Propel Your E-Commerce Growth In 2019

Propel Your E-Commerce Growth In 2019 | Taglr

With digital revolution going on all around us, opportunities to grow have skyrocketed in every field. Be it the growing span of social networks or the constantly increasing sales numbers for the e-commerce businesses around us. Thus, if you are associated with the world of e-commerce like we are, it’s high time for you to embrace the competition and gear up to propel your e-commerce growth.

The growing popularity of e-commerce has made even the traditional shoppers online shopping aficionado. And why not, who can resist the temptation of those lucrative deals and offers? 😛

The year 2018 is almost behind us. We have seen tremendous technological developments all around us, with artificial intelligence and machine learning being at the forefront of it all. So, with 2019 already peeping from the corner, we thought it’s about time we lay out a path (or just some pointers) to help everyone associated with the field of e-commerce, online shopping, or online marketing, in general, to help them propel their respective businesses to success.

If you still are contemplating your e-commerce marketing strategies for the year 2019, we think some of these strategies could be of help. So, let’s get started.

Assess where you are now –

First things first, it’s important to know your position in the market with respect to your competitors. So, you must,

  • Assess your competitors and see what has worked for them and what has not
  • Compare your marketing strategies with your closest competitor
  • Find out what they have done different/better than you
  • Note down the areas where you held an upper hand
  • Note down the areas where you are trailing behind

By doing all of this, you will have a fair idea of your strengths and weaknesses, which will be instrumental in drawing a fresh business strategy for your business. It will also give you a clear path ahead.

Define the objective for e-commerce business

Having a clear objective for your business for the year will make it easier for you to accomplish your vision with absolute ease. The objective could be a numerical value related to revenue, profit, the budget for marketing or resources, or just the number for products you want to sell in the year 2019. Whatever your objective is, it’s very important to get it straight right at the start of the year.

Also, it is of utmost importance that while you are setting your objectives, you take into account every single thing that can go wrong, because some of the other things will. This is why it is always recommended to take it into account right from the beginning.

Now, we started talking about the digital revolution going around us, however, we have not discussed any tip related to technology till now. But fret not, we will.

So let’s get a tad too technical now.

Get your business online

Online is where it is at. You can not be a part of the e-commerce revolution if your business is not online. So, if you do not already have an e-commerce website, we suggest you get one for your business straight away. If you think getting and maintaining a website is too much of an overhead for you, product discovery platforms like Taglr have got you covered. In just a few simple steps you can take your business online, without worrying about the overhead of maintaining one.

However, if you are going for a website of your own, here are few essential tips for you;

  • Make your website easy to navigate
  • Make your products discoverable to the users
  • Make your website using eye-soothing colors as opposed to really loud and bright colors
  • Maintain a uniform theme throughout the website
  • Make sure that the main menu and all the categories for the website can be accessed from any page
  • And most importantly, make sure that the checkout process is really smooth, with minimum obstruction for the users

Get your business a strong social presence

A strong social media presence could be the difference between a successful and a struggling business in the year 2019. So, if you have discarded social media marketing as a part for your business plan for the year 2019, it’s time you bring it right at the top of the priority list.

If you do not have an expertise in social media marketing, learn it, Using social media platforms like Facebook, Twitter, and Instagram to engage with your customers and creating brand awareness can bring you a lot more than just sales numbers.

You must maintain active social accounts for your business and post regularly on your business page. You can post updates related to your business, an offer that you might have, or just a colorful meme you found floating over the internet. Anything relevant to your business, barring the explicit content is a legit post for the social media platforms. So, use these social media platforms wise to spread the word about your business and drive it to success.

That will be all. If you can follow and use these tips for your business, we can assure you that 2019 is going to be a good year for you. We are already looking at a rather competitive year in the e-commerce segment, so, having a slight edge over your competitors can certainly give you an edge and we think it will only help your business. ')}

Why Your Business Needs A Social Shopping Store?

Why Your Business Needs A Social Shopping Store?

Social Shopping is the latest trend in the ever-changing world of online shopping. If you have not heard of it, we will not judge you at all. Not many have. Yet, it has been discussed all over the world. Be it the business owners or just regular shoppers, everyone is talking about social shopping. So, we thought we should too and maybe discuss why your business needs a social shopping store. However, before we do that, let us start by understanding what social shopping is.

So, what is social shopping?

Simply put, social shopping is the process where online shoppers come together to curate products selected by them. It creates a community of online shoppers where they can share their ideas, products they like, and interact with each other by sharing useful information related to shopping. And where there is a community of online shoppers, the businesses ought to make their presence feel. This is why the brands all over the globe have started taking social shopping seriously and many of them now have their own social shopping store. This is why we think it’s about time you also get your business a social shopping store.

Now, the question is how social shopping is going to benefit your business? And a justified one too. Hence, in this post, we have tried to highlight some of the key benefits that your business can reap from its social shopping store.

So, let’s dive straight in.

Easy Engagement With Shoppers

Social media and engagement have almost become synonymous. Globally, brands, celebrities, and even politicians these days use social media to engage with their targeted audiences. So there is no reason why you should deprive your business of it. Social media platforms such as Facebook, Instagram, Twitter, etc are emerging as the primary source of traffic for many of the mainstream brands. Thanks to the 24×7 availability of users and an opportunity for brands to showcase their products based on the preferences of the shopper.

A customer is more likely to shop for a product if he/she connects with it on a personal level rather than just seeing an advert and these social media platforms allow you to connect with the shoppers on a personal level. Facebook even allows the users to pay for the product without even going to the seller’s website. Similarly, there are buyable pins on Pinterest. These social media sites allow the customer to view the product in detail and read what other buyers have to say about the same, this boosts the trust factor of the product and the seller, resulting in increased sales figures.

Global Brand Visibility

Global Brands do not need visibility, however, the smaller brands operating in small or specific countries crave for global visibility. And that is exactly what these social shopping stores offer to the local brands. These online stores allow the smaller brands to list their products under their own labels through their affiliation, offering them visibility in areas which otherwise were inaccessible for the smaller to medium-sized businesses.

Having said that, the social media shopping is yet to find its feet in some countries around the world, but in most of the developed countries, it has found a firm foot. So, if you are looking to establish your brand by providing it a global visibility through these social media shopping stores then it’s just the right time for you to start.

Increased Conversions

Presenting your products to your potential shoppers on a neutral ground has a lot more appeal than showing them on an e-commerce website. The shoppers on social media websites are not there to shop, they are there for connecting with their friends, families, topics, and even the products they relate to. So, if they relate to your product they are bound to explore it further and form a bond with it. Consequently a higher chance of conversion as opposed to seeing the product through a Google Ad or a print ad. Most of the popular brands thrive on the customer loyalty and if you can establish that for your business using social media websites, you are bound to reap higher conversions as opposed to any other ad network you will display your product on.

Finally, social shopping has given modern customers something that none of the other online shopping stores could offer and that is a “community of like-minded shoppers.” They now not only can shop together but also share products and ideas as they shop. And is why your business needs a social shopping store. If you don’t already have it, we suggest you get one for you today. ')}

Factors Influencing Shopper Behavior

Factors Influencing Shopper Behavior

Understanding a consumer behavior is in no way easy. You can not pinpoint a single factor that influences the purchasing behavior of the modern shopper. What drives customers to the shop and out of them, is a study in progress. And in the times of online shopping with a plethora of e-commerce websites and apps afloat in the market, it becomes even harder for the retailers to study the consumer behavior and then tailor their products, services, marketing campaigns, etc to maximize their profit margins. However, what can be said with some certainty is the fact that the modern shoppers are emotional and most of their purchases have a reason behind them.

However, never before the study of customer behavior has come out with absolute concrete evidence of guaranteed success and it never will in the future. So, as a retailer, it’s very important for you to make sure that whatever little information you get or have, you use it wisely to drive customers to your business.

And we thought we will list a few of them down for you.

So, whether you are running an e-commerce website, have a shopping app, or sell your products from your retail store through product discovery platforms, these tips can help you amp up, if not significantly boost your profit margins.

Let’s start,

  1. Market regularly

It’s no secret that your marketing campaign plays a huge role in influencing the customers shopping decision. There have been incidents when great marketing campaigns have even changed the market trend for some products. However, with the evolution of social media and technology the traditional marketing campaigns which were “for” the customers have taken back seat and the data-driven advertisements are at the forefront of it all. With the increasing adoption of social media, smartphones, and internet penetration the shoppers are more connected to the brands & products they love than they were ever before. However, all those factors have also made the shoppers vulnerable. They can easily be persuaded towards a new brand and product. So, it’s very important for the retailers or the e-commerce website owners to market their products and services to the customers they know.

Your marketing campaigns should be consistent and regular aimed at your shoppers to keep them engaged and stop them from getting into the frivolous shopping. You must harness the shopper data you have to understand your customers, their likes, dislikes, the factors that made them shop with you in the first place and the factors that they do not like as much about your product or services. Once you have concrete data you can create different marketing campaigns aimed at different set of shoppers to ensure maximum gains. Studies have proven that marketing campaigns targeted at the shoppers can influence them to shop more frequently and regularly from the platform or the app they are loyal to. So, if you have a set of loyal shopper base, market to them, and if you don’t you can start building one by running marketing campaigns at regular intervals.

  1. Understand the financial condition

No one understands the financial condition better than someone who runs a business. However, understanding the financial situation in the market and understanding the financial situation of the shoppers are two different things, unless you are in the market of cars, real estate, or such big articles in general, as in that case, the market situation pretty much reflect the condition of the shoppers or buyers in this case. In the retail world, however, the spending pattern of shoppers can easily be predicted based upon the area you are in. A majority of shoppers prefer to shop in the in or around their payday, which just makes it easy for the retailers to run their best campaigns, deals, and offers to capitalize on those days and influence their shoppers to spend more on their purchases.

  1. Give preference to shoppers personal likings

In the times of social media, a shoppers personal liking and disliking play a significant role in influencing their shopping decisions. This is why it’s very important for the retailers to give due attention of the shopper’s likes, dislikes, choices, priorities, and values. Industries such as fashion, food and personal care, are heavily affected by all these factors and in some cases, they are the dominant influencing factor for the shoppers. So, it’s highly advised to the retailers to tailor their advertisements, marketing campaigns keeping all such factors into consideration. Such campaigns can have a huge impact on the purchase decision made by the customer.

  1. Social Influence

Social influence plays a significant role in influencing a shoppers’ purchase. A lot of shoppers these days discover products using product discovery platforms like Taglr, which not only allows the customers to discover products online but also connects them with the retailers in the nearby area. So, if a shopper sees a familiar retailer on the app from where most of his/her friends shop or a product that most of his/her shopper friends have purchased, he/she is more likely to go for that retailer or the product as opposed to a new product or retailer he/she sees.

 

Social influence can also be observed over social media platforms by running ad campaigns on platforms like Facebook, Twitter, Instagram etc to understand and learn what the customers think of a certain product or platform. This helps the retailers to engage with the shoppers on the platform of their choice and promote their products on the same.

  1. Convenience

With the e-commerce industry on the rise, convenience has become a major influencing factor for a customer’s purchase. The days of getting ready and heading to a mall to buy a product are behind us and the modern shoppers are more inclined towards having everything under their fingertips. This is why we have seen a significant rise in the number of e-commerce app and websites in recent times. Now, while it has come as a boon to the customers, the traditional retailers have faced some issues in keeping up with the major e-commerce giants. But now with the product discovery platforms like Taglr, even the traditional retailers are harnessing the power to technology to boost their sales by listing their stores on the platform and taking their products from the shelf of their brick-and-mortar store to the fingertips of modern customers.

So, whether you are a small retailer or the owner of a multi-store retail chain, it’s very important that you give due attention to the convenience of your shoppers and take your products to them rather than bringing them to your stores.

Finally, the factors influencing the shopper behavior can vary depending on the market, however, analyzing the consumer behavior will always help you in capitalizing on whatever factors your customers are most influenced by. So, for every retailer out there it’s very important to understand their customers and tailor their services accordingly. ')}