphone brand, or pretty much anything, modern customers do not like to waste their time shortlisting the products and services that they are looking for. And with big data, you can help your customers cut down their product search time significantly.

E-commerce stores can use the browsing history for all their customers and analyze their preferences. By doing so, they can personalize their promotions, their ads, or just the product gallery, in general, to showcase or highlight the products that their customers might be interested in. You can even personalize your customer communication for every customer to make them feel special and offer them the products and services that they might actually be interested in. This not only will increase your conversion rates, but also will make your customer feel at home on every visit

Big Data To Predict Trends –

The increasing number of e-commerce store in the modern market has made the industry trends to change rapidly and competitively. Offering a trending service for your customers can significantly boost the popularity of your store. Businesses can use big data analytics to analyze trends from social media or other social forums to understand the sentiment behind a trend or a trending product. This information can further be used to stay relevant to the trend and offer the customers the best of the shopping experience. This will help you move up the popularity charts and make your business a hot favorite among the followers of the latest trend and will attract many new ones too.

Big Data To Understand Customer Demand –

With the flurry of options floating around, the customer demand changes with days. What’s in demand today might not be so much tomorrow. This is why to increase sales and profits, it’s absolutely vital to understand customer demand. And with data coming from a plethora of sources, it has become a lot easier for the companies to track the product that is trending among their customer base and to update the inventories accordingly to avoid any deadlocks.

Companies can use big data analytics to analyze their digital marketing campaigns as well to figure out what’s the hot favorite among their customers and determine the number of orders they might receive for the same. This will keep the product in stock with you always and will meet the customer demand at any given point. As a result, it will drive both your sales and profits figures up.

Big Data In Fraud Detection –

One major obstacle for any online shopping enthusiast or an online retail store is the fear of online fraud. However, that fear can be brought down significantly using big data analytics. Big data makes it easier for the online businesses to locate the locations, IP addresses, or just type of transactions that have seen the maximum number of credit card frauds. It can further help the businesses where Cash-on-delivery payment method has failed for the maximum number. Such crucial information can be further used to protect your business and your customers from falling prey to any such situations and consequently bringing down the online fraudulent transactions. And hence making your business safe and secure from any fraud.

Conclusion –

Big data analytics is beneficial for both – online shoppers and online businesses. It is transforming the whole world of online retail as we know it, using technologies like big data analytics and machine learning. All top businesses are leveraging these technologies and we think you should too. ')}

Make Your Marketing Campaigns More Effective With Big Data

Make Your Marketing Campaigns More Effective With Big Data

It will not be an exaggeration if we start by saying, “Big Data is shaping the future of all corporate operations.” From logistics to talent acquisition from performance evaluation to marketing campaigns, big data has been a driving force in decision-making in all corporate operations. However, the biggest impact big data has made is in the field of marketing and sales. Today, we look at some of the areas where the use of big data has helped marketeer improve the results of their marketing efforts. If you are a digital marketer or are just associated with any marketing campaigns in general, you too can sharpen up your marketing efforts using big data.

Offer Better Customer Experience

The modern consumers get hundreds if not thousands of marketing emails, SMS, and a plethora of other marketing content in their inboxes every day. How many of them actually capture the attention of the consumers? Almost none. Ok, some do manage to get a click or two, but with the digital marketing budget skyrocketing every day, do you think an online marketing campaign fetching a click or two is actually worth investing? We don’t think so.

This is where big data comes into the picture. Big data helps you to customize your marketing campaigns to target your potential customers in a highly engaging and personalized way. This not only makes the campaign relevant for the user but also makes the consumers feel special as they see only the relevant content featuring in the campaign.

Big data analytics allows you to understand the consumer behavior through the content they are accessing on your website, the device they are using to access the content or just the general content they are interested in. Based upon all those data points and understand the buying cycle of the consumers you can offer them the products and services they might be interested in. It boosts the chances of a potential customer actually becoming a customer a lot higher. You even can use the geographical locations of your consumers to offer them localized deals and offers. This approach of personalized marketing campaigns boosts your conversion rates, engagement with the customers and brand loyalty in general. So, use data to know your customers better than you already do.

Discover New Opportunities

Identifying and tapping the growth opportunities at the right time is the key to the success of any business. And with the help of big data and machine learning, you can identify any growth opportunity just in time to prepare your business for it. Using the data from your organization’s customer engagement platform with the publicly available data for the consumers your business analyst can help you identify new markets and opportunities for growth.

This field of data analytics uses predictive analytics to identify new targets and growth opportunities in the said markets. Using the predictive analytics you can evaluate the potential growth opportunity based on the market share you have in any particular region and the areas of improvement to boost those numbers.

Precise Attribution

The success of any marketing campaign can only be evaluated based upon the conversions it drove towards your business. Earlier, the marketers used the last-touch model to determine the marketing attribution. However, the issue with this approach is that it does not take into consideration the online and offline campaigns or activities that led up to the conversion. And this is where Big Data comes into play. Using big data, the marketing experts can precisely identify the events triggering the conversion and sales for all your marketing campaigns.

The marketing experts these days have strong attribution tools which enable incremental attribution through all your marketing channels like display, social media, email marketing, or the Google or Facebook ads. This makes it easier for the organization to allocate resources making all your marketing investment give the best ROI.

Final Thoughts

With the growing technology around us, the role of big data analytics in coming years is only supposed to go up in the coming years. So if you are looking to sharpen up your marketing decision making or just make your marketing campaigns even more effective, big data is the way forward. ')}

Let’s bring down that bounce rate

Let's bring down that bounce rate

Nothing hampers an online business more than a high bounce rate. It can also be attributed to the failure of a large number of e-commerce businesses on a regular basis. To understand it better, let’s simplify what a high bounce rate means. For the uninitiated in the field of digital marketing or Google analytics, a higher bounce rate for any website indicates the number of visitors leaving the website immediately or soon after visiting a website. Now, if it’s an e-commerce website, a visitor leaving the website means a potential customer walking out of the shop door, soon after entering the shop. It also means that they are not buying anything.

And when you consider the fact that the entire idea behind the existence of any e-commerce website is to make consumers shop online and sell stuff. It seems rather jarring.

If you are not able to make customers shop despite having a pretty looking website, an established brand name, and spending big on your digital marketing campaigns, you pretty much do not have an e-commerce store. ‘

However, to understand Bounce Rate for an e-commerce website, we first need to understand Bounce Rate in general. Technically, bounce rate for any website is the percentage of users who leave the website only after visiting one page or the home page. And for an e-commerce website, every customer leaving the website only after one page means an opportunity lost to sell something. Now, we understand that even after spending several pages and browsing several products a customer can decide not to buy anything and that is perfectly all right. There is nothing you can do over the internet to persuade any customer to buy every product he/she browses. However, there is something you can do to establish a relationship with the visitors, turning them into recurring visitors and eventually buying customers.

So, here we have listed some of the easy ways you can adapt to persuade even those finicky visitors to shop with you.

  • Focus On Your Product Pages

If we have to pick one page of the website that can turn a prospect into a customer, it will be the product landing page. You can have a jazzy homepage, a quirky welcome message to greet your customers, or even an attractive video to capture the attention of the visitor, but ultimately it’s the product landing page that will decide the fate of the visitor.

Your prospect will browse the specifications, the product reviews, the customer reviews and every single detail about the product on that page before deciding to put money down the table for it. Even the savviest of digital marketer will have no part to play in the decision that your prospect will be made after reaching the product page.

This is why it’s of utmost importance to optimize the product page to the best of your ability. Here are some tips to help you optimize your product page to boost your chances of converting a prospect to a customer.

  • Make the product page easily accessible. At any stage of browsing your website, the visitor should be able to reach the product page of his/her choice in as few clicks as possible. Ideally 3, you can even bring it down to 1.
  • Present all the product related information like reviews, specs, in a neat and well-segregated manner.
  • Highlight the “add to cart” button, so the prospect can add the product to cart as soon as he/she has made the choice.
  • Do not confuse the customers by showing too many “similar” products.

  • Divide your email list

We have discussed it in the past in some of our earlier blog posts and we will say it again, a personalized email marketing campaign will yield you a lot better results than a generic one. This is why the more you segment your email list, the better CTR (click-through rates) you will get for your email marketing campaigns.

Basically, email list segmentation is all about grouping your customer base based on their interaction with your website, ads, products, or just emails. You can even use the power of machine learning and big data, to further narrow down your prospects.

Using machine learning and big data you can even segment your prospects based on their likes, dislikes, their interaction with your offers and a lot more. Once you have a segmented email list with you, you can send them emails and offers that match their interests. These personal recommendations make the customers feel special and boost the chances of them shopping with you.

You can even personalize your website messaging, chat support, or even the SMS campaigns to boost the customer engagement on your website and consequently bringing down the bounce rate for your website.

  • Make shopping with you a seamless experience

Nothing hinders online shopping experience like a cumbersome checkout and product search functionality. This is why it is of utmost importance to offer a seamless shopping experience to the customers. Make sure you have your CTA (Call To Action) buttons, your products are easy to find, and all the information related to the product and its delivery is displayed in a proper way.

Lack of information related to product and terms of services should not be the reason why you lose your customers.

Having all the relevant information related to the product and terms of services boost the customer engagement and consequently brings down your bounce rate significantly.

Conclusion

It’s vital to build a relation even before you make your first sale and in the world of online shopping the only thing that can assure you a sale is the trust of your customers. If your customer doesn’t trust you, they are never going to buy from you.

This is why it’s very important, to be honest with your customers in terms of the information you provide them and offer them a pleasing experience on the website rather than shoving your products down their shopping carts right from the very first click.

So, make your website likable first, the bounce rate will automatically come down. ')}

E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign

E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign
E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign

For any online business to succeed, a higher ROI in all their marketing campaigns is a must. However, as you sit down to narrow down your e-commerce marketing strategies to the ones that will get you a higher ROI, it’s tough to separate the ones that certainly will work from just blatant noise.

You can hire a digital marketing agency to cut down the work for you, but that again is an investment, which might not yield the results that you so desire. So, we thought we will help you by listing down some of the best e-commerce marketing practices to optimize your online marketing campaigns so that they can pay you the dividends for your investment.

These practices are in accordance with the latest digital marketing trends and certainly will help you optimize your e-commerce marketing tactics. If done right, these practices can pay dividends on the invested time and effort.

So let’s get started.

Keep Your Content Relevant and Original

It has been said earlier, it will be said numerous time in the future, “content is king.” Period. The internet, with its growing usage, is getting saturated in terms of content. A lot of digital marketing experts are calling it “content shock”. With all the websites across the world pumping out content on an everyday basis, the amount of content over the internet is doubling every 9 to 24 months. This is why it is of utmost importance for your e-commerce marketing strategy to create original and relevant content. The lack of unique or creative content on your website, in your digital marketing campaigns, or just in your newsletters will put you at risk of getting lost in the sea of content that’s the internet.

Having high-quality original content helps your business attain higher ranks in the organic search results as well as offers potential customers something to follow. You can create content in the form of product release information, a brand story, or just sharing the general updates from your business that you think is useful for your customers.

Creating original and relevant at any point should not be considered as re-doing the existing content. You must always avoid just re-purposing the existing content or just copying the content from another source.

Personalize Your E-Commerce Marketing Campaigns

With the abundance of data shared by users through social media and through the elaborate sign-up forms, the digital marketing experts have started leveraging that data for their marketing campaigns. The modern digital marketing experts are tailoring personalized campaigns for every user as opposed to just sending out bulk SMS and emails in anticipation of attracting few clicks. The personalized campaigns help the company stand out from the competition and allows them to establish a bond with their customers.

Gone are the days when 100 clicks from a campaign were considered good, the modern digital marketers are looking to build 1 meaningful relationship with the customer as opposed to getting 100 users for a few seconds. It not only makes the customers feel special but also does not annoy them with a plethora of emails or SMSes that makes no sense to them.

If you are having a hard time figuring where to start your personalized campaigns, you can start by segmenting your customers based on the behaviors they’ve exhibited on your website. This can easily be done by analyzing a report from your email campaign or just by going through the Google analytics report for your website. Any digital marketing expert with a good understanding of Google Analytics should be able to help you with it.

Reward Customer Loyalty

With so many e-commerce businesses around customers are easily distracted. This is why it’s absolutely vital to offer perks and rewards to the customers who remain loyal with your business. This not only makes your existing customer base or the early adopters feel special but also brings you, new customers.

According to a recent survey, it was found that the loyalty programmer members for any e-commerce business recommend the products and services that they use more often than the normal one-time buyers. These loyal customers are not even shy to pay a tad higher prices for the product or service they like.

This why you must invest some budget and time on having a reward program for your business. It could be small, but it will help your business build big relations with your customers.

Final Thoughts

E-commerce marketing strategies should always be reviewed on a regular basis to get optimum results for all your campaigns. You can try a lot of different strategies, some of them will work, some of them might not, but that does not mean that you get comfortable with the ones that worked well. Never hesitate to try new strategies, as you never know what can put you ahead of the competition. These were the three practices that we think can help you optimize your marketing campaigns, if you have yours, do share them with us and we will try them as well. ')}

A Primer On Big Data & Artificial Intelligence

A Primer On Big Data & Artificial Intelligence

Big Data and Artificial Intelligence are two buzzwords that keep making their appearance even in everyday conversation these days. Statements like “data is the new oil” and that “artificial intelligence is the future”abound in the tech circle.

From Facebook to Amazon and Google to Microsoft, every major tech giant is investing inordinately in big data and artificial intelligence.

In one of his statements back in 2016, Google’s CEO Sundar Pichai said,

The last 10 years have been about building a world that is mobile-first. In the next 10 years, we will shift to a world that is AI-first.

When you hear statements like that, you tend to take note of it. Now, despite of the buzz around big data and artificial intelligence, the difference between the two is rather murky for a major chunk. A lot of executives around the world still pit AI against Big Data, which although is a common mistake as the two go hand in hand, but they, in fact are two different tools.

Thus, it is critical to understand the difference between AI and Big Data.

AI & Big Data: Different Tools To Achieve The Same Task

Simply put, Big Data is the huge dump of unstructured data in the form of sounds, texts, images, transactions, messages, social networks, videos, etc. Artificial intelligence, on the other hand, is the science of computer programmes, which process that huge chunk of data and gives a structured pattern or output. This is the inherent difference between the two.

Breaking it down further, we can define artificial intelligence as a form of data computation, which gives a structured and detailed analysis of the data set fed to it. Some ways in which AI accomplishes the data analytics are:

  • Natural language processing (NLP): Understanding the human language and interpreting it accordingly.
  • Computer vision: Image processing using technologies like Tensor Flow to give computers the ability to identify, see, and recognize images just like humans.
  • Machine learning: Using statistical techniques to help computers ‘learn & process’ the data are given, instead of being programmed for an explicit function.

All of the aforementioned technologies allows the computer to execute cognitive functions like analyzing and reacting to the data set just the way humans do. One can argue that that is exactly what the traditional computer apps do too, and they will be right. Although, in case of traditional computers the reactions and responses from the computer are being hand-coded, which when you are dealing with big data is just not possible and in case of even the slightest of a curve like an unexpected entry, the traditional app fails. The AI systems, on the other hand, adapt to the change and accommodate the change in modifying the output. The purpose of AI is to evolve the computer functions up to the levels of human knowledge by giving them the ability to learn, reason, and then apply all of it for problem-solving.

Now the question is, how does all of it happen? And the answer to that lies in Big Data.

Big Data – The fuel for AI

Artificial Intelligence has been discussed at length since the ’90s. One fine example of it is its cinematic mention in the movie “The Matrix” in the year 1999. Humans combating with the machines that have developed their own intelligence, that’s AI for you in the nutshell. However, when it came to execution, AI was still a rather edging technology until in recent times.

The big bang in the world of artificial intelligence occurred with the dawn of huge parallel processors, to be very precise, the GPUs (Graphics Processing Unit). These GPUs are colossal processing units containing thousands of cores as opposed to the mere dozen in your traditional CPUs (Central Processing Unit). All those cores gave enough juice to the existing AI algorithms to carry out massive operations with absolute ease and made them viable.

These processors, when fed with the Big Data, allowed machine learning algorithms to assimilate and deduce a pattern or reproduce a behavior. It is worth mentioning that artificial intelligence, for all its intelligence, still can not deduce patterns and behaviors like we humans do. It acquires its intelligence through trial and error, and for that to happen successfully it entails big data.

One of the key reasons why AI apps of the past were not as effective or efficient as the ones we have now is due to the lack of data set. But now with a huge volume of data available with the organizations and faster processors, AI apps are thriving in every walk of life. The widespread access to the internet has also allowed for the real-time data to be fed to these processors for real-time processing and generating the output.

The self-learning ability of artificial intelligence enables them to extract the answers to all your questions from the data fed to it. It makes data an intellectual property and if you have the best data set in the world, even if everyone is using artificial intelligence, you will come on top. So, it will not be an exaggeration to say that, there will be no Artificial Intelligence without Big Data.

AI and Big Data Together

It’s safe to say that Artificial Intelligent (AI) needs big data to thrive. The better the data, the more effective your AI analysis will be as it can learn and evolve. Big data enables Artificial Intelligent (AI) to do wonders. So, you can say that there will be no artificial intelligence without big data.

From being deemed as a revolution to be called as a curse, AI and Big Data both have had their fair share of accolades and criticism. But whether you see them as technological developments that will change the future for mankind or a blossoming catastrophe, we will only find out in the future. ')}

SEO Trends For E-commerce Success In 2019

SEO Trends For E-commerce Success In 2019

Search Engine Optimization trends can be attributed for the constantly changing internet results you get. All major tech giants such as Google, Bing, Facebook etc constantly optimize their algorithms to serve more accurate and relevant results for every search query entered in their search boxes. With every change in algorithm, changes the SEO trends, which compels online marketers to evolve accordingly.

Now, if you just have a business website displaying the information about your business, it’s easier for you to adapt to these changing trends and remain relevant. However, when it comes to e-commerce, it’s a totally different ball game. With well-defined SEO practices in place, even the slightest of mistake could be devastating for the e-commerce businesses. One small change or mistake could set their businesses decades back.

This is the reason why every e-commerce business needs to have a firm grasp on the latest e-commerce SEO trends. And if are looking to win the SEO game in 2019, here are some SEO trends for e-commerce success in 2019.

Optimize For Voice Search –

Voice search has been around long enough to be considered as one of the preferred modes of search over web, especially with the growth in the number of smartphone users. Almost all of us, who owns a smartphone, at least would’ve done one voice search using the voice assistant of your choice. Be it Siri, Alexa, or Cortana, all of them have emerged as an indelible part of our daily lives, you not only can interact with them on your phone, but also at your home, in your car, or pretty much anywhere with an active internet connection.

This is why it’s about time that you implement this technology to your business and allow your customers to search by voice functionality on your website. You can start small by optimizing your questions for voice searches. For this you need to think like a customer as when doing a voice search, customers do not enter keywords, they use a proper statement. For example, if someone is looking for “Nike shoes” they will search for “where can I buy Nike shoes near me.”

Hence, it is vital for you to structure your website content in a way that it will answer their questions. One easy way of doing it is to include a combination of trigger words like How, what, where, etc along with your standard keyword sets rather than just having traditional keywords.

In order to succeed in the voice-dominated search world, you need to obtain the position zero in the Google SERPs or as the SEO experts call it featured snippet spot. Snippet spot for Google is the zero-result and it ranks higher than any search result for any query. This is where having trigger words like how what, where etc. in your keyword set can put you ahead of your competitors. You can also optimize your content for featured snippets by including relevant keywords in your page title, URL, and H1 tag.

Also, according to Google, almost 70% of the voice searches come in in a natural language, unlike the predefined keyword sets people usually type in. So, you must have a mix of set keywords and natural language terms in your page metadata.

Focus On Conversions and Brand-Building –  

E-commerce business is all about putting money on the table. Thus, conversions are more important than rankings. Yes, we agree that rankings will bring more traffic on to the web page, but ultimately, it’s the conversions that will help you make profits.

And if you are looking for conversions, link-building is your best bet. Link building always has been a potent weapon in any SEO marketer’s arsenal and even in the year 2019, it continues to remain one. However, when you are dealing in the e-commerce world it becomes more about brand-building by creating relationships with bloggers and website owners from the industry. Link-building for e-commerce businesses should not only be about SEO but also about getting referral traffic, which eventually will boost the overall traffic of the website.

You can even leverage technologies like artificial intelligence (AI) technology for your link-building campaigns.

Offer Good User Experience –

The latest Google algorithm update has emphasized on the overall user experience (UX) of the websites. A website that are fast, easy to navigate, and coherent were given precedence over websites that are slow and cumbersome. According to the latest report, websites with higher load time tend to lose out on almost 40% of their visitors.

In addition to having a fast website, you also need to make sure that your website has smooth navigation with a clutter-free layout. A website with complicated user interface will have users bouncing from one page to another and eventually closing the tab.

After the smooth navigation and user-friendly interface, you need to take care of the content on your website. Make sure that the content on the website is easy to understand, informative, and not just some keyword stuffed pile of text. Having engaging content also boosts the time spent by the user on the website, which again helps boost your search rankings.

Summation –

We saw a plethora of advanced developments on the SEO front in the year 2018 and will see many more in the year 2019. However, with these easy and simple trends to start your year with, we believe you will set your business nicely for what is to come. With these trends, your e-commerce business not only will remain relevant but also will flourish with every SEO update. ')}

Four Pillars Of A Strong Digital Presence

Four Pillars Of A Strong Digital Presence

Every business in current times longs for digital presence. Some might even term digital presence as the deciding factor behind a successful and a not-so-successful business. And while everyone is talking about digital presence, it still remains rather subjective. For some business having a website can be defined as having a digital presence, while for others it could be listing products on e-commerce platforms like Amazon, eBay etc. and for some, it could just mean having a social media page on Instagram, Facebook etc. Depending on the nature of the business and the targeted audience, the definition of digital presence can be different for different business.

So, we thought we will make it simple for everyone. Irrespective of the nature of the business and the targeted audiences, here we have listed four must-have for every business if a strong digital presence is what they are after. Each of these four pillars (as we call them) can be discussed at length and must be discussed at length, but for now, we will have a brief look at each of them to explain it to you, why they are a must-have for your business.

A Website –

The number of website development agencies that have sprung in recent times is just astonishing. Ever wondered why? Well, simply because that service is highly in demand and everyone wants to have one for themselves. It doesn’t even have to be a business, even individuals are getting websites for them.

So it is a no-brainer for you to have one for your business. And if you are haven’t got one for your business yet, it’s about time you get one now. This not only will open an additional marketing channel for your business in the form of digital marketing, but also will give your business an address on the world wide web, where the world is.

Here are a few things to keep in mind while getting a website for your business, other than it being beautiful, simple, and interesting. If done right, this will fetch your business plenty of new visits daily and will help your business grow over time.

To have a successful business website you need to:

  • Get the domain name that’s relevant to your business type (not mandatory though) and is easy to remember. A website address that’s not easy to remember is not worth getting.
  • Have an easy to navigate interface. Whether you are setting up an online portal for selling products or getting a one-page website for your small shop, it should be clutter free, well segregated, and must be easy to navigate. In an ideal world, a visitor should not need more than three clicks to reach any section of the website. So, you can use it as a tip when getting the website for your business.
  • Go for a trusted web host. It’s very important to have a trusted web host hosting your website as it is a key element in building your websites’ trust over the web and for the search engine optimization of it.
  • It is recommended to have pages like About Us, Contact Us (with your business’ address and contact details) to make sure your customers are able to reach you anytime they run into any difficulty. You can tell your customers about your business through these pages and gain their trust in the first visit.
  • Make sure your website is fast and easy to load. Nothing upsets a visitor more than a slow loading website (OK, maybe pop-ups), so make sure your website loads fast on every web browser.

There are plenty of other recommendations that you will come across when getting a business website concerning search engine optimization and digital marketing, and depending upon your purpose, you must incorporate all that’s relevant.

In simple terms, consider your website as your store, it should be clean, easy to navigate, and if possible entertaining.

A Blog –

Blog? Yes, it might sound boring, but a company with a useful and informative blog gets a lot more attention of the visitors than the one without a blog. The blog can be used as a communication channel between your business and your audience.

Some experts from digital marketing and online sphere even rate blog above social media accounts, when it comes to adding value to the business. As per a recent report published by HubSpot, a business which publish at least 16 blogs per month, see 3.5 times more traffic than their counterpart.

Think about it. You read a good blog post, you than straight away head to the website it is part of, as opposed to seeing a good post on Facebook, as a good post on Facebook brings users to Facebook first. You can even use a different blogging technique like a video blog, text blog, or just audio podcasts, there are all sorts of techniques that you can use for customer engagement.

A Newsletter –

A blog brings your audience to your website, but what brings them to your blog? This is where a newsletter comes into the play. Email marketing is one of the most powerful tools in the world of online marketing and pretty much every digital marketing agency offers email marketing as a special feature of their package. This is why sending a newsletter to your customers plays such a vital role in the growth of any business. Whether it’s informing the customers about the latest update from your business or just notifying them about your latest blog post, a newsletter can do it all for you.

Having said that, a newsletter has its own peculiarities and rules that you need to follow to stay away from that spam box of your customers.

What makes a newsletter such a powerful aspect of any businesses’ digital presence is the fact that it,

  • Can be personalized for different customer groups
  • Is directly addressed to the customers and is shorter than a blog post
  • Can be used for a wide range of purposes, from making an announcement or gathering customers’ feedback or just to send seasons greetings for when it is the holiday season

Social Media –

Finally, we come down to social media. It will be unfair to not include social media in any discussion regarding digital presence for a business or even for an individual. We live in the era of social media, so it’s vital for the businesses to have a strong social media presence.

According to a recent study, the number of social media users will reach around 2.77 billion across the world. If you really want to be accessible to your customers, you need to have a presence on almost all the social media platforms that are there.

Broadly, we can categorize social media into two groups: popular social media platforms like Facebook, Twitter etc and specialized social media platforms like LinkedIn, Pinterest etc. Try to be present in both groups.

However, depending upon the nature of business your choices can vary. For instance, if you are in the B2C sphere a Facebook or a Twitter might be more useful for you as opposed to LinkedIn, where you primarily get B2B customers.

Also, your presence on social media will keep you in touch with the customers, the market trends and what your customers are saying about your business. All of it will only benefit your business.

That will be all. These are the four pillars of a strong digital presence for any business according to us. What are your preferred modes or channels of engagement in the digital sphere? Do share them with us. ')}

Augmented Reality Is The Next Step In The World Of eCommerce

Augmented Reality Is The Next Step In The World Of eCommerce

Let’s face it, Black Mirror is awesome!

We know it has nothing to do with the title of the post, but somehow it will all make sense by the time we are done with the post.

The buzzword in the tech circle these days is Augmented Reality. Every second day there is an app launch highlighting how it uses augmented reality to offer you an experience you’ve never had. From entertainment (hence Black Mirror mention) to gaming ( remember Pokemon Go) to e-commerce, augmented reality is the way forward in pretty much every field. From being a futuristic technology to become a reality, AR has come a long way.

Such is the battle to advance in the field of AR that every tech giant wants to have a bit of the AR pie. Apple recently made a significant move with the launch of their ARKit, which was soon followed by ARCore from Google. These software frameworks enable the developers to develop their solutions and products with augmented reality being at the core of it all. As far as the hardware manufacturers are considered, the battle is equally fierce there as well with all major hardware manufacturer fighting to develop the best AR glasses.

With all the major tech giants exploring ways to use AR to benefit their business. One area where we feel augmented reality can make a real difference in the world of eCommerce. It very well could be the beginning of A-Commerce and a departure from the traditional eCommerce. It will certainly take some time, but we could very well be on course to the world of A-Commerce.

Why do we say so?

Well, simply because the signs are all around us. Let’s be honest and admit that despite the humongous growth and development that the eCommerce world and the world of online shopping has seen, the brick-and-mortar stores still are relevant and perhaps still a preferred mode for shopping for a lot of shoppers. And one simple reason for that being the fact that the online stores still fall short when it comes to giving the complete shopping experience in terms of experiencing the product you are buying.

This is why a lot of modern customers start their shopping on one channel and end it on another. It has given birth to the shopping pattern like “research online, buy offline.” Customers, for all its advancements, are still not confident buying online and making their purchase decisions based primarily on flat images, specs, dimensions etc.  

This is where the Augmented Reality comes into play. AR brings the missing piece of the puzzle by adding a dash of realism to the overall shopping experience. It familiarizes the online shoppers with the products, which initially were only visible as photos in the current e-commerce world.

In an ideal omnichannel retail scenario, the customer gets to experience the product across all mediums. And that is what AR brings to the table. With the inclusion of AR in the online shopping process, the customers can now experience the products of their choice, which is kind of revolutionary.

By bridging the gap between the online and offline world, Augmented-Commerce (aka A-Commerce) revolutionizes the traditional eCommerce market as we know it. Retailers can now offer a lot more personal and interactive experience to the online shoppers.

Yes, the brick-and-mortar stores still remain relevant and will not disappear overnight, however, with the growing implementation of augmented reality in the modern e-commerce world, we are inching towards them becoming obsolete one day.

Here are few of the finest usage of augmented reality by the e-commerce giants to lift the shopping experience for their customers.

IKEA Place –

Ikea has already released its AR app with the release of Apple’s ARKit and iOS 11, enabling the customers to visualize how their furniture will look in their homes in real time. Customers can now browse through their most popular collections and check how they will look at their homes.

This is just the beginning, but a big step towards A-Commerce.

Amazon –

Following the footsteps of Ikea, Amazon too has released their AR app, which allows the customers to check how a certain product will look on them or in their home prior to placing the order.

Known as AR View, the feature can be activated by clicking the camera icon in the Amazon shopping app. You browse the products from different categories starting from furniture, home decor, or kitchenware and check how they will look at your home.

Ray-Ban –

Buying sunglasses online has been one of the toughest shopping decision one has to make. Especially if you do not have the chiseled looks of the models wearing them in the ads. But not with Ray-Ban’s new app. It allows you to virtually try all their sunglasses right from the comfort of your home and not even needing a mirror.

Virtual Try-On” App by Ray-Ban uses the face mapping technology to create a model of your face and see yourself in different angles. It is yet another fine amalgamation of online shopping with augmented reality.

So, with already significant strides being made in the world of e-commerce in terms of AR adaptation, we feel augmented reality is the next step in the world of eCommerce and certainly the way forward. ')}