Social Shopping is the latest trend in the ever-changing world of online shopping. If you have not heard of it, we will not judge you at all. Not many have. Yet, it has been discussed all over the world. Be it the business owners or just regular shoppers, everyone is talking about social shopping. So, we thought we should too and maybe discuss why your business needs a social shopping store. However, before we do that, let us start by understanding what social shopping is.
So, what is social shopping?
Simply put, social shopping is the process where online shoppers come together to curate products selected by them. It creates a community of online shoppers where they can share their ideas, products they like, and interact with each other by sharing useful information related to shopping. And where there is a community of online shoppers, the businesses ought to make their presence feel. This is why the brands all over the globe have started taking social shopping seriously and many of them now have their own social shopping store. This is why we think it’s about time you also get your business a social shopping store.
Now, the question is how social shopping is going to benefit your business? And a justified one too. Hence, in this post, we have tried to highlight some of the key benefits that your business can reap from its social shopping store.
So, let’s dive straight in.
Easy Engagement With Shoppers
Social media and engagement have almost become synonymous. Globally, brands, celebrities, and even politicians these days use social media to engage with their targeted audiences. So there is no reason why you should deprive your business of it. Social media platforms such as Facebook, Instagram, Twitter, etc are emerging as the primary source of traffic for many of the mainstream brands. Thanks to the 24×7 availability of users and an opportunity for brands to showcase their products based on the preferences of the shopper.
A customer is more likely to shop for a product if he/she connects with it on a personal level rather than just seeing an advert and these social media platforms allow you to connect with the shoppers on a personal level. Facebook even allows the users to pay for the product without even going to the seller’s website. Similarly, there are buyable pins on Pinterest. These social media sites allow the customer to view the product in detail and read what other buyers have to say about the same, this boosts the trust factor of the product and the seller, resulting in increased sales figures.
Global Brand Visibility
Global Brands do not need visibility, however, the smaller brands operating in small or specific countries crave for global visibility. And that is exactly what these social shopping stores offer to the local brands. These online stores allow the smaller brands to list their products under their own labels through their affiliation, offering them visibility in areas which otherwise were inaccessible for the smaller to medium-sized businesses.
Having said that, the social media shopping is yet to find its feet in some countries around the world, but in most of the developed countries, it has found a firm foot. So, if you are looking to establish your brand by providing it a global visibility through these social media shopping stores then it’s just the right time for you to start.
Presenting your products to your potential shoppers on a neutral ground has a lot more appeal than showing them on an e-commerce website. The shoppers on social media websites are not there to shop, they are there for connecting with their friends, families, topics, and even the products they relate to. So, if they relate to your product they are bound to explore it further and form a bond with it. Consequently a higher chance of conversion as opposed to seeing the product through a Google Ad or a print ad. Most of the popular brands thrive on the customer loyalty and if you can establish that for your business using social media websites, you are bound to reap higher conversions as opposed to any other ad network you will display your product on.
Finally, social shopping has given modern customers something that none of the other online shopping stores could offer and that is a “community of like-minded shoppers.” They now not only can shop together but also share products and ideas as they shop. And is why your business needs a social shopping store. If you don’t already have it, we suggest you get one for you today. ')}