Transform Your E-Commerce Business With AI

Transform Your E-Commerce Business With AI

Artificial Intelligence has come a long way. From being an alienatic term in sci-fi movies to now being a part of our everyday life, AI has paved its way into the mainstream tech work, quietly yet effectively. It does work that we do not pay heaps of attention, to in a way that we never could, and yet we take it all for granted.

Any industry or business-type you look around, in one way or the other has been transformed for good by the implementation of artificial intelligence. The world of e-commerce has emerged as the biggest beneficiary of the increasing use of technologies like artificial intelligence and machine learning. AI not only has added a personal touch to our online shopping experience but has transformed the way the e-commerce platforms of the modern world trade. AI in the world of e-commerce is significantly improving the overall buying-selling experience for the modern online shoppers and it’s about time you use it to transform your e-commerce business too.

Trust us, it’s a lot easier than it sounds.

And to make it even easier for you, we have listed four key areas where the use of AI can transform your e-commerce transactions in entirety. So, let’s dive in.

Customer Support With Bots

Bots and e-commerce go hand in hand. So, how can we not discuss AI without talking about bots? Bots have always been the cooler side of online shopping. But with the help of artificial intelligence, these standard customer bots have evolved into a lot more personalized shopping assistants.

The bots that you see on the homepage of any e-commerce website or app are nothing but AI-based computer programs that have been programmed to interact with you in a personalized and helpful manner. They can help you navigate through the website with absolute ease, they can help you find the product you are looking for, the product availability, and might even help you compare multiple products at once to make a smart shopping decision. The use cases in which a chatbot can be used on your website is only limited by your imagination. If there is a use case where you feel a bot can be implemented to improve the online shopping experience for your customers, it probably can.

Furthermore, if the customers are not happy interacting with the bots, they can also be used to help customers connect with a real person in case they need any help or have any query that can only be answered by a human. These bots can be customized to interact with the customers via text, voice, or in some cases even through a virtual avatar. You can automate so many of your e-commerce operations without even employing manual labor. It not only will improve the efficiency of your business, but also will improve your relationship with your customers.

Predictive sales

Artificial Intelligence algorithms can further be employed for statistical programming, deep learning, and predictive analysis of huge data chunks, which every major e-commerce player these days have. These techniques are used for companies to understand customer behavior and can tailor their product and services to match consumer behavior.

One fine example of studying the customer behavior and offering a product based on the customer behavior is the popular show House of Cards, on Netflix. Netflix applied AI learning techniques on datasets from the most-watched TV shows by a majority of the viewers and tah-dah, we got House of Cards.

Techniques like predictive sales can also help any business significantly in managing and organizing the warehouse inventory to make sure that the business does on run short on the product during the crunch hours. It maintains a smooth flow of supply and demand and keeps your business always relevant.

Product Recommendation Engine

All the major tech-based e-commerce platforms including the likes of Amazon use product recommendation engines to suggest products to their customers based on their recent activity on their platform. These product recommendation engines use data sets like recent search by the customers, their browsing history, and the past purchase history to predict the products that might be of the interest for the customers.

The AI algorithms generate the most appropriate recommendations to the customers and display the recommendations to the user. This helps the customer find the products of their choice a lot easier and in a more accurate manner. Customers can even add these products to their dashboard for future or can set an alert for the product for when there is a price drop.

Automating The Warehouse

One of the most important components of modern e-tail industry is warehouse operations. A smooth and fast operating warehouse can significantly boost the sales for any business. This is why modern businesses are using AI algorithms to automate their warehouse processes, such as parcel sorting, categorizing, and packaging to smoothen their warehouse operations and boost their sales. The higher speed and efficiency of these AI based sorting mechanisms helps the businesses maintain a fixed delivery schedule and significantly boosts customer satisfaction, which consequently lifts the sales figure for the businesses.

Finally, while we have listed only four ways in which you can transform your e-commerce business using artificial intelligence, the scalability of AI is only growing with every passing day and you can use it significantly to transform your business to meet the modern needs and offer a lot more personalized and secure business option to your customers. ')}

Drive Your E-Commerce To Success With Social Media

Drive Your E-Commerce To Success With Social Media

Social media in current times is the driving force behind pretty much everything. From the weird challenges that we come across every now and then to the trendy shoes your colleague came in wearing today, pretty much everything in current times is the byproduct of social media. And the world of commerce has already started seeing the influence of social media in different sectors. From sales to marketing, social media platforms like Facebook, Twitter, Instagram, etc have emerged as a fruitful channel for pretty much every field you associate with a modern business.

With the significant rise in online shopping, social media platforms have become the primary source of information for the customers and have a strong influence on their shopping decisions. According to a recent study, almost 93% of modern customers make their buying decisions using social media and around 90% uses the product recommendations from their friends and family before making a buying decision. When the strong signs of social media influences are all around us, it’s tough to avoid social media for your business, if you are looking to start or establish a fruitful business. Especially, if you run an online business or have an offline store, but are looking to create a brand online as well.

So, we thought will break social media down for you to help you drive your business to success or greater heights harnessing the power of social media.

Let’s start by understanding why do you need social media for your e-commerce business, shall we?

We all know that the success of running an online shopping website or an e-commerce store largely depends on the website traffic. And even though the traditional ways of Search Engine Optimization or running paid Google Ads still yields great benefits for any website, it’s the social media that has emerged as the frontrunner for driving traffic in the e-commerce universe.

And that is why you need social media for your e-commerce business.

However, driving website traffic through social media is easier said than done. You not only will need tactics but also a strong social media strategy to establish a steady flow of traffic to your website.

It will be tough, but it will all be worth it. So let’s start.

Set your goals: Even before you start implementing a social media marketing strategy or contacting a social media agency it’s important to have clear goals. So, it’s very important to have specific measurable objectives such as:

  • The traffic you are looking for from social media
  • Number of page likes, Twitter and Instagram followers you are looking for
  • The ratio of a visit to conversion
  • Amount of engagement you are looking for and the number of posts you are willing to make for the same
  • Finally, the follower to sale ratio

To give you an idea, on an average in the e-commerce industry businesses make 6.02 posts per week fetching them 11.4 interactions per post and almost 37K followers. However, those numbers can vary for different markets, so it’s advised to understand your market before you arrive at any number.

Understand your customers and create content accordingly: There has been a significant rise in the number of customers unfollowing the brands on social media platform due to the excessive and irrelevant content shared by the brand. You must grab a deep insight of your customers and understand what they want before you start creating and posting content on your platforms. Also, every post that you make must be studied and analyzed in depth to gather the customer engagement on social media.

Share content, don’t sell: It might contradict the title of the blog, but it is not. Yes, it is correct that majority of customers begin their shopping journey on social media platforms, however, they do not like things to be sold to them there. Modern shoppers don’t come to social media platforms with an intent of shopping, they seek information and a meaningful connection with the brands that they follow, the sale soon follows. So, your primary focus should be building a meaningful relationship and not selling. Whether you are in the B2B business or B2C you must take good care of your customers.

Optimize your social media posts: Just as in traditional search engine optimization, it’s advised to optimize your social media posts as well using relevant keywords to make them appear in the search results. You can use keyword planning tools like Google Keyword planner to extract keywords most relevant to your content and products and then use them in your posts to make them discoverable. Also, if possible add some visuals to support your keywords to catch the attention of your audience.

Use social media widgets for your business gains: Whether you run a website or have a business app for your products and services, you must make good use of the social media widgets like Facebook’s “Like” button, Twitter “Follow” button to attract customers who are willing to keep in touch with you. The placement of these buttons is key here. You must place the buttons in such a way that they will encourage the customer to share their purchase, review, or just a recommendation rather than asking them to “Like” your page or “Follow” you on every page. So, it’s always better to have them at the very last when the customer has completed the transaction and is satisfied with your service.

And that will be all for now from us. If you can integrate social media into your online marketing campaigns in a fruitful manner, you will reap great benefits out of it going forward. So in your next marketing meeting have a balanced mix of traditional as well as social media marketing tactics and you can drive your e-commerce business to success in no time. ')}

Get on to the e-commerce bandwagon, like a pro!

Get on to the e-commerce bandwagon, like a pro!
If you too are planning to join the e-commerce bandwagon, here’s how you can get started.

India’s e-commerce business is expected to touch a whopping $100 billion by 2020, says a study, indicative of the fact that online retail in our country has arrived, and is only going to get bigger. The raging popularity of online businesses, availability of varied solutions to set up an online store, numerous e-commerce tools on social media platforms, and many such favourable factors are making it easier than ever for brands to step into the e-commerce space.

If you too are planning to join the e-commerce bandwagon, here’s how you can get started:

Build your online personality

A basic but crucial requirement when you begin your e-commerce journey is to build your online personality. For starters, a website can improve your organic visibility in search engines and divert higher traffic to your e-store.

Basic website creation, domain and hosting services are provided by various service providers at affordable prices, along with technical and logistics support, product cataloguing, payment gateways, customer and seller support, etc. In case of limited funds, a free domain on WordPress is an option. Either way, great design, easy UI, seamless functioning and mobile friendliness are absolute must-haves for your e-commerce website.

Options:

Taglr – An affordable and intelligent platform that helps build a comprehensive online store with ease. It gives you the agility to customize your e-commerce platform so as to offer differentiated brand experiences as well as diverse products at competitive prices and stay in sync with dynamic customer behaviour and buying patterns.

WooCommerce – An open-sourced e-commerce platform that can help build your online business and ease the process of selling online by offering various free and paid extensions, spanning across different technical and logistical requirements.

GetMeAShop – A full-stack platform to help small businesses set up online storefronts, create their own website and mobile apps, and manage them without technical knowhow. Logistics integration, analytics, marketing tools and SEO(Search Engine Optimization) are its other services.

Shopify – A platform that helps establish your e-commerce brand with a customizable website, online store, and blog. It also helps sell on channels like Amazon and Pinterest.

In addition to a website, a reputable social media presence is essential – It becomes an excellent channel to build your brand, establish credibility, and reach more potential customers.

Remember to:

  • Monitor social conversations, track searches related to your business, capitalize on emerging trends
  • Integrate your e-commerce website with your social media reach
  • Constantly communicate with your customers, address their suggestions and grievances – Activeness and responsiveness on social media instils customer trust and builds a loyal customer base

Devise your Search Engine Optimization (SEO) strategy

A well-devised SEO strategy and techniques, optimization of products and section names can contribute to your e-commerce website organically turning up on search engines, a driving force for higher website traffic and boosted sales.

Tips:

  • Track audience behaviour on search engines to understand their exact requirements
  • Add appropriate tags for your brand and offerings to improve discoverability
  • Use fitting keywords based on trending searches
  • Since SEO strategizing requires specific skills, knowledge, and perfect timing, it is a good idea to hire SEO experts, especially at the start

Offer a seamless payment experience

Having a good payment gateway on your e-commerce store is non-negotiable – Pick one that is well-suited to your business structure and revenues:

  • Payment gateways integrated with local banks – Feasible for small businesses
  • Hosted payment gateways – Hassle-free, seamless transactions
  • Non-hosted payment gateways or API gateways – Does not redirect customers to a different web page/server to complete the purchase
  • Good old cash payments are still preferred by many, so it is good to have that option too

Clarity is key

Existing online businesses are continually notching up their game, vying for higher footfall, offering exceptional products and giving amazing discounts. With consumer expectations at an all-time high; substandard services, payment glitches, unclear terms and policies, and poor customer support are sure-fire dissuaders for customers.

When you start your e-commerce business (even later), it is vital to live up to, if possible exceed customer expectations. This involves clearly stating detailed business terms, conditions and policies, purchase policies; conditional purchase criteria; shipping/delivery, security and payment policies; return/exchange/replacement/refund policies, etc. on your website.

So, are you ready to start your own e-commerce business, like a pro? ')}

How to build an e-commerce brand

How to build your e-commerce brand
How to build your e-commerce brand

Products going viral overnight, startups taking over larger companies, consumers shifting brand loyalties at an eyeblink. In a scenario like this, how do you build an e-commerce brand that wins hands down?

It’s not rocket science. Ok, maybe a little science, but still, regardless of the scale or age of your e-commerce business, here’s how you can build an unforgettable brand, earn customer loyalty, and outshine competition:

Dare to be different

The journey of an e-commerce brand starts with identifying a need/gap to build a base, then establish a brand identity that would be hard to forget. Customers want to feel a personal brand connect and to achieve this, it is important to establish your brand’s exclusive style and story, segment your customers, then tailor your solutions/communication specifically for them.

You can start with a style guide for your e-commerce business – Consider including design-based brand guidelines, editorial best practices, a brand story you can mention in your campaigns, an elucidation about why you are different from the competition and why your customers are your lifeline.

6-year-old Bewakoof dared to be different, starting from something as basic as its name. Their mantra – Anything different or done differently. Bewakoof believes that people who have risked being different at the cost of sounding ‘foolish’ (quite literally), are the ones who have made a positive change. Bewakoof believes in looking at things from a unique perspective, trying something new even if success is uncertain, and taking the emphasis out of sole financial gains.

Tell a story

Every great brand has a great story to tell. An exceptional e-commerce business connects with customers and shares their story in a way that humanizes the brand, builds trust and lasting relationships with customers. Your story should describe your brand’s essence and objective, blend into your marketing strategy and position your business as unique.

Get Online

Your website is the core of your e-commerce business – appeal, simplicity, easy navigation, glitch-free functioning and mobile friendliness are absolute must-haves. Turn your website into a powerhouse for improved user-brand engagement and unbeatable customer experiences.

If you do not have a website, fret not, with platforms like Taglr, you still can sell your products online right from the comfort of your retail store and make the sale from there too.

Dig for gold

Data mining is akin to a goldmine for e-commerce players. How well a brand leverages data to align itself with users’ online behaviour without over-killing is crucial. Using Big Data analytics to greater effect can put you ahead of the curve. Taglr is effectively using big data analytics to understand the customer behaviour and help the businesses leverage it. Collecting and fruitfully analysing data points of visitors, engagement with the brand on and off-site, social media interactions, etc., can give your e-commerce business a competitive edge.

Leverage social

A strong social media communication strategy includes engaging content, great customer support, and promoting offerings via messages with appropriate hashtags, so people can find your products and recall your brand easily. Social proof (Reviews, case studies, testimonials, news PR, etc.) is a core driver of consumer confidence, creating a snowball effect for your e-commerce brand. While studying customer reviews, it is a good practice to find words/phrases that repeatedly show up and repurpose some of this language in future marketing campaigns, email subject lines, social media ads, etc.

Apart from boosting brand awareness and driving traffic through social media, it is important to drive actual conversions. This can be done by creating more connections through social media and letting people know that you care about their health, happiness, productivity, and success – Higher customer acquisition, retention, and satisfaction are bound to ensue.

You can also use social media to:

  • Create content that customers will value, that identifies the pain points your products help alleviate
  • Participate in online forums to engage with and educate people
  • Engage with industry experts to expand your knowledge
  • Start a blog to disseminate information – For instance, answer your top FAQs through your blogs

Visuals spell victory

Visuals bring higher traffic to an e-store and build brand identity faster than text. A study by Buffer says that a Facebook video on an average receives 135% more organic reach than a Facebook image.

Building brand awareness, connecting better, and improving sales is largely influenced by rich video-based stories that are creative, informational and entertaining. Share interesting video content on your website, in emails, on social media channels. Consider using Facebook Live to talk about your business, promote products, or simply engage with customers.

Go omnichannel

Popular online shopping brand Yepme introduced brick-and-mortar stores to give customers the touch-and-feel factor. By merging the online shopping experience with an offline platform, the brand expanded its omnichannel presence.

To further enhance the shopping experience, Yepme’s physical stores are equipped with digital screens that can be used to browse the online store and place orders too. Yepme has even synced its e-store and physical shops with real-time pricing.

Be transparent

With today’s customers having an arsenal of research tools at their disposal, fair and transparent business practices have become the pillars of ethical businesses. Naturally, brand loyalty stems from sound business practices, which include transparent shipping/delivery/returns/exchange and other policies, environmental consciousness, philanthropic actions, and personalized customer service.

Verticalization wins

Several upcoming e-commerce brands are gaining higher traction by dealing in a single product. Narrowing focus helps dedicate more attention to product and service quality, build expertise, increase conversions, and create a niche. After successfully scaling one product and building a loyal customer base, venturing into other types of products to serve the same audience/niche becomes relatively easier.

Advantages:

  • By focusing on one vertical, e-commerce brands can offer customers more variety within a given product category
  • Verticalized e-commerce businesses are less susceptible to price wars and get a significant pricing advantage since they are able to offer personalized, streamlined shopping experiences
  • Verticalization creates more opportunities to brand and market products with differentiated content

A great story of successful verticalization is popular e-commerce brand Nykaa – The founder identified a huge opportunity in the online space and after scanning various potential areas, chose to focus on unisex beauty and wellness products. Maintaining an unwavering focus on customers and quality products, Nykaa grew about 350% between 2016 and 2017, after which they upped their goal to another 300%. Today, the brand boasts of a whopping 600 crore run rate.

Such are the success stories that piece together to solve the e-commerce puzzle, to create an e-commerce brand that one can never forget. ')}