Big Data is the easiest way to understand the modern world. As technology penetrate our lives, the influence that data can have on anything and everything we do is unmeasurable. Both offline and online. Almost anything you do turns into data for the technology.
As a consequence, we’re inundated with virtually endless facts, perceptions, numbers, and percentages in our hand. And, understanding and studying this overwhelming amount of information on hand is what Big Data is all about. A little complicated, but of great use.
A Closer Look At Big Data –
The information scattered across in form of traditional or digital form is huge. Bringing all that information under one roof for a specific purpose could lead to a greater understanding of the modern world. It could be used as a constant source of discovering new patterns and analysis. Tech companies use this large amount of data to analyze consumer behaviours, market trends and tailor their services or products accordingly.
One industry that has specifically leveraged the power of Big Data to a greater effect is the world of e-commerce business. All big e-commerce businesses in the current market use big data to understand the market trends, customer behaviour, their buying patterns to streamline their operations and gain more customers.
So, it’s about time we look at how big data is transforming the e-commerce market and how online advertising and product discovery platforms like Taglr is helping smaller retailers harness the power of big data.
In-Depth Shopper Analysis –
For any business, it’s of utmost importance to understand their shoppers behaviour. Big Data makes it easier for them. By analyzing big chunks of data and preparing analytics on latest trends, customer preferences, and the growing demands, business owners can now make sure that their products are in store and are being promoted accordingly. Big Data analyzes all the searches made by customers to update you on any product that you don’t have in store or online but should have. Big Data analysis continues to illuminate the changing customer behaviours like the most popular shopping time, the most popular products, and many such things to help you seize new business opportunities.
In the modern competitive market, more and more offline retailers and online stores alike are using Big Data analytics to tune their marketing strategies, inherent shopping processes, and social media advertising to boost their sales and customer engagement.
Improved Customer Service –
In the modern competitive market, one bad customer service experience can cost you a customer, forever. According to a study, a major chunk of customers will not shop from a business with which they have had a bad customer service experience in the past. A good customer service is a key to success for all modern businesses, online or offline.
Taglr’s Big Data analytics provides predictive monitoring on the issues your customers are/will be facing, to streamline your customer service and make sure that the problems are resolved at a faster pace.
Easier and Safer Online Payments –
Big data has the capability to integrate multiple payment gateways on one platform. It not only makes it easier for the customers to use but also minimises the online fraud risks. The advanced data analytics is strong enough to identify payment frauds in real time and raise a concern immediately.
Furthermore, big data can also identify money laundering transactions, which might appear as legitimate transactions to naked eyes. With all the safety combined with ease of use, data analytics makes it easier for the online and offline businesses to sell and upsell.
Seamless Integration With Mobile –
The number of smartphone users is constantly on the rise. According to a recent study, we might be already approaching towards the time where desktop computers will become obsolete.
And in such times, big data fits right in. Businesses can now collect more native data to transform their products and services. They also can gather data from different sources to analyze their potential customers at once.
We already are seeing Google giving preference to websites that are mobile friendly and responsive. So, in case you do not have a mobile-friendly website, fret not, you can still open your store with absolute ease on Taglr to reach the right customers.
Final Thoughts –
The increasing adaptation of Big Data by e-commerce industry could very well be the difference between a successful store and a store longing for customers. Whether you are looking to take your business online or just want to advertise your products online, online product discovery platforms like Taglr can make it happen for you with absolute ease. Taglr offers a wealth of technological tools like in-depth analytics using big data, machine learning, and artificial intelligence to help you find success in this modern technology-driven market. ')}