Social media in current times is the driving force behind pretty much everything. From the weird challenges that we come across every now and then to the trendy shoes your colleague came in wearing today, pretty much everything in current times is the byproduct of social media. And the world of commerce has already started seeing the influence of social media in different sectors. From sales to marketing, social media platforms like Facebook, Twitter, Instagram, etc have emerged as a fruitful channel for pretty much every field you associate with a modern business.
With the significant rise in online shopping, social media platforms have become the primary source of information for the customers and have a strong influence on their shopping decisions. According to a recent study, almost 93% of modern customers make their buying decisions using social media and around 90% uses the product recommendations from their friends and family before making a buying decision. When the strong signs of social media influences are all around us, it’s tough to avoid social media for your business, if you are looking to start or establish a fruitful business. Especially, if you run an online business or have an offline store, but are looking to create a brand online as well.
So, we thought will break social media down for you to help you drive your business to success or greater heights harnessing the power of social media.
Let’s start by understanding why do you need social media for your e-commerce business, shall we?
We all know that the success of running an online shopping website or an e-commerce store largely depends on the website traffic. And even though the traditional ways of Search Engine Optimization or running paid Google Ads still yields great benefits for any website, it’s the social media that has emerged as the frontrunner for driving traffic in the e-commerce universe.
And that is why you need social media for your e-commerce business.
However, driving website traffic through social media is easier said than done. You not only will need tactics but also a strong social media strategy to establish a steady flow of traffic to your website.
It will be tough, but it will all be worth it. So let’s start.
Set your goals: Even before you start implementing a social media marketing strategy or contacting a social media agency it’s important to have clear goals. So, it’s very important to have specific measurable objectives such as:
- The traffic you are looking for from social media
- Number of page likes, Twitter and Instagram followers you are looking for
- The ratio of a visit to conversion
- Amount of engagement you are looking for and the number of posts you are willing to make for the same
- Finally, the follower to sale ratio
To give you an idea, on an average in the e-commerce industry businesses make 6.02 posts per week fetching them 11.4 interactions per post and almost 37K followers. However, those numbers can vary for different markets, so it’s advised to understand your market before you arrive at any number.
Understand your customers and create content accordingly: There has been a significant rise in the number of customers unfollowing the brands on social media platform due to the excessive and irrelevant content shared by the brand. You must grab a deep insight of your customers and understand what they want before you start creating and posting content on your platforms. Also, every post that you make must be studied and analyzed in depth to gather the customer engagement on social media.
Share content, don’t sell: It might contradict the title of the blog, but it is not. Yes, it is correct that majority of customers begin their shopping journey on social media platforms, however, they do not like things to be sold to them there. Modern shoppers don’t come to social media platforms with an intent of shopping, they seek information and a meaningful connection with the brands that they follow, the sale soon follows. So, your primary focus should be building a meaningful relationship and not selling. Whether you are in the B2B business or B2C you must take good care of your customers.
Optimize your social media posts: Just as in traditional search engine optimization, it’s advised to optimize your social media posts as well using relevant keywords to make them appear in the search results. You can use keyword planning tools like Google Keyword planner to extract keywords most relevant to your content and products and then use them in your posts to make them discoverable. Also, if possible add some visuals to support your keywords to catch the attention of your audience.
Use social media widgets for your business gains: Whether you run a website or have a business app for your products and services, you must make good use of the social media widgets like Facebook’s “Like” button, Twitter “Follow” button to attract customers who are willing to keep in touch with you. The placement of these buttons is key here. You must place the buttons in such a way that they will encourage the customer to share their purchase, review, or just a recommendation rather than asking them to “Like” your page or “Follow” you on every page. So, it’s always better to have them at the very last when the customer has completed the transaction and is satisfied with your service.
And that will be all for now from us. If you can integrate social media into your online marketing campaigns in a fruitful manner, you will reap great benefits out of it going forward. So in your next marketing meeting have a balanced mix of traditional as well as social media marketing tactics and you can drive your e-commerce business to success in no time. ')}