Transform Your E-Commerce Business With AI

Transform Your E-Commerce Business With AI

Artificial Intelligence has come a long way. From being an alienatic term in sci-fi movies to now being a part of our everyday life, AI has paved its way into the mainstream tech work, quietly yet effectively. It does work that we do not pay heaps of attention, to in a way that we never could, and yet we take it all for granted.

Any industry or business-type you look around, in one way or the other has been transformed for good by the implementation of artificial intelligence. The world of e-commerce has emerged as the biggest beneficiary of the increasing use of technologies like artificial intelligence and machine learning. AI not only has added a personal touch to our online shopping experience but has transformed the way the e-commerce platforms of the modern world trade. AI in the world of e-commerce is significantly improving the overall buying-selling experience for the modern online shoppers and it’s about time you use it to transform your e-commerce business too.

Trust us, it’s a lot easier than it sounds.

And to make it even easier for you, we have listed four key areas where the use of AI can transform your e-commerce transactions in entirety. So, let’s dive in.

Customer Support With Bots

Bots and e-commerce go hand in hand. So, how can we not discuss AI without talking about bots? Bots have always been the cooler side of online shopping. But with the help of artificial intelligence, these standard customer bots have evolved into a lot more personalized shopping assistants.

The bots that you see on the homepage of any e-commerce website or app are nothing but AI-based computer programs that have been programmed to interact with you in a personalized and helpful manner. They can help you navigate through the website with absolute ease, they can help you find the product you are looking for, the product availability, and might even help you compare multiple products at once to make a smart shopping decision. The use cases in which a chatbot can be used on your website is only limited by your imagination. If there is a use case where you feel a bot can be implemented to improve the online shopping experience for your customers, it probably can.

Furthermore, if the customers are not happy interacting with the bots, they can also be used to help customers connect with a real person in case they need any help or have any query that can only be answered by a human. These bots can be customized to interact with the customers via text, voice, or in some cases even through a virtual avatar. You can automate so many of your e-commerce operations without even employing manual labor. It not only will improve the efficiency of your business, but also will improve your relationship with your customers.

Predictive sales

Artificial Intelligence algorithms can further be employed for statistical programming, deep learning, and predictive analysis of huge data chunks, which every major e-commerce player these days have. These techniques are used for companies to understand customer behavior and can tailor their product and services to match consumer behavior.

One fine example of studying the customer behavior and offering a product based on the customer behavior is the popular show House of Cards, on Netflix. Netflix applied AI learning techniques on datasets from the most-watched TV shows by a majority of the viewers and tah-dah, we got House of Cards.

Techniques like predictive sales can also help any business significantly in managing and organizing the warehouse inventory to make sure that the business does on run short on the product during the crunch hours. It maintains a smooth flow of supply and demand and keeps your business always relevant.

Product Recommendation Engine

All the major tech-based e-commerce platforms including the likes of Amazon use product recommendation engines to suggest products to their customers based on their recent activity on their platform. These product recommendation engines use data sets like recent search by the customers, their browsing history, and the past purchase history to predict the products that might be of the interest for the customers.

The AI algorithms generate the most appropriate recommendations to the customers and display the recommendations to the user. This helps the customer find the products of their choice a lot easier and in a more accurate manner. Customers can even add these products to their dashboard for future or can set an alert for the product for when there is a price drop.

Automating The Warehouse

One of the most important components of modern e-tail industry is warehouse operations. A smooth and fast operating warehouse can significantly boost the sales for any business. This is why modern businesses are using AI algorithms to automate their warehouse processes, such as parcel sorting, categorizing, and packaging to smoothen their warehouse operations and boost their sales. The higher speed and efficiency of these AI based sorting mechanisms helps the businesses maintain a fixed delivery schedule and significantly boosts customer satisfaction, which consequently lifts the sales figure for the businesses.

Finally, while we have listed only four ways in which you can transform your e-commerce business using artificial intelligence, the scalability of AI is only growing with every passing day and you can use it significantly to transform your business to meet the modern needs and offer a lot more personalized and secure business option to your customers. ')}

A Primer On Big Data & Artificial Intelligence

A Primer On Big Data & Artificial Intelligence

Big Data and Artificial Intelligence are two buzzwords that keep making their appearance even in everyday conversation these days. Statements like “data is the new oil” and that “artificial intelligence is the future”abound in the tech circle.

From Facebook to Amazon and Google to Microsoft, every major tech giant is investing inordinately in big data and artificial intelligence.

In one of his statements back in 2016, Google’s CEO Sundar Pichai said,

The last 10 years have been about building a world that is mobile-first. In the next 10 years, we will shift to a world that is AI-first.

When you hear statements like that, you tend to take note of it. Now, despite of the buzz around big data and artificial intelligence, the difference between the two is rather murky for a major chunk. A lot of executives around the world still pit AI against Big Data, which although is a common mistake as the two go hand in hand, but they, in fact are two different tools.

Thus, it is critical to understand the difference between AI and Big Data.

AI & Big Data: Different Tools To Achieve The Same Task

Simply put, Big Data is the huge dump of unstructured data in the form of sounds, texts, images, transactions, messages, social networks, videos, etc. Artificial intelligence, on the other hand, is the science of computer programmes, which process that huge chunk of data and gives a structured pattern or output. This is the inherent difference between the two.

Breaking it down further, we can define artificial intelligence as a form of data computation, which gives a structured and detailed analysis of the data set fed to it. Some ways in which AI accomplishes the data analytics are:

  • Natural language processing (NLP): Understanding the human language and interpreting it accordingly.
  • Computer vision: Image processing using technologies like Tensor Flow to give computers the ability to identify, see, and recognize images just like humans.
  • Machine learning: Using statistical techniques to help computers ‘learn & process’ the data are given, instead of being programmed for an explicit function.

All of the aforementioned technologies allows the computer to execute cognitive functions like analyzing and reacting to the data set just the way humans do. One can argue that that is exactly what the traditional computer apps do too, and they will be right. Although, in case of traditional computers the reactions and responses from the computer are being hand-coded, which when you are dealing with big data is just not possible and in case of even the slightest of a curve like an unexpected entry, the traditional app fails. The AI systems, on the other hand, adapt to the change and accommodate the change in modifying the output. The purpose of AI is to evolve the computer functions up to the levels of human knowledge by giving them the ability to learn, reason, and then apply all of it for problem-solving.

Now the question is, how does all of it happen? And the answer to that lies in Big Data.

Big Data – The fuel for AI

Artificial Intelligence has been discussed at length since the ’90s. One fine example of it is its cinematic mention in the movie “The Matrix” in the year 1999. Humans combating with the machines that have developed their own intelligence, that’s AI for you in the nutshell. However, when it came to execution, AI was still a rather edging technology until in recent times.

The big bang in the world of artificial intelligence occurred with the dawn of huge parallel processors, to be very precise, the GPUs (Graphics Processing Unit). These GPUs are colossal processing units containing thousands of cores as opposed to the mere dozen in your traditional CPUs (Central Processing Unit). All those cores gave enough juice to the existing AI algorithms to carry out massive operations with absolute ease and made them viable.

These processors, when fed with the Big Data, allowed machine learning algorithms to assimilate and deduce a pattern or reproduce a behavior. It is worth mentioning that artificial intelligence, for all its intelligence, still can not deduce patterns and behaviors like we humans do. It acquires its intelligence through trial and error, and for that to happen successfully it entails big data.

One of the key reasons why AI apps of the past were not as effective or efficient as the ones we have now is due to the lack of data set. But now with a huge volume of data available with the organizations and faster processors, AI apps are thriving in every walk of life. The widespread access to the internet has also allowed for the real-time data to be fed to these processors for real-time processing and generating the output.

The self-learning ability of artificial intelligence enables them to extract the answers to all your questions from the data fed to it. It makes data an intellectual property and if you have the best data set in the world, even if everyone is using artificial intelligence, you will come on top. So, it will not be an exaggeration to say that, there will be no Artificial Intelligence without Big Data.

AI and Big Data Together

It’s safe to say that Artificial Intelligent (AI) needs big data to thrive. The better the data, the more effective your AI analysis will be as it can learn and evolve. Big data enables Artificial Intelligent (AI) to do wonders. So, you can say that there will be no artificial intelligence without big data.

From being deemed as a revolution to be called as a curse, AI and Big Data both have had their fair share of accolades and criticism. But whether you see them as technological developments that will change the future for mankind or a blossoming catastrophe, we will only find out in the future. ')}

Get Your Business Effective Omnichannel Retailing In 2019

Get Your Business Effective Omnichannel Retailing In 2019

Omnichannel retailing is the mantra for success in the modern e-commerce market. With online shopping growing leaps and bounds with every passing day, retailers across the world are turning to omnichannel retailing to drive profits to their business. If you are using a retail management solution for your business, you must make sure that they offer your customers the best shopping experience, irrespective for their shopping mode.

In simple terms, an effective omnichannel retailing solution will create a seamless shopping experience for the shoppers on every channel. Whether the shoppers are in your brick-and-mortar store, browsing your website on their home PC, or are discovering your products on product discovery platforms, their experience should be smooth at any given point.

And it is the only way to remain competitive in the fast-paced e-commerce world in the year 2019. So, here are some simple omnichannel trends that you need to take care of to grow your revenues and get your business right at the top, where it belongs.

Make Your Business Omni-Device-Accessible

According to a recent study published by Google, almost 85% of shoppers start their product discovery on one device and end on another. Your customers might browse your products online the whole day on their smartphone or PC and might end up buying it from your brick-and-mortar store in the evening. If your business is not able to accommodate such shopping experienced, you are losing out on such omnichannel shoppers.

Also, while you are making sure that your products are available across different devices, you need to make sure that they are displayed perfectly on all the devices. The web pages should have a responsive design to make sure that they are rendered properly on all devices. Whether it’s a desktop, a TV, a phone or a tablet your web pages should have the same content quality across all screens. It is also advised to use analytics to understand the shopper behavior and interaction with your web page. This will help you optimize them better and help you in your device-targeted marketing campaigns strategies.

Use AI and Machine Learning To Offer A More Personalized Shopping Experience

Technologies like Artificial Intelligence and Machine Learning have made a huge impact on the retail industry. Not only the tech giants like Amazon and Google but also the smaller retailers are leveraging the consumer technology for their businesses. With the accessibility of consumers likes, dislikes, shopping pattern, and preferred mode of shopping, retailers now can run campaigns and offers tailored specifically to every individual or a particular set of consumers.

Features like virtual try, a 3D look at the product, and setting up a reminder for a product that is out of stock are just some ways in which artificial intelligence and machine learning have helped the retail industry. Businesses have also used personalized messaging and retargeting to greater effect to capture the consumers online. As the technology world grow, the way with which businesses interact with consumers will grow too and if your business is equipped with the tools needed to accommodate that change, you certainly will get a competitive edge over your competitors.

24×7 Customer Service

One of the biggest drawbacks associated with brick-and-mortar store has always been the limited visibility of the products. Your products in your store are only visible as long as the doors of your store are open, once you shut them down, your products become inaccessible to the customers. But with an omnichannel presence, your products remain discoverable even though your store doors are closed. This is why product discovery platforms like Taglr are growing in popularity day by day. Taglr keeps makes your products visible even after your operating hours, which means consumers who are keen on online shopping can still order your products and get the desired customer service even when your store is closed.

This one advantage that omnichannel retail has over the conventional retailing channels. In recent times the search for “24×7 customer service” has seen a growth of over 400% and hence more and more businesses are leaning towards it. This presents you with an opportunity to stand out from your rivals and shows your customers that you care for them at all times.

Conclusion

With the growing use of technology in all walks of life, it’s vital for the businesses to be present omnichannel to attract the users they so desire. These omnichannel retailing trends might seem like a daunting task, especially for the small-and-medium-sized businesses operating in niche markets, but if done right, they can be the deciding factors in any businesses’ success or failure. ')}

Propel Your E-Commerce Growth In 2019

Propel Your E-Commerce Growth In 2019 | Taglr

With digital revolution going on all around us, opportunities to grow have skyrocketed in every field. Be it the growing span of social networks or the constantly increasing sales numbers for the e-commerce businesses around us. Thus, if you are associated with the world of e-commerce like we are, it’s high time for you to embrace the competition and gear up to propel your e-commerce growth.

The growing popularity of e-commerce has made even the traditional shoppers online shopping aficionado. And why not, who can resist the temptation of those lucrative deals and offers? 😛

The year 2018 is almost behind us. We have seen tremendous technological developments all around us, with artificial intelligence and machine learning being at the forefront of it all. So, with 2019 already peeping from the corner, we thought it’s about time we lay out a path (or just some pointers) to help everyone associated with the field of e-commerce, online shopping, or online marketing, in general, to help them propel their respective businesses to success.

If you still are contemplating your e-commerce marketing strategies for the year 2019, we think some of these strategies could be of help. So, let’s get started.

Assess where you are now –

First things first, it’s important to know your position in the market with respect to your competitors. So, you must,

  • Assess your competitors and see what has worked for them and what has not
  • Compare your marketing strategies with your closest competitor
  • Find out what they have done different/better than you
  • Note down the areas where you held an upper hand
  • Note down the areas where you are trailing behind

By doing all of this, you will have a fair idea of your strengths and weaknesses, which will be instrumental in drawing a fresh business strategy for your business. It will also give you a clear path ahead.

Define the objective for e-commerce business

Having a clear objective for your business for the year will make it easier for you to accomplish your vision with absolute ease. The objective could be a numerical value related to revenue, profit, the budget for marketing or resources, or just the number for products you want to sell in the year 2019. Whatever your objective is, it’s very important to get it straight right at the start of the year.

Also, it is of utmost importance that while you are setting your objectives, you take into account every single thing that can go wrong, because some of the other things will. This is why it is always recommended to take it into account right from the beginning.

Now, we started talking about the digital revolution going around us, however, we have not discussed any tip related to technology till now. But fret not, we will.

So let’s get a tad too technical now.

Get your business online

Online is where it is at. You can not be a part of the e-commerce revolution if your business is not online. So, if you do not already have an e-commerce website, we suggest you get one for your business straight away. If you think getting and maintaining a website is too much of an overhead for you, product discovery platforms like Taglr have got you covered. In just a few simple steps you can take your business online, without worrying about the overhead of maintaining one.

However, if you are going for a website of your own, here are few essential tips for you;

  • Make your website easy to navigate
  • Make your products discoverable to the users
  • Make your website using eye-soothing colors as opposed to really loud and bright colors
  • Maintain a uniform theme throughout the website
  • Make sure that the main menu and all the categories for the website can be accessed from any page
  • And most importantly, make sure that the checkout process is really smooth, with minimum obstruction for the users

Get your business a strong social presence

A strong social media presence could be the difference between a successful and a struggling business in the year 2019. So, if you have discarded social media marketing as a part for your business plan for the year 2019, it’s time you bring it right at the top of the priority list.

If you do not have an expertise in social media marketing, learn it, Using social media platforms like Facebook, Twitter, and Instagram to engage with your customers and creating brand awareness can bring you a lot more than just sales numbers.

You must maintain active social accounts for your business and post regularly on your business page. You can post updates related to your business, an offer that you might have, or just a colorful meme you found floating over the internet. Anything relevant to your business, barring the explicit content is a legit post for the social media platforms. So, use these social media platforms wise to spread the word about your business and drive it to success.

That will be all. If you can follow and use these tips for your business, we can assure you that 2019 is going to be a good year for you. We are already looking at a rather competitive year in the e-commerce segment, so, having a slight edge over your competitors can certainly give you an edge and we think it will only help your business. ')}

Artificial Intelligence on Shoestring Budget

Artificial Intelligence on Shoestring Budget

Businesses, big and small, these days are all accrediting their success to technologies like Artificial Intelligence, Machine Learning, or Big Data etc. Adapting new technologies for business has been a mantra of success since the beginning of time. And it remains the same even now. Whether you are a big multi-store retail chain owner, or a small shop owner in the neighborhood, adopting new technology for your business can certainly put you ahead of the curve.

Some of these technologies you might even have experimented with or at least would have contemplated at least once.

So, what happened?

Naysayers?

We understand. Naysayers will always be there. Whether you are implementing new technology to your business, or just extending the porch outside. The naysayers are always there. In case of technology though, their job gets a tad easier with statements like

Oh, but AI is not for everyone”, “Oh, but do you have the tech expertise in the field of big data or machine learning.”

And your answer to all those statements, whether you have an expertise in any of those technologies or not, should be

I don’t need, the expertise.”

Yes, you certainly do not need. Leveraging the power of AI or machine learning for your business is not as complicated as you think. And we will tell you how.

Here are a few ideas that will help you leverage the power of AI on a shoestring budget.

Build A Bot  –

Whether you are looking for customer support or employee engagement, implementing a bot can help you a lot. Building a bot is also the easiest way to get a taste of the AI world. There are platform’s out there that will help you build a simple company chat-bot and integrate it into your business, for whatever need you might have. An AI bot build specifically to meet your customer support requirement will keep your business 24×7 accessible and help customers with their inquiries, even when you are not there to answer the questions in real time. This is a huge addition for any business, especially in times like this where customers are incredibly impatient. Even consumers have accepted bot support with open arms and have started loving them.

According to a study, almost 85% of all customer interaction by the year 2020 will be managed without any human intervention. Having a friendly informative bot for your business will not only make your customer happy and engaged but also will free up a lot of time for your employees, allowing them to focus their energy on other unique and challenging tasks. Even if you are looking to boost employee engagement you can integrate a bot to answer the simple HR related queries, ease up the on-boarding process, or just to help employees get answers on the fly. There’s so much you can do with just a simple bot integration.

SaaS (Software-as-a-service) based AI-Ready Platforms –

Even if you do not have a huge data warehouse or even the budget to go for an infrastructural overhaul, you still can use smart applications and technologies that use artificial intelligence at their core.

SaaS based AI-ready platforms such a Taglr are great cost-effective entry points for small businesses in the world of AI. These AI-ready solutions help you get advanced technological solutions for your business on a budget. Within minutes you can get your business listed on Taglr and leverage the power of advanced data analytics, machine learning, and artificial intelligence to take your business to your customers.

We all have already been using the AI solutions offered by Facebook and Google for our online marketing campaigns. Just like digital marketing, listing your business on product discovery platforms like Taglr can also open up various new avenues to showcase your products to potential customers.

Finally, to sum things up, if you are looking to integrate AI into your business, you aim should be to find applications that align well with your business aspirations. Whether you are looking for customer engagement, online marketing, or just to take your business to millions of shoppers in the online shopping universe, you must think through, define the business goal and the get the applications that best aligns with your business goals

With strong and powerful AI tools available at your disposal, whether you are planning to integrate AI-powered functionality to your business now or sometime down the road, it’s very important to understand your business goals and identify what will match with them perfectly. ')}

AI and Hyper-Personalization

AI and Hyper-Personalization

For many, the age of personalization in the field of advertisement and marketing began when they first got the mail that was addressed as “Dear Marry” as opposed to an anonymous greeting like “Dear Sir”. To an extent they are right. Many of us in the world of advertisement and marketing woke up to the power of personalization with the significant success of personalized campaigns as opposed to the generic ones. Since then, consumers have been bombarded with hundreds of promotional messages on a daily basis.

As a result, the consumers have lost the interest and excitement that they once had for such personalized emails and campaigns. It has made it harder for the brands to engage with their consumers on a personal level. Marketers all over the world are working to find an effective solution to all of that and they might have found one in Artificial Intelligence. With the monumental rise of artificial intelligence and machine learning in recent years, their implementation in pretty much every field has been groundbreaking. So, why not marketing?

Now, as we all know, data is at the core of it all. To make an AI implementation work for you, you need big sets of data. The bigger the data set, the more relevant and useful information will we be able to extract. While this marks the beginning of a totally new marketing approach – Hyper-Personalization, it is the end of the road for the segmentation approach. And from the looks of it, hyper-personalization is the way forward.

So, let’s take a closer look at the Artificial Intelligence-Based Hyper-Personalization and how it changes the conventional marketing techniques we’ve all grown up on.

The emergence of big data

Data is the new oil” we all have come across statements like this more often than we care to count. Mostly in recent times. This significant rise of big data and companies capitalizing on it is the biggest factor behind the meteoric influence of technologies like machine learning and artificial intelligence in every field. The machine learning algorithms, when running through a huge set of data sets, can draw patterns and conclusions in minutes, for which the human brain will need years. It computes consumer behaviors such as their likes, dislikes, their shopping pattern etc making it easier for the marketers to target the consumers.

The feedback loop

One important part of hyper-personalizing the online marketing campaigns is constantly tweaking the consumer details after every campaign. This is done through a feedback look, which is a part of Artificial Intelligences’  self-learning. In simple terms, a feedback look is a simple process which constantly gives feedback on the decisions made by the system. Based on the feedback the AI system learns whether the decisions made were right or not and if they need any tweaking. Depending on the outcome the algorithm is smart enough to tweak itself according to the new data to help marketing teams.

Understanding the difference between Personalization and Hyper-Personalization and

It’s easy to confuse personalization with hyper-personalization if you are just starting in the world of AI. However, they both are totally different. While personalization deals with the personal and transactional data like name, purchase history, and basic profile details, the hyper-personalization is all about the behavioral data in real time.

To help you understand hyper-personalization better, let’s take the example of an online shopping website. You sign up with them, you search for products there, you spend hours finding the right product and then you finally place the order. Now all of those actions you took becomes the data point for that particular website. Now they know your name, search query, your purchase history, and brand affinity etc, an average spend amount, etc. They can use all that information to create a profile for you for a very personalized email, which will only feature things that you like.

Why Hyper-Personalization?

Studies have found the hyper-personalized campaigns to be almost twice as successful as the general campaigns. In fact, in the world of e-Commerce, it amounts for the 60% higher conversion rates as opposed to the normal campaigns.

The best thing is that hyper-personalization not only helps the brands, but it incentivizes the brands as well. The consumers are now able to find deals and products at better prices and just in time of need. They get the promotional campaigns for the products that interest them as opposed to a whole gamut of products that might not be relevant to them. It’s a win-win for all.

Finally, with artificial intelligence being the driving force behind the e-commerce world, technologies like hyper-personalization are bound to make marketing a lot effective. So, if you are looking to leverage the power of artificial intelligence for your business, listing it on product discovery platform like Taglr, is a smart step forward. ')}

Get your e-commerce business ready for 2019

Get your e-commerce business ready for 2019

What works today, might not work tomorrow!

This can be said about pretty much everything around us. And marketing is no exception. Whether you run a successful e-commerce store or are just starting into the world of online shopping, you must make a note of it. The marketing trend in the modern technology-driven world changes even before you notice them. This is why the big organizations or the successful e-commerce stores make sure that they are updated with the changing marketing trends and adapting accordingly.

Adapting to the new changing trends and experimenting with them is the way forward for businesses online and offline. If you want to drive profit to your business, you must stay updated on the changing online marketing trends.

In the year 2018, we have already heard about data analytics, machine learning, artificial intelligence etc. And while we will continue to hear about them in 2019, some other terms that you will eventually encounter include the likes of influencer marketing, augmented reality, virtual reality, and a wide range of advertising and marketing possibilities. But not all of them will have an instant impact and you will still have to wait for a year or so to see them in full action.

Some practical ones though, which will have a significant effect on the e-commerce marketing world we will be discussing today. You might have heard of them before, but if you have not started using them for the greater good of your business, you should start now.

So let’s get started.

Website Performance

Website development and designing are the first steps every business takes after deciding to go online. Unless you list your business on product discovery platform like Taglr. And while the website development and maintenance comes under the technical department, with a programmer and a designer, a lot of decisions regarding the website are taken by the marketing team. The content, the SEO (search engine optimization), the flow of the website, the layout, and many other parameters are being decided by the marketing team.

However, at times while making those marketing decisions, the technical aspects like sites loading time gets overlooked. And in 2019, that could be disastrous for your business. According to recent studies by Google, the average webpage load time on mobile is 22 seconds, which when compared to the 3-second attention span of the user is huge. And if you don’t address it, it can have a huge impact on the performance of your business.

In the recent Google SEO updates, Google has made the website load speed a ranking factor. This is the reason why all the major e-commerce websites have improved their websites, web apps, and developed accelerated mobile pages. And we suggest you should too.

Voice Search

According to the recent studies, the future of search is Voice. In coming few years we will see a significant growth in the voice search across all devices. And we can see it happening as we speak with the significant development in the voice technology. Devices like Google Home, Amazon’s Alexa have already made their way into our drawing rooms and many others will soon follow their footsteps.

So, when the future of search is voice, it’s important that you not only optimize your business for text search but also for the voice. The use of NLP (natural language processing) can help you in optimizing your business for voice search. And like always if you start early, you will certainly reap the benefits ahead of your peers.

Content Marketing

Amid the talks of all the technological developments taking over the marketing sphere it’s easy to overlook the fact that content marketing still is the most powerful and rather new phenomenon. Content marketing has evolved from just one way communication from the brands with the consumers to a powerful doorway to connect and build relationships with the consumers.

Some of the most successful marketing campaigns of recent times are the ones where the brands have established a relationship with their customers and capitalized on that bond. Having a strong content marketing strategy helps e-commerce businesses engage with customers on a more personal level and ultimately turn that into a business relationship with assured success.

The year 2019 will see further growth in the field of content marketing and while it might not be a new trend, it will still be on the rise and will be a good weapon to have in your arsenal.

These are just three of trends that you need to keep your eye on in 2019 if you are looking to boost the visibility and profit margins for your business. We will continue posting many such trends that will help you grow your space, so keep watching this space. ')}

E-Commerce Trends That Will Drive Business In 2019

E-Commerce Trends That Will Drive Business In 2019

Volatile – could be the apt term to describe the modern e-commerce market. With trends coming in and fading away thick and fast, it is really hard to predict what the e-commerce world has in store for us. Online shopping has become the primary mode of shopping for many and with the increasing number of online stores, it is only going to grow even further. Customers’ expectations are higher than before from their online stores, and the business is going the distance to meet the same.

Gone are the days when just having an online store for your business was enough to drive success. The modern customers are smart and a lot fickle. They are no more interested in finding an online store that sells the articles they need and making the purchase from that. They want their online shopping experience to be enjoyable, realistic, and satisfying. And in the urge to meet the customers’ expectations, the e-commerce trends keep on changing on a regular basis.

So, we thought we will predict some of the trends that will drive business in the year 2019 for the online shopping stores. These trends are already taking shape in the e-commerce world, but in the coming year or so we might see them on a much larger and noticeable way. So, let’s get started.

Advanced Product Visualization

If you’ve ever dropped an item from your online shopping cart, you will agree that product visualization had contributed in one way or the other in that decision of yours. Product visualization plays a significant part in helping the shopper make the purchase decision. A well-visualized product on the website has a higher chance of attracting the customer than one with a dim lit picture.

This is applicable throughout the e-commerce sector. Be it clothing, luxury or electronic segment, the lack of physical feel is substituted by the product visualization in the online world? It assures the shopper of the authenticity of the product and puts the seller under good light.

Some of the technological developments which have helped better product visualization include the seamless zoom feature, which now a day is available with virtually every online store. Customers can zoom on to the product to get a better understand of the product even without touching it. Even the online shopping marketplaces are encouraging the sellers to upload high-resolution images of their product to make sure that they can be magnified without any loss in image quality. On the tech end of it, they are making sure that the images are not taking a lot of time to download, which if in case, could result in the customer bouncing to another page. Some merchants also have demo videos to help the customers understand the product functionality in detail.

As the next step in product visualization, we are seeing the rise of 3D imaging. Now, 3D imaging has a long way before it establishes itself as the mainstream product visualization medium; however, the recent development in the 3D technologies suggests that we are not far away from it.

So, to sum things up, 3D technologies together with the seamless zoom capabilities and other configuration options, the year 2019 might bring us a futuristic shopping experience and will be a decisive factor in driving success to any online business in the year 2019.

Artificial Intelligence FTW

We have spoken at length about how artificial intelligence is the future of e-commerce in our previous posts on numerous occasion, and we stand by it even now. The incredible ability of AI to gather the data, analyze it and draw patterns from it to drive sales is just amazing. Be it the virtual shopping assistance or the virtual fashion advisors, AI in every possible way is at the peak of the ongoing e-commerce revolution?

In addition to the virtual shopping assistance or virtual fashion advisor, AI will be heavily used for understanding the customer behavior by extensively analyzing the way shoppers interact with the products. With the help of AI, businesses will be able to predict the products that might interest a particular shopper and will be able to show the suggestions accordingly even before the customer types in the keyword in the search bar of their website. Combine AI with Natural Language Processing (NLP) and you offer customers the freedom to search for their products in their local language and dialect. We are already seeing it being used effectively by some of the big e-commerce platforms. Even product discovery platform like Taglr is making good use of Artificial Intelligence and machine learning to help their shoppers discover the products that they love with absolute ease.

Re-emergence of physical stores

Now, this might seem like an odd trend to look forward to in the year 2019. Especially considering the fact that when we are talking about online shopping the only way forward seems to be going only in one direction and that certainly isn’t going back to the brick-and-mortar stores. Yes, irrespective of what the online stores have to offer, for some customers nothing can replace the touch and feel of going to a physical store or an in-store experience. And the leading global retailers such as Amazon and Alibaba understand that quite well.

This is why they are experimenting with a totally new and advanced in-store experience to leverage the power of hands-on shopping. We have already seen Amazon open a retail store in New York and we expect more retailers to follow the suite soon.

So, don’t be surprised if you see a new store open up in the neighborhood with the name of your favorite online store, the chances are it might be their first offline store in your city.

The Bottom Line

If you are an online seller or an online shopper wondering what are the trends that will drive business in the year 2019, enhanced product visualization, in-depth artificial intelligence integration, and the re-emergence physical stores are some of the trends that we can think of.

If you think there is going to be some others as well, kindly do let us know in the comments box below. ')}

What 2019 Has For E-Commerce

What 2019 Has For E-Commerce | Taglr

There still are few months before the celebrations of the arrival of 2019 kicks in. And while there still is a good lot of 2018 in our hands, it is just the right time to think about what 2019 holds in store for us. More specifically, for the e-commerce market in Indian. According to Forrester, the retail market in India saw a growth of estimated $470 billion in the year 2011, grew to an estimated $675 Bn by the year 2016 and is expected to touch the $850 billion mark by 2020 with an estimated CAGR of 10%. It is the fastest growing retail market in the Asia-Pacific Region with a CAGR of over 57% between the year 2012–16.

The incredible growth of the retail industry has also rejuvenated the online shopping industry in India, which now is among the largest in the world. So, it is only fair to have a closer look at what the future has in store for the Indian e-commerce market. We have already seen an incredible growth in the number of products offered online, a number of online stores itself have gone up significantly and so has the number of services offered by them. And if the trends are anything to go by, the Indian e-commerce market has just begun. With a deeper penetration of technologies like artificial intelligence and machine learning the Indian e-commerce industry is set for some monumental changes in the coming years.

Retailers have started to understand the needs of consumers in a better way, they are open to adopting new technologies and new ways to cater to consumer needs, and to remain competitive. So, with 2018 just about to say goodbye to us, it’s about time what are some of the groundbreaking developments we can see in the year 2019.

The emergence of product discovery platforms and marketplaces –

Marketplaces have dominated the Indian e-commerce industry since the beginning of time and they will continue to do so for at least the foreseeable future. But alongside them will be the product discovery platforms like Taglr and many others using advanced technologies like artificial intelligence and machine learning to make it easier for their consumers to find products of their choice beyond the physical boundaries. The increasing use of technology to better the online shopping experience for consumers will lead to world-class products and services, new innovations, and even lower prices for the consumers. So, if you think you’ve already had the best online shopping experience, there are quite a lot of surprises waiting for you in the year 2019.

Automation For The Win –

Automation in the e-commerce industry has been a game changer since its inception. However, while initially automation has been used extensively in order tracking and marketing purposes, it now has started to become an integral part of the inventory management and fulfillment across the sales channels. And we hope to see it increase even further as we see the emergence of new product discovery platforms and marketplaces. Some other areas where automation can have a significant role to play include the likes of operations, physical channels etc. So, if you have to survive in the modern e-commerce market, automation seems to be the road forward.

The rise of Artificial Intelligence, Augmented Reality, and Chat Bots –

In the year we saw augmented reality make inroads in the gaming industry extensively. In the year 2019 augmented reality with its extensive use in the practical applications will head towards the retail stores and into our homes. Some of the fine examples of it we have already seen in the applications that allow you to try your products even without leaving your homes. Chatbots will also see a significant boost in the field of customer service by taking over the tasks such as order status or checking the tracking numbers. In a similar way, the machine learning and artificial intelligence applications will help the businesses in their strategic growth.

Voice Commerce –

The increasing number of smartphones and handheld devices has given a significant boost to voice search, which consequently has given birth to voice commerce. As per a study, the number of users using voice assistants will grow up to 76.5 million by the year 2019 and retailers will have to tailor their products and services to tap into this growing market. By including this technology in their businesses, retailers have a huge opportunity to put their business ahead of the game and maximize their profits.

Personalized & unique offers over discounts –

A lot of retailers in the current online market focuses on offering lucrative discounts as opposed to building a unique brand experience that will align with their customer values rather than just providing them short-term gains. Going forward this approach will yield them very little to know business gains. The future is all about personalized shopping experience as far as the e-commerce industry is concerned and with deeper integration of artificial intelligence and machine learning, it has become a lot easier for the businesses to offer personalized products and services to satisfy their customers. So, if you want to attract more customers to your business you might want to switch your focus from offering discounts to actually offering a unique brand experience. ')}

Be Omnipresent, Capture The Online-to-Offline Shopper

Be Omnipresent, Capture The Online-to-Offline Shopper | Taglr

Technology, for all the advantages it has offered, has also made it tough for us all to keep up with the constant changes in the technological sphere. It took some time for the retailers to adjust to the growing pace of online shopping and an increasing number of shoppers drifting away from the conventional in-store shopping. However, with the limited number of platforms to start with, retailers and shoppers alike found it easier to tie their loyalty to brands like Amazon, eBay etc for their online selling/shopping needs. But then, technology moved forward, bringing in a myriad of online shopping platforms, with every one of them offering something new, something attractive to the customers and retailers both and they both were again made to re-align their loyalties.

And just when we thought that the online shopping market has peaked, there comes the O2O (Online to Offline) concept with product discovery platforms like Taglr. And once again both, the shoppers and the retailers are in a bit of tussle regarding their loyalties.

In such times, the question that every retailer ask is, “What should be my approach to maximize my business gains?”

And the answer is rather simple, be Omnipresent.

But it’s easier said than done. Capturing the online-to-offline shoppers will need you to up your business game and here’s how you do it.

It’s no secret that the search for any product that a modern shopper needs begin online. The modern shoppers like to surf the interwebs extensively before putting their money down the table for any product they need. They like to read reviews, they like to check the specifications, and they even want to compare the product to a similar product from another manufacturer just to make sure that they are making the right decision.

This is why the retailers and the brands are actively seeking platforms to offer everything a modern shopper needs along with the seamless shopping experience from their offline store. And a platform like Taglr enables them to do exactly that. In the modern competitive shopping environment, it’s very important to grab the attention of the shopper online to drive them to your store offline. And the modern product discovery platforms does exactly that for the modern retailers and brands.

A product discovery platform advertises the product available on the shelf of a store nearby alongside the offerings made by big e-commerce platforms like Amazon etc, enabling the customer to make a better decision ahead of their purchase. While it broadens up the selection criterion for the shoppers, it also provides a level playing field to the smaller retailers to compete with big the big e-commerce giants. The decision to purchase in the end lies with the shopper only, however, the shoppers now have a gamut of options to choose from.

And this is what being “omnipresent” means. While you still have your physical presence in the market, with the help of product discovery platform and their online marketing channel, you now can tap the shoppers looking for your products online as well.

That being said, being omnipresent does come up with its own fair share of limitations as well, especially if you are an offline retailer as you will be competing with the online shopping giants like Amazon, who somehow has leapfrogged pretty much every online shopping platform. So, it’s very important that you stay with the shopper at every step of the shopping. And it’s not a rocket science to do so. The online product discovery platforms give you channels like chat, email, or a contact number to keep in touch with your customer. So that you are there to assist them if and when they need you. And you must use such channels to greater effect.

Finally, if you are looking to make your business omnipresent for your shoppers, we suggest you get yourself an advanced product discovery platform equipped with technologies like machine learning and artificial intelligence, to make sure you are making smarter business decisions. ')}