The artistic expression has grown exponentially in recent times, capitalising the appeal of Indian artisan market while making a difference in their lives. The artistic expression has surpassed its status as a hobby and gained its affirmative as a consciously chosen profession. Like every other industry, this one too has to keep up with market and make the most of e-commerce and other digital platforms. The government has also encouraged small scale entrepreneurs to shift to online sales. As a result of that there has been a major shift in the Indian market. The Indian artisan market is globally known for its handicraft, but it has been more inclusive of other forms of creative expressions like home decor, poetry, painting, DIY, just to name a few. So here are the 3 key aspects of the digital artistic economy.
The Buyer, The Seller and The Mediator:
The mediator has uplifted the other two. The transaction between the buyer and the seller in the digital economy enables both the sides for an enhanced experience. The seller has more reach and the buyer has more options, whereas the latter has more business. Many social media platforms are also an ecommerce space simplifying the seller conundrum, essential for anything creative. Almost anyone who is looking for an easy access to shop for multiple categories in one place is also adapted by an e-commerce platform, Taglr.
The numbers from large platforms such as Pinterest is staggering. The total number of Pinterest users who save Shopping Pins on boards daily is 2 million in the first quarter of 2019. Pinterest market value is a whooping $15 Billion+. Maybe you think you haven’t used these platforms, but you probably have. Indirectly, but you have. When you search for an image on Google, a good percentage of the images are from such platforms. Just a decade ago, artists would seek approval through recognition. The national and global exposure has provided that recognition and value in terms of outreach and connecting immediate buyers.
The User Experience:
In introspection, the user/buyer is gaining the most from this establishment. Not only in terms of options but also in terms of offers. The answer to the hassle of a negotiation or customization is just a pincode away. The dire need of something specific pertaining to a region, a detailed description, door delivery or easy return has met. The product could be tailor made, a limited edition or a growing trend. It is easy for the buyer to get their hands on new products in real time. The buyer is smarter with all the e-commerce tools at his/her disposal.
The artistic market is not a small scale industry anymore. It has transformed itself in its own establishment. This is a result of bridging both the artistic expression and digital experience. Besides the e-commerce giants, individual websites are also making a name in creating a brand and adding value to it.