A Beginners Guide To O2O(Online-to-Offline) Commerce

 

What is O2O(Online-to-Offline) commerce:

Ever since the pioneering of the e-commerce industries and the online market, there has been fluctuation in the offline retail market. But, there is one such module that offers a partnership where both can co-exist, the O2O commerce. In layman’s term it can be described as driving the online traffic towards offline store for physical purchases. It is a business strategy that can recognize an online buyer through different mediums such as email or adwords and if any purchase made, the buyer can pick it up from the nearest store. There could be more, where a buyer purchases a product online while being physically at the store. This can happen due to the unavailability of a  variant or a size, in which case the retailer can deliver the product when in stock. Post purchase issues can also be solved easily, where an online purchased product could be returned at a physical store.

It is important to note that it is vastly different from click-to-brick strategy where a company is present in online as well as offline space and both are managed by the same retail strategy. The O2O is also referred as an indispensable strategy that can save the retail industry.

 

The need for O2O commerce in Indian market:

Even though the clutch of Online market is huge, India’s offline retail still has a strong hold of loyal customers. The O2O business can prove to be one of the most viable options for the mammoth market size of the country. The digital marketing institute published that 76% of customers searching for products and services using their local apps are found visiting the stores within a day, resulting is purchase.  On the other hand Spotify is estimating that over 80% of retail sales will be happening in stores to 2021, and possibly more. These statistics are making it crystal clear that the offline market is not allowing a complete takeover. Your story published an article showing a jump in e-retail from 1.7% in 2015 to 4.4% in 2019 in India. As for last year(2018), global e-commerce sales summed up to be around $2.8 trillion. The big Indian players like Reliance Jio, PayTM, Amazon and Flipkart have opted out for the same module and hence the emphasis on O2O commerce as a business strategy is exploded.

 

Most of the Indian buyers are still running for offline stores and taking up offers provided by them. It is very essential given the Indian scenario, to choose a marketing strategy that is a marriage between Online base and Offline space.

Conclusion:

Since the dawn of e-commerce in India, the e-retail platforms are seen as competition by the offline market. But, there is an alternate where both can co-exist in harmony, giving each other more business hence generating more revenue. As of now buyers have the option of buying products either online or offline, but if the possibilities are increased, the outcome could benefit all. By the digitalization of offline retailer and providing a physical presence of the Online seller, the gap between the two can be bridged. The O2O is gaining momentum in the market and the odds of more companies opting for O2O business is rapidly increasing. ')}

How Digital Experience Has Enhanced The Artistic Expression

The artistic expression has grown exponentially in recent times, capitalising the appeal of Indian artisan market while making a difference in their lives. The artistic expression has surpassed its status as a hobby and gained its affirmative as a consciously chosen profession. Like every other industry, this one too has to keep up with market and make the most of e-commerce and other digital platforms. The government has also encouraged small scale entrepreneurs to shift to online sales. As a result of that there has been a major shift in the Indian market. The Indian artisan market is globally known for its handicraft, but it has been more inclusive of other forms of creative expressions like home decor, poetry, painting, DIY, just to name a few. So here are the 3 key aspects of the digital artistic economy.

The Buyer, The Seller and The Mediator:

The mediator has uplifted the other two. The transaction between the buyer and the seller in the digital economy enables both the sides for an enhanced experience. The seller has more reach and the buyer has more options, whereas the latter has more business. Many social media platforms are also an ecommerce space simplifying the seller conundrum, essential for anything creative. Almost anyone who is looking for an easy access to shop for multiple categories in one place is also adapted by an e-commerce platform, Taglr.

Promising Exposure:

The numbers from large platforms such as Pinterest is staggering. The total number of Pinterest users who save Shopping Pins on boards daily is 2 million in the first quarter of 2019. Pinterest market value is a whooping $15 Billion+. Maybe you think you haven’t used these platforms, but you probably have. Indirectly, but you have. When you search for an image on Google, a good percentage of the images are from such platforms.  Just a decade ago, artists would seek approval through recognition. The national and global exposure has provided that recognition and value in terms of outreach and connecting immediate buyers.

The User Experience:

In introspection, the user/buyer is gaining the most from this establishment. Not only in terms of options but also in terms of offers. The answer to the  hassle of a negotiation or customization is just a pincode away. The dire need of something specific pertaining to a region, a detailed description, door delivery or easy return has met. The product could be tailor made, a limited edition or a growing trend. It is easy for the buyer to get their hands on new products in real time. The buyer is smarter with all the e-commerce tools at his/her disposal.

Conclusion:

The artistic market is not a small scale industry anymore. It has transformed itself in its own establishment. This is a result of bridging both the artistic expression and digital experience. Besides the e-commerce giants, individual websites are also making a name in creating a brand and adding value to it.

')}

Use Big Data To Improve Your E-Commerce Business

Use Big Data To Improve Your E-Commerce Business

With the growing number of smartphone users, organizations are looking to leverage technologies that can assist them in capitalizing the increasing number of technology adopters. According to a recent study, the number of online shoppers is expected to soar to about 65% by the year 2021. The increasing number of online shopper has also contributed to the growth of e-commerce portals and product discovery platforms like Taglr.

The growing number of smartphone users or any device connected to the internet for that matter has also given a huge rise to the amount of information the modern organizations have about their prospects. In simple terms – Data. This is why Big data analytics is the hottest topic right now in the tech circle. Companies are using big data analytics to analyze any data that can help them in making smart marketing decisions. So, we thought we will highlight some of the key areas where you can use big data to improve your e-commerce business. If you have an e-commerce store or just sell online through your website, you can use these big data implementations to boost your business gains or for better customer experience in general. So, let’s get started.

Big Data For Personalized Services –

Nothing pleases a customer more than the fact that the retailer knows his/her preferences. Be it the books, the clothes, the smartphone brand, or pretty much anything, modern customers do not like to waste their time shortlisting the products and services that they are looking for. And with big data, you can help your customers cut down their product search time significantly.

E-commerce stores can use the browsing history for all their customers and analyze their preferences. By doing so, they can personalize their promotions, their ads, or just the product gallery, in general, to showcase or highlight the products that their customers might be interested in. You can even personalize your customer communication for every customer to make them feel special and offer them the products and services that they might actually be interested in. This not only will increase your conversion rates, but also will make your customer feel at home on every visit

Big Data To Predict Trends –

The increasing number of e-commerce store in the modern market has made the industry trends to change rapidly and competitively. Offering a trending service for your customers can significantly boost the popularity of your store. Businesses can use big data analytics to analyze trends from social media or other social forums to understand the sentiment behind a trend or a trending product. This information can further be used to stay relevant to the trend and offer the customers the best of the shopping experience. This will help you move up the popularity charts and make your business a hot favorite among the followers of the latest trend and will attract many new ones too.

Big Data To Understand Customer Demand –

With the flurry of options floating around, the customer demand changes with days. What’s in demand today might not be so much tomorrow. This is why to increase sales and profits, it’s absolutely vital to understand customer demand. And with data coming from a plethora of sources, it has become a lot easier for the companies to track the product that is trending among their customer base and to update the inventories accordingly to avoid any deadlocks.

Companies can use big data analytics to analyze their digital marketing campaigns as well to figure out what’s the hot favorite among their customers and determine the number of orders they might receive for the same. This will keep the product in stock with you always and will meet the customer demand at any given point. As a result, it will drive both your sales and profits figures up.

Big Data In Fraud Detection –

One major obstacle for any online shopping enthusiast or an online retail store is the fear of online fraud. However, that fear can be brought down significantly using big data analytics. Big data makes it easier for the online businesses to locate the locations, IP addresses, or just type of transactions that have seen the maximum number of credit card frauds. It can further help the businesses where Cash-on-delivery payment method has failed for the maximum number. Such crucial information can be further used to protect your business and your customers from falling prey to any such situations and consequently bringing down the online fraudulent transactions. And hence making your business safe and secure from any fraud.

Conclusion –

Big data analytics is beneficial for both – online shoppers and online businesses. It is transforming the whole world of online retail as we know it, using technologies like big data analytics and machine learning. All top businesses are leveraging these technologies and we think you should too. ')}

Make Your Marketing Campaigns More Effective With Big Data

Make Your Marketing Campaigns More Effective With Big Data

It will not be an exaggeration if we start by saying, “Big Data is shaping the future of all corporate operations.” From logistics to talent acquisition from performance evaluation to marketing campaigns, big data has been a driving force in decision-making in all corporate operations. However, the biggest impact big data has made is in the field of marketing and sales. Today, we look at some of the areas where the use of big data has helped marketeer improve the results of their marketing efforts. If you are a digital marketer or are just associated with any marketing campaigns in general, you too can sharpen up your marketing efforts using big data.

Offer Better Customer Experience

The modern consumers get hundreds if not thousands of marketing emails, SMS, and a plethora of other marketing content in their inboxes every day. How many of them actually capture the attention of the consumers? Almost none. Ok, some do manage to get a click or two, but with the digital marketing budget skyrocketing every day, do you think an online marketing campaign fetching a click or two is actually worth investing? We don’t think so.

This is where big data comes into the picture. Big data helps you to customize your marketing campaigns to target your potential customers in a highly engaging and personalized way. This not only makes the campaign relevant for the user but also makes the consumers feel special as they see only the relevant content featuring in the campaign.

Big data analytics allows you to understand the consumer behavior through the content they are accessing on your website, the device they are using to access the content or just the general content they are interested in. Based upon all those data points and understand the buying cycle of the consumers you can offer them the products and services they might be interested in. It boosts the chances of a potential customer actually becoming a customer a lot higher. You even can use the geographical locations of your consumers to offer them localized deals and offers. This approach of personalized marketing campaigns boosts your conversion rates, engagement with the customers and brand loyalty in general. So, use data to know your customers better than you already do.

Discover New Opportunities

Identifying and tapping the growth opportunities at the right time is the key to the success of any business. And with the help of big data and machine learning, you can identify any growth opportunity just in time to prepare your business for it. Using the data from your organization’s customer engagement platform with the publicly available data for the consumers your business analyst can help you identify new markets and opportunities for growth.

This field of data analytics uses predictive analytics to identify new targets and growth opportunities in the said markets. Using the predictive analytics you can evaluate the potential growth opportunity based on the market share you have in any particular region and the areas of improvement to boost those numbers.

Precise Attribution

The success of any marketing campaign can only be evaluated based upon the conversions it drove towards your business. Earlier, the marketers used the last-touch model to determine the marketing attribution. However, the issue with this approach is that it does not take into consideration the online and offline campaigns or activities that led up to the conversion. And this is where Big Data comes into play. Using big data, the marketing experts can precisely identify the events triggering the conversion and sales for all your marketing campaigns.

The marketing experts these days have strong attribution tools which enable incremental attribution through all your marketing channels like display, social media, email marketing, or the Google or Facebook ads. This makes it easier for the organization to allocate resources making all your marketing investment give the best ROI.

Final Thoughts

With the growing technology around us, the role of big data analytics in coming years is only supposed to go up in the coming years. So if you are looking to sharpen up your marketing decision making or just make your marketing campaigns even more effective, big data is the way forward. ')}

Let’s bring down that bounce rate

Let's bring down that bounce rate

Nothing hampers an online business more than a high bounce rate. It can also be attributed to the failure of a large number of e-commerce businesses on a regular basis. To understand it better, let’s simplify what a high bounce rate means. For the uninitiated in the field of digital marketing or Google analytics, a higher bounce rate for any website indicates the number of visitors leaving the website immediately or soon after visiting a website. Now, if it’s an e-commerce website, a visitor leaving the website means a potential customer walking out of the shop door, soon after entering the shop. It also means that they are not buying anything.

And when you consider the fact that the entire idea behind the existence of any e-commerce website is to make consumers shop online and sell stuff. It seems rather jarring.

If you are not able to make customers shop despite having a pretty looking website, an established brand name, and spending big on your digital marketing campaigns, you pretty much do not have an e-commerce store. ‘

However, to understand Bounce Rate for an e-commerce website, we first need to understand Bounce Rate in general. Technically, bounce rate for any website is the percentage of users who leave the website only after visiting one page or the home page. And for an e-commerce website, every customer leaving the website only after one page means an opportunity lost to sell something. Now, we understand that even after spending several pages and browsing several products a customer can decide not to buy anything and that is perfectly all right. There is nothing you can do over the internet to persuade any customer to buy every product he/she browses. However, there is something you can do to establish a relationship with the visitors, turning them into recurring visitors and eventually buying customers.

So, here we have listed some of the easy ways you can adapt to persuade even those finicky visitors to shop with you.

  • Focus On Your Product Pages

If we have to pick one page of the website that can turn a prospect into a customer, it will be the product landing page. You can have a jazzy homepage, a quirky welcome message to greet your customers, or even an attractive video to capture the attention of the visitor, but ultimately it’s the product landing page that will decide the fate of the visitor.

Your prospect will browse the specifications, the product reviews, the customer reviews and every single detail about the product on that page before deciding to put money down the table for it. Even the savviest of digital marketer will have no part to play in the decision that your prospect will be made after reaching the product page.

This is why it’s of utmost importance to optimize the product page to the best of your ability. Here are some tips to help you optimize your product page to boost your chances of converting a prospect to a customer.

  • Make the product page easily accessible. At any stage of browsing your website, the visitor should be able to reach the product page of his/her choice in as few clicks as possible. Ideally 3, you can even bring it down to 1.
  • Present all the product related information like reviews, specs, in a neat and well-segregated manner.
  • Highlight the “add to cart” button, so the prospect can add the product to cart as soon as he/she has made the choice.
  • Do not confuse the customers by showing too many “similar” products.

  • Divide your email list

We have discussed it in the past in some of our earlier blog posts and we will say it again, a personalized email marketing campaign will yield you a lot better results than a generic one. This is why the more you segment your email list, the better CTR (click-through rates) you will get for your email marketing campaigns.

Basically, email list segmentation is all about grouping your customer base based on their interaction with your website, ads, products, or just emails. You can even use the power of machine learning and big data, to further narrow down your prospects.

Using machine learning and big data you can even segment your prospects based on their likes, dislikes, their interaction with your offers and a lot more. Once you have a segmented email list with you, you can send them emails and offers that match their interests. These personal recommendations make the customers feel special and boost the chances of them shopping with you.

You can even personalize your website messaging, chat support, or even the SMS campaigns to boost the customer engagement on your website and consequently bringing down the bounce rate for your website.

  • Make shopping with you a seamless experience

Nothing hinders online shopping experience like a cumbersome checkout and product search functionality. This is why it is of utmost importance to offer a seamless shopping experience to the customers. Make sure you have your CTA (Call To Action) buttons, your products are easy to find, and all the information related to the product and its delivery is displayed in a proper way.

Lack of information related to product and terms of services should not be the reason why you lose your customers.

Having all the relevant information related to the product and terms of services boost the customer engagement and consequently brings down your bounce rate significantly.

Conclusion

It’s vital to build a relation even before you make your first sale and in the world of online shopping the only thing that can assure you a sale is the trust of your customers. If your customer doesn’t trust you, they are never going to buy from you.

This is why it’s very important, to be honest with your customers in terms of the information you provide them and offer them a pleasing experience on the website rather than shoving your products down their shopping carts right from the very first click.

So, make your website likable first, the bounce rate will automatically come down. ')}

E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign

E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign
E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign

For any online business to succeed, a higher ROI in all their marketing campaigns is a must. However, as you sit down to narrow down your e-commerce marketing strategies to the ones that will get you a higher ROI, it’s tough to separate the ones that certainly will work from just blatant noise.

You can hire a digital marketing agency to cut down the work for you, but that again is an investment, which might not yield the results that you so desire. So, we thought we will help you by listing down some of the best e-commerce marketing practices to optimize your online marketing campaigns so that they can pay you the dividends for your investment.

These practices are in accordance with the latest digital marketing trends and certainly will help you optimize your e-commerce marketing tactics. If done right, these practices can pay dividends on the invested time and effort.

So let’s get started.

Keep Your Content Relevant and Original

It has been said earlier, it will be said numerous time in the future, “content is king.” Period. The internet, with its growing usage, is getting saturated in terms of content. A lot of digital marketing experts are calling it “content shock”. With all the websites across the world pumping out content on an everyday basis, the amount of content over the internet is doubling every 9 to 24 months. This is why it is of utmost importance for your e-commerce marketing strategy to create original and relevant content. The lack of unique or creative content on your website, in your digital marketing campaigns, or just in your newsletters will put you at risk of getting lost in the sea of content that’s the internet.

Having high-quality original content helps your business attain higher ranks in the organic search results as well as offers potential customers something to follow. You can create content in the form of product release information, a brand story, or just sharing the general updates from your business that you think is useful for your customers.

Creating original and relevant at any point should not be considered as re-doing the existing content. You must always avoid just re-purposing the existing content or just copying the content from another source.

Personalize Your E-Commerce Marketing Campaigns

With the abundance of data shared by users through social media and through the elaborate sign-up forms, the digital marketing experts have started leveraging that data for their marketing campaigns. The modern digital marketing experts are tailoring personalized campaigns for every user as opposed to just sending out bulk SMS and emails in anticipation of attracting few clicks. The personalized campaigns help the company stand out from the competition and allows them to establish a bond with their customers.

Gone are the days when 100 clicks from a campaign were considered good, the modern digital marketers are looking to build 1 meaningful relationship with the customer as opposed to getting 100 users for a few seconds. It not only makes the customers feel special but also does not annoy them with a plethora of emails or SMSes that makes no sense to them.

If you are having a hard time figuring where to start your personalized campaigns, you can start by segmenting your customers based on the behaviors they’ve exhibited on your website. This can easily be done by analyzing a report from your email campaign or just by going through the Google analytics report for your website. Any digital marketing expert with a good understanding of Google Analytics should be able to help you with it.

Reward Customer Loyalty

With so many e-commerce businesses around customers are easily distracted. This is why it’s absolutely vital to offer perks and rewards to the customers who remain loyal with your business. This not only makes your existing customer base or the early adopters feel special but also brings you, new customers.

According to a recent survey, it was found that the loyalty programmer members for any e-commerce business recommend the products and services that they use more often than the normal one-time buyers. These loyal customers are not even shy to pay a tad higher prices for the product or service they like.

This why you must invest some budget and time on having a reward program for your business. It could be small, but it will help your business build big relations with your customers.

Final Thoughts

E-commerce marketing strategies should always be reviewed on a regular basis to get optimum results for all your campaigns. You can try a lot of different strategies, some of them will work, some of them might not, but that does not mean that you get comfortable with the ones that worked well. Never hesitate to try new strategies, as you never know what can put you ahead of the competition. These were the three practices that we think can help you optimize your marketing campaigns, if you have yours, do share them with us and we will try them as well. ')}

Four Pillars Of A Strong Digital Presence

Four Pillars Of A Strong Digital Presence

Every business in current times longs for digital presence. Some might even term digital presence as the deciding factor behind a successful and a not-so-successful business. And while everyone is talking about digital presence, it still remains rather subjective. For some business having a website can be defined as having a digital presence, while for others it could be listing products on e-commerce platforms like Amazon, eBay etc. and for some, it could just mean having a social media page on Instagram, Facebook etc. Depending on the nature of the business and the targeted audience, the definition of digital presence can be different for different business.

So, we thought we will make it simple for everyone. Irrespective of the nature of the business and the targeted audiences, here we have listed four must-have for every business if a strong digital presence is what they are after. Each of these four pillars (as we call them) can be discussed at length and must be discussed at length, but for now, we will have a brief look at each of them to explain it to you, why they are a must-have for your business.

A Website –

The number of website development agencies that have sprung in recent times is just astonishing. Ever wondered why? Well, simply because that service is highly in demand and everyone wants to have one for themselves. It doesn’t even have to be a business, even individuals are getting websites for them.

So it is a no-brainer for you to have one for your business. And if you are haven’t got one for your business yet, it’s about time you get one now. This not only will open an additional marketing channel for your business in the form of digital marketing, but also will give your business an address on the world wide web, where the world is.

Here are a few things to keep in mind while getting a website for your business, other than it being beautiful, simple, and interesting. If done right, this will fetch your business plenty of new visits daily and will help your business grow over time.

To have a successful business website you need to:

  • Get the domain name that’s relevant to your business type (not mandatory though) and is easy to remember. A website address that’s not easy to remember is not worth getting.
  • Have an easy to navigate interface. Whether you are setting up an online portal for selling products or getting a one-page website for your small shop, it should be clutter free, well segregated, and must be easy to navigate. In an ideal world, a visitor should not need more than three clicks to reach any section of the website. So, you can use it as a tip when getting the website for your business.
  • Go for a trusted web host. It’s very important to have a trusted web host hosting your website as it is a key element in building your websites’ trust over the web and for the search engine optimization of it.
  • It is recommended to have pages like About Us, Contact Us (with your business’ address and contact details) to make sure your customers are able to reach you anytime they run into any difficulty. You can tell your customers about your business through these pages and gain their trust in the first visit.
  • Make sure your website is fast and easy to load. Nothing upsets a visitor more than a slow loading website (OK, maybe pop-ups), so make sure your website loads fast on every web browser.

There are plenty of other recommendations that you will come across when getting a business website concerning search engine optimization and digital marketing, and depending upon your purpose, you must incorporate all that’s relevant.

In simple terms, consider your website as your store, it should be clean, easy to navigate, and if possible entertaining.

A Blog –

Blog? Yes, it might sound boring, but a company with a useful and informative blog gets a lot more attention of the visitors than the one without a blog. The blog can be used as a communication channel between your business and your audience.

Some experts from digital marketing and online sphere even rate blog above social media accounts, when it comes to adding value to the business. As per a recent report published by HubSpot, a business which publish at least 16 blogs per month, see 3.5 times more traffic than their counterpart.

Think about it. You read a good blog post, you than straight away head to the website it is part of, as opposed to seeing a good post on Facebook, as a good post on Facebook brings users to Facebook first. You can even use a different blogging technique like a video blog, text blog, or just audio podcasts, there are all sorts of techniques that you can use for customer engagement.

A Newsletter –

A blog brings your audience to your website, but what brings them to your blog? This is where a newsletter comes into the play. Email marketing is one of the most powerful tools in the world of online marketing and pretty much every digital marketing agency offers email marketing as a special feature of their package. This is why sending a newsletter to your customers plays such a vital role in the growth of any business. Whether it’s informing the customers about the latest update from your business or just notifying them about your latest blog post, a newsletter can do it all for you.

Having said that, a newsletter has its own peculiarities and rules that you need to follow to stay away from that spam box of your customers.

What makes a newsletter such a powerful aspect of any businesses’ digital presence is the fact that it,

  • Can be personalized for different customer groups
  • Is directly addressed to the customers and is shorter than a blog post
  • Can be used for a wide range of purposes, from making an announcement or gathering customers’ feedback or just to send seasons greetings for when it is the holiday season

Social Media –

Finally, we come down to social media. It will be unfair to not include social media in any discussion regarding digital presence for a business or even for an individual. We live in the era of social media, so it’s vital for the businesses to have a strong social media presence.

According to a recent study, the number of social media users will reach around 2.77 billion across the world. If you really want to be accessible to your customers, you need to have a presence on almost all the social media platforms that are there.

Broadly, we can categorize social media into two groups: popular social media platforms like Facebook, Twitter etc and specialized social media platforms like LinkedIn, Pinterest etc. Try to be present in both groups.

However, depending upon the nature of business your choices can vary. For instance, if you are in the B2C sphere a Facebook or a Twitter might be more useful for you as opposed to LinkedIn, where you primarily get B2B customers.

Also, your presence on social media will keep you in touch with the customers, the market trends and what your customers are saying about your business. All of it will only benefit your business.

That will be all. These are the four pillars of a strong digital presence for any business according to us. What are your preferred modes or channels of engagement in the digital sphere? Do share them with us. ')}

Social Media Is Passé In 2019

Social Media Is Passé In 2019

There was a time when platforms like Facebook, Twitter, and Instagram were the go-to platforms for businesses looking for online marketing. That time is gone. OK, maybe not gone, but certainly not the best way forward for your business in terms of online or social media marketing as they call it.

Digital marketing gurus all over the world have been persuading business small and big to spend heavily on their social media services. And if you own business small or big, you probably already would have dabbled with platforms like Facebook, Twitter, and Instagram for your social media marketing needs. You would’ve set up a Facebook page for your business, an Instagram handle to showcase your products, and a Twitter handle to constantly share updates related to your business. But, there must have been times, where you would’ve looked at social media as a scam.

And even though social media is not a scam in entirety, it certainly does feel like one for small and medium-sized businesses.

But, before we draw any conclusions, let’s understand what Social Media Marketing is?

It will help you understand what social media marketing and why it feels like a scam for small or medium-sized businesses.

So, let’s start.

Basically, social media marketing is all about creating content, promoting it, and building an audience around it. It is a time-tested strategy, which has worked for many businesses. However, the real social media marketing breaks this otherwise beneficial approach.

To start with, the audience that you think are building for your business with your content and promotion, thinking of them as an asset for your business, in reality, is an asset for the company that owns the platform. If something is to happen to these social media platforms, your audience goes down with them. Not to mention the frequent change in the policies of these platforms. One fine example of this is Facebook changing their algorithm to make it impossible for the businesses to reach their audiences without boosting their posts.

Social media is a great tool for entertainment, but when it comes to selling, it’s not that effective. Read any report on social media and you will discover that just sharing your own content will not do anything for your business. Just sharing entertaining content will never help you make money.

It becomes even harder for small or medium-sized businesses on a tight online marketing budget. If all your efforts are focused or revolve around social media, it can suck up all your money and effort, leaving you nothing to do with online marketing. Yes, you can fetch thousands of likes, comments, follows, and shares by boosting your content, but can you effectively monetize any of those metrics?

Well, you can’t.

Yes, an argument can be made in favor of pay-per-click social media marketing. It can be effective, however, as a business, how long do you think you can continue pumping in the money for those clicks?

It can be understood by looking at some of the bigger brands and how they use social media. Look at brands like McDonald’s, Ford, or any other brand of your choice and you will find that while they spend on social media, they are not going for the exact same ROI as a small or medium-sized business like yours is. What big brands want from social media is entirely different from what you want.

Big brands want customers to associate with their brands. They do it by associating their brand with emotions, decisions, and different stages of common people. They are not looking to build an audience, they are not looking to generate sales with their social media campaigns, what they want is to leave a lasting impression on their audience. And they are doing it very effectively.

So, if you do not have marketing budgets or time to invest in building a desire for your products year after year, it’s just a waste of your time and money. Even if you can, these big players have the ability to squash any competition in a jiffy. So, we suggest you shouldn’t waste your money or time in conventional social media marketing, but instead should try tactics that actually will make a difference to your business.

And here’s something that we feel can help your business.

Focus on making sales, not leaving an impression.

Let’s get this straight, you will not generate a single penny in revenue with your good impression. To generate profits, you need to sell stuff. That is the only way the small or medium-sized businesses survive. The goods or services they sell, pay for their bills and generate enough revenue for them to make some traffic.

If you do not have VCs pumping money in your business or are not planning to cash out in an IPO, you will need to make profits in the traditional way and that is by selling products or services that people want.

It might seem like basic common sense, however, not many of the social media marketers take it into account. Having 100,000 Facebook fans on your business page means nothing if not even one of them is buying or is interested in your products or services. You have just paid for 100,000 clicks and nothing meaningful for your business.

Now, let’s look at another side of the social media coin, where all your posts are sales posts. Will it work? It wouldn’t.

That’s the catch with social media, in no way you will be in a win-win situation with social media. No matter the effort, the money, or the creativity you put, you will always have a tough time getting the desired results.

But don’t get disheartened. No social media does not mean no online marketing for your business. You just need to play smart to win the social media and online marketing. Here are three tactics that could yield you great results for your business if done right.

  • Paid social media campaigns
  • SEO
  • Email marketing

Now let’s look at them in detail.

Paid Social Media Campaigns –

Using paid social media campaigns to get likes, follows, and shares might be the waste of your time and money. However, if you use it to take your customers to a specific product page or service or just a page where you can inform them about your business, could mean something. It could just be a link which takes them off the social media platform and onto your website, but it is totally worth your time and money. On your website, you control the terms of engagement, which you can use any way you so wish.

The biggest advantage of the paid social media campaign is that you can micro-target the customers. So if it’s a very niche set of customers you want to target, you can do so using micro-targeting. It will make the customers feel at home and connected to your business.

Paid social media advertising could also lead to direct sales, or at least it allows you to build a customer database, which can further be used for marketing purpose of your choice, e-mail or physical mail.

SEO (Search Engine Optimization) –

Now, while paid social media campaigns are great for generating sales or driving traffic with immediate effect, it can not be the long-term solution for your business. This is where SEO comes into place.

SEO will get you steady traffic, with small profits to begin with, but in long run, it will do wonders for your business.

The goal with SEO is to drive organic traffic to your website through search engines. You can direct the traffic uniformly across the website or can focus primarily on the product or service that you want to sell. People looking for the products or services similar to yours will be redirected to your service or product page directly from search engines. Once you have a steady flow of traffic on your website, the products will continue to grow.

SEO might not be as sexy as social media marketing where you get instant gratification through likes and follows, but it delivers big in terms of business gains. SEO is all about putting your website to generate revenue for your website rather than you pumping in money.

Email Marketing –

One of the most cost-effective forms of online marketing is email marketing. In terms of costs, it will cost you almost nothing to send an email campaign, when you compare it with the cost you will incur for your digital marketing campaigns on any other platform. A well-optimized email campaign can generate thousands of dollars for your business.

It is a direct form of digital marketing where you ask your customers to take a measurable action, be it buying a product or just signing up for your upcoming offers. The goal here is to bring your customers as close to making a purchase as possible. And they will.

Finally, all the three aforementioned steps are no way as glamorous as sharing content on social media, boosting it, and seeing it pile of likes and followers in no time, however, when done right and with little patience, they will yield you much higher ROI. So, if you are still splurging money on boosting your posts on Facebook, Instagram, or Twitter in 2019, it’s time to stop. ')}

Propel Your E-Commerce Growth In 2019

Propel Your E-Commerce Growth In 2019 | Taglr

With digital revolution going on all around us, opportunities to grow have skyrocketed in every field. Be it the growing span of social networks or the constantly increasing sales numbers for the e-commerce businesses around us. Thus, if you are associated with the world of e-commerce like we are, it’s high time for you to embrace the competition and gear up to propel your e-commerce growth.

The growing popularity of e-commerce has made even the traditional shoppers online shopping aficionado. And why not, who can resist the temptation of those lucrative deals and offers? 😛

The year 2018 is almost behind us. We have seen tremendous technological developments all around us, with artificial intelligence and machine learning being at the forefront of it all. So, with 2019 already peeping from the corner, we thought it’s about time we lay out a path (or just some pointers) to help everyone associated with the field of e-commerce, online shopping, or online marketing, in general, to help them propel their respective businesses to success.

If you still are contemplating your e-commerce marketing strategies for the year 2019, we think some of these strategies could be of help. So, let’s get started.

Assess where you are now –

First things first, it’s important to know your position in the market with respect to your competitors. So, you must,

  • Assess your competitors and see what has worked for them and what has not
  • Compare your marketing strategies with your closest competitor
  • Find out what they have done different/better than you
  • Note down the areas where you held an upper hand
  • Note down the areas where you are trailing behind

By doing all of this, you will have a fair idea of your strengths and weaknesses, which will be instrumental in drawing a fresh business strategy for your business. It will also give you a clear path ahead.

Define the objective for e-commerce business

Having a clear objective for your business for the year will make it easier for you to accomplish your vision with absolute ease. The objective could be a numerical value related to revenue, profit, the budget for marketing or resources, or just the number for products you want to sell in the year 2019. Whatever your objective is, it’s very important to get it straight right at the start of the year.

Also, it is of utmost importance that while you are setting your objectives, you take into account every single thing that can go wrong, because some of the other things will. This is why it is always recommended to take it into account right from the beginning.

Now, we started talking about the digital revolution going around us, however, we have not discussed any tip related to technology till now. But fret not, we will.

So let’s get a tad too technical now.

Get your business online

Online is where it is at. You can not be a part of the e-commerce revolution if your business is not online. So, if you do not already have an e-commerce website, we suggest you get one for your business straight away. If you think getting and maintaining a website is too much of an overhead for you, product discovery platforms like Taglr have got you covered. In just a few simple steps you can take your business online, without worrying about the overhead of maintaining one.

However, if you are going for a website of your own, here are few essential tips for you;

  • Make your website easy to navigate
  • Make your products discoverable to the users
  • Make your website using eye-soothing colors as opposed to really loud and bright colors
  • Maintain a uniform theme throughout the website
  • Make sure that the main menu and all the categories for the website can be accessed from any page
  • And most importantly, make sure that the checkout process is really smooth, with minimum obstruction for the users

Get your business a strong social presence

A strong social media presence could be the difference between a successful and a struggling business in the year 2019. So, if you have discarded social media marketing as a part for your business plan for the year 2019, it’s time you bring it right at the top of the priority list.

If you do not have an expertise in social media marketing, learn it, Using social media platforms like Facebook, Twitter, and Instagram to engage with your customers and creating brand awareness can bring you a lot more than just sales numbers.

You must maintain active social accounts for your business and post regularly on your business page. You can post updates related to your business, an offer that you might have, or just a colorful meme you found floating over the internet. Anything relevant to your business, barring the explicit content is a legit post for the social media platforms. So, use these social media platforms wise to spread the word about your business and drive it to success.

That will be all. If you can follow and use these tips for your business, we can assure you that 2019 is going to be a good year for you. We are already looking at a rather competitive year in the e-commerce segment, so, having a slight edge over your competitors can certainly give you an edge and we think it will only help your business. ')}

Artificial Intelligence on Shoestring Budget

Artificial Intelligence on Shoestring Budget

Businesses, big and small, these days are all accrediting their success to technologies like Artificial Intelligence, Machine Learning, or Big Data etc. Adapting new technologies for business has been a mantra of success since the beginning of time. And it remains the same even now. Whether you are a big multi-store retail chain owner, or a small shop owner in the neighborhood, adopting new technology for your business can certainly put you ahead of the curve.

Some of these technologies you might even have experimented with or at least would have contemplated at least once.

So, what happened?

Naysayers?

We understand. Naysayers will always be there. Whether you are implementing new technology to your business, or just extending the porch outside. The naysayers are always there. In case of technology though, their job gets a tad easier with statements like

Oh, but AI is not for everyone”, “Oh, but do you have the tech expertise in the field of big data or machine learning.”

And your answer to all those statements, whether you have an expertise in any of those technologies or not, should be

I don’t need, the expertise.”

Yes, you certainly do not need. Leveraging the power of AI or machine learning for your business is not as complicated as you think. And we will tell you how.

Here are a few ideas that will help you leverage the power of AI on a shoestring budget.

Build A Bot  –

Whether you are looking for customer support or employee engagement, implementing a bot can help you a lot. Building a bot is also the easiest way to get a taste of the AI world. There are platform’s out there that will help you build a simple company chat-bot and integrate it into your business, for whatever need you might have. An AI bot build specifically to meet your customer support requirement will keep your business 24×7 accessible and help customers with their inquiries, even when you are not there to answer the questions in real time. This is a huge addition for any business, especially in times like this where customers are incredibly impatient. Even consumers have accepted bot support with open arms and have started loving them.

According to a study, almost 85% of all customer interaction by the year 2020 will be managed without any human intervention. Having a friendly informative bot for your business will not only make your customer happy and engaged but also will free up a lot of time for your employees, allowing them to focus their energy on other unique and challenging tasks. Even if you are looking to boost employee engagement you can integrate a bot to answer the simple HR related queries, ease up the on-boarding process, or just to help employees get answers on the fly. There’s so much you can do with just a simple bot integration.

SaaS (Software-as-a-service) based AI-Ready Platforms –

Even if you do not have a huge data warehouse or even the budget to go for an infrastructural overhaul, you still can use smart applications and technologies that use artificial intelligence at their core.

SaaS based AI-ready platforms such a Taglr are great cost-effective entry points for small businesses in the world of AI. These AI-ready solutions help you get advanced technological solutions for your business on a budget. Within minutes you can get your business listed on Taglr and leverage the power of advanced data analytics, machine learning, and artificial intelligence to take your business to your customers.

We all have already been using the AI solutions offered by Facebook and Google for our online marketing campaigns. Just like digital marketing, listing your business on product discovery platforms like Taglr can also open up various new avenues to showcase your products to potential customers.

Finally, to sum things up, if you are looking to integrate AI into your business, you aim should be to find applications that align well with your business aspirations. Whether you are looking for customer engagement, online marketing, or just to take your business to millions of shoppers in the online shopping universe, you must think through, define the business goal and the get the applications that best aligns with your business goals

With strong and powerful AI tools available at your disposal, whether you are planning to integrate AI-powered functionality to your business now or sometime down the road, it’s very important to understand your business goals and identify what will match with them perfectly. ')}