Search Engine Optimization trends can be attributed for the constantly changing internet results you get. All major tech giants such as Google, Bing, Facebook etc constantly optimize their algorithms to serve more accurate and relevant results for every search query entered in their search boxes. With every change in algorithm, changes the SEO trends, which compels online marketers to evolve accordingly.
Now, if you just have a business website displaying the information about your business, it’s easier for you to adapt to these changing trends and remain relevant. However, when it comes to e-commerce, it’s a totally different ball game. With well-defined SEO practices in place, even the slightest of mistake could be devastating for the e-commerce businesses. One small change or mistake could set their businesses decades back.
This is the reason why every e-commerce business needs to have a firm grasp on the latest e-commerce SEO trends. And if are looking to win the SEO game in 2019, here are some SEO trends for e-commerce success in 2019.
Optimize For Voice Search –
Voice search has been around long enough to be considered as one of the preferred modes of search over web, especially with the growth in the number of smartphone users. Almost all of us, who owns a smartphone, at least would’ve done one voice search using the voice assistant of your choice. Be it Siri, Alexa, or Cortana, all of them have emerged as an indelible part of our daily lives, you not only can interact with them on your phone, but also at your home, in your car, or pretty much anywhere with an active internet connection.
This is why it’s about time that you implement this technology to your business and allow your customers to search by voice functionality on your website. You can start small by optimizing your questions for voice searches. For this you need to think like a customer as when doing a voice search, customers do not enter keywords, they use a proper statement. For example, if someone is looking for “Nike shoes” they will search for “where can I buy Nike shoes near me.”
Hence, it is vital for you to structure your website content in a way that it will answer their questions. One easy way of doing it is to include a combination of trigger words like How, what, where, etc along with your standard keyword sets rather than just having traditional keywords.
In order to succeed in the voice-dominated search world, you need to obtain the position zero in the Google SERPs or as the SEO experts call it featured snippet spot. Snippet spot for Google is the zero-result and it ranks higher than any search result for any query. This is where having trigger words like how what, where etc. in your keyword set can put you ahead of your competitors. You can also optimize your content for featured snippets by including relevant keywords in your page title, URL, and H1 tag.
Also, according to Google, almost 70% of the voice searches come in in a natural language, unlike the predefined keyword sets people usually type in. So, you must have a mix of set keywords and natural language terms in your page metadata.
Focus On Conversions and Brand-Building –
E-commerce business is all about putting money on the table. Thus, conversions are more important than rankings. Yes, we agree that rankings will bring more traffic on to the web page, but ultimately, it’s the conversions that will help you make profits.
And if you are looking for conversions, link-building is your best bet. Link building always has been a potent weapon in any SEO marketer’s arsenal and even in the year 2019, it continues to remain one. However, when you are dealing in the e-commerce world it becomes more about brand-building by creating relationships with bloggers and website owners from the industry. Link-building for e-commerce businesses should not only be about SEO but also about getting referral traffic, which eventually will boost the overall traffic of the website.
You can even leverage technologies like artificial intelligence (AI) technology for your link-building campaigns.
Offer Good User Experience –
The latest Google algorithm update has emphasized on the overall user experience (UX) of the websites. A website that are fast, easy to navigate, and coherent were given precedence over websites that are slow and cumbersome. According to the latest report, websites with higher load time tend to lose out on almost 40% of their visitors.
In addition to having a fast website, you also need to make sure that your website has smooth navigation with a clutter-free layout. A website with complicated user interface will have users bouncing from one page to another and eventually closing the tab.
After the smooth navigation and user-friendly interface, you need to take care of the content on your website. Make sure that the content on the website is easy to understand, informative, and not just some keyword stuffed pile of text. Having engaging content also boosts the time spent by the user on the website, which again helps boost your search rankings.
We saw a plethora of advanced developments on the SEO front in the year 2018 and will see many more in the year 2019. However, with these easy and simple trends to start your year with, we believe you will set your business nicely for what is to come. With these trends, your e-commerce business not only will remain relevant but also will flourish with every SEO update. ')}