E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign

E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign
E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign

For any online business to succeed, a higher ROI in all their marketing campaigns is a must. However, as you sit down to narrow down your e-commerce marketing strategies to the ones that will get you a higher ROI, it’s tough to separate the ones that certainly will work from just blatant noise.

You can hire a digital marketing agency to cut down the work for you, but that again is an investment, which might not yield the results that you so desire. So, we thought we will help you by listing down some of the best e-commerce marketing practices to optimize your online marketing campaigns so that they can pay you the dividends for your investment.

These practices are in accordance with the latest digital marketing trends and certainly will help you optimize your e-commerce marketing tactics. If done right, these practices can pay dividends on the invested time and effort.

So let’s get started.

Keep Your Content Relevant and Original

It has been said earlier, it will be said numerous time in the future, “content is king.” Period. The internet, with its growing usage, is getting saturated in terms of content. A lot of digital marketing experts are calling it “content shock”. With all the websites across the world pumping out content on an everyday basis, the amount of content over the internet is doubling every 9 to 24 months. This is why it is of utmost importance for your e-commerce marketing strategy to create original and relevant content. The lack of unique or creative content on your website, in your digital marketing campaigns, or just in your newsletters will put you at risk of getting lost in the sea of content that’s the internet.

Having high-quality original content helps your business attain higher ranks in the organic search results as well as offers potential customers something to follow. You can create content in the form of product release information, a brand story, or just sharing the general updates from your business that you think is useful for your customers.

Creating original and relevant at any point should not be considered as re-doing the existing content. You must always avoid just re-purposing the existing content or just copying the content from another source.

Personalize Your E-Commerce Marketing Campaigns

With the abundance of data shared by users through social media and through the elaborate sign-up forms, the digital marketing experts have started leveraging that data for their marketing campaigns. The modern digital marketing experts are tailoring personalized campaigns for every user as opposed to just sending out bulk SMS and emails in anticipation of attracting few clicks. The personalized campaigns help the company stand out from the competition and allows them to establish a bond with their customers.

Gone are the days when 100 clicks from a campaign were considered good, the modern digital marketers are looking to build 1 meaningful relationship with the customer as opposed to getting 100 users for a few seconds. It not only makes the customers feel special but also does not annoy them with a plethora of emails or SMSes that makes no sense to them.

If you are having a hard time figuring where to start your personalized campaigns, you can start by segmenting your customers based on the behaviors they’ve exhibited on your website. This can easily be done by analyzing a report from your email campaign or just by going through the Google analytics report for your website. Any digital marketing expert with a good understanding of Google Analytics should be able to help you with it.

Reward Customer Loyalty

With so many e-commerce businesses around customers are easily distracted. This is why it’s absolutely vital to offer perks and rewards to the customers who remain loyal with your business. This not only makes your existing customer base or the early adopters feel special but also brings you, new customers.

According to a recent survey, it was found that the loyalty programmer members for any e-commerce business recommend the products and services that they use more often than the normal one-time buyers. These loyal customers are not even shy to pay a tad higher prices for the product or service they like.

This why you must invest some budget and time on having a reward program for your business. It could be small, but it will help your business build big relations with your customers.

Final Thoughts

E-commerce marketing strategies should always be reviewed on a regular basis to get optimum results for all your campaigns. You can try a lot of different strategies, some of them will work, some of them might not, but that does not mean that you get comfortable with the ones that worked well. Never hesitate to try new strategies, as you never know what can put you ahead of the competition. These were the three practices that we think can help you optimize your marketing campaigns, if you have yours, do share them with us and we will try them as well. ')}

SEO Trends For E-commerce Success In 2019

SEO Trends For E-commerce Success In 2019

Search Engine Optimization trends can be attributed for the constantly changing internet results you get. All major tech giants such as Google, Bing, Facebook etc constantly optimize their algorithms to serve more accurate and relevant results for every search query entered in their search boxes. With every change in algorithm, changes the SEO trends, which compels online marketers to evolve accordingly.

Now, if you just have a business website displaying the information about your business, it’s easier for you to adapt to these changing trends and remain relevant. However, when it comes to e-commerce, it’s a totally different ball game. With well-defined SEO practices in place, even the slightest of mistake could be devastating for the e-commerce businesses. One small change or mistake could set their businesses decades back.

This is the reason why every e-commerce business needs to have a firm grasp on the latest e-commerce SEO trends. And if are looking to win the SEO game in 2019, here are some SEO trends for e-commerce success in 2019.

Optimize For Voice Search –

Voice search has been around long enough to be considered as one of the preferred modes of search over web, especially with the growth in the number of smartphone users. Almost all of us, who owns a smartphone, at least would’ve done one voice search using the voice assistant of your choice. Be it Siri, Alexa, or Cortana, all of them have emerged as an indelible part of our daily lives, you not only can interact with them on your phone, but also at your home, in your car, or pretty much anywhere with an active internet connection.

This is why it’s about time that you implement this technology to your business and allow your customers to search by voice functionality on your website. You can start small by optimizing your questions for voice searches. For this you need to think like a customer as when doing a voice search, customers do not enter keywords, they use a proper statement. For example, if someone is looking for “Nike shoes” they will search for “where can I buy Nike shoes near me.”

Hence, it is vital for you to structure your website content in a way that it will answer their questions. One easy way of doing it is to include a combination of trigger words like How, what, where, etc along with your standard keyword sets rather than just having traditional keywords.

In order to succeed in the voice-dominated search world, you need to obtain the position zero in the Google SERPs or as the SEO experts call it featured snippet spot. Snippet spot for Google is the zero-result and it ranks higher than any search result for any query. This is where having trigger words like how what, where etc. in your keyword set can put you ahead of your competitors. You can also optimize your content for featured snippets by including relevant keywords in your page title, URL, and H1 tag.

Also, according to Google, almost 70% of the voice searches come in in a natural language, unlike the predefined keyword sets people usually type in. So, you must have a mix of set keywords and natural language terms in your page metadata.

Focus On Conversions and Brand-Building –  

E-commerce business is all about putting money on the table. Thus, conversions are more important than rankings. Yes, we agree that rankings will bring more traffic on to the web page, but ultimately, it’s the conversions that will help you make profits.

And if you are looking for conversions, link-building is your best bet. Link building always has been a potent weapon in any SEO marketer’s arsenal and even in the year 2019, it continues to remain one. However, when you are dealing in the e-commerce world it becomes more about brand-building by creating relationships with bloggers and website owners from the industry. Link-building for e-commerce businesses should not only be about SEO but also about getting referral traffic, which eventually will boost the overall traffic of the website.

You can even leverage technologies like artificial intelligence (AI) technology for your link-building campaigns.

Offer Good User Experience –

The latest Google algorithm update has emphasized on the overall user experience (UX) of the websites. A website that are fast, easy to navigate, and coherent were given precedence over websites that are slow and cumbersome. According to the latest report, websites with higher load time tend to lose out on almost 40% of their visitors.

In addition to having a fast website, you also need to make sure that your website has smooth navigation with a clutter-free layout. A website with complicated user interface will have users bouncing from one page to another and eventually closing the tab.

After the smooth navigation and user-friendly interface, you need to take care of the content on your website. Make sure that the content on the website is easy to understand, informative, and not just some keyword stuffed pile of text. Having engaging content also boosts the time spent by the user on the website, which again helps boost your search rankings.

Summation –

We saw a plethora of advanced developments on the SEO front in the year 2018 and will see many more in the year 2019. However, with these easy and simple trends to start your year with, we believe you will set your business nicely for what is to come. With these trends, your e-commerce business not only will remain relevant but also will flourish with every SEO update. ')}

Social Media Is Passé In 2019

Social Media Is Passé In 2019

There was a time when platforms like Facebook, Twitter, and Instagram were the go-to platforms for businesses looking for online marketing. That time is gone. OK, maybe not gone, but certainly not the best way forward for your business in terms of online or social media marketing as they call it.

Digital marketing gurus all over the world have been persuading business small and big to spend heavily on their social media services. And if you own business small or big, you probably already would have dabbled with platforms like Facebook, Twitter, and Instagram for your social media marketing needs. You would’ve set up a Facebook page for your business, an Instagram handle to showcase your products, and a Twitter handle to constantly share updates related to your business. But, there must have been times, where you would’ve looked at social media as a scam.

And even though social media is not a scam in entirety, it certainly does feel like one for small and medium-sized businesses.

But, before we draw any conclusions, let’s understand what Social Media Marketing is?

It will help you understand what social media marketing and why it feels like a scam for small or medium-sized businesses.

So, let’s start.

Basically, social media marketing is all about creating content, promoting it, and building an audience around it. It is a time-tested strategy, which has worked for many businesses. However, the real social media marketing breaks this otherwise beneficial approach.

To start with, the audience that you think are building for your business with your content and promotion, thinking of them as an asset for your business, in reality, is an asset for the company that owns the platform. If something is to happen to these social media platforms, your audience goes down with them. Not to mention the frequent change in the policies of these platforms. One fine example of this is Facebook changing their algorithm to make it impossible for the businesses to reach their audiences without boosting their posts.

Social media is a great tool for entertainment, but when it comes to selling, it’s not that effective. Read any report on social media and you will discover that just sharing your own content will not do anything for your business. Just sharing entertaining content will never help you make money.

It becomes even harder for small or medium-sized businesses on a tight online marketing budget. If all your efforts are focused or revolve around social media, it can suck up all your money and effort, leaving you nothing to do with online marketing. Yes, you can fetch thousands of likes, comments, follows, and shares by boosting your content, but can you effectively monetize any of those metrics?

Well, you can’t.

Yes, an argument can be made in favor of pay-per-click social media marketing. It can be effective, however, as a business, how long do you think you can continue pumping in the money for those clicks?

It can be understood by looking at some of the bigger brands and how they use social media. Look at brands like McDonald’s, Ford, or any other brand of your choice and you will find that while they spend on social media, they are not going for the exact same ROI as a small or medium-sized business like yours is. What big brands want from social media is entirely different from what you want.

Big brands want customers to associate with their brands. They do it by associating their brand with emotions, decisions, and different stages of common people. They are not looking to build an audience, they are not looking to generate sales with their social media campaigns, what they want is to leave a lasting impression on their audience. And they are doing it very effectively.

So, if you do not have marketing budgets or time to invest in building a desire for your products year after year, it’s just a waste of your time and money. Even if you can, these big players have the ability to squash any competition in a jiffy. So, we suggest you shouldn’t waste your money or time in conventional social media marketing, but instead should try tactics that actually will make a difference to your business.

And here’s something that we feel can help your business.

Focus on making sales, not leaving an impression.

Let’s get this straight, you will not generate a single penny in revenue with your good impression. To generate profits, you need to sell stuff. That is the only way the small or medium-sized businesses survive. The goods or services they sell, pay for their bills and generate enough revenue for them to make some traffic.

If you do not have VCs pumping money in your business or are not planning to cash out in an IPO, you will need to make profits in the traditional way and that is by selling products or services that people want.

It might seem like basic common sense, however, not many of the social media marketers take it into account. Having 100,000 Facebook fans on your business page means nothing if not even one of them is buying or is interested in your products or services. You have just paid for 100,000 clicks and nothing meaningful for your business.

Now, let’s look at another side of the social media coin, where all your posts are sales posts. Will it work? It wouldn’t.

That’s the catch with social media, in no way you will be in a win-win situation with social media. No matter the effort, the money, or the creativity you put, you will always have a tough time getting the desired results.

But don’t get disheartened. No social media does not mean no online marketing for your business. You just need to play smart to win the social media and online marketing. Here are three tactics that could yield you great results for your business if done right.

  • Paid social media campaigns
  • SEO
  • Email marketing

Now let’s look at them in detail.

Paid Social Media Campaigns –

Using paid social media campaigns to get likes, follows, and shares might be the waste of your time and money. However, if you use it to take your customers to a specific product page or service or just a page where you can inform them about your business, could mean something. It could just be a link which takes them off the social media platform and onto your website, but it is totally worth your time and money. On your website, you control the terms of engagement, which you can use any way you so wish.

The biggest advantage of the paid social media campaign is that you can micro-target the customers. So if it’s a very niche set of customers you want to target, you can do so using micro-targeting. It will make the customers feel at home and connected to your business.

Paid social media advertising could also lead to direct sales, or at least it allows you to build a customer database, which can further be used for marketing purpose of your choice, e-mail or physical mail.

SEO (Search Engine Optimization) –

Now, while paid social media campaigns are great for generating sales or driving traffic with immediate effect, it can not be the long-term solution for your business. This is where SEO comes into place.

SEO will get you steady traffic, with small profits to begin with, but in long run, it will do wonders for your business.

The goal with SEO is to drive organic traffic to your website through search engines. You can direct the traffic uniformly across the website or can focus primarily on the product or service that you want to sell. People looking for the products or services similar to yours will be redirected to your service or product page directly from search engines. Once you have a steady flow of traffic on your website, the products will continue to grow.

SEO might not be as sexy as social media marketing where you get instant gratification through likes and follows, but it delivers big in terms of business gains. SEO is all about putting your website to generate revenue for your website rather than you pumping in money.

Email Marketing –

One of the most cost-effective forms of online marketing is email marketing. In terms of costs, it will cost you almost nothing to send an email campaign, when you compare it with the cost you will incur for your digital marketing campaigns on any other platform. A well-optimized email campaign can generate thousands of dollars for your business.

It is a direct form of digital marketing where you ask your customers to take a measurable action, be it buying a product or just signing up for your upcoming offers. The goal here is to bring your customers as close to making a purchase as possible. And they will.

Finally, all the three aforementioned steps are no way as glamorous as sharing content on social media, boosting it, and seeing it pile of likes and followers in no time, however, when done right and with little patience, they will yield you much higher ROI. So, if you are still splurging money on boosting your posts on Facebook, Instagram, or Twitter in 2019, it’s time to stop. ')}

Building your online business – Boon or bane?

A lot of us wonder – How to start a business online? How to sell online? Is it hard? The good news – To build your business online is no rocket science!

Online businesses are easy avenues to build a customer base and sell products online. Additionally, with fewer overheads and staff requirements, and sometimes without the need for a brick-and-mortar office, online brands have great profit-making potential.

Amongst the umpteen advertising platforms present today, Taglr stands out for more reasons than one. Taglr is an all-encompassing and affordable advertising platform that offers great benefits to online shoppers, retailers and brands alike. Taglr can work wonders for your online business by easing the process of listing your products online and bringing higher visibility to your products. For shoppers, Taglr ameliorates the whole online shopping experience by helping them find relevant products at the most competitive prices, thus empowering them to make informed purchase decisions.

However, for every online business, the dilemma is how to differentiate and position yourself perfectly in order to be successful?

Listed below are 5 tips to help you build and run your online business successfully:

1. Build your digital identity

Once you have your product/service, target market, and selling processes in order, it is time to build your own website. Your website is your digital face, your online storefront. It takes less than 10 seconds to win or lose a site visitor’s attention, so make your website appealing, user-friendly, impactful, and content-rich.

Tips:

  • Use easy, consistent navigation across pages
  • Have compelling, interesting content
  • Explain how your product/service uniquely solves users’ problems/benefits them
  • Promise value, make offers, display testimonials
  • Include opt-in offers to create an email address database – Everyone on your opt-in list (a valuable and targeted asset) is a hot lead, and email marketing is the best tool to reach out/follow up
  • Use graphics/video/audio where they add value
  • Simplify the buying process as much as possible

 

2. Improve your social visibility

Establish your brand name online, create an eye-catching brand colour scheme, logo, and tonality – All of which should typically represent you and resonate with your customers
Check the social media sites your customers frequently use and create a strong brand presence on those sites
Create your LinkedIn profile, keep adding people to your network, post links to all the content you create
Remain up-to-date with all the new social media site enhancements to improve the effectiveness of your marketing efforts
Post insightful and valuable information on online forums to garner the trust of online communities and promote your product/service better

3. Bump up your social media following

When people look up your company, they will check your social media presence/following. More your followers, greater the chance that you will be taken seriously.

An excellent technique to bring traffic to your website and build your social media following is to network with influencers involved with your target customer base. Pick 4-5 influencers, actively engage with their content, ask them to post about your brand, and you will soon visible on the influencers’ and their followers’ radar. This enhanced visibility will drive more visitors to your site and get you a larger following. Also, while sharing/posting on social media and interacting with followers, be consistent.

4. Eliminate payment hassles

When you are looking to start an online store, you could take cues from the plethora of e-commerce tools available today.

Once you create your Shopify store, you are automatically set up to accept all major cards, without hassles of setting up third-party payment providers/merchant accounts and repeatedly entering credentials into Shopify. In addition to PayPal, customers can pay on Shopify with Mastercard, Visa, Amex or other credit cards.

GetMeAShop supports net banking, debit and credit cards, and cash on delivery (according to the nature of your business). The platform has tie-ups with payment gateways like PayU, PayUMoney, Paypal, and PayZippy. GetMeAShop also allows payments to be accepted in different currencies and does equivalent conversions too.
PayPal is a free service for buyers to pay for an online purchase or send money to someone. The supported payment methods are PayPal balance, Instant transfer, eCheck, and credit card.

 

5. Track, analyse, repeat

It is vital to constantly test and review what you are doing and understand where you are possibly going wrong. Ask yourself – What is your best-selling product/service, how to introduce similar products/services with a unique twist, which social network gets you maximum referrals, which posts have been most popular and how can you create more like them, how can you leverage your online strengths and eliminate the weakness?

 

Summing up

The online world may evolve at lightning speed, but the fundamentals of building and growing a successful online business remain more or less constant, with just some minor tweaks needed. Establishing a smashing online business is no mean feat, but perseverance, meticulous planning and giving thought to the aforementioned tips can definitely help you get there.

References:

How to Start a Business Online

8 Steps to Creating a Successful Online Business

How to Build an Online Business

4 Steps to Starting an Online Business

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