Be Omnipresent, Capture The Online-to-Offline Shopper

Be Omnipresent, Capture The Online-to-Offline Shopper | Taglr

Technology, for all the advantages it has offered, has also made it tough for us all to keep up with the constant changes in the technological sphere. It took some time for the retailers to adjust to the growing pace of online shopping and an increasing number of shoppers drifting away from the conventional in-store shopping. However, with the limited number of platforms to start with, retailers and shoppers alike found it easier to tie their loyalty to brands like Amazon, eBay etc for their online selling/shopping needs. But then, technology moved forward, bringing in a myriad of online shopping platforms, with every one of them offering something new, something attractive to the customers and retailers both and they both were again made to re-align their loyalties.

And just when we thought that the online shopping market has peaked, there comes the O2O (Online to Offline) concept with product discovery platforms like Taglr. And once again both, the shoppers and the retailers are in a bit of tussle regarding their loyalties.

In such times, the question that every retailer ask is, “What should be my approach to maximize my business gains?”

And the answer is rather simple, be Omnipresent.

But it’s easier said than done. Capturing the online-to-offline shoppers will need you to up your business game and here’s how you do it.

It’s no secret that the search for any product that a modern shopper needs begin online. The modern shoppers like to surf the interwebs extensively before putting their money down the table for any product they need. They like to read reviews, they like to check the specifications, and they even want to compare the product to a similar product from another manufacturer just to make sure that they are making the right decision.

This is why the retailers and the brands are actively seeking platforms to offer everything a modern shopper needs along with the seamless shopping experience from their offline store. And a platform like Taglr enables them to do exactly that. In the modern competitive shopping environment, it’s very important to grab the attention of the shopper online to drive them to your store offline. And the modern product discovery platforms does exactly that for the modern retailers and brands.

A product discovery platform advertises the product available on the shelf of a store nearby alongside the offerings made by big e-commerce platforms like Amazon etc, enabling the customer to make a better decision ahead of their purchase. While it broadens up the selection criterion for the shoppers, it also provides a level playing field to the smaller retailers to compete with big the big e-commerce giants. The decision to purchase in the end lies with the shopper only, however, the shoppers now have a gamut of options to choose from.

And this is what being “omnipresent” means. While you still have your physical presence in the market, with the help of product discovery platform and their online marketing channel, you now can tap the shoppers looking for your products online as well.

That being said, being omnipresent does come up with its own fair share of limitations as well, especially if you are an offline retailer as you will be competing with the online shopping giants like Amazon, who somehow has leapfrogged pretty much every online shopping platform. So, it’s very important that you stay with the shopper at every step of the shopping. And it’s not a rocket science to do so. The online product discovery platforms give you channels like chat, email, or a contact number to keep in touch with your customer. So that you are there to assist them if and when they need you. And you must use such channels to greater effect.

Finally, if you are looking to make your business omnipresent for your shoppers, we suggest you get yourself an advanced product discovery platform equipped with technologies like machine learning and artificial intelligence, to make sure you are making smarter business decisions. ')}

Future Of Online Shopping

Future Of Online Shopping

We are seeing an unprecedented growth in mobile technology with path-breaking developments taking place on a daily basis. Be it the emergence of voice assistants like Siri, Cortana, Alexa or the emergence of artificial intelligence in pretty much every field you look around. In a lot of areas the human intervention has gone down significantly, be it the complex field of medical treatments or just the everyday shopping. The technological developments have reformed them all. And with so much happening around, it’s about time we discuss the future of online shopping because as evolved as the modern online shopping experience is, it’s far away from done and there is a lot to come.

One major factor contributing to the incredible growth of online shopping is, the mobile technology is witnessing incredible development and the increased adoption rates for them. Online shopping in current times has become an imperative part of one’s life. Hence, whether you are a business owner or an avid shopper, it’s very important that you pay close attention to what’s coming in the world of online shopping and what the future holds for it.

So let us get started.

The significant growth of digital channels

According to a study, almost 54% of purchases made by the millennials are through online platforms as opposed to 49% by non-millennials. On a whole, almost 51% purchase made by the modern-day shopper is through online platforms facilitated by product discovery platforms like Taglr.  The growth of digital channels like Taglr and many other product discovery channels now allows the online shoppers to discover products on multiple online and offline stores at once. It not only saves a lot of time for the shoppers, but at the same time makes it easier for them to compares, evaluate, and verify their purchase from more than one platform.

The increase in the number of mobile devices, easy connectivity and access to desktops further boosts the reach of such digital platforms. And while desktops still dominate the online shopping sphere with a majority of purchase taking place on them, a lot of shoppers have moved to other devices such as smartphones and tablets. All of it will only grow in future and will make digital channels a primary source of shopping and product discovery for the shoppers.

Smartphones are the future

The immense growth in mobile technology has fueled the significant growth in online shopping to primarily. According to a study, online shopping through smartphones has seen significant growth in recent times with both retailers and shoppers adapting the “mobile-first” strategy for their respective gains. A lot of retail businesses have started optimizing their business strategies to focus primarily on smartphones by listing their businesses on different online marketplaces.

There has been a major shift from PC to smartphones as the primary source of information and a majority of shopping interactions take place on smartphones these days. According to a study, almost 40% of smartphone users use their smartphones for online shopping, which makes them all very important for the retailers. For the businesses, it is of utmost importance to be discoverable over smartphones to attract customers to their stores. And platforms like Taglr are enabling that through their platform by allowing retailers to list their products and take them to the customers looking for them.

Hence it is safe to say that even though desktops and laptops still dominate the online shopping world, smartphones are not far behind and with changing technology sphere smartphones are bound to emerge as the primary mode of any shopping interaction.

The rise of cross-channel shopping

In store or single channel, shopping has always dominated the Indian markets, with as many as 60% of shopping happening through a single channel. However, with the rise of online shopping platforms and the easy access to the internet, customers have started moving towards the e-commerce websites significantly. According to a recent study, the multi-channel or cross-channel shopping has seen significant growth in recent times. The modern customers are spending more time researching online about the purchase they are about to make before putting money down the table for purchase.

The emergence of online product discovery platforms has only empowered the online shoppers by providing them a unified platform for all their shopping needs. Customers not only can view products from an online store but at the same time can check the same product at a store near them. This not only allows them to make smart shopping decisions but also provides a level playing field to the retailers to compete with the established online e-commerce players. It’s a win-win situation for both, the retailers and the shoppers.

The emergence of the digital native generation

When we are talking about online shopping it’s tough to overlook the millennials, who currently dominate the online universe. This is the generation that’s shaping the retail trend with their shopping habits. Their technological prowess puts them ahead of your everyday online shopper as they have grown with the trend of online shopping and have embraced the change as opposed to the older generation, which still has their own fair share of reservations about online shopping.

These are the shoppers who begin their shopping journey with a simple search on the app and are more likely to go through a thorough examination of the product by checking the product ratings, product reviews, and photos before deciding to make the purchase. This is why it’s imperative from the retailers’ point of view that their products are made visible to this generation. Retailers have also started tailoring their offers and products to meet the need of the millennials and are embracing the power of technology to serve them.

And that is what the future of online shopping is. Focus on mobile devices, embracing the power of technology, and catering to the newer generation that’s growing with the technology. Any modern day retailer who can capitalize on these three aforementioned aspects of online shopping is bound for success. ')}

Marketing Misconceptions Debunked

Marketing Misconceptions Debunked | Taglr

Online or in-store, no matter where you run your business from, the success of it primarily depends on its marketing.

With technology invading the modern retail market, the marketing as we know it has changed drastically. Technology has reformed the way we consume products and services. A product popular among a group of friends could be an industry trend tomorrow, thanks to the technology.

This is why it is crucial for your business to adapt to the changing tech sphere around you and modify your marketing plans accordingly. And in this blog post, we are trying to help you with it.

How, you ask?

Well, simply by debunking some of the age-old misconceptions of marketing.

So let’s get started.

Marketing and Advertising are not the same…

If you started your business before the dawn of the digital age, the chances are that you might think that marketing and advertising are one and the same. And even though the sales and creatives of advertising can be seen as an outcome of marketing, marketing on its own has evolved into the multifaceted role.

Catchy phrases and taglines that were the highlights of good old advertising days have been replaced by extensive market research, data analytics, and creating product offerings to match the consumer needs. Technology has empowered retailers to run custom campaigns for every single customer of theirs as opposed to running a generic advertising campaign for the entire customer base. The retailers are going as far as creating dynamic pricing for the customers to ensure maximum conversion.

In order to succeed in the modern tech-dominated market, you need to explore new and innovative channels to market your business and products and take them where the customers are, rather than driving your customers to them. And with Taglr’s unique smart advertising platform, we believe we can help you in doing so.

Marketing does not have to be perfect…

We often come across retailers and business owner who spend lots of resources in search of that one marketing campaign that will put them into the limelight, which never should be the case.

There is no such thing as “perfect marketing campaign.” With smartphones in hand and uninterrupted connectivity, the attention span of modern consumers is very less and if you can not register your business in that small frame of mind, no matter how perfect your marketing idea is, it is going to fail.

The most productive approach here is to try different channels, use technologies like machine learning and data analytics to understand the consumer behavior and create the marketing campaigns accordingly. Not all your marketing campaigns will be fruitful and that is just fine, as long as you keep experimenting and are not afraid to try new platforms to showcase your business to your customers. This will allow you to identify the best channel and messaging that works for your business.

No one knows what the customer wants…

Many advertising and marketing agencies will tell you that they understand what the customers want. But the real fact is no one knows. Even we can not claim that we understand what the customers want. However, what Taglr can give is smart insights on your customers’ behavior and what the customers are interested in, by means of smart analytics feature.

The interest and behavior can change with changing marketing trends or just with a casual social influence, and so will the data. So, it’s very important that you keep tweaking and modifying your marketing campaigns to make sure that you are capitalizing on the changing customer behavior.

So, next time someone tells you they know what the customer wants, you know what to say.

Social Media is not for us…

Whether you are an owner of a small retail shop in the neighborhood or a large multi-channel retail store owner, you just can not overlook social media. And even if you do, social media will keep looking at you. Whether it’s the Google search engine rankings or the mention of your business and products in a tweet or a Facebook post, your business will become a part of the social network in one way or the other. So, why not embrace the power of social media for business gains.

It’s highly recommended to present your business and offerings on social media website like Facebook, Twitter, Instagram etc. These websites will not only make your business discoverable in the Google search engine but will also allow your customers to reach you directly. Links to these social media websites also works as a credibility indicator for your business and helps Google rank your business for certain keywords higher in the search engine rankings.

So, instead of running from social media, we recommend you put it to work for marketing your business.

That will be all for now…

That said, in no way we are recommending or suggesting that you replace your current marketing strategies or plans on hold for the aforementioned few techniques. What we are trying to address here is that the traditional marketing misconceptions that many of you might have are no way true. With Taglr and many other online marketing platforms, the traditional marketing techniques as we know them have paved way for the more advanced and technology-driven marketing techniques. So, put technology to work and see your business grow by leaps and bounds. ')}

Your Retail Business Needs Online Presence

The one question that always crosses the mind of a retailer with a brick-and-mortar store – big or small – will have to be – should we or should we not take the business online?

Whether you are a big successful retailer with a flourishing retail store in the neighborhood or a multi-store owner with presence across the city, the dilemma to take the business online is always there.

There are arguments made both in favour and against the idea of taking the business online. And somehow all those arguments make sense at the time they are presented. As a result, you are left perplexed and confused, which then more often than not leads to you dropping the idea of taking your business online. But with the worldwide eCommerce sales expected to grow to $4 trillion by the year 2020, we believe it’s about time you take that decision seriously.

And to help you make that transition from your popular brick-and-mortar store to having a prevailing online presence with Taglr here we have listed few compelling reasons to help you take the leap of faith.

We are not saying that by the end of the article you will be on a call with one of our representative talking about getting started in the online shopping world, but we assure you that the article will give you something to think about.

So, let’s get started.

Cost Effective

As a retailer, the first thing that you must think of while making any business decision is of making it cost effective and profitable. And that’s exactly what taking your business online offers. Setting up an eCommerce store with platforms like Taglr in current times is incredibly low cost.

Whether you are a tech-savvy individual or just a small store owner, we will help you take your business online in no time, while saving you lots of money and time. When you compare the cost of taking your business online with the cost of setting up a physical store, the difference will make it clear to you that taking the business online is a smart move.

The online advertising platforms like Taglr not only makes it easy for you to take your business online but also provide an easy and fast content management system,  which you can use to manage your inventory effectively. And let’s face it, inventory management for any retailer in current times is the biggest headache. So if there’s a system that can take that overhead from you, it is a smart move to try it out.

24×7 Visibility

One of the biggest drawbacks of having a physical store is the operational hours. Now, you can keep your business running 24×7 but you can not make customers walk into the store as a result of which the visibility of your store and your products get limited.

But none of those drawbacks are applicable to an online store. With an online presence, you are accessible to your customers irrespective of the time, you can make a sale anytime from 2 am to 10 am when the traditional stores start their business. The clock no more is the binding factor for your business and in the modern times when the customers are online 24×7, you wouldn’t want to miss out on them.

No Geographical Boundaries

An online store takes your business beyond any and every geographical boundary as opposed to the offline store which restricts the sales and visibility of your product to a specific area. Whether you want to sell internationally or just to the neighborhood kid, it all depends upon you. With just some easy and simple paperwork you can take your business and products internationally.

With your store online, you can now discover customers from different parts of the world, nationally or internationally, which will help your business grow tremendously.

Personalized Shopping Experience

One of the biggest advantages of having an online store is that you can pay detailed attention to every customer that visits your store. It is a tad tough to do the same in a physical store as there is a limitation of space and resources, but with technologies like artificial intelligence and machine learning at your service, you can customize your services to an extent that every customer will get everything that they want.

Be it the simple “Welcome Back” message or the product recommendation based on their past shopping or showing product suggestions based upon their shopping pattern or history, just lifts up the overall shopping experience for the customers and makes them feel wanted and overwhelmed.

You can also use AI assisted bots to help the customers shop or to assist them for when they are stuck at any point just makes online shopping easier and convenient for the customers.

The detailed analytics report offered by online shopping platforms like Taglr enables you to tailor your products and services according to every individual’s choices and preference. The more personalized the look and feel of the store the higher are the chances of them shopping with you and building a loyalty to your store.

Final Words

These are just some of the many advantages or reasons why your retail store needs an online presence.  Whether you are looking to scale your business or just looking to make some profit by taking your products to new customers, going online is the way forward.

If you still have any reservations about taking your retail business online, we will be more than happy to help you with it. Just write to us at support@taglr.com and we will get in touch with you at the earliest. ')}

Online Versus offline retail

Online Versus offline retail

Contemporary shoppers equipped with new technologies – A combination that is compelling brick-and-mortar retailers as well as online ones to up their game. The outcome and necessity is to bid adieu to the online versus offline retail war and unite the two to take shopping experiences sky-high.

But how?

Get real

Tilting preferences towards online shopping are triggered mainly by nagging pain points of in-store experiences like an indifferent staff, stock unavailability, unending check-out queues, etc. Nevertheless, a study says that 70% shoppers still desire the human interaction facilitated by physical retail. Retailers can capitalize on by this by enhancing the vital appeal elements of brick-and-mortar stores like ambience, courteous and well-informed staff, personalized interaction, adequate stock, easy check-out and – a generous helping of technology.

For instance, when someone checks products on your e-store, encourage them to visit your closest physical store. Uncertain customers particularly benefit as they can examine products in person, get assistance and make better purchase decisions. Fewer chances of returns, happier customers, and higher sales ensue.

Nike has an interesting in-store tech innovation. A buyer can customize a shoe in the store and collect it in one hour flat. Along with a sense of exclusivity, customers get the satisfaction of not having bought a mass-produced product, and a good incentive to ditch digital and visit a physical store instead.

Mobile shopping is here to stay

Every week, millions of retailer apps are downloaded and about 4 of 10 consumers interact with brands through them. Smart retailers are therefore moving beyond the practice of making apps a dull extension of their website and giving customers convincing reasons to actually use the app.

Popwallet tells people to leave their purses at home. When users view and save ads/content from emails, online ads, social media, etc., Popwallet stores them in the users’ mobile wallet and marketers can then target those users with relevant personalized notifications or updates. Thus, brands are able to market effectively but effortlessly, as people visit physical stores after getting Popwallet reminders.

In-store wows

With 79% millennial shoppers claiming that customized offers boost their willingness to buy, personalization will continue to be a key purchasing incentive. Taking cues, some retail stores are pushing instantly redeemable discounts/offers to customers’ mobile phones while they are inside the physical store.

New York-based Cosmose uses customers’ mobile phone apps to slot them into one of four different categories – 1) Lost souls 2) Browsing 3) Outside a store, possibly willing to visit 4) Loyal customers. This categorization, along with the application of conversion-driving data, is used to decide whether to push a personalized message or promote an offering.

Self-checkout is getting popular too. It gives customers the option to shop, bag and scan their products, then, using merchant mobile apps, pay via their cell phone/credit card or a dedicated store mobile app. Long check-out queues? Thing of the past!

Super smart apps

A study shows that 90% users whip out their mobiles in-store while shopping, indicating that e-commerce apps can smartly be used to enhance offline shopping experiences.

For example, if a customer is checking products in a physical store, the e-commerce app can be used to instantly furnish more product details, prices, offers, reviews, etc. The apps can also be used to re-engage customers after a purchase and entice them to return to the store by offering complimentary product deals to ones already bought, relevant offers, etc.

Using iBeacons, retailers can leverage geolocation marketing to make in-store product information and deals known to customers at the point of sale, also promote the closest brick-and-mortar stores. It also enables analysing details of past store visits to understand what products customers lean towards.

Online and offline – Nail them both

Some offline retailers are building their online presence, some online-only brands are opening their physical stores. The idea? To let customers have it all.

Amazon has started a brick-and-mortar bookstore in Chicago that stocks only those books with high ratings on the Amazon website. The brand is using its extensive online experience and collecting data and intelligence to design an intriguing, customized offline experience too.

No more separation

Online and offline need not be isolated. For seamless, flexible, high-quality customer experiences, omnichannel is the way forward. Data analysis; in-depth market and product knowledge; a deeper understanding of customer behaviour/preferences/purchase drivers; and intelligent technology applications can help get there.

Reserve/Click-and-collect is an excellent solution for shoppers who dislike waiting for product delivery, hence hit the high street, but find the product, not in stock. Click-and-collect indicates (on the web) the product’s availability in the physical store, saving customers time, effort, and disappointment.

Additionally, numerous retail stores are moving beyond the tokenistic technology approach and using Virtual Reality (VR) holistically to personalise offerings like never before. French-headquartered home improvement and gardening retailer Leroy Merlin has developed a VR visualizer for their ready-built kitchens. In-store customers can put on Oculus Rift (A VR system that plunges the viewer inside virtual worlds to enable ‘real’ product visualizations) and check how the full kitchen catalogue would look like from all angles.

Win-win

Uniting physical and online stores give customers complete flexibility in terms of purchase options while establishing brand credibility for retailers. With an omnichannel strategy, customers can:

  • Purchase a product online and have it delivered to their location
  • View a product online, then check and buy it at the physical store
  • View a product online, check it at the physical store, then buy it online
  • Check a product in the physical store, but buy it online
  • Order a product online, but collect it from the physical store

Concluding

The growing dynamism of the retail industry is blurring the lines between online and offline retail. While e-commerce portals instantly offer product details, comparisons, reviews, stock availability, and mobile payment conveniences; physical stores render the touch-and-sense factor.

So, whether you are a brick-and-mortar establishment or an e-tailer, now is the time to be truly versatile by converging online and offline platforms to deliver smashing customer experiences. And if today’s shoppers are no longer fixated on ‘channels’ when it comes to shopping – As a retailer, should you? ')}