Artificial Intelligence has come a long way. From being an alienatic term in sci-fi movies to now being a part of our everyday life, AI has paved its way into the mainstream tech work, quietly yet effectively. It does work that we do not pay heaps of attention, to in a way that we never could, and yet we take it all for granted.
Any industry or business-type you look around, in one way or the other has been transformed for good by the implementation of artificial intelligence. The world of e-commerce has emerged as the biggest beneficiary of the increasing use of technologies like artificial intelligence and machine learning. AI not only has added a personal touch to our online shopping experience but has transformed the way the e-commerce platforms of the modern world trade. AI in the world of e-commerce is significantly improving the overall buying-selling experience for the modern online shoppers and it’s about time you use it to transform your e-commerce business too.
Trust us, it’s a lot easier than it sounds.
And to make it even easier for you, we have listed four key areas where the use of AI can transform your e-commerce transactions in entirety. So, let’s dive in.
Customer Support With Bots
Bots and e-commerce go hand in hand. So, how can we not discuss AI without talking about bots? Bots have always been the cooler side of online shopping. But with the help of artificial intelligence, these standard customer bots have evolved into a lot more personalized shopping assistants.
The bots that you see on the homepage of any e-commerce website or app are nothing but AI-based computer programs that have been programmed to interact with you in a personalized and helpful manner. They can help you navigate through the website with absolute ease, they can help you find the product you are looking for, the product availability, and might even help you compare multiple products at once to make a smart shopping decision. The use cases in which a chatbot can be used on your website is only limited by your imagination. If there is a use case where you feel a bot can be implemented to improve the online shopping experience for your customers, it probably can.
Furthermore, if the customers are not happy interacting with the bots, they can also be used to help customers connect with a real person in case they need any help or have any query that can only be answered by a human. These bots can be customized to interact with the customers via text, voice, or in some cases even through a virtual avatar. You can automate so many of your e-commerce operations without even employing manual labor. It not only will improve the efficiency of your business, but also will improve your relationship with your customers.
Artificial Intelligence algorithms can further be employed for statistical programming, deep learning, and predictive analysis of huge data chunks, which every major e-commerce player these days have. These techniques are used for companies to understand customer behavior and can tailor their product and services to match consumer behavior.
One fine example of studying the customer behavior and offering a product based on the customer behavior is the popular show House of Cards, on Netflix. Netflix applied AI learning techniques on datasets from the most-watched TV shows by a majority of the viewers and tah-dah, we got House of Cards.
Techniques like predictive sales can also help any business significantly in managing and organizing the warehouse inventory to make sure that the business does on run short on the product during the crunch hours. It maintains a smooth flow of supply and demand and keeps your business always relevant.
Product Recommendation Engine
All the major tech-based e-commerce platforms including the likes of Amazon use product recommendation engines to suggest products to their customers based on their recent activity on their platform. These product recommendation engines use data sets like recent search by the customers, their browsing history, and the past purchase history to predict the products that might be of the interest for the customers.
The AI algorithms generate the most appropriate recommendations to the customers and display the recommendations to the user. This helps the customer find the products of their choice a lot easier and in a more accurate manner. Customers can even add these products to their dashboard for future or can set an alert for the product for when there is a price drop.
Automating The Warehouse
One of the most important components of modern e-tail industry is warehouse operations. A smooth and fast operating warehouse can significantly boost the sales for any business. This is why modern businesses are using AI algorithms to automate their warehouse processes, such as parcel sorting, categorizing, and packaging to smoothen their warehouse operations and boost their sales. The higher speed and efficiency of these AI based sorting mechanisms helps the businesses maintain a fixed delivery schedule and significantly boosts customer satisfaction, which consequently lifts the sales figure for the businesses.
Finally, while we have listed only four ways in which you can transform your e-commerce business using artificial intelligence, the scalability of AI is only growing with every passing day and you can use it significantly to transform your business to meet the modern needs and offer a lot more personalized and secure business option to your customers. ')}