The emerging trends in retail as the stores reopen

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The retail stores are opening, few are rejoicing that their business will recover from the drought caused by the pandemic. On the other hand, others are stressed as this reopening can act as a catalyst for the second wave of the pandemic, which can cause more damage. The authorities have jotted down a process to ensure the safety of citizens and store personnel. It will be up to the people to follow the hygiene guidelines to ensure their safety. In this blog, we will analyze the possible emerging retail trends after this lockdown is slightly relaxed.

The foremost changes will be in consumer shopping habits. The isolation and seclusion will enforce them to change their shopping patterns. The priorities will shift as their financial situations have drastically affected their spending capacity. Their usual trips to leisure activities like spa and salon will have to be cut down. There will be more shopping for household items like wellness products, cleaning supplies, groceries and other essentials. The apparel industry will still take time to make it back to its feet. The ever spending millennials will be very careful about how they are spending their monies. The seniors on the other hand will have to manage in their restricted budget. This gravitational shift will be seen initially as the stores won’t be scoring businesses immediately after reopening. 

The pandemic has strengthened and expanded internet shopping. It used to be a place for fashion and electronics, but once the pandemic is over people will be buying more groceries and household items online. Many were already buying in on the trend of shopping vegetables and fruits online, now it will become a habit of people not only in the metropolitan cities but also the tier 2 and tier 3 cities. The big e-commerce spaces like Amazon and Flipkart will create more loyal customers. One of the bigger factors in creating these loyal shoppers will be pricing. The shoppers will be more price-sensitive than ever. The tier 2 and tier 3 cities will be driving the sales of e-commerce as many metropolitan cities are still in the red zone and bound home. The containment zones and buffering zones are sealed and businesses are not allowed to reopen in these areas.  

The marketplaces will be going all out in bringing the customers on their platforms. Price being a key factor here, there will be a plethora of new offers and exciting deals to engage the shoppers. The banks will also chip in to provide deals on credit cards and cashbacks. There will be some major faceshifts in the retail industry but the shopping will continue. The requirements of the products may change but there will always be the need of buying new items and getting great deals.  

The multi-stores will only open specific outlets depending on their zones, hence the profit will be marginal. The offline stores have to come up with new ideas to keep the attention of the new digital shopper. They have to provide better services, promising products and great deals to engage the shoppers. If the online shopping habits were breaking the backbone of the offline sector, things may get worse for the retailers.  

With the effective lockdown many new businesses will be going bankrupt as well, while many others will be in debt. These businesses won’t be able to showcase the latest products and trends. These businesses will also be incapable of moving the old goods and products that are outdated. There will be very few relieving measures of such business units as they were independent but the current reopening will not be doing them any miracles. Many sectors will be reaching their quarter and annual targets of 2020 next year. This has setback their company goals to 5 years. As the stores will be focusing on getting the right merchandise for the next season, they will be investing more despite having no profits from the current one. 

The Retailers Association of India (RAI) commented that the decision by the government to reopen stores is open for interpretation. The government used the term ‘market complexes’, which can have dynamic meaning. The RAI also said that bearing in mind the current scenario and the lessons learnt, the government should permit the opening of all the stores regardless of zomes and products. The association believes that other stores can also follow the guidelines of grocery and medical stores to maintain social distancing. The short-term and long term effects of this reopening will soon be visible, but till then the retail sector can sit tight and prepare for the reopening. 

Conclusion: 

The outcome is highly dependent on the upcoming statistics of the performance of the retail sector. It will vary from region to region. The retailers will have been extra cautious to not contribute in spreading the virus while trying to make a living. The non-essential retailers will have to learn their lessons from medical and grocery stores. The frequency of digital payments will also increase as people will try to avoid any physical contact or transaction. It won’t be surprising to see people hoarding outside non-essential stores to buy items they need, but it is unlikely to happen. The sudden increase in digital payments will be a positive news for payment applications and banks. The reopening is a new chapter in the pandemic history. It’s positive effects on the economy or the negative effects on the outbreak will soon present itself. In the meantime, we request you to stay home and stay safe. 

Bringing back e-commerce to life: Easy or Difficult?

The country is taking baby steps to recover the economy. As the lockdown extends, there is some relief as the e-commerce sectors will have a small reopening where essentials can be delivered. The resuming of small industrial and logistical activities will help in benefiting the operators. The uncertainty about the supply chains is still intact. The rules of the lockdown are strict, it will be difficult for small industries to resume production as they cannot call back the laborers immediately who have left the city. The welcoming decision of the government that has allowed few sectors to restart operations will be a small relief to this catastrophic humanitarian crisis. As certain sectors may get some relief after May 3rd, there will be a grave concern about the labours. This crisis is like the snowball that is getting bigger as it rolls down, crushing everything in its path. 

If the operations begin in May, then many industries will pause the production and wait for their labourers to return rather than employing the local labour who may or may not know about the operating cycle. Employing new labourers will include intensive training and the industries would want a full-blown production without any new task or training. 

There was a wave of disappointment in the Indian households as the government reversed their decision to deliver non-essential items. E-commerce companies like Flipkart and Amazon were eagerly waiting to resume their logistics but it appears that they may have to wait a little longer. 

Your E-commerce Business: 

The e-commerce recovery will happen by turning the inactive customers into active carts. According to Apsis, this can be done with RFM  (recency, frequency, monetary value). Personalization will be a key factor in turning the inactive customers into active shoppers. Your new strategies will reciprocate into recovery rate and the revenues. 

Before the lockdown. The average stats dictated that on an average less than 2% of website visitors became paying customers and more than 76% of customers abandoned their carts. If you want your e-commerce business to bounce back, you have to increase the former percentage and decrease the latter. The e-commerce recovery will include more nudges to the end customer. The tactics will have to be out of the box and you have to increase your reach. You cannot rely on your loyal existing customers. This lockdown period has turned many e-commerce atheists into believers of online shopping. 

There will be a new found market of those shoppers who will be skeptical about going out. So don’t lose out on the abandon cart tactic, and continuously remind the customer to purchase items they clicked and added to their cart. These were a few tactics for your business, let’s take an overview of the entire industry and take an estimate as to how the e-commerce sector will pull up, dust itself and shine through.   

The industry recovery: 

The short-term impact of the pathogen pandemic is severe. The most resilient retailers are the omnichannel retailers, they have survived due to their immunity. Their entire labour has proven to be fruitful and their past investments in omnichannel retail will help them stand firmly once the sector reopens. According to Capillary technologies, the Indian retail witnessed a drop in sales by 55% before 31st March. This percentage has increased since then. The post lockdown era will be more challenging for the offline sellers as their footfalls will take ages to normalize. 

The Indian government is doing everything they can to contain the situation but the retailers will be on the outlook for a mantra. Their peers from recovered countries may have a blueprint of restarting the business after a shutdown for months. 

The sectors which are directly dependent on the people’s behaviors will take the longest to recover. The pharmaceutical, health and digital companies will keep on being on the rise following the pandemic. The e-commerce connected sectors like IT, logistics, supply chain and entertainment will be amongst the ones to do well immediately. Other sectors like transportation, warehousing and storage will come back immediately to life after the lockdown. As soon as the mobility of post-production of goods will begin, these sectors will come back to life. Business like hospitality and shopping malls will take more time to gain momentum. 

The delivery services from e-commerce and normal retail will pick up providing more business opportunities to the retail industry. The apparel industry on the other hand is still tumbling down the lockdown hill and there are no signs for it to stop. It may soon be size zero for the apparel industry as the production is not likely to start anytime soon. The leisure activities like travel, vacation and adventure will take the longest to get back on track.

Conclusion: 

It is an undeniable fact that after the lockdown this conditioning will internalize social distancing and it will be difficult for human behaviour to take any risks by moving out to crowded places immediately. The overall effect is evident to the massacre of the nation’s economy. Categorically few sectors will have the advantage to bounce back immediately. Others will need persistence and perseverance to sustain during the lockdown and after, when it may take a substantial amount of time to make a comeback. Things are looking promising for the e-commerce industry. When the last pandemic spread (SARS), the e-commerce industry boomed as people started shopping online. This  trend grew into a multi-billion dollar business. This pandemic will also give birth to some groundbreaking trends and behaviour shifts. 

What is the new normal in the post COVID-19 era?

It is an undeniable fact that the ongoing Covid-19 crisis has bestowed many lessons upon the world. As the pain of this pandemic is real, the philosophy of ‘this too shall pass’ will wake us up in a new dawn of a new era. The world is still struggling to surpass the obstacles caused by the pandemic, we all can also use this opportunity to prepare ourselves for these forthcoming changes. For many of us, the entire experience is bringing out the best is us. The sense of gratitude for being alive with the access to essential resources. The working culture in India will change extremely. In this blog, we will learn about the teachings of the Covid-19 era and how the working culture in India will implement it. In our previous blogs about the Covid-19 outbreak and its effect on e-commerce and the adworld, we have covered the present grounds. Here, we will assess and presume a possible future which has implemented the fundamentals born from the Covid-19 era.  

Work-from-home:

The irreversible changes have shaped a new outlook. As this decade started, no one imagined that the entire world would succumb to four walls and work would still go on (in most cases). The work-from-home became the new normal and everyone got accustomed to it. This has shed light on the importance of work from home. Initially there were a handful of organizations who practised and provided its employees with the option of work from home. After the lockdown is over and things get back on track, the organizations will have an open mind about those who are in need of work from home. As per the below chart that only covers January 2020 covers the mention of work from home in public company transcripts. The WFH will be normalised and company management will be less skeptical about deadlines being met as the employees seldom choose to work remotely.   

Chart source: VOX 

Shopping scene:

When the lockdown ends, the pre-covid crowded places will not be the same. The initial hesitation in people about engaging in larger crowds in malls, cinemas and street markets will affect the retailers. The e-commerce sites may see a surge as people will be more comfortable in buying items online rather than stepping out. The e-commerce industry boomed after SARS and MERS. As the time passes, then maybe gradually people may move out for the weekend stroll and the friday movie. We may see and hear the eagerness in shoppers to run to the markets as soon as it is safe, but when the time arrives the situation will be much different. Social distancing may have very well condition us to institutionalize this practice for a longer time. Soon the service of the e-commerce industry will start but only for essentials. According to a report from BCG Henderson Institute, Boston, following are the sectors and their patterns. The undeniable paradigm shift will cause some long term changes in consumerism. 

Chart source: BCG Henderson Institute, Boston

Organizations can use this time of crisis period to inflict their strategies and prepare a scheme that can help them to develop a blueprint for the entire year. It is very clear that the situation will not be getting any better in Q2. But, with certain sectors opening, it can provide a window to leverage all possible mediums to stay afloat. The consequences will reciprocate as opportunities will present itself, but as of now everything is at a standstill.   

This social and economical shift will bring forth many new opportunities that can cater to the current frustrated customer, so hold on and carefully listen to what your customers need. If your foresight is strong and you can understand the emerging needs of the consumer before they are aware, then you can turn the identified consumer patterns into profits. 

The global crisis has exposed the flaws of individuals and organizations. As and when this period is over, the companies will have detailed policies for work, salaries and insurance. Speaking of insurance, the sector will see some booming results as more working class people will be serious about having health and life insurance. For organizations that are already providing it, will consider to opt out for better plans to cover more diseases.    

The employment sector has also exposed its flawed segmentation in hierarchy and pay. Post the pandemic outbreak the front liners who are risking their lives everyday. The law enforcements, doctors, lab technician, nurses, cleaners, delivery personnel and other essential professions. Their training and pay will be better. 

Conclusion:

There are many more learnings from the ongoing crises, but every cloud has a silver lining. It is important to stay put and focus on what could be done? rather than what will be done?. Whenever we all return to our office spaces, the world will be a different place. The work culture, the company perspective, the short term and long term goals, all would have been changed and modified. This is the time to come up with modified strategies and business models that can help you reinstate your business. We all will walk into a world that will believe and work even harder to make a comeback. But as our nature is healing in the absence of humanity and its chaos, so can we. The importance of healthcare and a well equipped nation to fight and prevent such crises is the only defence technique we will need. The future will see governments investing more in public healthcare and hospitals rather than making questionable choices. In the meantime, make the most of this enforced break and reflect.

The Nationwide Lockdown Is Causing An Economic Frenzy

As the nationwide lockdown increases, the economy is stumbling down the hill. The impact of the initial 21-day lockdown, now extended to 30th April, is severe. The lockdown will add side stress to an already slow economy. The impact is estimated to be much worse than the aftermath of 2016 demonetization or the 2017 GST rollout. We don’t need an expert economist to determine the current state of the supply side of the economy. The production, distribution, and retail of all the products and services, with the exception of essential items is at a standstill. In this blog we will glance over the short-term and long-term effects of the lockdown on the Indian economy. This eagle eye view will help us determine the direction and assess the current situation based on the data from recognized bodies and media sources. 

According to Business Today, the GDP growth rate has been falling since Q4 of FY18. If there is a deviation, it’ll be due to the NSO (National Statistical Office) revising its data on February 28, 2020, drastically cutting down growth rates in the first three-quarters of FY19. 

According to the experts at Business Today, this lockdown affects a minimum of 55% or Rs. 2 lakh crore. This is only due to the lockdown of the central government. The state governments had induced partial and smaller lockdowns adding to this amount. If you think that when everything reopens and people rush out to buy things that can stabilize the loss occurring now, then it is important to note that this does not add to the GDP, as the goods are already produced and accounted for. A couple of months down the line the final production and sale may resume.   

As the full production resumes, there will be many unemployed without an income. As a result, the demand side will be a significant worry. This lockdown has forced many productions to halt and many employees to lose their jobs. When the lockdown ends, many will not have the means or the resources to buy things.  

Rangarajan, an economist from Business Today said “In the financial year 2020, we would be lucky if the growth rate is 3.5% (full fiscal). In the first half, we would be lucky if the growth rate is 0. In the second half, the growth could revive by as much as 7%, taking the average growth for the year to 3.5%. In Q1 of financial year 2021, the growth rate will be negative.” 

The News18 estimates that the Indian economy will see only 2% growth in 2021. Investment Information and Credit Rating Agency of India Limited (IICRA India) said that the lockdown will cut the country’s GDP forecast during the COVID-19 pandemic and it expects the economy to grow at just 2%. The rating agency’s VP said that it is highly uncertain when the situation will normalize. But they are expecting a downturn through multiple indicators of service and manufacturing industries from March 2020. This will include activities like travel, hospitality, construction, transport, exports, electricity, and manufacturing of non-essential items. 

The global economy slowing down and lockouts will affect sectors that have a higher dependency on global demand. The key impacted markets can be of Europe, North-America, and South-East-Asia. 

The CMIE (Centre for Monitoring Indian Economy) shared a report on April 5, stating that the unemployment rate has increased to 23.38% from 8.41% (on 22nd March). This sudden spike has caused a stir amongst the working class. The inevitable lockdown is driving the economy in troubled waters and possibly drowning it.  

According to a forecast by Care Ratings, it is estimated that 80% of production activity is at a halt during the lockdown, the economy is losing Rs. 35,000 – 40,000 crore on a daily basis. Cumulatively it is difficult to imagine the total damage done. It can take months, if not years to repair the destruction caused. It will be critical to see what steps the Finance Ministry will take in order to restore the economy. 

In an interview with News18, Radhika Pandey from the National Institute of Public Finance and Policy, or NIPFP, a research institute under the finance ministry said that “The Indian economy was already passing through a period of slowdown. With the COVID-19 forcing a complete lockdown, any possibility of a rapid recovery in the near future looks grim. Consumption of non-essential items will be adversely impacted in light of the lockdown. The informal sector will be hit and the MSME”—medium and small and micro enterprises—“sector which works on tight margins, will feel the impact of demand destruction.” 

Conclusion: 

Over the past years, the economy has taken many hits like demonetization and the GST roll-out under the current government but it has bounced back to a respectable degree. This sector slow-down on top of the six-year low GDP rate of 4.5% is breaking any prospects that can save the future growth. The low development and unemployment are becoming two sides of the same coin. Investment and consumption are mingled. In order to start the entire cycle, there has to be prospects and possibilities for investments.  As the economy is showing no signs to pick any pace up even after relief funds and economic injections. There is an upside as the essential items like sanitizers, soaps, masks, and medical equipment are high in demand, the sector is showing promising growth and the pharmaceuticals are making unbelievable profits. The silver lining to this storm is that the authorities are paying the financial cost to keep the citizens safe and control the pandemic. This quarter will prove to be make or break for this financial year. If the lockdown increases, we may see many adverse repercussions. Is the Indian economy equipped to bounce back? It is difficult to say at the moment as consumerism is plummeting. Hence, in the meanwhile, all we can do is give our two cents and hope for the best.   

The Future of Shopping Aggregators in India


The retail industry is still one of the largest industries in the world. The shopping world is quick on its feet and is adapting exponentially. The contribution of technology and innovation is making the lives of the buyer and the seller much easier. E-commerce is not just about listing products, it  is about bringing an entire experience to customers. From the inception of online shopping, e-commerce has ensured to leverage fundamental metrics like price, option and selection to draw shoppers from offline stores to online stores. In most scenarios they have succeeded with heavy discounts, and season sales.

As the adoption of new technologies is essential, what is the next big thing in the e-commerce industry? The answer is simple; the future is Shopping aggregators. Keeping in mind the Indian e-commerce statistics and the rate at which it is growing, we are not too far from having aggregators in each and every industry. The age of aggregators has already dawned and succeeded. There is Trivago in hospitality, Policy Bazar in insurance, and Taglr in Shopping. 

Here is a detailed presentation for your reference. 

There is a lot of scope and opportunity that the aggregators will provide. If you are a seller then you cannot miss the bus to be omnipresent. You have to leverage the opportunity to not only list your products but also to compete with prices, offers and availability. Your business is dependent on the visibility of your products or brand. So find a relevant aggregator platform and register your business now!

How Coronavirus is disrupting the ad world?

Hi there, hopefully you are safe & sound and practising social distancing. The Covid-19 outbreak has affected all forms of life and businesses. We covered the impact of Covid-19 on Indian e-commerce in our last blog. In a similar manner, we will glance over the current situation for the advertising industry. It is no secret that the advertising industry is bearing plenty of losses due to many cancellations. The outdoor advertising has taken the biggest hit due to the lockdown. The relevance of online advertising has also decreased. As of 21st March, the Corona virus scare has already delivered a scary blow of  ₹5,000 crore to advertising according to livemint. The postponement of the IPL cricket tournament alone had an ad spending of ₹2,500 crore. Currently the delaying of the event has caused anxiety but if the lockdown increases, this state of anxiety will soon change into a state of panic. The moral dilemma is obviously to prioritize the safety of the general public, but that does not take away from the economic loss this pandemic is causing by the day. The summer season, which pulls almost ₹2,000 crore of ad expenditure on many industries like customer durables, tourism, eatbles and other consumer goods is still at risk. 

According to livemint, “Coronavirus impact: Over 50% of India Inc sees impact on ops, 80% witness fall in cash flow ” this was based on The findings through interactive sessions and surveys conducted by FICCI amongst the industry members. 

The Media industry professionals claim that the effect of these activations of BTL promotions being canned completely can have serious implications. This is due to the product launches being postponed. 

In another interview, Anand Bhadkamkar, chief executive, Dentsu Aegis Network India said that

“It is going to continue for two weeks at least in the metros. Most of the clients are postpoing and pulling back on launches and promotions if the situation doesn’t become better it will have ramifications. The ad spend projections are shifting with digital consumption increasing we might be witnessing an uptick in digital ad spends. The economy itself is struggling and the clients will cut back on their spends completely therefore next two to three months are critical. This is the evaluating and holding back stage by advertisers but the impact is being felt all across” 

Due to the lockdown, more people are spending time indoors and on online activities engaging in different types of video, news and social media content. There is a rise in demand for different categories like DIY or tech products. There is a high probability that other categories will see an immediate fall, but is a viable option to keep engaging in non pushy branding activities. This means to stay visible across different platforms but don’t spend too much as it will not get you any business. 

The Indian economy is fighting tooth-and-nail to stay afloat, with the current scenario, digital advertising is no exception. The lockdown can be the cause of many startups having existential challenges. Small businesses in advertising have two priorities (besides the safety and health of employees and their families). The first is to survive the disruption and other to wait till the lockdown is over to recover from disruption. The bond between the advertising ecosystem members like advertisers, agencies and suppliers is extremely essential to survive during these times. The interdependence of these members is crucial, if the advertisers will pull the plug, it can have long term repercussions on the publishers and their organizations. 

Mumbai Civic bodies have asked OOH owners to carry Coronavirus awareness ads and replace their respective clients’ ads. The hoarding owners have to bear the cost, however the license cost for the number of days these ads will run, will be rebated later. This mandate was meant for 10 days from 16th March onwards, however one still observes the ads have not been removed as the number of infected cases are only increasing by the day. 

Even though there is a huge shift in consumer behaviour, there is a notable increase in online traffic. But advertisements in many industries like hospitality, tourism, transport, luxury and sports are paused. There is a race amongst the online gaming and streaming services to access the new displaced audience as their numbers surge, they want to tap into bigger pools to attract larger audiences. 

Analysing a report from IAB and the impact of coronavirus on the ad-spend, more than 74% of the media buyers, brand and planners said that the pandemic will have a bigger impact on the advertising industry than the 2008 crisis. It may sound scary, but it is not far from the truth. The financial crisis has started knocking on doors and it may as well knock down many small scale startups on its way.  

The IAB report on Indian advertising estimates that almost 70% of buyers have modified or paused their planned ad spend, on the other hand almost 16% are still pondering on what actions to take. The digital ad expenditure is down by 33% and the conventional media is down by 39%. The majority of bigger brands and advertising giants (63%) have changed their brand messages and are digressing towards contributing to spread the word and urge people to stay home and stay safe. There is a rise of 41% in cause-related marketing. 

Moneycontrol said that the brands feel that if they are not producing anything then they have no need to advertise, and this has proven to be fatal for the industry. More advertising is not reciprocating to more business. The indefinite nature of the lockdown is starting to cause panic in the industry.  

Conclusion:

To summarize, things are not looking good for the advertising industry from the current standpoint. But, it doesn’t say that things will not get better. Once the lockdown is over, life returns to its normal form, there will be major surges in consumption, resulting in a bigger advertising budget. The brands will scratch and claw to get to the top and reach out to as many audiences as possible. Contributing to the above study, at Taglr’s own exclusive ad platform ShopperAds, there is a gradual decrease of 60% in traffic since the lockdown began. The only viable option here for the industry is to hang on and survive this phase together. The advertisers and the publishers have to trust their business bonds and strategize accordingly. As soon as the lockdown is over and you get back in business, don’t go all out on ad expenditure, analyse and understand the user behaviour before you engage. In the meantime, stay home and stay safe.    

Covid-19 and the Indian e-commerce: A statistical overview

In the light of current events, there is plenty of havoc and chaos around you. The global effect on life, business and finance is visible. Due to these unforeseen circumstances there is a massive fluctuation in the economy resulting in the sudden rise and fall of businesses around the world. In the blog we will analyze the data and simplify the effect the pandemic has on the Indian e-commerce industry. It is important to note that much of this data is documented before 15th March, the current and future data may vary.  

Let’s start with the basic human nature of panic buying. I’m sure that you have heard the news of people panic buying and leaving the super markets empty for those in need of essential products. This sudden surge in the offline and the online industry has sparked certain concerns and has led to many duplicates being made and circulated in the market. Here is a graphical representation of the stockpiling behaviour which is higher in asian countries as compared to the rest of the world. As clearly visible in the chart that Indians are second in piling up on food and highest in stocking up on water. The question asked during the survey was ‘Have you started stocking up food or water to protect yourself from COVID-19?”. Answering the question 32% of Indians said that they are stocking up on food whereas 34% said that they are stocking up on water. This number has increased over the past few days as even after multiple assurances that vegetables and grocery shops will remain open during lockdown, people are still crowding stores and stockpiling food for months in the fear that the stores may close down like other businesses. 

Charts via Ipsos MORI 


According to Similarweb data, there has been an average 3.01% decrease in the global e-commerce sector just in the past week. The global e-commerce sector is highly affected as many e-commerce services are terminated due to the outbreak. In India Amazon, Flipkart, Myntra and many other websites have stopped their services indefinitely. Amazon is delivering essentials but on a very minor scale. There is a new trend of many grocery shops providing home delivery as the country is on a 21 day lockdown effective from 25th March 2020. The delivery personnel working in these sectors are at a great risk in order to deliver the essentials to households.   

According to the below listed graph, much of the population started using e-commerce to purchase products that they would normally buy in-store. This data was documented in the beginning of the outbreak, due to the recent lockdown in India and other countries the services are terminated by the government until further notice. People are buying basic amenities through offline stores. Before the lockdown almost 55% of Indians started using e-commerce to purchase items that they mostly bought offline. 25% of Indians said that it is less likely that they will use e-commerce websites, as they still find offline stores easily accessible and more reliable. For 14% of Indians there is no difference and they didn’t change their buying patterns at all. The rest 7% of the audience did not use e-commerce services for their household essentials and they are still rushing out of their houses to buy basic products from their nearby stores. 

As we glanced over the e-commerce buying behaviour before the lockdown, let’s analyze the data of personal financial impact due to coronavirus. The developed, developing and underdeveloped countries are facing a spell of financial crises on international, national and personal level. 75% of Indians agree that they will be financially impacted due to the virus outbreak. This was documented before 15th March, as the lockdown commenced, all the small and big businesses have been impacted. The groceries, eatables and medical stores stay open to cater to the basic needs of people. These precautionary methods may have a financial cost and can impact business for a longer time but it was needed as the current situation related to the pandemic is getting worse. Many countries like the USA, Australia are still not ready for a complete lockdown and the cases are surging at an alarming rate in these countries. According to The Hindu, the Indian Prime Minister declared that there will be a Covid-19 economic task force headed by the Financial Minister to tackle the financial situation due to the pandemic. The members are yet to be selected and set, but it will be important for the economy to see the measures taken by this authority to rectify the situation. 

Being optimistic and hopeful is very important in times like these. Besides the global meltdown and panic. Globally,all the countries are pouring efforts and resources in flattening the curve. The lockdowns are imposed till mid April in many countries. The situation is estimated to get better by June. 80% of Indian believe that the situation will return to normal in the next three months. The trajectory of the pandemic is narrating a different story altogether. Some studies say that it may take as long as September to make the situation better. The confirmed cases in India are above 500 now, with the imposition of the lockdown, it may be contained, but that is at the discretion of time. 

You must have seen all the queues and crowds in the supermarkets and independent stores. People are hoarding on basic essentials and leaving the shelves empty. The shortage of products is because of two reasons i.e. the stockpiling of food and other products or the disruption in the supply and distribution. As per the data provided below, 60% of Indians believe that stockpiling is the reason why there may be a shortage of food and other items whereas the rest 40% believe that there is a disruption in the supply chain and distribution.  


This pandemic has put a lot of perspective in the world. There are many different studies and analyses that project different results. The number of cases are increasing by the hour and the authorities are taking adequate measures to fight the situation. In this case, it is difficult to estimate the complete impact on the Indian e-commerce. The industry is mainly shut until further notice. Many shoppers have undelivered packages that they ordered a day or two before the lockdown. Provided the data in the above blog, it can be said that there is a sense of panic in the general public as the Coronavirus cases are increasing. The best thing to do is to adhere to all the measures taken by the government and maintain social distancing. Let’s hope and pray for the situation to get back to normal at the earliest possible. 

How pricing, promotion, analytics, and technology can help you become a successful multichannel retailer

As you are aware, the organizational planning and implementation is essential for controlling a multichannel strategy. The strategy is important to know that the shoppers, irrespective of the sales channel they are using, should get quality and consistent services. In this blog we are discussing the importance of  pricing, promotion, analytics, and technology to become a successful multi-channel retailer. 

Let’s track each and every step with an example. Let’s say any shopper decides to buy a smartphone. The first thing to consider is the price, what are the best options in that budget? Should you buy it directly from your favorite website? Should you buy from the store? Should you compare prices? Should you check the reviews? And many other questions. This customer journey will help the retailers with many touch points. Let’s contemplate the factors on multichannel marketing.  

Price

Considering our imaginary product, the shopper is navigating through multiple popular e-commerce websites. What is the person looking for? The lowest price possible. It can be in the form of cashback or loyalty points. If the shopper can find a cheaper price at other websites what would that mean for you? And if you cannot reduce the price at your end, what other things can you add in the projected prices which may include additional warranties, discounts on further purchases and some freebies. If organizations can manage and invest in Product Information Management (PIM), these systems can help them by managing product information. This information is released on different media outlets, websites, and catalogs. Your company has to manage a uniform price across all the channels to provide uniformity. 

Promotion

As we referred to the hypersensitivity of prices, organizations have to take care of the promotions they are dispersing across different channels. We can go back to the smartphone example. Imagine if the smartphone offer was different on one website and drastically changes on the other one. How would that impact the shopper? And what brand image that can establish on the mass shoppers. Your marketing budget can be finite and the sales channels are growing by the day, so without a clear understanding of the purchase path and the role of sales channels in each step, there are plenty of uninformed promotional investments. If you get a hold of the correct data, you can target the right promotional strategy to help the customer throughout the shopping journey.  

Analytics

Let’s take one step further in our imaginary journey of a smartphone, for instance, you have already purchased a smartphone online. The organization selling it is continuously investing in search engine optimization to ensure that it is easily found on the internet. This organization is making sure that its search results respond to the ‘latest’ + ‘smartphone’ + ‘best price’ and other important keywords. This organization is also maintaining its Facebook and other social media platforms with happy stories from its happy customers. Even though it is complicated, it is important to refer to the analytics, because it will help you understand the shopper, and decide the where and how of the investment. This will help you understand how each of the channels is performing and how to optimize the shopper experience. 

Technology

Technology will be playing such an important role in a multichannel marketing strategy. As mentioned previously a PIM system manages all the information that has to be shared on other media channels. In the same manner, the inventory management systems can help in adding transparency in the product inventory control and distribution. Technology is also helping in understanding what type of engagement is each channel drawing. By using these, the organizations can make sure that the services provided are even and uniform across all the channels. 

Conclusion: 

To strategize, you have to understand the journey of the customer. The current shoppers are researching on multiple platforms before making a purchase. It is not a linear process anymore, there are multiple activities, technology and channels involved. Thinking about the shoppers’ journey will help you to add more context. 

Funky Mobile Covers

Looking for mobile covers is difficult due to a plethora of choices available at multiple online stores. We’ve identified peculiar styles of popular websites that can help you simplify your decisions. To help you, we are listing the top retailers to search online and find the smartphone covers of your choice. Whether you have an iPhone or an android, all you want is a case that protects your smartphone and is stylish to look at. You can easily find tough, stylish and fashionable cases on the below listed sellers. If you are worried that to find your favourite cover you have to go the trouble of navigating through each and every website, you can find all of them at one platform: Taglr-India’s Shopping search Engine

The Souled Store:

The Souled store has a very quirky range of phone covers. Their products are based on catchphrases, superheroes and patterns. If you want your smartphone cover to flaunt your favourite Marvel or DC character then The Souled Store can provide you with the best possible options. We have chosen this Deadpool cover for the fun you and the Joker for the mischievous you. Head to this link and get your favourite comic character cover now. 

Daily Objects:

This brand will offer you designer and customizable smartphone cases and features a unique collection which is hard to find anywhere else. Daily objects is a premium brand for your premium taste in smartphone covers. If you want your smartphone cover to reflect your personality, whether it is a dreamcatcher with vibrant pink background or showcasing your love for beer. We have listed these two options that you may love, check this out. 

Bewakoof:

One of the fastest growing names in the fashion industry. Bewakoof is a well known online store with a variety of products for men and women. They have a great collection of mobile covers. The design aesthetic is very similar to that of their t-shirt collection, with trendy and catchy quotes and superhero sigils. Get the smartphone cover that matches your swag or mood. Checkout this “Tu 13 Dekh” and “Sanskari” covers from Bewakoof. 

Redwolf:

If you are a person of good taste, then you leave it to Redwolf to impress you. They have the latest pop culture references !  You can find great mobile covers based on your favourite movie, cartoon, web-series and quotes. Whether you are a fan of Sacred Games or Game of Thrones, you will find symbols and quotes from all the popular series. Their collection is pocket-friendly and the quality is durable. If you want value for your money, then Redwolf is the platform for you.  

Chumbak:

If you like vibrant and popping colours with a dash of culture, then Chumbak is the online store that you may love. Check this blue smartphone cover for the royal in you. Who doesn’t like a king sipping tea? For your peculiar taste and your love for Indian colours you can also choose this cute owl

India Circus:

Dramatic colours and great patterns, these are the two things that you will find in all the India Circus smartphone covers. We have chosen this great piece that says “I Love India” with pop colours. There are also a lot of options with geometric patterns, just like this red and black cover which dramatically depicts a skyscraper

Fizz Express

Fizz Express is primarily for girls for whom there is nothing called too much pink. Channel your inner diva with matching smartphone covers that can match your style quotient. FIzz Express ensures that there are enough extravagant options available for you.  You can choose the cute bunny cover or the one with extra elegant flowers and fur. So dump your boring, plain cover and order a Fizz Express smartphone cover now. 

Why focus on niche trends?

The e-commerce business is not a race but a marathon. You have to be attentive throughout the year. The data and statistics are very promising for doing business on the big e-commerce events and festivals. But, you can generate an equal amount of profits by working around the clock for the whole year. All you need is an understanding of what products work regardless of seasons, celebrations or trends. If you are looking for answers you’ve come to the right place.  The challenge is to find those handful best-selling products to drive sales.

This challenge is not for new e-tailers, but even the established sellers are fighting tooth and nail to stay ahead across the year rather than performing only during the festive season. The e-commerce is growing at an exceptional rate of 24% per year. This growth has made it more important to identify those niche and trending products that help you stay ahead of other sellers in your category and provide your shoppers what they want. 

Here is a list of  ten products that are sold throughout the year. 

Denim:

Denims are probably the most evergreen product of all time. There is a whole range of products available from denim jeans, jackets, tops, shirts, dresses and so many upcoming options for clothing and even accessories. Denim is a product category that sells all year round regardless of season, events or occasions. Since it caters to all genders and ages, it’s easy to promote and even easier to sell. Any deals or promotions on denim is guaranteed to get attention from the shoppers. Over the past ten years, India’s jeans market catapulted to Rs 21,993 crore, according to Euromonitor, and last calendar year’s growth at 14% is the highest since 2009 stated Economic Times.  

Footwear: 

The Indian market is a constant consumer of footwears. From major brands to small sellers, this product is a favourite across the calendar. As per indiareadefair.com, we as a country produced over 2065 million pairs of different categories of footwear that include leather footwear (909 million pairs), leather shoe uppers (100 million pairs and non-leather footwear-1056 million pairs). India exports about 115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand. Imagine the scale of the market and how much of it is covered by the e-commerce sector. If you are not promoting great deals on footwear, maybe you should start. 

Athleisure:

This is a hot category globally. Athleisure products market in India has grown from Rs. 24,000 crore in 2014 to Rs. 37,000 crore in 2016 at more than 50 percent over the past four years, according to  Euromonitor. A similar study has shown a 23.7 percent CAGR for the 2011-16 period with a forecast of 11.3 percent for the 2016-2021 period. There is a spike in the number of people participating in sporting activities and are more concerned about fitness. Hence this provides a huge potential to sell athleisure products.  

Health Supplements:

This is probably the most surprising product to make the list. But in recent years it was observed that health supplements was one of the fastest growing categories in the market. With huge pharmaceuticals behind the promotions, these supplements are taken as per the needs and it is unaffected by any season or month. It follows a basic chain of supply and demand. Vitamins and minerals occupies a larger share of the pie in the Indian dietary supplements market  at 40%, followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market, according to Businesswire.  

Kitchen Appliances:

The life of kitchen appliances depends upon the user. People buy kitchen appliances when they are in need of the product or when the old ones are outdated, hence they are bought as per need and not occasion. Even though in a unique way, the Indian market shows a lot of interest in smaller appliances during the festive seasons. The revenue in the smaller kitchen appliances segment amounts to US$11,332 million in 2020. The market is expected to grow annually by 4.5% (CAGR 2020-2023), according to Statista

Makeup:

The makeup industry is one of the fastest growing industries. With multiple competing brands and new products there is always a race amongst the shoppers to get their hands on the latest item. As per the report the revenue in the cosmetics segment amounts to US$6,251 million in 2020. The market is expected to grow annually by 6.3% (CAGR 2020-2023), according to Statista

Office wear:

The formal wear or office wear is something that is also evergreen. There is an everlasting demand for these products in the market. You can be dealing in men’s or women’s wear, but formal attire is something that people buy across the clock. According to www.indiaretailing.com, men’s shirt category is the largest men’s apparel category, followed by men’s trousers accounting for 27 percent and 22 percent respectively and as for women’s apparels, the women’s tops/ shirts market is expected to grow at a CAGR of 11 percent in near future to reach Rs 8,036 crore from its current market size of Rs 2,830 crore.

Fashion accessories: 

Fashion accessories are not only limited to women now. The accessories market has grown and it is catering to men and even children. There are products like handbags, belts, wallets, etc. As per a report from italiaindia.com, Indian domestic market for bags, including handbags, college bags, office bags etc. was estimated at Rs 15 billion. 

Kurtis:

The traditional market is mostly dependent on festivals and wedding season. But in the indian context kurtis are a trend that keeps on growing across the year. Women wear it for work, for parties and even for regular use. The market for kurtis is huge, hence you see so many e-commerce and individual websites selling casual wear kurtis. 

Shapewear:

The list of trending products will be incomplete if we don’t mention shapewear. This apparel has gained massive popularity and has been growing steadily. In fact, it is so popular that there are eCommerce stores that start their business selling nothing but shapewear

Reference Links: 

https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/be-it-work-or-party-denim-is-in-demand-domestic-jeans-market-grew-14-in-2018/articleshow/72269238.cms?from=mdr

http://indiatradefair.com/uploads/About_Indian_Footwear_Industry_14_05_2019.pdf

https://www.businesswire.com/news/home/20180803005466/en/Indian-Market-Dietary-Supplements-2018-2023—CAGR

https://www.statista.com/outlook/16020200/119/small-kitchen-appliances/india

https://www.statista.com/outlook/70010000/119/cosmetics/india

http://italiaindia.com/images/uploads/pdf/market-research-on-accessories-in-india.pdf