Bringing back e-commerce to life: Easy or Difficult?

The country is taking baby steps to recover the economy. As the lockdown extends, there is some relief as the e-commerce sectors will have a small reopening where essentials can be delivered. The resuming of small industrial and logistical activities will help in benefiting the operators. The uncertainty about the supply chains is still intact. The rules of the lockdown are strict, it will be difficult for small industries to resume production as they cannot call back the laborers immediately who have left the city. The welcoming decision of the government that has allowed few sectors to restart operations will be a small relief to this catastrophic humanitarian crisis. As certain sectors may get some relief after May 3rd, there will be a grave concern about the labours. This crisis is like the snowball that is getting bigger as it rolls down, crushing everything in its path. 

If the operations begin in May, then many industries will pause the production and wait for their labourers to return rather than employing the local labour who may or may not know about the operating cycle. Employing new labourers will include intensive training and the industries would want a full-blown production without any new task or training. 

There was a wave of disappointment in the Indian households as the government reversed their decision to deliver non-essential items. E-commerce companies like Flipkart and Amazon were eagerly waiting to resume their logistics but it appears that they may have to wait a little longer. 

Your E-commerce Business: 

The e-commerce recovery will happen by turning the inactive customers into active carts. According to Apsis, this can be done with RFM  (recency, frequency, monetary value). Personalization will be a key factor in turning the inactive customers into active shoppers. Your new strategies will reciprocate into recovery rate and the revenues. 

Before the lockdown. The average stats dictated that on an average less than 2% of website visitors became paying customers and more than 76% of customers abandoned their carts. If you want your e-commerce business to bounce back, you have to increase the former percentage and decrease the latter. The e-commerce recovery will include more nudges to the end customer. The tactics will have to be out of the box and you have to increase your reach. You cannot rely on your loyal existing customers. This lockdown period has turned many e-commerce atheists into believers of online shopping. 

There will be a new found market of those shoppers who will be skeptical about going out. So don’t lose out on the abandon cart tactic, and continuously remind the customer to purchase items they clicked and added to their cart. These were a few tactics for your business, let’s take an overview of the entire industry and take an estimate as to how the e-commerce sector will pull up, dust itself and shine through.   

The industry recovery: 

The short-term impact of the pathogen pandemic is severe. The most resilient retailers are the omnichannel retailers, they have survived due to their immunity. Their entire labour has proven to be fruitful and their past investments in omnichannel retail will help them stand firmly once the sector reopens. According to Capillary technologies, the Indian retail witnessed a drop in sales by 55% before 31st March. This percentage has increased since then. The post lockdown era will be more challenging for the offline sellers as their footfalls will take ages to normalize. 

The Indian government is doing everything they can to contain the situation but the retailers will be on the outlook for a mantra. Their peers from recovered countries may have a blueprint of restarting the business after a shutdown for months. 

The sectors which are directly dependent on the people’s behaviors will take the longest to recover. The pharmaceutical, health and digital companies will keep on being on the rise following the pandemic. The e-commerce connected sectors like IT, logistics, supply chain and entertainment will be amongst the ones to do well immediately. Other sectors like transportation, warehousing and storage will come back immediately to life after the lockdown. As soon as the mobility of post-production of goods will begin, these sectors will come back to life. Business like hospitality and shopping malls will take more time to gain momentum. 

The delivery services from e-commerce and normal retail will pick up providing more business opportunities to the retail industry. The apparel industry on the other hand is still tumbling down the lockdown hill and there are no signs for it to stop. It may soon be size zero for the apparel industry as the production is not likely to start anytime soon. The leisure activities like travel, vacation and adventure will take the longest to get back on track.

Conclusion: 

It is an undeniable fact that after the lockdown this conditioning will internalize social distancing and it will be difficult for human behaviour to take any risks by moving out to crowded places immediately. The overall effect is evident to the massacre of the nation’s economy. Categorically few sectors will have the advantage to bounce back immediately. Others will need persistence and perseverance to sustain during the lockdown and after, when it may take a substantial amount of time to make a comeback. Things are looking promising for the e-commerce industry. When the last pandemic spread (SARS), the e-commerce industry boomed as people started shopping online. This  trend grew into a multi-billion dollar business. This pandemic will also give birth to some groundbreaking trends and behaviour shifts. 

What is the new normal in the post COVID-19 era?

It is an undeniable fact that the ongoing Covid-19 crisis has bestowed many lessons upon the world. As the pain of this pandemic is real, the philosophy of ‘this too shall pass’ will wake us up in a new dawn of a new era. The world is still struggling to surpass the obstacles caused by the pandemic, we all can also use this opportunity to prepare ourselves for these forthcoming changes. For many of us, the entire experience is bringing out the best is us. The sense of gratitude for being alive with the access to essential resources. The working culture in India will change extremely. In this blog, we will learn about the teachings of the Covid-19 era and how the working culture in India will implement it. In our previous blogs about the Covid-19 outbreak and its effect on e-commerce and the adworld, we have covered the present grounds. Here, we will assess and presume a possible future which has implemented the fundamentals born from the Covid-19 era.  

Work-from-home:

The irreversible changes have shaped a new outlook. As this decade started, no one imagined that the entire world would succumb to four walls and work would still go on (in most cases). The work-from-home became the new normal and everyone got accustomed to it. This has shed light on the importance of work from home. Initially there were a handful of organizations who practised and provided its employees with the option of work from home. After the lockdown is over and things get back on track, the organizations will have an open mind about those who are in need of work from home. As per the below chart that only covers January 2020 covers the mention of work from home in public company transcripts. The WFH will be normalised and company management will be less skeptical about deadlines being met as the employees seldom choose to work remotely.   

Chart source: VOX 

Shopping scene:

When the lockdown ends, the pre-covid crowded places will not be the same. The initial hesitation in people about engaging in larger crowds in malls, cinemas and street markets will affect the retailers. The e-commerce sites may see a surge as people will be more comfortable in buying items online rather than stepping out. The e-commerce industry boomed after SARS and MERS. As the time passes, then maybe gradually people may move out for the weekend stroll and the friday movie. We may see and hear the eagerness in shoppers to run to the markets as soon as it is safe, but when the time arrives the situation will be much different. Social distancing may have very well condition us to institutionalize this practice for a longer time. Soon the service of the e-commerce industry will start but only for essentials. According to a report from BCG Henderson Institute, Boston, following are the sectors and their patterns. The undeniable paradigm shift will cause some long term changes in consumerism. 

Chart source: BCG Henderson Institute, Boston

Organizations can use this time of crisis period to inflict their strategies and prepare a scheme that can help them to develop a blueprint for the entire year. It is very clear that the situation will not be getting any better in Q2. But, with certain sectors opening, it can provide a window to leverage all possible mediums to stay afloat. The consequences will reciprocate as opportunities will present itself, but as of now everything is at a standstill.   

This social and economical shift will bring forth many new opportunities that can cater to the current frustrated customer, so hold on and carefully listen to what your customers need. If your foresight is strong and you can understand the emerging needs of the consumer before they are aware, then you can turn the identified consumer patterns into profits. 

The global crisis has exposed the flaws of individuals and organizations. As and when this period is over, the companies will have detailed policies for work, salaries and insurance. Speaking of insurance, the sector will see some booming results as more working class people will be serious about having health and life insurance. For organizations that are already providing it, will consider to opt out for better plans to cover more diseases.    

The employment sector has also exposed its flawed segmentation in hierarchy and pay. Post the pandemic outbreak the front liners who are risking their lives everyday. The law enforcements, doctors, lab technician, nurses, cleaners, delivery personnel and other essential professions. Their training and pay will be better. 

Conclusion:

There are many more learnings from the ongoing crises, but every cloud has a silver lining. It is important to stay put and focus on what could be done? rather than what will be done?. Whenever we all return to our office spaces, the world will be a different place. The work culture, the company perspective, the short term and long term goals, all would have been changed and modified. This is the time to come up with modified strategies and business models that can help you reinstate your business. We all will walk into a world that will believe and work even harder to make a comeback. But as our nature is healing in the absence of humanity and its chaos, so can we. The importance of healthcare and a well equipped nation to fight and prevent such crises is the only defence technique we will need. The future will see governments investing more in public healthcare and hospitals rather than making questionable choices. In the meantime, make the most of this enforced break and reflect.

The Nationwide Lockdown Is Causing An Economic Frenzy

As the nationwide lockdown increases, the economy is stumbling down the hill. The impact of the initial 21-day lockdown, now extended to 30th April, is severe. The lockdown will add side stress to an already slow economy. The impact is estimated to be much worse than the aftermath of 2016 demonetization or the 2017 GST rollout. We don’t need an expert economist to determine the current state of the supply side of the economy. The production, distribution, and retail of all the products and services, with the exception of essential items is at a standstill. In this blog we will glance over the short-term and long-term effects of the lockdown on the Indian economy. This eagle eye view will help us determine the direction and assess the current situation based on the data from recognized bodies and media sources. 

According to Business Today, the GDP growth rate has been falling since Q4 of FY18. If there is a deviation, it’ll be due to the NSO (National Statistical Office) revising its data on February 28, 2020, drastically cutting down growth rates in the first three-quarters of FY19. 

According to the experts at Business Today, this lockdown affects a minimum of 55% or Rs. 2 lakh crore. This is only due to the lockdown of the central government. The state governments had induced partial and smaller lockdowns adding to this amount. If you think that when everything reopens and people rush out to buy things that can stabilize the loss occurring now, then it is important to note that this does not add to the GDP, as the goods are already produced and accounted for. A couple of months down the line the final production and sale may resume.   

As the full production resumes, there will be many unemployed without an income. As a result, the demand side will be a significant worry. This lockdown has forced many productions to halt and many employees to lose their jobs. When the lockdown ends, many will not have the means or the resources to buy things.  

Rangarajan, an economist from Business Today said “In the financial year 2020, we would be lucky if the growth rate is 3.5% (full fiscal). In the first half, we would be lucky if the growth rate is 0. In the second half, the growth could revive by as much as 7%, taking the average growth for the year to 3.5%. In Q1 of financial year 2021, the growth rate will be negative.” 

The News18 estimates that the Indian economy will see only 2% growth in 2021. Investment Information and Credit Rating Agency of India Limited (IICRA India) said that the lockdown will cut the country’s GDP forecast during the COVID-19 pandemic and it expects the economy to grow at just 2%. The rating agency’s VP said that it is highly uncertain when the situation will normalize. But they are expecting a downturn through multiple indicators of service and manufacturing industries from March 2020. This will include activities like travel, hospitality, construction, transport, exports, electricity, and manufacturing of non-essential items. 

The global economy slowing down and lockouts will affect sectors that have a higher dependency on global demand. The key impacted markets can be of Europe, North-America, and South-East-Asia. 

The CMIE (Centre for Monitoring Indian Economy) shared a report on April 5, stating that the unemployment rate has increased to 23.38% from 8.41% (on 22nd March). This sudden spike has caused a stir amongst the working class. The inevitable lockdown is driving the economy in troubled waters and possibly drowning it.  

According to a forecast by Care Ratings, it is estimated that 80% of production activity is at a halt during the lockdown, the economy is losing Rs. 35,000 – 40,000 crore on a daily basis. Cumulatively it is difficult to imagine the total damage done. It can take months, if not years to repair the destruction caused. It will be critical to see what steps the Finance Ministry will take in order to restore the economy. 

In an interview with News18, Radhika Pandey from the National Institute of Public Finance and Policy, or NIPFP, a research institute under the finance ministry said that “The Indian economy was already passing through a period of slowdown. With the COVID-19 forcing a complete lockdown, any possibility of a rapid recovery in the near future looks grim. Consumption of non-essential items will be adversely impacted in light of the lockdown. The informal sector will be hit and the MSME”—medium and small and micro enterprises—“sector which works on tight margins, will feel the impact of demand destruction.” 

Conclusion: 

Over the past years, the economy has taken many hits like demonetization and the GST roll-out under the current government but it has bounced back to a respectable degree. This sector slow-down on top of the six-year low GDP rate of 4.5% is breaking any prospects that can save the future growth. The low development and unemployment are becoming two sides of the same coin. Investment and consumption are mingled. In order to start the entire cycle, there has to be prospects and possibilities for investments.  As the economy is showing no signs to pick any pace up even after relief funds and economic injections. There is an upside as the essential items like sanitizers, soaps, masks, and medical equipment are high in demand, the sector is showing promising growth and the pharmaceuticals are making unbelievable profits. The silver lining to this storm is that the authorities are paying the financial cost to keep the citizens safe and control the pandemic. This quarter will prove to be make or break for this financial year. If the lockdown increases, we may see many adverse repercussions. Is the Indian economy equipped to bounce back? It is difficult to say at the moment as consumerism is plummeting. Hence, in the meanwhile, all we can do is give our two cents and hope for the best.   

How Coronavirus is disrupting the ad world?

Hi there, hopefully you are safe & sound and practising social distancing. The Covid-19 outbreak has affected all forms of life and businesses. We covered the impact of Covid-19 on Indian e-commerce in our last blog. In a similar manner, we will glance over the current situation for the advertising industry. It is no secret that the advertising industry is bearing plenty of losses due to many cancellations. The outdoor advertising has taken the biggest hit due to the lockdown. The relevance of online advertising has also decreased. As of 21st March, the Corona virus scare has already delivered a scary blow of  ₹5,000 crore to advertising according to livemint. The postponement of the IPL cricket tournament alone had an ad spending of ₹2,500 crore. Currently the delaying of the event has caused anxiety but if the lockdown increases, this state of anxiety will soon change into a state of panic. The moral dilemma is obviously to prioritize the safety of the general public, but that does not take away from the economic loss this pandemic is causing by the day. The summer season, which pulls almost ₹2,000 crore of ad expenditure on many industries like customer durables, tourism, eatbles and other consumer goods is still at risk. 

According to livemint, “Coronavirus impact: Over 50% of India Inc sees impact on ops, 80% witness fall in cash flow ” this was based on The findings through interactive sessions and surveys conducted by FICCI amongst the industry members. 

The Media industry professionals claim that the effect of these activations of BTL promotions being canned completely can have serious implications. This is due to the product launches being postponed. 

In another interview, Anand Bhadkamkar, chief executive, Dentsu Aegis Network India said that

“It is going to continue for two weeks at least in the metros. Most of the clients are postpoing and pulling back on launches and promotions if the situation doesn’t become better it will have ramifications. The ad spend projections are shifting with digital consumption increasing we might be witnessing an uptick in digital ad spends. The economy itself is struggling and the clients will cut back on their spends completely therefore next two to three months are critical. This is the evaluating and holding back stage by advertisers but the impact is being felt all across” 

Due to the lockdown, more people are spending time indoors and on online activities engaging in different types of video, news and social media content. There is a rise in demand for different categories like DIY or tech products. There is a high probability that other categories will see an immediate fall, but is a viable option to keep engaging in non pushy branding activities. This means to stay visible across different platforms but don’t spend too much as it will not get you any business. 

The Indian economy is fighting tooth-and-nail to stay afloat, with the current scenario, digital advertising is no exception. The lockdown can be the cause of many startups having existential challenges. Small businesses in advertising have two priorities (besides the safety and health of employees and their families). The first is to survive the disruption and other to wait till the lockdown is over to recover from disruption. The bond between the advertising ecosystem members like advertisers, agencies and suppliers is extremely essential to survive during these times. The interdependence of these members is crucial, if the advertisers will pull the plug, it can have long term repercussions on the publishers and their organizations. 

Mumbai Civic bodies have asked OOH owners to carry Coronavirus awareness ads and replace their respective clients’ ads. The hoarding owners have to bear the cost, however the license cost for the number of days these ads will run, will be rebated later. This mandate was meant for 10 days from 16th March onwards, however one still observes the ads have not been removed as the number of infected cases are only increasing by the day. 

Even though there is a huge shift in consumer behaviour, there is a notable increase in online traffic. But advertisements in many industries like hospitality, tourism, transport, luxury and sports are paused. There is a race amongst the online gaming and streaming services to access the new displaced audience as their numbers surge, they want to tap into bigger pools to attract larger audiences. 

Analysing a report from IAB and the impact of coronavirus on the ad-spend, more than 74% of the media buyers, brand and planners said that the pandemic will have a bigger impact on the advertising industry than the 2008 crisis. It may sound scary, but it is not far from the truth. The financial crisis has started knocking on doors and it may as well knock down many small scale startups on its way.  

The IAB report on Indian advertising estimates that almost 70% of buyers have modified or paused their planned ad spend, on the other hand almost 16% are still pondering on what actions to take. The digital ad expenditure is down by 33% and the conventional media is down by 39%. The majority of bigger brands and advertising giants (63%) have changed their brand messages and are digressing towards contributing to spread the word and urge people to stay home and stay safe. There is a rise of 41% in cause-related marketing. 

Moneycontrol said that the brands feel that if they are not producing anything then they have no need to advertise, and this has proven to be fatal for the industry. More advertising is not reciprocating to more business. The indefinite nature of the lockdown is starting to cause panic in the industry.  

Conclusion:

To summarize, things are not looking good for the advertising industry from the current standpoint. But, it doesn’t say that things will not get better. Once the lockdown is over, life returns to its normal form, there will be major surges in consumption, resulting in a bigger advertising budget. The brands will scratch and claw to get to the top and reach out to as many audiences as possible. Contributing to the above study, at Taglr’s own exclusive ad platform ShopperAds, there is a gradual decrease of 60% in traffic since the lockdown began. The only viable option here for the industry is to hang on and survive this phase together. The advertisers and the publishers have to trust their business bonds and strategize accordingly. As soon as the lockdown is over and you get back in business, don’t go all out on ad expenditure, analyse and understand the user behaviour before you engage. In the meantime, stay home and stay safe.    

Covid-19 and the Indian e-commerce: A statistical overview

In the light of current events, there is plenty of havoc and chaos around you. The global effect on life, business and finance is visible. Due to these unforeseen circumstances there is a massive fluctuation in the economy resulting in the sudden rise and fall of businesses around the world. In the blog we will analyze the data and simplify the effect the pandemic has on the Indian e-commerce industry. It is important to note that much of this data is documented before 15th March, the current and future data may vary.  

Let’s start with the basic human nature of panic buying. I’m sure that you have heard the news of people panic buying and leaving the super markets empty for those in need of essential products. This sudden surge in the offline and the online industry has sparked certain concerns and has led to many duplicates being made and circulated in the market. Here is a graphical representation of the stockpiling behaviour which is higher in asian countries as compared to the rest of the world. As clearly visible in the chart that Indians are second in piling up on food and highest in stocking up on water. The question asked during the survey was ‘Have you started stocking up food or water to protect yourself from COVID-19?”. Answering the question 32% of Indians said that they are stocking up on food whereas 34% said that they are stocking up on water. This number has increased over the past few days as even after multiple assurances that vegetables and grocery shops will remain open during lockdown, people are still crowding stores and stockpiling food for months in the fear that the stores may close down like other businesses. 

Charts via Ipsos MORI 


According to Similarweb data, there has been an average 3.01% decrease in the global e-commerce sector just in the past week. The global e-commerce sector is highly affected as many e-commerce services are terminated due to the outbreak. In India Amazon, Flipkart, Myntra and many other websites have stopped their services indefinitely. Amazon is delivering essentials but on a very minor scale. There is a new trend of many grocery shops providing home delivery as the country is on a 21 day lockdown effective from 25th March 2020. The delivery personnel working in these sectors are at a great risk in order to deliver the essentials to households.   

According to the below listed graph, much of the population started using e-commerce to purchase products that they would normally buy in-store. This data was documented in the beginning of the outbreak, due to the recent lockdown in India and other countries the services are terminated by the government until further notice. People are buying basic amenities through offline stores. Before the lockdown almost 55% of Indians started using e-commerce to purchase items that they mostly bought offline. 25% of Indians said that it is less likely that they will use e-commerce websites, as they still find offline stores easily accessible and more reliable. For 14% of Indians there is no difference and they didn’t change their buying patterns at all. The rest 7% of the audience did not use e-commerce services for their household essentials and they are still rushing out of their houses to buy basic products from their nearby stores. 

As we glanced over the e-commerce buying behaviour before the lockdown, let’s analyze the data of personal financial impact due to coronavirus. The developed, developing and underdeveloped countries are facing a spell of financial crises on international, national and personal level. 75% of Indians agree that they will be financially impacted due to the virus outbreak. This was documented before 15th March, as the lockdown commenced, all the small and big businesses have been impacted. The groceries, eatables and medical stores stay open to cater to the basic needs of people. These precautionary methods may have a financial cost and can impact business for a longer time but it was needed as the current situation related to the pandemic is getting worse. Many countries like the USA, Australia are still not ready for a complete lockdown and the cases are surging at an alarming rate in these countries. According to The Hindu, the Indian Prime Minister declared that there will be a Covid-19 economic task force headed by the Financial Minister to tackle the financial situation due to the pandemic. The members are yet to be selected and set, but it will be important for the economy to see the measures taken by this authority to rectify the situation. 

Being optimistic and hopeful is very important in times like these. Besides the global meltdown and panic. Globally,all the countries are pouring efforts and resources in flattening the curve. The lockdowns are imposed till mid April in many countries. The situation is estimated to get better by June. 80% of Indian believe that the situation will return to normal in the next three months. The trajectory of the pandemic is narrating a different story altogether. Some studies say that it may take as long as September to make the situation better. The confirmed cases in India are above 500 now, with the imposition of the lockdown, it may be contained, but that is at the discretion of time. 

You must have seen all the queues and crowds in the supermarkets and independent stores. People are hoarding on basic essentials and leaving the shelves empty. The shortage of products is because of two reasons i.e. the stockpiling of food and other products or the disruption in the supply and distribution. As per the data provided below, 60% of Indians believe that stockpiling is the reason why there may be a shortage of food and other items whereas the rest 40% believe that there is a disruption in the supply chain and distribution.  


This pandemic has put a lot of perspective in the world. There are many different studies and analyses that project different results. The number of cases are increasing by the hour and the authorities are taking adequate measures to fight the situation. In this case, it is difficult to estimate the complete impact on the Indian e-commerce. The industry is mainly shut until further notice. Many shoppers have undelivered packages that they ordered a day or two before the lockdown. Provided the data in the above blog, it can be said that there is a sense of panic in the general public as the Coronavirus cases are increasing. The best thing to do is to adhere to all the measures taken by the government and maintain social distancing. Let’s hope and pray for the situation to get back to normal at the earliest possible. 

What Does The First Quarter Has In Store For Indian E-commerce?

The onset of upcoming trends in the Indian e-commerce is gaining momentum and growing exponentially. If we take a look at the projected statistics for this quarter, it looks promising. The most anticipated days are the big gifting calendar events like Valentine’s Day and International Women’s Day. The first month can be defined as a preparatory period. The sales will be stagnant, as people are still cashing in on the tail end of the New Year deals which goes on until 10th January approx. The compound annual growth rate (CAGR) for the Indian e-commerce market will be increasing by almost 20% in amounting to US$ 64 Billion in 2020. 

Category Composition:

The predominant category is electronics as it will consist of almost half the market at 48%, followed by Fashion at 29%. This percentage is expected to remain the same as smartphones are still one of the most searched products across all platforms. People are still shy about buying home and furnishing products online, hence it only comprises 9% of the entire industry. The baby, beauty and selfcare together sums upto 8%. The books and other products are at 3% each. The category composition projects that electronics will still be a favorite choice across the gifting events. This category composition is based on the analytics of popular e-commerce websites.  

Comparison from last Quarter:

Based on the data of the last quarter, we at Taglr observed that the maximum clicks, almost 62% in the first quarter were for the electronics, followed by fashion at 26%, then home & furnishing which consists for 8%, then lastly we observed that health and wellness got the least attention summing up to only 4% of the total clicks in the in the first quarter. As the first quarter of 2020, we expect similar behavior from our shoppers, there is an expectation that the category compartmentalization will remain the same, but there will be a surge on an average of 20% in clicks. The orders in which the categories are leading will remain the same. 

For further analysis, let’s break down the products in the major two categories and take a closer look at what products are expected to draw most attention. This prediction will be based on the search results on Taglr. This may vary for different websites, but will help you in understanding how to position your products, and which ones to showcase based on the data. Let’s begin:

Electronics:

The most searched product will be smartphones, followed by accessories and then laptops. The other kitchen and smaller appliances will be the last in line. The smartphone market never seems to disappoint throughout the year. With the launch of any smartphone from a leading brand, the internet searches rise. This quarter will be a great time to make sure that you are also putting the smaller accessories on the front line. The accessories sell all year long, irrespective of the season sale and events. 

Fashion:

The fashion industry is capturing more market every year. There are high expectations from the apparel industry. In this quarter, the ethnic wear in apparel category will be the favourite. There are big events like the Republic Day and Holi. These festivals will also accelerate the colour oriented searches for clothing. For Republic Day, the searches will be mostly for flag colours (saffron, white & green). The other major calendar event is Holi, there are a lot of offers on apparel and accessories. Shoppers will mostly search for ethnic clothes. As for Valentine’s day the main focus will be on gifting, so the apparel industry may not see a significant difference in searches or sales, but there is a big scope for other categories. 

Important Dates and Events:

Based on the search statistics of last year, the peak searches for the first month will be on 26th January. There are usually a lot of exciting offers for shoppers. Hence a lot of them are on the e-commerce websites to get a great deal. With the onset of February, the peak searches will be 3-5 days before Valentine’s day. The gifting season will be upon everyone. So the demographic between 18-35 years will be busy on the wide web looking for gifts. The searches are comparatively low on 14th February, as most of the shoppers would have already placed orders and bought gifts. The dates for the month of March will always vary. The festival of Holi has dynamic dates, but the search peaks will be seen in the beginning, mostly for Women’s day. A few days before 8th March, apparently between 2nd-5th March, there will be more traffic than usual on the e-commerce websites. As for Holi, there are specific sections of shoppers looking for a good deal or an ethnic wear for the Holi party will be spending time on the websites. 

Conclusion:  

The first quarter will give some momentum to the year, but it is expected to slow down. If you’re a  seller, the best thing to do is to bank on the evergreen products and accessories that people buy across the year. There are products like denim, shoes, books, etc. It doesn’t matter what products you are dealing in, as long as you learn how to position it in such a way that it attracts attention. You can always change the kind of offers you provide. There are multiple options for you if you want to create a loyal base for shoppers. The shoppers have to know that they will be getting the best deals from you. Keep in mind the dates and products in advance and plan accordingly.