Unconventional gifts for Valentines Day

Is it still pain searching for all gifting ideas? We got you covered. We have made a list of gifts that takes comparatively less effort and are easy to get. This Valentine’s day stay away from roses and teddy bears, try something more mature and valuable. The cliched gifts have their charm but it is the unconventional and thoughtful gifts that will help you make your partner feel special. Let’s begin:


Who doesn’t love a good book? If you know the favorite author or the preferred genre, it is one of the easiest gifts to get. You can easily order it online and you have so many options, depending on your budget, you can even get more than one. There are first editions that are rare and super expensive if you want to take that extra mile. Have you ever seen the joy on a book lover’s face after they receive a book? It is priceless. So stop looking and go order a book now for your partner. 


The smallest things can make the biggest difference. Something as small as a plant can help you with that warmth for your loved one. They can take care of the plant and it can be reminiscent of all the good memories. Plants are easy to get and they can be used indoors and outdoors. There are succulents, decorative, flowers and even a cactus for a good laugh. 


Honest words from the heart that can be funny, or meaningful. It’s the thought that counts. The old school charm works every time. You don’t have to be a poet, you can throw in rhymes or you can always freestyle. The simplest kind of gifts are the best. The poem can be anything, describing the first time you met, a memorable day, the first “Love you”, to anything significant for your relationship. A small piece of paper can strengthen your bond.  


You must have seen a concept of “mixtape” on F.R.I.E.N.D.S, this concept is a very modernized version of that. For people who are a lot into music, their playlist is very important. Often we spend more time finding the song, rather than listening to it. You can create a playlist, and put together songs that your partner likes, according to artists or moods, like for a drive or when bored. This shows effort and thought. If till last minute you are looking for a gift, take out your smartphone and start putting a playlist together.

Paid account for streaming services:

The epitome of trust is sharing your Netflix or Amazon Prime password. This Valentine’s day, make your loved one feel special by buying them a subscription for their favorite streaming channel. Instead of buying roses and chocolates, show your partner how much you love them. If you want to show them that you truly trust them, you can even share your account (which they are probably using).  

Favorite food:

Do you ever recall the joy of an unexpected food delivery of your favorite food? The way to someone’s heart is through the stomach. If your partner is a foodie, what better option you can choose than getting them their favorite dish. There are donut bouquets and many innovative ideas. So this Valentines, ditch the old school and opt-out for a stomach full of deliciousness. 

Collection of memories:

If you take a screenshot of memories and chats, you can either bind them together or put a collection of pictures. A memoir is a heartwarming gift, that shows you cherishing all the unforgettable moments from your relationships. This particular gift can be given at various levels. You can bind the pictures or the chat screenshots in a book, or you can make a calendar out of it. It can be a memento of all your beautiful moments in one place. Make sure you are not overdoing it, don’t gift a book with 500 pages, keep it short and simple to make it effective. 

These are the ones that we could come up with. If you have any more suggestions or something special that you have done do share with us in the comment section. If you embrace the gifting culture, ensure that you are putting thought and emotion behind it. Just an object worth some monetary value will not make someone feel special. So gear up for this Valentine’s day and make sure that you are keeping it classy and elegant.   

Why focus on niche trends?

The e-commerce business is not a race but a marathon. You have to be attentive throughout the year. The data and statistics are very promising for doing business on the big e-commerce events and festivals. But, you can generate an equal amount of profits by working around the clock for the whole year. All you need is an understanding of what products work regardless of seasons, celebrations or trends. If you are looking for answers you’ve come to the right place.  The challenge is to find those handful best-selling products to drive sales.

This challenge is not for new e-tailers, but even the established sellers are fighting tooth and nail to stay ahead across the year rather than performing only during the festive season. The e-commerce is growing at an exceptional rate of 24% per year. This growth has made it more important to identify those niche and trending products that help you stay ahead of other sellers in your category and provide your shoppers what they want. 

Here is a list of  ten products that are sold throughout the year. 


Denims are probably the most evergreen product of all time. There is a whole range of products available from denim jeans, jackets, tops, shirts, dresses and so many upcoming options for clothing and even accessories. Denim is a product category that sells all year round regardless of season, events or occasions. Since it caters to all genders and ages, it’s easy to promote and even easier to sell. Any deals or promotions on denim is guaranteed to get attention from the shoppers. Over the past ten years, India’s jeans market catapulted to Rs 21,993 crore, according to Euromonitor, and last calendar year’s growth at 14% is the highest since 2009 stated Economic Times.  


The Indian market is a constant consumer of footwears. From major brands to small sellers, this product is a favourite across the calendar. As per indiareadefair.com, we as a country produced over 2065 million pairs of different categories of footwear that include leather footwear (909 million pairs), leather shoe uppers (100 million pairs and non-leather footwear-1056 million pairs). India exports about 115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand. Imagine the scale of the market and how much of it is covered by the e-commerce sector. If you are not promoting great deals on footwear, maybe you should start. 


This is a hot category globally. Athleisure products market in India has grown from Rs. 24,000 crore in 2014 to Rs. 37,000 crore in 2016 at more than 50 percent over the past four years, according to  Euromonitor. A similar study has shown a 23.7 percent CAGR for the 2011-16 period with a forecast of 11.3 percent for the 2016-2021 period. There is a spike in the number of people participating in sporting activities and are more concerned about fitness. Hence this provides a huge potential to sell athleisure products.  

Health Supplements:

This is probably the most surprising product to make the list. But in recent years it was observed that health supplements was one of the fastest growing categories in the market. With huge pharmaceuticals behind the promotions, these supplements are taken as per the needs and it is unaffected by any season or month. It follows a basic chain of supply and demand. Vitamins and minerals occupies a larger share of the pie in the Indian dietary supplements market  at 40%, followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market, according to Businesswire.  

Kitchen Appliances:

The life of kitchen appliances depends upon the user. People buy kitchen appliances when they are in need of the product or when the old ones are outdated, hence they are bought as per need and not occasion. Even though in a unique way, the Indian market shows a lot of interest in smaller appliances during the festive seasons. The revenue in the smaller kitchen appliances segment amounts to US$11,332 million in 2020. The market is expected to grow annually by 4.5% (CAGR 2020-2023), according to Statista


The makeup industry is one of the fastest growing industries. With multiple competing brands and new products there is always a race amongst the shoppers to get their hands on the latest item. As per the report the revenue in the cosmetics segment amounts to US$6,251 million in 2020. The market is expected to grow annually by 6.3% (CAGR 2020-2023), according to Statista

Office wear:

The formal wear or office wear is something that is also evergreen. There is an everlasting demand for these products in the market. You can be dealing in men’s or women’s wear, but formal attire is something that people buy across the clock. According to www.indiaretailing.com, men’s shirt category is the largest men’s apparel category, followed by men’s trousers accounting for 27 percent and 22 percent respectively and as for women’s apparels, the women’s tops/ shirts market is expected to grow at a CAGR of 11 percent in near future to reach Rs 8,036 crore from its current market size of Rs 2,830 crore.

Fashion accessories: 

Fashion accessories are not only limited to women now. The accessories market has grown and it is catering to men and even children. There are products like handbags, belts, wallets, etc. As per a report from italiaindia.com, Indian domestic market for bags, including handbags, college bags, office bags etc. was estimated at Rs 15 billion. 


The traditional market is mostly dependent on festivals and wedding season. But in the indian context kurtis are a trend that keeps on growing across the year. Women wear it for work, for parties and even for regular use. The market for kurtis is huge, hence you see so many e-commerce and individual websites selling casual wear kurtis. 


The list of trending products will be incomplete if we don’t mention shapewear. This apparel has gained massive popularity and has been growing steadily. In fact, it is so popular that there are eCommerce stores that start their business selling nothing but shapewear

Reference Links: 







Why Are Republic Day Offers The New Trend You Should Buy In?

The sale season has officially commenced. The festive season does not hold the monopoly for the onset of sale spell. It is observed across all online and offline stores that they are highly motivated to use the Republic day for showcasing exciting offers and lure in more shoppers. ‘The Republic Day’ offers is the new trend that has everyone hooked from the big players like Amazon and Flipkart to small scale retailers. Are you still on the fence thinking what offers to choose for your product/services? We can help you to choose the best option with minimal effort. Before we start on the Republic Day offers, let’s understand the basics like what, why and how? 

Uptill a few years ago, the Republic Day sale was only cashed in by supermarkets for groceries and household items. The supermarkets were flooded with people to make the most of the sale and get the best deals. But in the past 4 years the e-commerce market has shown a lot of interest in capitalising the gazetted holidays as well. Flipkart and Amazon were also pulling all the strings to take full control over the market on the occasion of the 70th Republic Day. Flipkart witnessed a 30 percent growth in online traffic last year. Furthermore, customers also enjoyed instant discounts on Amazon.in gift cards & Citibank credit card holders also availed 10 percent cash back during the sale in 2019. On the similar lines, the HDFC loyalists were offered up to 7.5 percent discount with regards to shopping with HDFC Bank debit and credit cards on Flipkart. 

The general idea is that since it is an off day, most of the demographic between 15-35 years spends time online on social media or shopping websites. If these shoppers could be motivated with the right offers, it can help your business get the breakthrough that you’ve been looking for in the first month of the year. 

The big e-commerce players have already started their campaign to provide offers on books, mobiles, computers, cameras, movies, watches, media players, healthcare appliances, baby products, fashion jewellery and more. The sales are mostly starting from 22nd/23rd January and lasting upto 26th January. The great deals are all set to draw in shoppers and make the most of it. Let’s take a closer look on the different kind of offers along with the products:

  • Discount Offer: The oldest trick in the book is probably the best. Discount offers work across all categories. If you have any stock available for a clearance sale, discount offers are the best way to go. You can even arrange your product lines from latest to oldest. The latest products can have smaller discounts, while the oldest can go as high as 70% off. Do keep in mind to always advertise with the highest value. For eg. If you are providing discounts between 10% to 70%, always advertise with something like upto 70% off, this will definitely provide you more traffic. 
  • Exchange Offer: The best option if you deal in electronics. There is a huge market for old items, if you are a dealer of a one particular brand you can always provide a set discount based on the quality and condition of the old products. Even e-commerce sites have started a small calculator where you can buy new phones, while exchanging your old one. 
  • Cashback Offer: This offer can only work for if you have an online store that is efficient enough with payment options and synchronicity. If you have an e-tailer, there are always plenty of options with credit card holders. The banks themselves provide them an option. This can help you to target a specific set of audience and buyers. But it is said that if you are not speaking to someone through your ad, you are speaking to no one. So it does not matter what offers attract your shoppers as long as you can convert them. 
  • Extended Warranty: Warranty is something that has always worried the buyers of electronics. They are always on the lookout for an extended warranty. This is probably one of the safest and most convenient offers to provide. But as far as offers go, this again is only limited to the sellers of electronic products.
  • Buy X and Get Y: The offers like “Buy 1 Get 1” or “Buy 2 Get 1” are always great for apparels. These offers can be applied to already categorized products. You can always set a particular date for the same to create that urgency in the buyers. The shoppers might be saving some very small amount but they always fall for this trick. This Republic Day, if you are dealing in apparels, you can even leverage on the flag colours. It can provide you with the theme and combination. This will give you a lot of footfalls on your website or your physical store.   
  • Freebie Offers: Freebie offers are something that can urge the shoppers to always buy more, sometimes even outside their budget. The catch is to keep an exciting gift option given free on a minimum purchase. So the shoppers who are out to buy things for Rs. 1000, will buy stuff for Rs. 2499 to get that gift. If you are an avid shopper, you might have fallen for the same yourself. You always have to keep in mind and think like a shopper. What would you be out looking for? And whatever is the answer is the same thing you have to implement. 

If the above text is too elaborate, here is a chart to make it easier for you:

OffersCategories/ Products
DiscountElectronics, Fashion, Home, Health, Books, Wellness, Sports
CashbackElectronics, Fashion, Home, Health, Books, Wellness, Sports.
Extended WarrantyElectronics
Buy X Get YApparels, Accessories (Electronics & Fashion)
FreebieElectronics, Fashion, Home, Health, Books, Wellness, Sport

We at Taglr, which is  home to over 180+ websites, are also offering the sellers an opportunity to promote your offers on our platform. So if you are worried about where to promote the deals and the offers that you are providing, Taglr can provide you a great opportunity to get high intent shoppers. We have recently launched our exclusive ad platform called ShopperAds. This platform enables brands and retailers to leverage our traffic and promote their deals to more than 5 Million shoppers per month. There are ample advanced features like geo-location and gender selection to target the right audience.    


Setting up offers does not take a lot of effort, but it is very effective. The offers could be promotional, seasonal or for special occasions. If you as a seller promise the buyer to give them something more than the monetary value, they are always your happy customers. Great offers generate loyalty. If you always have one of many offers running on your products or store , it will always attract buyers. But, like any bad habit you have to keep in mind not to overdo it. You would not want to be one of those stores, where there is always the same offers throughout the year. The shoppers are getting smarter, they will surf 100 websites before they land on your store. So don’t wait around for the festive season to kick in. You can have a great start to the year if you can cash in on Republic Day. 

What Does The First Quarter Has In Store For Indian E-commerce?

The onset of upcoming trends in the Indian e-commerce is gaining momentum and growing exponentially. If we take a look at the projected statistics for this quarter, it looks promising. The most anticipated days are the big gifting calendar events like Valentine’s Day and International Women’s Day. The first month can be defined as a preparatory period. The sales will be stagnant, as people are still cashing in on the tail end of the New Year deals which goes on until 10th January approx. The compound annual growth rate (CAGR) for the Indian e-commerce market will be increasing by almost 20% in amounting to US$ 64 Billion in 2020. 

Category Composition:

The predominant category is electronics as it will consist of almost half the market at 48%, followed by Fashion at 29%. This percentage is expected to remain the same as smartphones are still one of the most searched products across all platforms. People are still shy about buying home and furnishing products online, hence it only comprises 9% of the entire industry. The baby, beauty and selfcare together sums upto 8%. The books and other products are at 3% each. The category composition projects that electronics will still be a favorite choice across the gifting events. This category composition is based on the analytics of popular e-commerce websites.  

Comparison from last Quarter:

Based on the data of the last quarter, we at Taglr observed that the maximum clicks, almost 62% in the first quarter were for the electronics, followed by fashion at 26%, then home & furnishing which consists for 8%, then lastly we observed that health and wellness got the least attention summing up to only 4% of the total clicks in the in the first quarter. As the first quarter of 2020, we expect similar behavior from our shoppers, there is an expectation that the category compartmentalization will remain the same, but there will be a surge on an average of 20% in clicks. The orders in which the categories are leading will remain the same. 

For further analysis, let’s break down the products in the major two categories and take a closer look at what products are expected to draw most attention. This prediction will be based on the search results on Taglr. This may vary for different websites, but will help you in understanding how to position your products, and which ones to showcase based on the data. Let’s begin:


The most searched product will be smartphones, followed by accessories and then laptops. The other kitchen and smaller appliances will be the last in line. The smartphone market never seems to disappoint throughout the year. With the launch of any smartphone from a leading brand, the internet searches rise. This quarter will be a great time to make sure that you are also putting the smaller accessories on the front line. The accessories sell all year long, irrespective of the season sale and events. 


The fashion industry is capturing more market every year. There are high expectations from the apparel industry. In this quarter, the ethnic wear in apparel category will be the favourite. There are big events like the Republic Day and Holi. These festivals will also accelerate the colour oriented searches for clothing. For Republic Day, the searches will be mostly for flag colours (saffron, white & green). The other major calendar event is Holi, there are a lot of offers on apparel and accessories. Shoppers will mostly search for ethnic clothes. As for Valentine’s day the main focus will be on gifting, so the apparel industry may not see a significant difference in searches or sales, but there is a big scope for other categories. 

Important Dates and Events:

Based on the search statistics of last year, the peak searches for the first month will be on 26th January. There are usually a lot of exciting offers for shoppers. Hence a lot of them are on the e-commerce websites to get a great deal. With the onset of February, the peak searches will be 3-5 days before Valentine’s day. The gifting season will be upon everyone. So the demographic between 18-35 years will be busy on the wide web looking for gifts. The searches are comparatively low on 14th February, as most of the shoppers would have already placed orders and bought gifts. The dates for the month of March will always vary. The festival of Holi has dynamic dates, but the search peaks will be seen in the beginning, mostly for Women’s day. A few days before 8th March, apparently between 2nd-5th March, there will be more traffic than usual on the e-commerce websites. As for Holi, there are specific sections of shoppers looking for a good deal or an ethnic wear for the Holi party will be spending time on the websites. 


The first quarter will give some momentum to the year, but it is expected to slow down. If you’re a  seller, the best thing to do is to bank on the evergreen products and accessories that people buy across the year. There are products like denim, shoes, books, etc. It doesn’t matter what products you are dealing in, as long as you learn how to position it in such a way that it attracts attention. You can always change the kind of offers you provide. There are multiple options for you if you want to create a loyal base for shoppers. The shoppers have to know that they will be getting the best deals from you. Keep in mind the dates and products in advance and plan accordingly.  

How we all are falling victim to Diderot Effect

It is a given that you have experienced Diderot effect, irrespective of the fact that you are aware about it or not. The Diderot effect is a social phenomenon which is directly related to shopping. 

The effect is two fold. The first part suggests that any product purchased by consumers will be related to their identity, hence they will reflect, relate to their purchases. The second part suggests that an introduction of any additional or complementary product along with their prime purchase will result in spiraling consumption. If it is still too complicated, here is a simple explanation. Along with any of your prime purchases, you always buy accessories, complimentary sides that you may or may not need. So, you end up buying things that you didn’t even know you wanted, just because it was complementary to your prime purchase. The term Diderot effect was coined by anthropologist and scholar of consumption patterns Grant McCracken in 1988, and is named after the French philosopher Denis Diderot (1713–1784), who first described the effect in an essay. 

Why Do We Want Things We Don’t Need?

Just like everyone, we all have fallen victim to the Diderot effect. For example, you buy a car and then you purchase all sorts of things that can go with it like tire pressure gauge, a car charger for cell phone, an extra umbrella, a first aid kit, a pocket knife, a flashlight, emergency blankets, and even a seat belt cutting tool. There is a high chance that the last car you owned, you made it past many years without needing any of the extra equipment. You fall down the consumption spiral. You can see many such examples around you. 

We have a natural inclination to feel more fulfilled with more things around us. We never look to downgrade, we always want to upgrade. We would rather accumulate and add than get rid of things. In the words of sociology professor Juliet Schor, “the pressure to upgrade our stock of stuff is relentlessly unidirectional, always ascending.” 

How to master this effect?

After reading all of this, if you are wondering how to master this effect, we do have some pointers that can help you. You have to learn how to select, choose, eliminate and focus on the things that matter and you truly need. The other way of encountering the Diderot effect is reducing your exposure. Any habit is always triggered on a cue. If you can control the triggers by avoiding them, you can steer clear of the Diderot effect. A simple step like unsubscribing from the offer emails, or meeting your friends at a park rather than a mall can also help. These self imposed limits will help you control the shopping urges.

At times it is good to learn and know about the psychological terms and phenomenon. You don’t have to think that it is just you who has no handle on what you buy. There is an explanation and a reason behind your urges and your attraction to buy things for the fulfilment of the shelves of your house or your desk. 

E-commerce industry and Diderot effect:

The e-commerce industry has leveraged a lot on this effect. If you have noticed that when you buy any product on popular e-commerce websites, it always suggests that “people who bought this also bought the following items”. Sometimes even offering you exciting deals on the combo offer. The algorithms are designed to notice and project the behaviour of the purchases along with related items. This helps the buyer sometimes as they don’t have to search additionally. For example: If you buy a phone, the phone cover automatically comes in suggestions. Your choice of products or your previously bought products are all a part of this.  


The Diderot effect may or may not cause any troubles in your life, but it does affect your pockets. The next time you are shopping, you can pay attention to all the things that you need. Ask yourself a question, Do you want this product? Or Do you need this product? The offers and the deals might excite you and tell you otherwise but you have to stay strong. The consumer behaviour is very predictable. Hence the websites and the stores are cashing in on your shopping habits. So for your next shopping spree, be aware and choose wisely. 

Festive Season: Observations And Predictions

The shopping trends in India has been gaining momentum and growing exponentially. If we take into account the statistics of this year, the first half was rather moderate. The market was looking at the e-commerce industry to top last year’s statistics this festive season, and it didn’t disappoint. It was observed that the low purchasing power of the first half was a preparatory period of the Indian masses. They were saving up and lurking for the right opportunity to buy their desired products. Their prime concern was to derive the value for their money. So overall there was no change in demand for products, however there was a change in shopping pattern due to slow economy. The e-commerce giants like Amazon and Flipkart kick off the festive season with massive sales and enticing offers.


What does the statistics say?

To put in perspective the scale of consumerism, we can compare the smartphone sales from last year to the current one. Last year, smartphone sales alone constituted over 55% of the entire trading. The prediction for 2019 stated that it will be difficult for the industry to stay on this number or surpass it, given the slow economy. But to everyone’s surprise, the share still stayed at 55% this year too. This came as a huge relief to the sellers, cementing the fact despite the slow start, this year can still provide them with good revenue. The industry gross merchandise volume (GMV) for the festive days in 2018 had jumped 77% year-on-year, in comparison to the overall annual growth at around 35%. About 80% of the sales was expected to occur in the first five days. The period in which Flipkart and Amazon will hold their Big Billion Days and Great Indian Festival events, respectively. 


The Golden Quarter: 

The festive season dawns from September in India, and it lasts till December. There is Ganpati, Onam, Dussehra, Diwali, Christmas and New Year chronologically. The festive season has been so promising over the years that many companies set aside almost 40% of their advertising budget only for festive season. Contrary to popular belief, the tier two and tier three cities have shown a lot of enthusiasm to participate in online shopping. October-end garnered around Rs 39,000 crore ($6 billion) in Gross Merchandise Value (GMV) sales. There is a 30% increase in combined festive sales of Amazon and Flipkart in terms of GMV in the year 2019 as compared to what they generated in 2018.


What does Taglr say?

The consumer behaviour and statistics as per Taglr is no different. As a platform with plenty of major brands and retailers, our shoppers showed similar enthusiasm. Taglr provides a platform to the retailers who may or may not be on the discovery platform. The mogul of e-commerce like flipkart, individual websites and offline retailers are at par while showcasing their products on Taglr. We saw an increase in traffic of approximately 20% and 53% increase in shoppers who were redirected to e-commerce sites during the festive season.

Similar to the broader market, during Diwali 2019 Taglr also witnessed 51% increase in conversions for electronics e-commerce stores, and 85% increase in conversion for fashion ecommerce stores. According to Taglr the top sales generating products during the festive season were : 

Product Traffic Conversion 
Mobiles 3x increase 2x increase
Televisions 1.5x increase 4x increase
Laptops 1.9x increase 2.5x increase

Taglr data also suggests that there was 2-4 times increase in traffic for products like watches, speakers and sunglasses – possibly because consumers surfed for these products for gifting items. Taglr observed an average 66% increase in the number of visitors  who come through online advertisements during the Diwali 2019 . 

Consumers are resisting spending cash during the ongoing festive season with the preference dropping from 19% last year to 9% this year. Mobile Wallets and Net Banking modes of payment also show a downward trend with 5% and 3% respectively this season as compared to 8% and 6% respectively last year. Aside from the market trends let’s also consider the factors that nudge these numbers ahead. 



The reason festive season has so much to offer is due to the embodiment of gifting culture. The two major draws are during Diwali and Christmas. But, there is a gradual shift from traditional Indian to western. This jump from ethnic to party wear is not only limited to apparels but also to accessories as well. 


Self care: 

With New year comes resolutions. Our study predicts that there is a possibility of a slight jump in categories like athleisure and self care products. There is a habit of indulging into fitness regimes and self pampering.


Wedding Season:

The wedding season is not confined to a single year. It begins around October and lasts till February in the following year. It is important to prioritize the products as per their demands. The wedding market is huge in India and it is a multi million dollar industry. 



The goal should be simple. As the web traffic increases in the festive season, keep in mind that the more visible you are, more shoppers you attract. Visibility is the key, your offers will not come to rescue you, it will be the traffic you generate and convert. You want more people to buy your products, you generate more awareness about them. There are plenty of products that are not at the mercy of festive season like formal apparels. As a seller you have the entire year as an open market. Taglr helps you in creating the visibility and awareness that you require on and off season. There is a simple and effective method to showcase products hasslefree. So strategize and place your products according to the demand of the festivals and you may see a steady growth across the year. 


Article Sources : 









Brand Equity vs Brand Value


Both parallels measures the estimate of how much the brand is worth. Brand equity reflects on the importance and value in the eyes of the customer and brand value is the financial magnitude the brand has. There is often confusion between the two as there are very few differences so let’s break it down to understand the significance. 


Brand Equity

The Prophet defines it as “Brand equity is a set of assets or liabilities in the form of brand visibility, brand associations and customer loyalty that add or subtract from the value of a current or potential product or service driven by the brand. It is a key construct in the management of not only marketing, but also business strategy.” Any organization’s need to develop its brand equity over a period of time in the mind of the customer before it starts being effective. There are high chances that the buyer has already seen the advertisements through multiple media platforms and even bought the product before registering the brand. This can create complications in the estimation of brand equity. 


Brand Value: 

To understand the value of the brand, companies need to make an estimation of how much is the brand worth in the current market. In simple terms it could be concluded in a simple question; if someone would be purchasing the brand today, how much will they pay? There is always a chance that a company has high value and low equity. This can happen when a company is in the process of coming up with a product or service and is paying the employees but the market is not aware about it yet. The company has to keep track of these developments and costs to cement value before equity. 


Brand Equity vs Brand Value

Brand equity increases brand value. Even though calculating value is really simple, getting a hold of the equity value is much more complex. There are assets and liabilities involved, there are factors like brand visibility, associations, loyalty that plays a major role in determining the value. Let’s contemplate these factors in detail:


Visibility and association:

Brand visibility is pretty self-explanatory but its association entails that brand awareness and its reliability is in direct relation to customer need. If a customer is looking for a product and the brand name is not a part of the process when the customer is digging for options, it means that there is an issue with the visibility. If there is any reaction towards the brand, it involves in brand association. This reaction can be positive or negative.  



Big brands stay in the market due to the customers loyalty. The brands have faith that whatever new products/services they have to offer, there is already a market for it with a handful of dedicated shoppers. These shoppers will buy only because of the brand name. 



If the brand wants to build a long-term value in the market then it only makes sense to start building equities. If brands keep on focusing on sales and profits (which is the driving force of the company), you cannot make any plans for the long term. There are multiple steps that companies can take like make an estimation about the impact the brand will cause in generating business or observe closely what investments in brand equity worked for similar business models. 


There are a lot of new measures taken by small scale companies which are planning to stay in the market for long term. There can be a debacle about the ROI (return of investment), in hindsight it is observed that advertising does not contribute to brand equity even though its expenditure and budget has always been high. So if you have short term goals for your company, you can focus on brand value, but if you have plans to stay in the market then you have to observe the assets and liabilities and build them for the perpetual growth of your company. 



Aaker, D. A. (1992). The value of brand equity. Journal of Business Strategy, 13(4), 27-32.

Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, 57(1) 1-22.

https://www.prophet.com/2016/09/brand-equity-vs-brand-value/ ')}

How to create a perfect gift guide this festive season to get the world at your store?

All that extra cheer around you is reeking of the festive season. Small vendors, departmental stores and even supermarkets have the rush and offers to lure as many shoppers as possible. This flood of people are looking for something special for their loved ones, they spend hours in finding that one thing that will add more value to their emotions as they convey it through the medium of these gifts. In order to sort this entire system out for a span of a few weeks, the retailers have to follow a gift guide, that helps them to organize, customize and monetize the gift market. If you are indifferent to the gift guide system we have got you covered, in this blog we will help you with the steps you can take to create the perfect gift guide. 


Is gift guide actually a thing?

The google searches for ‘gift guide’ peaks in October and stays a popular search term till December. The keen shoppers interested in gifting ideas prefer looking at the lists and guides to help them. Often they search for things like “gift ideas for brother/sister/mother/friend”, this trend is so fierce that there are plenty of websites dedicated only to holiday gifts. This speaks volumes that there is a market for festive gifts and you can cash in on it, if you apply the correct strategy. 


The gift guide offers a high ROI for the time you invest. If you showcase your offers, you are placing yourself in front of the targeted shoppers, who reflect a higher interest in buying. Relatively unique or niche products do especially well in most gift guides. If you are still wondering what a gift guide looks like, it has catchy offers on templates that say things like “Best grooming kit under 1000 Rs.” the gift guide directs the shoppers to a pathway. Many websites categorize their gift guides as “for him” and “for her” to compartmentalize the plethora of products at the shoppers disposal. 


Here are a few steps for you to ensure that your offers grab the attention of the shopper:  

  1. Look at sales data and trends to determine which products to include based on their popularity, relativity and trend. You can go through the list of your top selling products, you may notice in the filter section, there is always an option to sort out products based on their popularity. It is all about those generic gifts that everyone buys at least once. 


  1. Don’t forget to include the opinion of the most important person in the transaction i.e. the buyer. You can use your social media to run polls and gather data to implement. If you are a retailer you can casually chat up and ask the customers what they are looking for and what could be included in the offer. If you have a massive following on social media, you can use it to your advantage to increase the engagement with the shoppers. 


  1. You have to ask around the supply chain. You can ask your distributor or supplier, as they have the maximum insight about the products which are selling like hot cakes. This may even help you in signing a big order. 


  1. You should compartmentalize your product and arrange them. On any ecommerce websites, there are notations like ‘for him’, ‘for her’, ‘for the home’, ‘for little ones’. This makes your platform user friendly and products are more accessible to the end customer. 


  1. Ensure that there are some last-minute deals and packages for every category. All the shoppers are not early birds. The last minute buyers are impulsive and definite shoppers. 


These steps are not the only way to go. You can choose from many other options. You can target a different section of buyers, like the ones who are looking for return gifts. You can also include package deals with assorted products, this helps you to tap into the pool of confused shoppers. If you are printing your gift guides and distributing them in the old fashioned way, it might help depending upon the location of your store. 



It doesn’t matter whether you sell online or offline. The shoppers are getting smarter and better at finding the best possible product with the greatest deal. If the buyer is hustling, you have to keep up with them. Take caution in creating your gift guide this holiday season and make the most of it. You have to use all the platforms at your disposal like social media and word of mouth. While you are dealing with gifts, make sure that you pay equal attention to packaging as well.  ')}

Pink? Blue? Or Neither?

The market is flooded with gender oriented products. Sometimes even for the same products, you can see the shelf for the blue and pink section. From baby products to adult requirements, everything is decided on the basis of gender. The market systems have been found to treat men and women differently. Gendered marketing is explicitly defining priorities, requirements, and challenges faced by women and men. This is done so that the gender differences are prominent in your programme strategy, intervention design and organisational practice. In this blog we will weigh in on both(Gendered and gender-neutral marketing) and let you choose which work frame is more suitable for your business.  


Gendered Marketing: 

The basic idea is the blues and pinks, but in the past few years the gendered marketing has changed substantially. The sociocultural context and the buyers psyche plays an important role in defining their consumer behaviour. Men tend to have a very straightforward approach to buying, they know what they are looking for, hence a very linear approach. On the other hand women’s behaviour is different, they have a spiral of thoughts and usually end up buying more than they were looking for. Gender marketing covers all aspects including sales,  gender-specific demands while promoting and distributing the products, as well as business communication strategies. The companies have to keep in mind the basic 5 P’s of marketing (product, price, promotion, place and people). The advertisers can design tailor made campaigns addressing to different demands and preferences of men and women.  

Gendered marketing accounts not only the physical uses of the product/services, but also the psychological associations with that product. The most successful brands for products and services are still using different takes for both genders. Products like shampoo, razors are basically the same but they are sold differently for men and women. There is a remarkable difference in their prices as well.   


Gender Neutral Marketing: 

Industries like fashion, toys, apparel and cosmetics (toiletries) are the products which have always been firmly targeted by respective gender. But the question arises for the brands which can persuade a gender neutral marketing. The future is more inclusive and will repel and distinguishes that tend to define them against their will. This is affecting the way brands are communicating with their audience and their demographic. There are a number of initiatives and innovations that are focusing on marketing strategies to pave the way for a more inclusive future. 



A lot of organizations are shying away from using gendered marketing as they want to pursue a more neutral approach and stay away from stereotypes. Since the defining and identifications of gender is changing, companies are still deciding whether to opt for a gender neutral marketing strategy or find a better gendered marketing pathway. A lot of public domains are taking offence to the disparity in the market operating systems as the women centric products seem to be more expensive as the years of marketing has been fed to them to use multiple products explicitly. The correct way to decide is understanding the product/service needs. If it can cater to even a minute number to the other gender make sure to include that while promoting. This helps to keep your marketing inclusive and not sidelined as some old-fashioned attempt at churning the same wheel.  ')}

Destigmatizing the taboo of renting branded apparels

The growing trends and dire need to own every runway piece is clustering your closet, sending you into a frenzy. It is time for shopaholics to consider a much more effective option of renting your favourite lenghas, sarees and Dresses. As much as it may sound unconventional, we will be destigmatizing the taboo of rented apparels and providing you many reasons to not spend the big bucks in owning the designer pieces but rather renting them out. Your best bet here will be the rental websites and exclusive stores providing you all that you need for your special day or if you are looking forward to being a part of someone’s special day.


Why Rentals?

To be a fashion head is more complicated than it seems, you have to be updated with all the latest trends and ensure that you are on top of the Instagram game whilst you dominate other social media platforms. From your outfit of the day(OOTD) to your spring collections, you feel like owning everything. To do this you don’t have to own every single piece of clothing you wear. You can always have your evergreens like a ravishing white shirt or a blue denim or even your leather jackets. Here we are talking about the outfits that you might put on for a couple of hours and it will embellish your shelf for years to come, the only memorable achievement of that dress is to be passed on to your next generation(who might not care about it). Keeping the bigger picture in mind let’s weigh in on all the benefits of rentals. So don’t hesitate or feel coy to pre-worn clothes, it can relieve you from your routined shopping spree.    



Rentals is not only about saving money, it also saves you a lot of space in your wardrobe, which otherwise can be put to good use. Besides, as a byproduct you save tons of time in the process. It seems like a win-win situation where you get to be with the current trends, save time, energy and money. 



It is every shoppers nightmare to repeat clothes in family functions. Imagine an opportunity to wear different outfits for every occasion without tiring yourself with hours of shopping. In case you are unaware of the fact that the fashion industry is one of the most polluting industries, the rental option can also nudge the eco-friendly in you. It seems like a small step but as we know small steps can go a long way. 


How to get Rentals?

Now that you are aware of the benefits of rentals, let us also tell you that you can find the best rentals in the online as well as offline space. You even have the option to select brand and manage your search accordingly. If you are planning to attend an outstation wedding, you can rent your clothes for 3-6 days as well, with applicable charges. If you are a social media person, just a simple search on instagram can provide you with multiple options. Refrain from being skeptical about the quality and hygiene. These companies take great care of their customers and their apparels. The clothes are cleaned after every use, they can even help you get it customized as per your size. 



If you are looking for a seamless fashion experience, then renting clothes is the way forward. As per market studies, more and more people are turning towards renting their branded clothes rather than buying. You can either spend hours shopping and spending money, while the clothes you buy, cluster your closet and leaves you stuck in maintaining the apparel for years. Renting clothes might not be the traditional way to go, but in this day and age it is the most modern way to stay in style without the hassle. ')}