Why Your Business Needs A Social Shopping Store?

Why Your Business Needs A Social Shopping Store?

Social Shopping is the latest trend in the ever-changing world of online shopping. If you have not heard of it, we will not judge you at all. Not many have. Yet, it has been discussed all over the world. Be it the business owners or just regular shoppers, everyone is talking about social shopping. So, we thought we should too and maybe discuss why your business needs a social shopping store. However, before we do that, let us start by understanding what social shopping is.

So, what is social shopping?

Simply put, social shopping is the process where online shoppers come together to curate products selected by them. It creates a community of online shoppers where they can share their ideas, products they like, and interact with each other by sharing useful information related to shopping. And where there is a community of online shoppers, the businesses ought to make their presence feel. This is why the brands all over the globe have started taking social shopping seriously and many of them now have their own social shopping store. This is why we think it’s about time you also get your business a social shopping store.

Now, the question is how social shopping is going to benefit your business? And a justified one too. Hence, in this post, we have tried to highlight some of the key benefits that your business can reap from its social shopping store.

So, let’s dive straight in.

Easy Engagement With Shoppers

Social media and engagement have almost become synonymous. Globally, brands, celebrities, and even politicians these days use social media to engage with their targeted audiences. So there is no reason why you should deprive your business of it. Social media platforms such as Facebook, Instagram, Twitter, etc are emerging as the primary source of traffic for many of the mainstream brands. Thanks to the 24×7 availability of users and an opportunity for brands to showcase their products based on the preferences of the shopper.

A customer is more likely to shop for a product if he/she connects with it on a personal level rather than just seeing an advert and these social media platforms allow you to connect with the shoppers on a personal level. Facebook even allows the users to pay for the product without even going to the seller’s website. Similarly, there are buyable pins on Pinterest. These social media sites allow the customer to view the product in detail and read what other buyers have to say about the same, this boosts the trust factor of the product and the seller, resulting in increased sales figures.

Global Brand Visibility

Global Brands do not need visibility, however, the smaller brands operating in small or specific countries crave for global visibility. And that is exactly what these social shopping stores offer to the local brands. These online stores allow the smaller brands to list their products under their own labels through their affiliation, offering them visibility in areas which otherwise were inaccessible for the smaller to medium-sized businesses.

Having said that, the social media shopping is yet to find its feet in some countries around the world, but in most of the developed countries, it has found a firm foot. So, if you are looking to establish your brand by providing it a global visibility through these social media shopping stores then it’s just the right time for you to start.

Increased Conversions

Presenting your products to your potential shoppers on a neutral ground has a lot more appeal than showing them on an e-commerce website. The shoppers on social media websites are not there to shop, they are there for connecting with their friends, families, topics, and even the products they relate to. So, if they relate to your product they are bound to explore it further and form a bond with it. Consequently a higher chance of conversion as opposed to seeing the product through a Google Ad or a print ad. Most of the popular brands thrive on the customer loyalty and if you can establish that for your business using social media websites, you are bound to reap higher conversions as opposed to any other ad network you will display your product on.

Finally, social shopping has given modern customers something that none of the other online shopping stores could offer and that is a “community of like-minded shoppers.” They now not only can shop together but also share products and ideas as they shop. And is why your business needs a social shopping store. If you don’t already have it, we suggest you get one for you today. ')}

Drive Your E-Commerce To Success With Social Media

Drive Your E-Commerce To Success With Social Media

Social media in current times is the driving force behind pretty much everything. From the weird challenges that we come across every now and then to the trendy shoes your colleague came in wearing today, pretty much everything in current times is the byproduct of social media. And the world of commerce has already started seeing the influence of social media in different sectors. From sales to marketing, social media platforms like Facebook, Twitter, Instagram, etc have emerged as a fruitful channel for pretty much every field you associate with a modern business.

With the significant rise in online shopping, social media platforms have become the primary source of information for the customers and have a strong influence on their shopping decisions. According to a recent study, almost 93% of modern customers make their buying decisions using social media and around 90% uses the product recommendations from their friends and family before making a buying decision. When the strong signs of social media influences are all around us, it’s tough to avoid social media for your business, if you are looking to start or establish a fruitful business. Especially, if you run an online business or have an offline store, but are looking to create a brand online as well.

So, we thought will break social media down for you to help you drive your business to success or greater heights harnessing the power of social media.

Let’s start by understanding why do you need social media for your e-commerce business, shall we?

We all know that the success of running an online shopping website or an e-commerce store largely depends on the website traffic. And even though the traditional ways of Search Engine Optimization or running paid Google Ads still yields great benefits for any website, it’s the social media that has emerged as the frontrunner for driving traffic in the e-commerce universe.

And that is why you need social media for your e-commerce business.

However, driving website traffic through social media is easier said than done. You not only will need tactics but also a strong social media strategy to establish a steady flow of traffic to your website.

It will be tough, but it will all be worth it. So let’s start.

Set your goals: Even before you start implementing a social media marketing strategy or contacting a social media agency it’s important to have clear goals. So, it’s very important to have specific measurable objectives such as:

  • The traffic you are looking for from social media
  • Number of page likes, Twitter and Instagram followers you are looking for
  • The ratio of a visit to conversion
  • Amount of engagement you are looking for and the number of posts you are willing to make for the same
  • Finally, the follower to sale ratio

To give you an idea, on an average in the e-commerce industry businesses make 6.02 posts per week fetching them 11.4 interactions per post and almost 37K followers. However, those numbers can vary for different markets, so it’s advised to understand your market before you arrive at any number.

Understand your customers and create content accordingly: There has been a significant rise in the number of customers unfollowing the brands on social media platform due to the excessive and irrelevant content shared by the brand. You must grab a deep insight of your customers and understand what they want before you start creating and posting content on your platforms. Also, every post that you make must be studied and analyzed in depth to gather the customer engagement on social media.

Share content, don’t sell: It might contradict the title of the blog, but it is not. Yes, it is correct that majority of customers begin their shopping journey on social media platforms, however, they do not like things to be sold to them there. Modern shoppers don’t come to social media platforms with an intent of shopping, they seek information and a meaningful connection with the brands that they follow, the sale soon follows. So, your primary focus should be building a meaningful relationship and not selling. Whether you are in the B2B business or B2C you must take good care of your customers.

Optimize your social media posts: Just as in traditional search engine optimization, it’s advised to optimize your social media posts as well using relevant keywords to make them appear in the search results. You can use keyword planning tools like Google Keyword planner to extract keywords most relevant to your content and products and then use them in your posts to make them discoverable. Also, if possible add some visuals to support your keywords to catch the attention of your audience.

Use social media widgets for your business gains: Whether you run a website or have a business app for your products and services, you must make good use of the social media widgets like Facebook’s “Like” button, Twitter “Follow” button to attract customers who are willing to keep in touch with you. The placement of these buttons is key here. You must place the buttons in such a way that they will encourage the customer to share their purchase, review, or just a recommendation rather than asking them to “Like” your page or “Follow” you on every page. So, it’s always better to have them at the very last when the customer has completed the transaction and is satisfied with your service.

And that will be all for now from us. If you can integrate social media into your online marketing campaigns in a fruitful manner, you will reap great benefits out of it going forward. So in your next marketing meeting have a balanced mix of traditional as well as social media marketing tactics and you can drive your e-commerce business to success in no time. ')}

Factors Influencing Shopper Behavior

Factors Influencing Shopper Behavior

Understanding a consumer behavior is in no way easy. You can not pinpoint a single factor that influences the purchasing behavior of the modern shopper. What drives customers to the shop and out of them, is a study in progress. And in the times of online shopping with a plethora of e-commerce websites and apps afloat in the market, it becomes even harder for the retailers to study the consumer behavior and then tailor their products, services, marketing campaigns, etc to maximize their profit margins. However, what can be said with some certainty is the fact that the modern shoppers are emotional and most of their purchases have a reason behind them.

However, never before the study of customer behavior has come out with absolute concrete evidence of guaranteed success and it never will in the future. So, as a retailer, it’s very important for you to make sure that whatever little information you get or have, you use it wisely to drive customers to your business.

And we thought we will list a few of them down for you.

So, whether you are running an e-commerce website, have a shopping app, or sell your products from your retail store through product discovery platforms, these tips can help you amp up, if not significantly boost your profit margins.

Let’s start,

  1. Market regularly

It’s no secret that your marketing campaign plays a huge role in influencing the customers shopping decision. There have been incidents when great marketing campaigns have even changed the market trend for some products. However, with the evolution of social media and technology the traditional marketing campaigns which were “for” the customers have taken back seat and the data-driven advertisements are at the forefront of it all. With the increasing adoption of social media, smartphones, and internet penetration the shoppers are more connected to the brands & products they love than they were ever before. However, all those factors have also made the shoppers vulnerable. They can easily be persuaded towards a new brand and product. So, it’s very important for the retailers or the e-commerce website owners to market their products and services to the customers they know.

Your marketing campaigns should be consistent and regular aimed at your shoppers to keep them engaged and stop them from getting into the frivolous shopping. You must harness the shopper data you have to understand your customers, their likes, dislikes, the factors that made them shop with you in the first place and the factors that they do not like as much about your product or services. Once you have concrete data you can create different marketing campaigns aimed at different set of shoppers to ensure maximum gains. Studies have proven that marketing campaigns targeted at the shoppers can influence them to shop more frequently and regularly from the platform or the app they are loyal to. So, if you have a set of loyal shopper base, market to them, and if you don’t you can start building one by running marketing campaigns at regular intervals.

  1. Understand the financial condition

No one understands the financial condition better than someone who runs a business. However, understanding the financial situation in the market and understanding the financial situation of the shoppers are two different things, unless you are in the market of cars, real estate, or such big articles in general, as in that case, the market situation pretty much reflect the condition of the shoppers or buyers in this case. In the retail world, however, the spending pattern of shoppers can easily be predicted based upon the area you are in. A majority of shoppers prefer to shop in the in or around their payday, which just makes it easy for the retailers to run their best campaigns, deals, and offers to capitalize on those days and influence their shoppers to spend more on their purchases.

  1. Give preference to shoppers personal likings

In the times of social media, a shoppers personal liking and disliking play a significant role in influencing their shopping decisions. This is why it’s very important for the retailers to give due attention of the shopper’s likes, dislikes, choices, priorities, and values. Industries such as fashion, food and personal care, are heavily affected by all these factors and in some cases, they are the dominant influencing factor for the shoppers. So, it’s highly advised to the retailers to tailor their advertisements, marketing campaigns keeping all such factors into consideration. Such campaigns can have a huge impact on the purchase decision made by the customer.

  1. Social Influence

Social influence plays a significant role in influencing a shoppers’ purchase. A lot of shoppers these days discover products using product discovery platforms like Taglr, which not only allows the customers to discover products online but also connects them with the retailers in the nearby area. So, if a shopper sees a familiar retailer on the app from where most of his/her friends shop or a product that most of his/her shopper friends have purchased, he/she is more likely to go for that retailer or the product as opposed to a new product or retailer he/she sees.

 

Social influence can also be observed over social media platforms by running ad campaigns on platforms like Facebook, Twitter, Instagram etc to understand and learn what the customers think of a certain product or platform. This helps the retailers to engage with the shoppers on the platform of their choice and promote their products on the same.

  1. Convenience

With the e-commerce industry on the rise, convenience has become a major influencing factor for a customer’s purchase. The days of getting ready and heading to a mall to buy a product are behind us and the modern shoppers are more inclined towards having everything under their fingertips. This is why we have seen a significant rise in the number of e-commerce app and websites in recent times. Now, while it has come as a boon to the customers, the traditional retailers have faced some issues in keeping up with the major e-commerce giants. But now with the product discovery platforms like Taglr, even the traditional retailers are harnessing the power to technology to boost their sales by listing their stores on the platform and taking their products from the shelf of their brick-and-mortar store to the fingertips of modern customers.

So, whether you are a small retailer or the owner of a multi-store retail chain, it’s very important that you give due attention to the convenience of your shoppers and take your products to them rather than bringing them to your stores.

Finally, the factors influencing the shopper behavior can vary depending on the market, however, analyzing the consumer behavior will always help you in capitalizing on whatever factors your customers are most influenced by. So, for every retailer out there it’s very important to understand their customers and tailor their services accordingly. ')}

Image Search Technology – The Next E-Commerce Revolution

Image Search Technology - The Next E-Commerce Revolution

According to a recent study, there are about 2.6 Billion smartphone users globally and by 2020 that number is expected to soar to a staggering figure of 6.1 Billion smartphone users worldwide. It not only will lead to numerous new technological developments, but also will revamp the many existing ones. And the one area we can be certain of to see the huge impact of the technological development is the modern e-commerce market. We have already seen the gigantic rise of e-commerce websites and apps disrupting the traditional retail industry and we will continue to see further disruptions in the same space as the e-commerce companies vow to provide better services to their loyal customers.

And one such technological disruption taking place as we speak is the rise of “image search technology.”

Image search technology has been around just long enough for most of the tech-savvy users to have used it at least once, if not more. However, there still remain many questions surrounding Image Search Technology. Most of these questions are more like confusions as not everyone who has used image search technology not necessarily understand it. The difference between image search, visual search, and reverse image search is still unclear even to the most tech-savvy customers. And even though all the above terms sound pretty much the same, the fact is that they are worlds apart from each other. So before, we start discussing how image search technology will reshape the future of e-commerce it’s quite important to understand them. It will help you adopt the best-suited technology for your business. So, let’s have a closer look at the three one by one.

Image Search –

Image Search is exactly the same as what you think it is when you read the term. Image search is the process of reverting back images as the search results regardless of the search query or the search input. A fine example of this is the Images tab in the Google SERP when you search for “Cat images” or “memes.” Don’t act like you have not searched for cat images ever. We all have.

Reverse Image Search –

Reverse Image Search is a subcategory of image search where the input query is either an image or the URL of the image. The search result page displays the image that is associated with the URL or the image that was given as the input.

Visual Search –

Visual Search, as opposed to the other two, uses the metadata associated with the image, the keywords, the description etc. as the input to display search results. This is a slightly different process in a way that it displays diverse search results as opposed to ‘similar’ images to the input query.

So, now that we have explained the different types of Image Search Technology currently in use, let’s take a step further and understand how modern e-commerce websites can leverage them for their business gains.

Image Search Technology For E-Commerce

The significant use of Artificial Intelligence and Machine Learning in the modern e-commerce websites or product discovery platforms like Taglr, using image search technology has become a lot easier than before.

The machine learning algorithms in current times is capable enough to identify the shape, size, color, face etc in an image using technologies like Tensorflow, which means, if you have an image database, strong enough for the system to study and identify, your website and app can yield better results for every search query entered by the user. One of the biggest benefits of image search technology for e-commerce is the rise of offline to online shopping practices. The shoppers now can click the picture of the article offline and search for them online from their favorite e-commerce platform. Even the offline retailers have started to integrate the technology for their business gains by signing up with online product discovery platforms like Taglr, which allows the retailers to list their inventory online and makes them discoverable to the shoppers online. The increase in smartphone adoption by modern shoppers has just aided to the technology in a big way as the customers can now snap the picture of the product on the go and search them anytime he/she is ready to shop. The best thing about this technology is that you do not need the picture of the exact item you are planning to buy, you can even use images from the real life and use them to find the articles related to them online. It has made the transition from offline to online a lot smoother than it earlier was.

Amp Up Your Revenue With Image Search

One of the biggest hurdle the modern shopper face is finding the right product from the stack of millions of products available online. Shoppers either need to remember the exact product details or have to go through millions of products to find the one best suited to them. As a result at times, they end their search long before completing the purchase. As a result, the revenue for the retailer takes a hit. But with image search, the hurdle gets shortened to a great extent. With the image search technology allowing shoppers to upload images in a different format to find the perfect product it not only saves significant time for the shoppers but also makes searching for the product a lot easier. It means the whole process of online shopping becomes a lot faster and gives a bit of boost to the revenues of the modern retailer. So with a simple integration of image search technology, you can amp up your revenue.

Thus, if you are not harnessing the power of image search technology for your e-commerce business it’s about time you give it a second thought. A smarter decision today can paint a brighter picture for tomorrow. ')}

The future of retail is in our palms

The future of retail is in our palms
In the past 20 years, we have seen e-commerce industry metaphorically collapsing the shopping malls. However, the next technology advancements might not take that long.

The online retail space is constantly expanding. Retailers failing to keep up with it is either getting left behind or are becoming irrelevant. Case in point, the recent bankruptcy of Radio Shack, which once was considered a mecca of the technology fanatics. In the past 20 years, we have seen e-commerce industry metaphorically collapsing the shopping malls. However, the next technology advancements might not take that long. If truth be told, we might already be experiencing the next technology development, in the form of increasing number of shopping apps, product discovery platforms, and the social media platforms opening their platform to the small and medium level entrepreneurs.

The future of retail is a smartphone.”

The sooner the retailers accept this fact, the better it will be for the survival of their business.

These technological disruptions have been happening in the world of retail for long and will continue to happen in the future as well. So, it is of utmost importance that the retailers adapt to these disruptive technologies to stay relevant, or else, face the risk of going extinct.

Hence, we thought we would chalk down some tips for our retailer friends out there to help them keep up with the technological disruptions happening around them. So, let’s get started

Mobile is modern shoppers’ best shopping partner

In today’s retail market, having a physical store is just not enough, even having a website or an online store is just not good enough, if you are looking to thrive. Physical stores stopped competing with online stores long ago. They are just supplementing them by providing an experience to the shoppers that the online stores can not. And while the online stores still dominate the majority of online sales, the mere notion of sitting in front of a computer for shopping has started to fade out with the increasing number of smartphone devices in the hands of the shoppers. Shoppers have started to migrate towards apps from websites, as they allow them to be mobile while they search for the product of their choice.

Among all the apps that have had a huge impact on the retail world it’s the social media apps that have become the new avenue for shoppers to get inspired, discover, and at times even shop for the products of their choice. From Facebook to Instagram, every now and then we all have come across ads promoting some cool looking products specifically targeted towards you and let’s face it, the temptation to click that “Buy Now” button has been irresistible at times. So, it’s about time we give social media the respect it deserves in revolutionizing the retail market and giving customers a new avenue to shop.

Social Media – The modern shopper driver

The ubiquity of handheld mobile devices is known to us all. Among many things these tiny powerful technological powerhouses is used for, communication seems to be their primary use. Be it through a call, text, or just interacting with the world through the various social media apps available, these mobile devices have opened the whole world for us. And the world of retail is no exception. According to a recently published study by PWC, the shopping habits of a majority of shoppers is influenced by social media.

In the current retail market, the opinions and reviews of consumers more than ever and it can be attributed to:

  • The increasing number of mobile devices
  • Social media platforms allowing retailers to make a direct sale from their app
  • The readiness of modern shoppers to share their views online
  • A seamless procedure to grab the attention of the shoppers through various media content
  • And finally, social media platforms like Facebook, Twitter, and Instagram etc acting as the advocate to the product

The new path to purchase

Traditionally the path to purchase for modern shopper involved getting dressed up, walking to the shop or mall, hunt for the product of the choice, and then make the purchase. But that path has been disrupted with the emergence of e-commerce websites, apps, and more recently the significant rise of social media and smartphones. And a lot of the credit for this disruption goes to social media having an influence on the shopper behavior. It will not be false to call the modern shopper a social shopper. Everything and almost anything the modern shopper purchases have a social influence behind it. Maybe they saw it on Instagram, or their friends share rave reviews about the product on their Facebook wall. It could be a deal they found on Twitter or earned a good referral discount for themselves. In one way or the other, the purchase is driven by social media, in most cases. The exceptions though are always there.

 

The smartphones have also become a source for product discovery through platforms like Taglr, which not only allow you to discover products online but from a brick and mortar shop in the nearby vicinity with great ease. You can then share your experience on social media to avail more deals and discounts offered by the retailers.

The modern digital shopper equipped with a smartphone can discover products not only from its social feed but also can check the offers from the nearby shops using the geo-based ‘product discovery’’ apps like Taglr.

So, if you are a retailer and putting all your eggs in one basket by relying primarily on e-commerce platform to fetch visibility and sales for your products, you might want to think again. The future of retail does not have traffic signals and doors, it’s the social media and product discovery apps you use on a regular basis. If you don’t believe us, fire up your Facebook or Instagram apps right now and see how many “Shop Now” buttons you see. ')}

Product Discovery Platform – Every Retailers’ New Best Friend

There was a time when retailers will pay a guy to stand outside their store to attract customers in. Some others will put on flashy store signs displaying their latest range of products, offers, and deals going on in store. Some still do, but the majority of the retailers don’t. Those days are long gone. In the times of online shopping, those marketing gimmicks are passe. With fast changing technology sphere around us, the conventional way of selling and marketing have taken back seat, with technology right at the forefront of it all.

The way customers shop in modern days is no way near the way customers use to shop some time back. They now have the power of technology, which allows them to browse multiple stores, options, and deals at once, right on their fingertips. The emergence of big e-commerce has empowered the customers even more and with easy payment and delivery options, it’s getting tougher and tougher to make the customers leave their comfy couches, let alone walk into a brick-and-mortar store. Now that is not to say that the conventional offline retail market is dead. It is not. At least, not now.

We have seen some significant development in the virtual world with the emergence of e-commerce stores that have made it easier for the customers to shop right from the comfort of their homes. The offline market has also seen a significant growth in the opportunities to take their business to next level and stay relevant in the modern online shopping dominated market. One such technological development that has emerged as the new and perhaps the saving grace for the offline retailers is the emergence of the product discovery platform(s). And today, we are going to discuss product discovery platforms like Taglr and how they have emerged as the new best friend of the traditional brick-and-mortar retailers and the shoppers alike.

What exactly is a product discovery platform?

Now there are a lot of ways in which we can look at these product discovery platforms (s). But we will try to keep it simple and help you understand these platform(s) in a very clear and crisp way. Or at least we will try.

If e-commerce platforms and internet brought the shoppers online and made online shopping a thing, the product discovery platform(s) are doing the same for the retailers. These platforms empowered by technologies like artificial intelligence augmented reality, machine learning and many other latest technologies are providing a level playing field to the retailers to showcase their products to the modern online buyers and compete with online e-commerce giants.

These online product discovery platforms are tailored to match the need of the seller and the buyers at the same time. While for the customers these product discovery platforms make it easy to research and find the best products online, for the retailers they take their stores to the smartphones and laptops of the potential customers in an easy and simple way, even without any technical acumen. These platforms are revamping the way customers discover products by not online showing them the product options available online, but also showing the product options from the stores nearby.

How does a normal retailer benefit from an online product discovery platform?

With the increasing penetration of internet and handheld devices, customers are more connected to the online world than the real world. According to a study published by Google, India alone will have over 100 million online shoppers by the year 2020, which is a clear indication that taking your business online is the way forward. The sooner the brick-and-mortar retailers take their businesses online, the better will be the results for them. So, amid all this talk of the internet being the future and e-commerce giants constantly broadening their profit margin, where does the online product discovery platform fit in? Let us tell you how.

  • These online product discovery platforms allow retailers to list their products and advertise them to the online shoppers without the hassle of opening a store of their own.
  • They put the small to medium retailers right in the mix of the big e-commerce giants without going through the technological hassle that comes with creating and building an online store.
  • They provide complete freedom to the retailers in terms of listing the products, pricing, and products they want to promote.
  • Finally, they use advanced technologies like machine learning and artificial intelligence to help retailers understand the modern shoppers in an easy and detailed manner.

With all these awesome features and functionalities these online product discovery platforms tailored for retailers are the gateway to the constantly growing e-commerce world across the world. Whether you are a small retailer looking to expand your business avenues or a multi-channel retailer looking to spice up your profit margins, we think signing up with one of these online product discovery platforms like Taglr can benefit your business in more ways than you can imagine. So what are you waiting for, sign up now and swim among the big fishes? ')}

How product recommendation engine is changing the world of e-commerce

How product recommendation engine is changing the world of e-commerce

The world of retail, online and offline, is full of confused customers. Customers in the modern retail market don’t even realize the product that they need unless they see them in the suggested products list. Most of their purchases are impromptu and very few planned. This is where helping customers find the right product at the right time and most importantly at the right price is the key to success and perhaps the key to converting a potential customer into a sure buyer.

E-commerce platforms have identified it and are taking necessary measures to empower shoppers to make a wise buying decision. However, the same can not be said about the offline retailers, who still rely on customer loyalty and traditional marketing practices to attract customers. When it comes to the brick and mortar retailers the business success largely depends on the savvy assistants they have with them to attend to every customer and to a greater extent they have succeeded in doing so. However, with the increasing penetration of internet and handheld devices, a lot of purchase that takes place in the modern retail market takes place online.

As a result, a lot of offline retailers are turning to the online e-commerce platforms for showcasing their products and attracting customers to their store. And this is where the online product recommendation engine comes into play. These advanced product recommendation engine uses an advanced machine learning algorithm to identify products that are relevant to the buyer in a lot faster and efficient manner than their human counterparts. And at times a lot more accurate than the human brain. So, it’s about time we talk about these product recommendation engines and how they are changing the world of e-commerce as we know it.

So, what is an e-commerce product recommendation engine?

For the uninitiated, the product recommendation engine is your virtual shopping assistant or if we have to explain it in a very simple term, they are the virtual salesperson helping shoppers find the products they are looking for or might need. These advanced computer programs learn and adapt to the customer behavior as and when the customer interacts with the platform and even a lot of post-sale channels. They understand the customer preference, their shopping habits, and their shopping pattern and uses multiple touch-points to offer personalized product recommendations and services most relevant to the customer.

Smart product recommendation engine aka product discovery platform like Taglr evolves with every customer interaction and offer suggestions tailored to every individual. In times when millions of shoppers shop online on a regular basis, it’s almost impossible to employ a human assistant to every customer these platforms efficiently assist every visitor on the website with precise and relevant suggestions.

These personalized product recommendations enable the shoppers to quickly get to the product they want to buy and at times they might want. As a result, it saves a lot of time, effort, and money, which have been the building blocks of the success of these e-commerce giants.

Now, you might be thinking where do I see these product recommendations?

To a normal buyer, it’s really difficult to identify a recommended product and a normal product listing. And that’s because different online platforms take a different approach towards showcasing the recommendations. The best approach, however, has been to offer custom tailored suggestions to every customers’ need. And all that has been possible because of the flexibility of the machine learning algorithms and human ability to improve them to offer personalized recommendations to every customer.

While most of these recommendations are made in your account based on your previous purchase, some platforms cache the pages that you visited without logging in to your account and show suggestions based on that. There also are recommendations based on what other customers are buying by means of ‘Frequently Bought Together’ and ‘Customers Who Bought This Also Bought’ products that you see. These suggestions are derived based on the probability of a customer buying article ‘X’ if he or she has bought article ‘Y’.

One another interesting place to show suggestions is the shopping cart of every shopper. These suggestions are derived through follow-up marketing techniques. These suggestions are aimed to make customer return to the platform and make the purchase.

Finally, how are these product recommendation engines are changing the world of e-commerce?

In simple terms, product discovery platforms or the modern product recommendation engines provides great speed, ease, and relevance to the modern shopper. With a plethora of online shopping platforms easily accessible to every modern customer in the market, the chances of a customer getting overwhelmed with the choices available are higher than ever. If the customer does not find the right product at the right price at the right time, the chances of them jumping on another platform or at times turn to the offline retailers are at highest.

With such short attention span of modern shoppers, it is of utmost importance for the retailers to capitalize on the minimum time the customer spends on their platform. This is exactly what we at Taglr are trying to do and in coming blog posts we will be discussing more on this. So, till then keep watching this space. ')}

E-Commerce Digital Marketing Trends For Your Business

E-Commerce Digital Marketing Trends For Your Business

We are in the year 2018, by now the fact that e-commerce is the future is no secret. Even if you take the in-store purchases into consideration a lot of them are influenced by the e-commerce industry and the digital marketing trends. With the number of potential customers adopting technology as their primary source of information regarding their purchase, the retail stores can no longer survive without being present channels preferred by their customers. Integrating digital marketing and e-commerce is the need of the hour for every retailer in the modern market.

While the established commerce players continue to see a surge in their customer base, there are plenty of new e-commerce players have entered the game in recent past and carved a niche for themselves. If anything, it is a clear indication that the digital e-commerce market is far from being saturated and if done properly, there is plenty of success for every aspiring retailer. The key to success, however, remains the implementation of right digital marketing tactics. And with right tactics in place you can set your business on course to endless growth.

So, we decided to dig deep into the modern digital marketing trends and list down some key e-commerce digital marketing trends that can help you. We think these are the trends that are and will continue to dominate the modern e-commerce market.

Let’s dive straight in now.

Easy To Navigate Website Structure

Your website is the doorway for your customers to your business and unlike your brick-and-mortar store, you are not there to assist them for anything they are looking for. In such case, it is of utmost importance that your website interface does the work for you. In the modern market, the customers have the attention span of a toddler, one wrong click, one improper button placement and you will lose their attention. Nothing makes a user hate a website more than a complicated web design. So, the mantra to success here is to keep things simple.

Here are few tips for a simple easy to navigate website structure.

  • Make all the pages of the website easy to access. In order to do so, make sure all your main categories are unique and distinct. All the subcategories should also be relevant to the main category under which they are nested. Having an easy to navigate website not only will help the user go through your website in a proper manner but also makes it easy for the SEO crawlers to crawl your website.
  • Keep the content, simple and easy to understand. Users are on your website to shop not to read literature, so why subject them to it. Keep the messaging across the website simple and easy to understand. Use humor if you want, it will make the user take interest in your website and consequently spend more time browsing.
  • Do not stuff the page with too many call-to-action buttons. Too many pop-ups or barricades like email and mobile number verification at the very first visit could make the customer hate you right from the very first click. Let them browse the website and products without any hindrance and once they are ready to make a purchase they will fill in the required details with pleasure.
  • Finally, keep the color scheme modest and not jazzy. Too many colors on the website could turn off the users fast. At best use three colors that best describes your business.
  • Keep your content concise and crisp

Every word on your website demands users’ time and the more words you use, the more time the user has to spend to go about exploring your website and no one likes reading too many words when they can just click buttons and move ahead. So, here are some quick writing tips for your website copy.

  • Use concise and crisp sentences as opposed to long unnecessary statements.
  • Use shorter words. E.g. “You get” as opposed to “You receive”
  • Avoid complicated words. E.g. Why use “utilize” when “use” is just fine?
  • Avoid any dialogue that can be used later or used just once. E.g. “Kindly share your feedback” or “We would love to you hear from you”
  • Make your customer feel important

Every customer that visits your website is a potential customer, treat them well and make them feel important. Not with too many pop-up “Welcome” message though. Seek their suggestions on improving the services or products they offer. Check on if they are happy with their purchase and overall experience in a timely manner. And most importantly let them know that you care and go out of the way to make things happen for your customers.

And for our final e-commerce trend to keep in mind for your business we go a bit technical.

Use AI if you can

Artificial Intelligence now has made it possible for the retailers to track every action of the users. The way they interact with the website, the products they view, the devices they use to browse and shop etc are just some of the data points that AI can help you keep track of. But that is not all, AI is the future of e-commerce and with platforms like Taglr using it to tailor a platform for modern retailers, it’s just apt for you to make use of it for the greater good of your business.

The data points that AI can provide are pretty much endless and with effective use of data analytics retailers can open a whole new world of opportunity for their businesses. Be it converting a potential customer to a regular customer or providing end-to-end customer support, Artificial Intelligence can help you in all of it. With a personalized shopping experience, customers are bound to come back to you, which ultimately is the goal of any business owner. So make good use of AI and platforms using it to great effect like Taglr.

These and many other e-commerce digital trends are likely to dominate the modern e-commerce market. And we will be discussing them as and when we needed, so keep watching this space and let technology be your best friend as you foray into the new age e-commerce market. ')}

Product search engines and why they matter

Searching for a product online amid the gamut of online merchants can be an intimidating task. Especially with the flurry of options available at your disposal. This is where product search engines come into play.

Now, at first, the term product search engine might sound a tad too techy. But in reality, it is not. Simply put, a product search engine is a program that allows the shoppers to find the product of their choice in an efficient manner from their choice of the online merchant. However, while the product search engines are designed for a specific mission, their challenges are not different from those of a traditional web search engine.

For starters, the product search engine must display the search results in the most precise manner for every search query they receive in order of relevance. Whether the search is relevant or not is evaluated using the Human Relevance System and some other key metrics such as click-through rate, first-click rate, last-click rate, bounce rate, etc. All of these metrics are used to determine user-engagement for every search result. The higher the user-engagement, the more relevant the search result is.

All of those metrics are also used by other search engines such as the image search engine, the local search engine, the job search engine, etc. However, this article is about product search engines and how they are of great use for modern users.

So, let’s dive straight in.

For a consumer, nothing is as important as finding that perfect product in the very first click. And while the traditional web search will get them the relevant results for their product search, a product search engine will get them the precise product, the merchant offering the best deal and the most convenient one as well.

So, what makes product search engines better than the traditional web search engines?

Simply put, it’s the data that they analyze to display the search results.

While a traditional search engine uses a wide assortment of data to display their search results, the product search engine only uses the pool of product data to fetch the best results. All the data combined with machine-learning model narrows down the search results to the most relevant and accurate ones.

Now, you must be asking what are the data points that make an e-commerce product search engine more useful than a traditional web search engine?

So let us tell you some data points that the product search engine analyzes for displaying their search results.

Products and their attribute –

While the traditional search engine uses the keywords from the search query to display the search results, the product search engine uses the product name and the attributes associated with it. So if you are looking for an “Apple iPhone” on a traditional search engine, you might get the search results for the news articles covering the product, the reviews of the product, the blogs discussing the product and somewhere in between a merchant selling the product. However, when you enter the same search query on a product search engine, it only searches for “Apple” and “iPhone” along with its attributes like color, screen size, model etc to search for the product in depth.

The machine learning algorithm used by these product search engines such as Taglr understands the product attributes in detail and matches the search query with the most relevant product to display the results. This understanding of the algorithm improves overtime with every query, meaning better search results for everyone. The stronger the attribute-extraction algorithm is the better will be the search engine.

Understanding the query

This is another key feature of product engines like Taglr. As opposed to the traditional search engine, a product search engine annotates the search query into product attributes which enables the algorithm to match the products to the search query.

So if you search for a “table” on a product search engine, the algorithm will match the query with products having the table as an attribute which means you will get all the relevant results for the term “table”. If you further modify the search to only “dining table” you will get results only for “dining table.” So a product search engine understands the query as good as a store assistant and helps you navigate to the product easily.

Product Recommendation

Shoppers often find it hard to find the perfect product they are looking for. As a result, they get confused and spend hours and hours in search of what they want. However, a product search engine stores all your activity on the platform as data points for your future visits and recommends products based upon your previous searches, your previous purchase, anfunnelledes even based upon the last product you viewed. As a result, it becomes easier for the users to find the product they are looking for or the product they were looking for.

All these recommendations can be further funneled down to show precise product recommendations to every user. It also helps the online sellers to boost their revenues by maximizing the sales per visit for every customer.

Final thoughts

Finally, to sum it up, a product search engine is your personal shopping assistant which can be customized to any extent to match your needs and the needs of the merchant. However, these are not all the features and functionalities that a product search engine posses or must possess, the possibilities of what can be done with a product search engine are virtually endless and as the technology grows, we will find them all. Till then, keep watching this space for all things shopping. ')}

Let’s simplify online shopping

Let's Simplify Online Shopping

Online Shopping – as fun and exciting it may sound, it is a painstaking task too. For every product you want, there are hundreds of sellers, platforms, variants, and not to mention discounts floating around. One simple search could bring you ample options to browse through the whole day and yet end up not buying. As a result, more often than not, you develop a loyalty to a certain platform, to a certain seller, or to a certain discount period for your shopping needs. You stick to routine every time you do product hunting online. And while all that is great, there are chances of you missing out on a better alternative on a different platform. All you need is just a tad more time on research or a platform that will do the dirty work for you.

That’s online shopping from the shopper’s point of view.

Now, let’s see the seller’s point of view.

In the widespread web, there’s immense competition on every “search query.” For every search query, there are millions of results, some relevant, some not so. But when it comes to online shopping, the competition gets fierce, as here while most of the results are relevant, not every result gets the desired attention. As a result, some businesses flourish and establish themselves as the industry leader, while some just strive to remain relevant.

But is online shopping as complicated as we discussed above?

The answer to that will be “No.”

Though, not every business or shopper understands that. So, we decided to simplify online shopping for you all.

In here, we will discuss some key points that not only will help the shoppers pick the best platform to shop from, but also will help the sellers reinvent themselves and reap the benefits of their years of hard work.

So let’s get started.

Understand the shopper(s)

The most crucial thing for the modern businesses is to understand their customers/users. The same is applicable to the customers/users too. They need to find the business that understands them best. A business must address the need of the user in the most efficient manner possible. Understanding what the user is looking for and providing them precisely with that will go a long way in establishing a bond with the user.

In the current times when everything we search, say, or do is getting turned into data, it’s of utmost importance for the businesses to use that data for greater business gains. A lot of modern users still use the traditional feedback collection as means to improve their services. While the big e-commerce giants use data to analyze the customer behavior, their buying pattern, their interests, their likes and dislikes to tailor their services. As a result, they connect with the user right from the first click on the platform.

Now, analyzing data and using data for business gains might sound a lot of tech work or something for the tech-savvy retailers, but that’s not true in current times. With a platform like Taglr, you not only can collect all the relevant data about the customer behavior but can also use it to tailor your services according to the customer(s).

Personalize your offerings

Personalization is a sure way of winning over a customer right from the first visit. As mentioned above, in the widespread web finding the right product could be a daunting task, add it that seeing different products, sellers, websites every time you go on the internet and you have in hand a confused-least-likely-to-shop-customer.

Hence it is very important that the retailers personalize their service as much as they can. There are recommendation engines which gives product suggestions based on the user’s buying history, the last page they visited, the last category they visited etc. All of this helps the user in making the buying decision without wondering here and there.

It not only will help the shopper make a clear buying decision, but also will help the seller streamline the online shopping on their platform. And Taglr can help both, the shopper and the seller in doing so with its powerful recommendation engine. Taglr makes product search more efficient by using big data analytics to understand the shopper behavior, the shopping patterns and the interest of the shopper all at once.

AI-assisted shopping experience

In every online shopping experience there comes a time when the shopper will either forget to edit their shopping cart or will forget a product or two that they should’ve added while they were shopping and not while checking out. This not only will cut down the check out time, but also will provide a more comprehensive shopping experience.

This is where the introduction of Artificial Intelligence in the world of online shopping comes into play. The AI algorithm identifies the products that are in general bought together or are bought before or after a certain product and once the user adds any product to their cart the algorithm modifies the suggested product list to help the shopper continue shopping without doing a fresh product search. As a result, the customer gets all the products he/she needs on one page as opposed to opening a new window for every product or doing a fresh product search. It’s a win-win situation for both the retailer and the shopper.

Conclusion

These simple yet efficient ways in current online shopping age could be the deciding factor between a successful online business and a business just trying everything to get the attention of one user at a time.

At Taglr, we are trying to offer a complete suite of all such features that not only will simply online shopping for the shoppers but also will help the businesses achieve their business goals with minimum efforts. So, if you still think online shopping is a complicated and confusing process to go through, let us simplify it for you. ')}