What Does The First Quarter Has In Store For Indian E-commerce?

The onset of upcoming trends in the Indian e-commerce is gaining momentum and growing exponentially. If we take a look at the projected statistics for this quarter, it looks promising. The most anticipated days are the big gifting calendar events like Valentine’s Day and International Women’s Day. The first month can be defined as a preparatory period. The sales will be stagnant, as people are still cashing in on the tail end of the New Year deals which goes on until 10th January approx. The compound annual growth rate (CAGR) for the Indian e-commerce market will be increasing by almost 20% in amounting to US$ 64 Billion in 2020. 

Category Composition:

The predominant category is electronics as it will consist of almost half the market at 48%, followed by Fashion at 29%. This percentage is expected to remain the same as smartphones are still one of the most searched products across all platforms. People are still shy about buying home and furnishing products online, hence it only comprises 9% of the entire industry. The baby, beauty and selfcare together sums upto 8%. The books and other products are at 3% each. The category composition projects that electronics will still be a favorite choice across the gifting events. This category composition is based on the analytics of popular e-commerce websites.  

Comparison from last Quarter:

Based on the data of the last quarter, we at Taglr observed that the maximum clicks, almost 62% in the first quarter were for the electronics, followed by fashion at 26%, then home & furnishing which consists for 8%, then lastly we observed that health and wellness got the least attention summing up to only 4% of the total clicks in the in the first quarter. As the first quarter of 2020, we expect similar behavior from our shoppers, there is an expectation that the category compartmentalization will remain the same, but there will be a surge on an average of 20% in clicks. The orders in which the categories are leading will remain the same. 

For further analysis, let’s break down the products in the major two categories and take a closer look at what products are expected to draw most attention. This prediction will be based on the search results on Taglr. This may vary for different websites, but will help you in understanding how to position your products, and which ones to showcase based on the data. Let’s begin:


The most searched product will be smartphones, followed by accessories and then laptops. The other kitchen and smaller appliances will be the last in line. The smartphone market never seems to disappoint throughout the year. With the launch of any smartphone from a leading brand, the internet searches rise. This quarter will be a great time to make sure that you are also putting the smaller accessories on the front line. The accessories sell all year long, irrespective of the season sale and events. 


The fashion industry is capturing more market every year. There are high expectations from the apparel industry. In this quarter, the ethnic wear in apparel category will be the favourite. There are big events like the Republic Day and Holi. These festivals will also accelerate the colour oriented searches for clothing. For Republic Day, the searches will be mostly for flag colours (saffron, white & green). The other major calendar event is Holi, there are a lot of offers on apparel and accessories. Shoppers will mostly search for ethnic clothes. As for Valentine’s day the main focus will be on gifting, so the apparel industry may not see a significant difference in searches or sales, but there is a big scope for other categories. 

Important Dates and Events:

Based on the search statistics of last year, the peak searches for the first month will be on 26th January. There are usually a lot of exciting offers for shoppers. Hence a lot of them are on the e-commerce websites to get a great deal. With the onset of February, the peak searches will be 3-5 days before Valentine’s day. The gifting season will be upon everyone. So the demographic between 18-35 years will be busy on the wide web looking for gifts. The searches are comparatively low on 14th February, as most of the shoppers would have already placed orders and bought gifts. The dates for the month of March will always vary. The festival of Holi has dynamic dates, but the search peaks will be seen in the beginning, mostly for Women’s day. A few days before 8th March, apparently between 2nd-5th March, there will be more traffic than usual on the e-commerce websites. As for Holi, there are specific sections of shoppers looking for a good deal or an ethnic wear for the Holi party will be spending time on the websites. 


The first quarter will give some momentum to the year, but it is expected to slow down. If you’re a  seller, the best thing to do is to bank on the evergreen products and accessories that people buy across the year. There are products like denim, shoes, books, etc. It doesn’t matter what products you are dealing in, as long as you learn how to position it in such a way that it attracts attention. You can always change the kind of offers you provide. There are multiple options for you if you want to create a loyal base for shoppers. The shoppers have to know that they will be getting the best deals from you. Keep in mind the dates and products in advance and plan accordingly.  

Types and Steps for Content Management Systems

Do you consider content management a simple way of storing and creating a library for content reuse? then you are just half correct. Content Management is an entire procedure where you have to organize and put together different types of content like text, multimedia and graphics with their tagging schemes (XML, HTML). This has to be done efficiently while storing them in a repository commonly known as a Content Management System (CMS). These content pieces are henceforth organized and can be used again and again if needed for different platforms or publications.  

There are plenty of CMS platforms to take care of the needs in different categories and industries. CMS is not only about taking care of the website’s content but also for digital assets like branding guidelines, business plans, emails and many more. Resource management is very important in fields like healthcare and other sectors which require specific reporting requirements. It can also play an important role in the financial industry where being transparent is critical and in manufacturing, to whom an accurate user guide is key to overall quality control.

With content management systems like WordPress, which is one of the most popular systems used, all you have to do is put your content on an interface which looks a lot like Microsoft Word. You also have the option of editing any publishing content through CMS. As content is not only about text but also about media. You can manage what image can be published alongside your text.  

What constitutes a CMS?

If we move to a technical level, the content management systems is made up of 2 different core parts: namely CMA (Content Management Application) and CDA (Content Delivery Application). Understanding these core parts is simple. A CMA allows you to add or manage content on your website. On the other hand CDA is more like a backend. It helps you control the backend process that will take the content that you insert in the CMA and store it, make it more visible. These two systems together will make it much easier for you to maintain and look over the content of your website.   

The most popular content management system is WordPress. It maintains over 62% of market share on websites. Some other examples are Joomla, TYPO3 and many more. We at Taglr also use WordPress for our content management.  

There are different kinds of content management systems and they all serve a different purpose:

Type of CMSSpeciality
Document Management System (DMS)Helps you to manage whole documents rather than the actual content itself
Enterprise Content Management System (ECM) It helps you to take care of all sections of content within an organization i.e., e-mails, business documents, etc
Web Content Management System  (WCMS) Manages in delivering content to websites
Digital Asset Management System (DAM)
Helps in managing multimedia and corresponding data. 
Component Content Management (CCMS)/ aka XML Content Management (XML CMS) Manages content for reuse as it stores content as a single source.

What is the process for Content Management Systems? 

Organization: You have to create categories, assign taxonomies and classify. 

Create: You have to put content into a designated category.

Storage: The format and flexibility to access the content decides the storage location. 

Workflow: A structure is designed to ensure that the content moves smoothly. 

Editing: This helps in managing more number of content versions with any presentation changes.

Publishing: Self-explanatory, this is the step where content is published to the users. 

Removal: This is the final step where the content is either removed or put into archive where it can be reused. 

Although the content needs of the organization will decide the steps and which ones to follow. But this blueprint is a basic step guide for most of the commonly used systems. Our content management at Taglr ensures that we follow all the niche steps to create, store and archive our content to use it in the long run. 


Every Content Management System has methods to limit the number of actions a user can take. The task of CMS is mainly to carry out the instructions as per the guidelines. These plans have to be made with human interaction and judgement. You have to understand the needs of your organization, the vision and the requirements. It should not be about publishing text but how to present it, manage it and reuse it when necessary. The bigger the organization the larger the needs. These organizations might have to maintain several regional websites and collaboration within different business units. If you are looking for a content management system, you have to consider the needs of your company. The primary step is choosing the correct system and making yourself familiar with all the options available in today’s market.  

If you are not using any CMS, there is a high chance that as your company grows and you publish more information on your website and social media, it will be difficult for you to manage and track. It becomes really tedious to find relevant content when needed. You have to think of it like storing files in the cabinet. If it is not done properly from the beginning, in the end it is just a cluster of files filling upon a room where you won’t be able to find anything.

Is Influencer Marketing still a good choice?

Are you still on the fence about Influencer Marketing? Or are you confused as your research on the market concludes that it will work for your business. In this blog we will talk about how to set objectives for influencer marketing within your budget and it is worth your money. But before that let’s start with the basics and understand what exactly is Influencer Marketing:


What is it?

Influencer marketing has been one of the most favourite trends in the past few years. It is difficult for influencer marketing to exist without content marketing. If you are not sure how to choose the right influencer, we are going to break it down for you. At its core, Influencer marketing is a mix of past and present tools. Known public figures and celebrities are advertising in this content driven market. This joint venture between brands and influencers is a successful marketing mantra. The celebrities can campaign for a product with either a series of videos or posts, millions of their followers provide immediate exposure and engagement that brands desire. 


Type of Influencers:

There are three types of identified influencers; Mega-influencers(with 1M+ followers), Macro-influencers(10000-1M followers), and Micro-influencers (500-10000 followers). The market study suggests that micro influencers have been proven to be the best option. They are economic and they motivate the brand with high engagement from the audience. 


What is your budget and how can you make it work?

If you have a company that sets aside its budget in the beginning of the year for advertising, you can surely choose influencer marketing. It has been proven through market research that big brands are still interested in influencer marketing, but their objective is only brand awareness. They are not looking for ROI (Return On Investment) and budget is not a constraint for them. But, if you are a startup who has to analyze every step and ration the budget to quantify your growth then it will be too soon for you to dive in influencer marketing. To simplify, we can say that there are two main objectives behind influencer marketing; to create or enhance brand awareness and to generate leads. 


The current scenario: 

The smaller companies want leads and traffic or product promotion through influencers. For them micro influencers is the best option, because their investment in the big influencers will not be fruitful. As for the fortune 500 companies, they are burning resources to be omnipresent across all platforms to solidify the brand value amongst their competitors.


Approach is key:

Your approach will define your success with influencer marketing, and make sure that you don’t believe the wide web and the information available there. The studies and the percentage is very high and tempting but the data is mostly derived from brands and their faith in influencers. The only question you need to ask is what do you need from the campaign and what is your goal? If it is to generate revenue and increase business then you can stay clear of influencer marketing. You can definitely wait and increase your business scale. Once it has grown exponentially you can make the most of influencer marketing.


Influencer marketing is growing rapidly. There is no question of it being as a market favourite in the future. Studies suggest that influencer marketing will boom upto $5-10 billion in the coming years. If you are looking forward to choosing influencer marketing for promoting your business, make sure it is tailor made as per your requirements to get maximum results. At the end it is about creating a market value for our brand and maintaining a brand presence. Keep in mind the basics and always target the right audience. 



Influencer marketing is not going anywhere for awhile. Stating the facts, you should not be persuaded by the trend as it is still in fashion and dive in blind. Be careful with your choices, and your objective. It should be of value to the money you invest. We at Taglr have strategize our Influencer marketing for both the objectives. The key objective of Taglr is brand awareness but generating leads and creating engagement will also be targeted. The good thing about marketing strategies is that you don’t have to confine your needs to the trending standards. You can tailor make it for your organizational needs. So next time you want to hire an influencer for you company’s promotion make sure that you are hiring the right person and you have set a goal.  ')}

What Is Better For Your Business, SEO or SEM?



Which one is better?

As we find the answers you have to keep in mind that the scenarios can differ given your business goals and your business model. What implies on one may or may not work for the other. Let’s Start:

What is the similarities and difference between SEO & SEM?

Search Engine Optimization (SEO) is the procedure of elevating the quality and quantity of web traffic by increasing the visibility of a website or a webpage to users of a web search engine. Whereas search engine marketing (SEM) is a form of internet marketing that includes the promotion of websites by enhancing their visibility in search engine results pages primarily through paid advertising.

There are plenty of similarities between the two. Both help your webpage and brand to appear better in search results. This helps you in driving more traffic to your website. It is prerequisite for SEM and SEO to understand your audience. Both use keyword research to understand the trending terms. You have to segment your focus on the specificity of keywords. SEM and SEO require continuous testing as well.

The basic difference between the two is that SEO is an integral component of SEM. There are other important components of SEM like PPC (Pay Per Click) or SMM (Social Media Marketing). Putting it in simple terms, SEM goes beyond SEO. It is not just about higher ranks in the organic searches; it is about the overall performance of the website.


Which one is better?

With their differences, SEO and SEM perform different functions. On one hand the impact of SEM is faster and immediate where as SEO takes a lot longer. With the help of SEM ads, you can immediately reflect your outcome in front of your audiences with a clicks. You have complete control over the visibility of the ads; you can start and increase visibility or stop them when necessary. In order to understand which one is better, you need to take into consideration certain factors that can help you decide which one is better for your business. Let’s keep in mind a few scenarios and discuss which will be more suitable for you.

Competition: If you have a lot of competition in your industry then it is better that you start with SEM. If you want to fill in the organic content gaps then you can start implementing the SEO strategy.

 Market Understanding: If you know your market well and have a long term value and demand then you can opt for SEO. In case you are still testing ideas and doing R&D for your products and services, then SEM will serve you better.

 Billing Cycle: The average time span for the customers billing cycle also plays a major role in decision making. If your customers are spending days on research before buying then you have to choose SEO. If your shoppers know what they want and they search & buy it immediately then SEM will work better for your business.

 CPC: The cost per click is low and within you budget in SEM scenario. If your industry demands are very high, then SEO will be more suitable.

SEO state: The contemporary state of your SEO will also help you decide. If your website is still developing and needs work in organic SEO factors then SEM can help you gain more visitors. If your website is already performing well in organic searches then you can stick with your current SEO strategy.



While we are comparing both for you there is no shortcut or formula for you to apply. You have to consider a lot of factors. For some SEO is the right option and for some SEM, where as there are many for whom the combination of both will work better. Now you know the similarities as well as the differences, you will be well equipped to know which will work better for you. If you want to grow your business exponentially, it is clear that you should be utilizing both SEO and SEM strategies for your business. There are plenty of you who would like to rather prioritize one over the other. This can be due to your business goals, branding or even your budget. If budget is your constraint, then you need not to abandon SEO all together. You can make a long term plan and strategize accordingly. ')}

Destigmatizing the taboo of renting branded apparels

The growing trends and dire need to own every runway piece is clustering your closet, sending you into a frenzy. It is time for shopaholics to consider a much more effective option of renting your favourite lenghas, sarees and Dresses. As much as it may sound unconventional, we will be destigmatizing the taboo of rented apparels and providing you many reasons to not spend the big bucks in owning the designer pieces but rather renting them out. Your best bet here will be the rental websites and exclusive stores providing you all that you need for your special day or if you are looking forward to being a part of someone’s special day.


Why Rentals?

To be a fashion head is more complicated than it seems, you have to be updated with all the latest trends and ensure that you are on top of the Instagram game whilst you dominate other social media platforms. From your outfit of the day(OOTD) to your spring collections, you feel like owning everything. To do this you don’t have to own every single piece of clothing you wear. You can always have your evergreens like a ravishing white shirt or a blue denim or even your leather jackets. Here we are talking about the outfits that you might put on for a couple of hours and it will embellish your shelf for years to come, the only memorable achievement of that dress is to be passed on to your next generation(who might not care about it). Keeping the bigger picture in mind let’s weigh in on all the benefits of rentals. So don’t hesitate or feel coy to pre-worn clothes, it can relieve you from your routined shopping spree.    



Rentals is not only about saving money, it also saves you a lot of space in your wardrobe, which otherwise can be put to good use. Besides, as a byproduct you save tons of time in the process. It seems like a win-win situation where you get to be with the current trends, save time, energy and money. 



It is every shoppers nightmare to repeat clothes in family functions. Imagine an opportunity to wear different outfits for every occasion without tiring yourself with hours of shopping. In case you are unaware of the fact that the fashion industry is one of the most polluting industries, the rental option can also nudge the eco-friendly in you. It seems like a small step but as we know small steps can go a long way. 


How to get Rentals?

Now that you are aware of the benefits of rentals, let us also tell you that you can find the best rentals in the online as well as offline space. You even have the option to select brand and manage your search accordingly. If you are planning to attend an outstation wedding, you can rent your clothes for 3-6 days as well, with applicable charges. If you are a social media person, just a simple search on instagram can provide you with multiple options. Refrain from being skeptical about the quality and hygiene. These companies take great care of their customers and their apparels. The clothes are cleaned after every use, they can even help you get it customized as per your size. 



If you are looking for a seamless fashion experience, then renting clothes is the way forward. As per market studies, more and more people are turning towards renting their branded clothes rather than buying. You can either spend hours shopping and spending money, while the clothes you buy, cluster your closet and leaves you stuck in maintaining the apparel for years. Renting clothes might not be the traditional way to go, but in this day and age it is the most modern way to stay in style without the hassle. ')}

Is AI Conceived To Be A Threat Or Convenience To The Fashion Industry?

A well established industry like fashion is still on the lookout for modernizing itself. AI is inherently changing the fashion industry at every level of the supply chain(design, manufacture, logistics, marketing or sales). AI is transforming and adding more value to the way apparels are manufactured or the way they are being sold. The global value of the fashion industry is amongst the largest, estimated at around 3 trillion dollars as of 2018 and with a market share of 4% globally. One of the major reasons for this is the individuality that buyers connect with, while purchasing clothes. As AI is helping the industry grow it is also raising a few challenges. In this blog we will understand the changes AI has brought and the challenges it has created.  


The convenience of AI: 

Fashion industry has to give weightage to demands and brand management as much as it gives to designing and manufacturing fashion products. Many brands are regularly finding innovative ways to get their products for buyers to see and create brand awareness to generate demand. Plenty of brands using AI and machine learning to increase their buyers’ shopping experience, refine the sale systems with automation, and grow the sales procedure with predictive analytics and guided process. Plenty of fashion sites are using AI like chat boxes and automated response to FAQ’s which are making the user experience better and helping them with post sale services. These conversational interfaces also help brands to collect data and understand patterns, trends and suggestions that help in upselling. The chat boxes are capable of solving small and generic problems providing customer satisfaction.        

AI is also helping the E-commerce fashion brands with the help of Augmented reality. The buyers can shop with smart image recognition system where they can take pictures of clothing and try on their virtual self. 

The constant changes in the designing of apparels are also making the most of AI. The designers and retailers have to keep in mind the upcoming trends and fashion waves to predict and design accordingly. They have to also be careful that while being in production the trend should not go out of style. This is where AI comes into play, it help manufacturers and designers to understand the seasonal trends and plan accordingly based on the data of purchases and searches. It is not always accurate as the sale can be dependant on many factors and can vary from the predicted numbers. However, it is estimated that with the help of AI the errors can be reduced up to 50%, in hindsight that are good odds for the designers and the manufacturers.    


The Challenges: 

As AI is making lives easy it has also raised a few new challenges for the industry to face. As for the designing field, it often includes the intricacies of the artistic works. The hand woven materials, embroidery and regional designs. With the dawn of AI, many brands are opting for machine made designed as they are affordable and require less manpower. As for big labels, they still opt for hand made designes and work so that the brand value increases. It catapults the prices and makes the product premium stating the amount of hours individuals have put in the product. Since it is not an economic option, it is not possible for common retail sellers to source their apparels from artisans. Hence, it is putting people out of jobs and somewhat compromising on the value of the art that had made it famous in the first place. In addition to that it is also increasing the prices as anything hand-made makes the product exotic in the global market. 



It is crystal clear that in the future of fashion industry, AI will be involved for its advancements and machine learning technology. Manufacturers, designers and retailers will  leverage AI to uplift cost efficiency and give a better shopping experience to the shoppers. If implemented correctly AI does provide a competitive advantage by using every data at its disposal. There is a slight worry as where it is taking the art of designing and is it making it completely artificial by eliminating the human touch. We have to wait and observe.   ')}

Home Automation: Worth your time or not?

Are you still trying to figure what is home automation, is it worth your money, and is the system efficient enough for an easy installation? Don’t worry, we got you covered. This blog will help you understand the benefits of home automation and the challenges that may arise. 


Let’s start with the basic question; What is “Home Automation”?

It addresses to the automatic and electronic controls of your day-to-day household attributes, activities and electronic appliances. In layman’s terms, it means that you can simply control the utilities and features of your household online.  This is extremely convenient and safe. It might be hard to believe, but it can also help you save on bills.

The introduction of so many smart TV’s, smart refrigerators, smart air conditioners, smart lights and other small appliances reduces your work to a greater extent.    


How does it work?

Home automation is connecting your appliances, commands and interfaces that come together to function devices with one another through the internet. Every single electronic item is connected through WiFi, so it is easy to command them from your mobile devices. You can do this from anywhere, even if you are on the other side of the world. You can give simple commands like switching the lights and AC on or off, moving the curtains, changing the temperature of the heater and many others. Now with many AI devices like Alexa and Google Assistant, you can even give voice commands for all these actions. The AI devices have another plethora of features like answering general questions, playing songs, setting alarms and giving reminders. Home automation can also involve digital door locks with face and voice recognition, motion detectors, intruder alarms, fire alarms and other safety features. 


Benefits of Home Automation:

One of the most common benefits of home automation is convenience. The accessibility from around the world gives you all the controls in the palm of your hand. The concept of home automation has eased the worries of security too. Your home is more secure than ever, you can provide limited access and get instant alerts on any movement on your property, or in case of trespassers. The biggest benefits is savings. Bills reciprocate to the usage of the appliances, you can easily cut down on the usage as the appliances can automatically turn down when you leave the room. 


The Challenges:

The only cause of concern is the costing, installing and connecting all the devices is a heavy task. Along with that your devices should be compatible to the connectivity, in case you are using any older utilities, you have to update and upgrade. If you have a large family, too many users can also make it difficult and affect the functionality. 



Home automation is a growing trend, it will soon become a household name too. The number of appliances and utilities for daily use is increasing and as everything is becoming smart, so should your home. You can start with an AI and then step ahead with the integration of smart devices. The only thing challenge is that it might draw some holes in your pocket and it requires regular updates. We recommend that home automation has more benefits and only one challenge. The AI and smart devices do come in price variants. You can start with a smaller device and as you get used to it, you can make the advancements in the usage.  ')}

The Future Of E-Commerce Is Augmented Reality

In this day and age where real is virtual and virtual is real, augmented reality is revolutionising the e-commerce industry and online shopping, one experience at a time. The Augmented reality also known as AR can add so much to the millennial shopping experience. As one of the most common challenges faced by the e-commerce industry is keeping the millennials engaged, to understand the needs of the customers and provide personalization. AR is the best way to reach out to such problems and provide a solution. The ultimate gap of personalization is filled with virtual reality. It enables the ‘try on’ experience. It gets easier for brands to boost their customer satisfaction and stand out.

Amongst all the new and emerging tech AR is taking the e-commerce industry by storm. With the help of AR the e-commerce has transformed itself into an advanced and well functioning retailing platform. The industry is experimenting and introducing new ways to keep itself afloat in this ever changing market.


AR for beginners:

If you are looking to buy anything online and you can check how it would look on you, it would help you understand the product better. The eyewear websites that capture your picture and visualize the different frames, or the furniture store that help you check the dimensions of the product and how it would look in your house. This is all a part of AR, lately other fashion fields like watches, shoes and even clothing brand are using AR to enhance the buyer experience.


How is AR beneficial?

There are multiple aspects of AR like storytelling, curiosity, accuracy and personalization. The buyers cannot hold themselves when it comes to the AR experience. It keeps them engaged, they always try on more than they wanted or needed. This makes them spend more time on the websites and be more engaged in the process. With the help of 3-D visualization the buyer can make an accurate decision. AR reduces the chances of returning, as the product is tried and tested virtually. AR is also providing in-store experiences. Devices can superimpose 3D objects in various spaces, giving customers a chance to interact with digital renderings from the comfort of their own homes. Accessories, watches, footwear, furniture and glasses are ahead as they are using AR to optimize their sales.


Let’s also evaluate the psychological reason as to why using AR can help your business.  

The buyers get a higher sense of ownership, this enables them to feel that they are in control. Since AR is a relatively new experience, it immediately becomes charming and interesting. Accurate judgement of the product with trial can also work. It helps in visualization and understanding what may or may not work. The reviews also play a major role, as the previous buyers have put up their reviews after checking the product virtually and then physically after buying. You can judge the gap between what is shown and what will arrive with the help of reviews.You can explore the looks and features in detail. The 2-D layout has restrictions on the other hand AR is taking product projections to new horizons. The average time spent on a website is claimed to be between 2-3 minutes, where as if the buyers are using AR, they tend to spend more than 5 mins. The doubts are minimised and in some cases eliminated.



You must have seen many top brands using AR and how popular they have become in a short span of time. If you’re a retail or e-commerce brand looking to stay competitive, you don’t want to miss the new wave of augmented reality innovation. The entire supply chain and the purchasing pathway has changed. Many websites and brands are losing their loyal customers as the buyer is getting nitpicky and more pressed for time. As the current studies suggests that more than 70% of the buyers expect the brands to provide them with personalised offers and tailor made experience. The buyer always wants the entire shopping procedure with them in the centre, be it on mobile, on the web or in-store. As soon as the buyer feels that his/her needs are looked after, they are sold and they always return. ')}

Analysis of Performance Measurement Tools For Offline and Online Marketing

If you are an online or an offline seller, tracking and managing your marketing tools performances can require astute attention. You have to look onto your social media performance as well as direct marketing. You need to strategize to manage these marketing tools and analyse them for future optimization. In the process, regardless of the reports and results, it is easy to miss out on important analytics as it can be too much on the plate. In this blog we will talk about the types of tools used in online and offline marketing, what you can gain from these performance measurement and how it can help your business. You can bifurcate and structurize all these tools at your disposal and organize them so that you can have a clear picture to understand which is working in your favour and what can help your business grow.


What are Online marketing tools?

Online Marketing is the go to option in today’s digital village like enclosure. There are multiple options that you can opt out for while choosing online marketing to promote your business. You have platforms like social media, webinars, phone/video promotions, blogs/online publications, email marketing, online advertising, and group/online conferences. While promoting business through online marketing, your agendas can be brand awareness, business communication, lead generation and possible customer acquisition. The response rates from blogs/ online publications and webinars can be low because they require a higher attention span. You can expect quick results from online advertising, and statistics like bounce rate, clicks and views.


What are Offline marketing tools?

Offline marketing has always been the one to drive sales and produce revenue. It can include face to face marketing, Networking, print publications, direct mail, cold calls, print advertising, and associations/ trade shows. Direct marketing tools like face to face promotions, cold calls add a human touch to your promotions that can leave an impression on the supposed consumer. These two tools can provide you engagement and conversion rate. You can always count on offline marketing to give you a proper picture of brand performance. It is easy to analyse and track. You can aim for brand awareness, lead generation and customer acquisition.


Things to keep in mind while analysing the performance measurement.

Thought leadership: The most important component is deciding the agenda. It can differ from campaign to campaign. It is essential to stay focused on one agenda per campaign. Let the idea or the agenda lead the campaign so that you have a clear goal.

Customer retention and loyalty: The most important component to uplift sales is a returning customer. Engaging and upselling customers, with post sales services can also help.

Website traffic:  The online seller has to place ads and secure the best possible landing page to divert the online traffic more towards his/her website. The website traffic has to be managed properly with smooth functionality of the site.

Lead management/ nurturing: While cold calls and email marketing might help you in lead generation but don’t fall back to try other mediums. Some times unconventional methods like print publications and networking might also help you in acquisition.


You might have a lot of means and tools but always spend some time in understanding which are the ones benefiting you and which are more time consuming and less effective. Using everything at your disposal might not be the smartest decision you male, rather choose few and make it more effective. ')}

How to improve your Google Search Ad quality score?

Running your ads on Google is not sufficient. It is also equally essential to monitor the quality of your ads and keywords, and increase the pay per click profits. It is beneficial for the projection and positioning of your website or your blog for popping up in advertisements. If your keyword/ad copy quality score is going up, that is an indication that your site is doing well. It is important to keep track of the score as without it you wouldn’t understand the quality and what measures you can take to improve it. It also ensures that you are using the correct keywords. AdWord score will tally your user experience, how relevant are your keywords, how relevant your ads are to the user search query, relevance between user search query and your landing page, and how is the execution of your AdWords. Once you get a hold of how the overall quality score works and what can you do for its betterment, you can start optimising.


What does Quality Score mean?

Your quality score is the rating provided by Google for the relevance of your keywords and ads. This can be used to estimate what will be your expenditure per click. If you have a low quality score, there are plenty of things that you can do to elevate it. Your quality score indicates the things you are doing are right or wrong. Since you get to know what is not in your favor, you can be more prepared to fix it. The score helps you stay ahead in competition and save time and resources at the same time.


Factors that can make or break your score:

  • Relevance of your keywords to your ad group
  • Click Through Rate (CTR)
  • Landing page quality
  • Keyword relevance
  • Relevancy of your keyword with your landing page
  • Text ad Relevance
  • Relevancy of text ad with your landing page
  • User experience
  • Your historical performance

All the above factors play an important role in quality score calculation and attracting more traffic and clicks.

Here are a few simple steps you can take to increase your score:

Aim your Ad groups, while making a campaign you can use multiple Ad group as long as they have the right keywords are used. Refrain yourself from using the keywords you don’t need. There are certain tools that can guide you to find the right keywords. As we are discussing keywords, that is our next step.

Proper research for your keywords is the key here. It will reciprocate in your quality score. It can be a word, phrase or a combination. Right keywords will bring the correct traffic on your website.

Pay attention to your landing page. The first impression is the last impression. Your landing page has to be user friendly and attractive.

Make complete use of the text ads character limits. It can really boost your score. This also makes it easier to find you as the relevance of your Ad increases.


If you keep in mind the factors and follow the steps, aiming for a higher quality score will become easier than ever. Something as simple as a quality score can help you save money and grow at the same time. This will make your website more efficient and draw in more people. You have to make sure that you are providing the best possible experience to your users. This can be done with simplicity. Anything that confuses the users, repels them. It is not often easy to change the factors, some of them can be time consuming. But, they provide the best results cumulatively.  Your quality score will not increase in a day, it is a gradual process that takes persistence and attention. If you are keen on growing your business, you have to learn on how to make the most of AdWords. ')}