Four Pillars Of A Strong Digital Presence

Four Pillars Of A Strong Digital Presence

Every business in current times longs for digital presence. Some might even term digital presence as the deciding factor behind a successful and a not-so-successful business. And while everyone is talking about digital presence, it still remains rather subjective. For some business having a website can be defined as having a digital presence, while for others it could be listing products on e-commerce platforms like Amazon, eBay etc. and for some, it could just mean having a social media page on Instagram, Facebook etc. Depending on the nature of the business and the targeted audience, the definition of digital presence can be different for different business.

So, we thought we will make it simple for everyone. Irrespective of the nature of the business and the targeted audiences, here we have listed four must-have for every business if a strong digital presence is what they are after. Each of these four pillars (as we call them) can be discussed at length and must be discussed at length, but for now, we will have a brief look at each of them to explain it to you, why they are a must-have for your business.

A Website –

The number of website development agencies that have sprung in recent times is just astonishing. Ever wondered why? Well, simply because that service is highly in demand and everyone wants to have one for themselves. It doesn’t even have to be a business, even individuals are getting websites for them.

So it is a no-brainer for you to have one for your business. And if you are haven’t got one for your business yet, it’s about time you get one now. This not only will open an additional marketing channel for your business in the form of digital marketing, but also will give your business an address on the world wide web, where the world is.

Here are a few things to keep in mind while getting a website for your business, other than it being beautiful, simple, and interesting. If done right, this will fetch your business plenty of new visits daily and will help your business grow over time.

To have a successful business website you need to:

  • Get the domain name that’s relevant to your business type (not mandatory though) and is easy to remember. A website address that’s not easy to remember is not worth getting.
  • Have an easy to navigate interface. Whether you are setting up an online portal for selling products or getting a one-page website for your small shop, it should be clutter free, well segregated, and must be easy to navigate. In an ideal world, a visitor should not need more than three clicks to reach any section of the website. So, you can use it as a tip when getting the website for your business.
  • Go for a trusted web host. It’s very important to have a trusted web host hosting your website as it is a key element in building your websites’ trust over the web and for the search engine optimization of it.
  • It is recommended to have pages like About Us, Contact Us (with your business’ address and contact details) to make sure your customers are able to reach you anytime they run into any difficulty. You can tell your customers about your business through these pages and gain their trust in the first visit.
  • Make sure your website is fast and easy to load. Nothing upsets a visitor more than a slow loading website (OK, maybe pop-ups), so make sure your website loads fast on every web browser.

There are plenty of other recommendations that you will come across when getting a business website concerning search engine optimization and digital marketing, and depending upon your purpose, you must incorporate all that’s relevant.

In simple terms, consider your website as your store, it should be clean, easy to navigate, and if possible entertaining.

A Blog –

Blog? Yes, it might sound boring, but a company with a useful and informative blog gets a lot more attention of the visitors than the one without a blog. The blog can be used as a communication channel between your business and your audience.

Some experts from digital marketing and online sphere even rate blog above social media accounts, when it comes to adding value to the business. As per a recent report published by HubSpot, a business which publish at least 16 blogs per month, see 3.5 times more traffic than their counterpart.

Think about it. You read a good blog post, you than straight away head to the website it is part of, as opposed to seeing a good post on Facebook, as a good post on Facebook brings users to Facebook first. You can even use a different blogging technique like a video blog, text blog, or just audio podcasts, there are all sorts of techniques that you can use for customer engagement.

A Newsletter –

A blog brings your audience to your website, but what brings them to your blog? This is where a newsletter comes into the play. Email marketing is one of the most powerful tools in the world of online marketing and pretty much every digital marketing agency offers email marketing as a special feature of their package. This is why sending a newsletter to your customers plays such a vital role in the growth of any business. Whether it’s informing the customers about the latest update from your business or just notifying them about your latest blog post, a newsletter can do it all for you.

Having said that, a newsletter has its own peculiarities and rules that you need to follow to stay away from that spam box of your customers.

What makes a newsletter such a powerful aspect of any businesses’ digital presence is the fact that it,

  • Can be personalized for different customer groups
  • Is directly addressed to the customers and is shorter than a blog post
  • Can be used for a wide range of purposes, from making an announcement or gathering customers’ feedback or just to send seasons greetings for when it is the holiday season

Social Media –

Finally, we come down to social media. It will be unfair to not include social media in any discussion regarding digital presence for a business or even for an individual. We live in the era of social media, so it’s vital for the businesses to have a strong social media presence.

According to a recent study, the number of social media users will reach around 2.77 billion across the world. If you really want to be accessible to your customers, you need to have a presence on almost all the social media platforms that are there.

Broadly, we can categorize social media into two groups: popular social media platforms like Facebook, Twitter etc and specialized social media platforms like LinkedIn, Pinterest etc. Try to be present in both groups.

However, depending upon the nature of business your choices can vary. For instance, if you are in the B2C sphere a Facebook or a Twitter might be more useful for you as opposed to LinkedIn, where you primarily get B2B customers.

Also, your presence on social media will keep you in touch with the customers, the market trends and what your customers are saying about your business. All of it will only benefit your business.

That will be all. These are the four pillars of a strong digital presence for any business according to us. What are your preferred modes or channels of engagement in the digital sphere? Do share them with us. ')}

Social Media Is Passé In 2019

Social Media Is Passé In 2019

There was a time when platforms like Facebook, Twitter, and Instagram were the go-to platforms for businesses looking for online marketing. That time is gone. OK, maybe not gone, but certainly not the best way forward for your business in terms of online or social media marketing as they call it.

Digital marketing gurus all over the world have been persuading business small and big to spend heavily on their social media services. And if you own business small or big, you probably already would have dabbled with platforms like Facebook, Twitter, and Instagram for your social media marketing needs. You would’ve set up a Facebook page for your business, an Instagram handle to showcase your products, and a Twitter handle to constantly share updates related to your business. But, there must have been times, where you would’ve looked at social media as a scam.

And even though social media is not a scam in entirety, it certainly does feel like one for small and medium-sized businesses.

But, before we draw any conclusions, let’s understand what Social Media Marketing is?

It will help you understand what social media marketing and why it feels like a scam for small or medium-sized businesses.

So, let’s start.

Basically, social media marketing is all about creating content, promoting it, and building an audience around it. It is a time-tested strategy, which has worked for many businesses. However, the real social media marketing breaks this otherwise beneficial approach.

To start with, the audience that you think are building for your business with your content and promotion, thinking of them as an asset for your business, in reality, is an asset for the company that owns the platform. If something is to happen to these social media platforms, your audience goes down with them. Not to mention the frequent change in the policies of these platforms. One fine example of this is Facebook changing their algorithm to make it impossible for the businesses to reach their audiences without boosting their posts.

Social media is a great tool for entertainment, but when it comes to selling, it’s not that effective. Read any report on social media and you will discover that just sharing your own content will not do anything for your business. Just sharing entertaining content will never help you make money.

It becomes even harder for small or medium-sized businesses on a tight online marketing budget. If all your efforts are focused or revolve around social media, it can suck up all your money and effort, leaving you nothing to do with online marketing. Yes, you can fetch thousands of likes, comments, follows, and shares by boosting your content, but can you effectively monetize any of those metrics?

Well, you can’t.

Yes, an argument can be made in favor of pay-per-click social media marketing. It can be effective, however, as a business, how long do you think you can continue pumping in the money for those clicks?

It can be understood by looking at some of the bigger brands and how they use social media. Look at brands like McDonald’s, Ford, or any other brand of your choice and you will find that while they spend on social media, they are not going for the exact same ROI as a small or medium-sized business like yours is. What big brands want from social media is entirely different from what you want.

Big brands want customers to associate with their brands. They do it by associating their brand with emotions, decisions, and different stages of common people. They are not looking to build an audience, they are not looking to generate sales with their social media campaigns, what they want is to leave a lasting impression on their audience. And they are doing it very effectively.

So, if you do not have marketing budgets or time to invest in building a desire for your products year after year, it’s just a waste of your time and money. Even if you can, these big players have the ability to squash any competition in a jiffy. So, we suggest you shouldn’t waste your money or time in conventional social media marketing, but instead should try tactics that actually will make a difference to your business.

And here’s something that we feel can help your business.

Focus on making sales, not leaving an impression.

Let’s get this straight, you will not generate a single penny in revenue with your good impression. To generate profits, you need to sell stuff. That is the only way the small or medium-sized businesses survive. The goods or services they sell, pay for their bills and generate enough revenue for them to make some traffic.

If you do not have VCs pumping money in your business or are not planning to cash out in an IPO, you will need to make profits in the traditional way and that is by selling products or services that people want.

It might seem like basic common sense, however, not many of the social media marketers take it into account. Having 100,000 Facebook fans on your business page means nothing if not even one of them is buying or is interested in your products or services. You have just paid for 100,000 clicks and nothing meaningful for your business.

Now, let’s look at another side of the social media coin, where all your posts are sales posts. Will it work? It wouldn’t.

That’s the catch with social media, in no way you will be in a win-win situation with social media. No matter the effort, the money, or the creativity you put, you will always have a tough time getting the desired results.

But don’t get disheartened. No social media does not mean no online marketing for your business. You just need to play smart to win the social media and online marketing. Here are three tactics that could yield you great results for your business if done right.

  • Paid social media campaigns
  • SEO
  • Email marketing

Now let’s look at them in detail.

Paid Social Media Campaigns –

Using paid social media campaigns to get likes, follows, and shares might be the waste of your time and money. However, if you use it to take your customers to a specific product page or service or just a page where you can inform them about your business, could mean something. It could just be a link which takes them off the social media platform and onto your website, but it is totally worth your time and money. On your website, you control the terms of engagement, which you can use any way you so wish.

The biggest advantage of the paid social media campaign is that you can micro-target the customers. So if it’s a very niche set of customers you want to target, you can do so using micro-targeting. It will make the customers feel at home and connected to your business.

Paid social media advertising could also lead to direct sales, or at least it allows you to build a customer database, which can further be used for marketing purpose of your choice, e-mail or physical mail.

SEO (Search Engine Optimization) –

Now, while paid social media campaigns are great for generating sales or driving traffic with immediate effect, it can not be the long-term solution for your business. This is where SEO comes into place.

SEO will get you steady traffic, with small profits to begin with, but in long run, it will do wonders for your business.

The goal with SEO is to drive organic traffic to your website through search engines. You can direct the traffic uniformly across the website or can focus primarily on the product or service that you want to sell. People looking for the products or services similar to yours will be redirected to your service or product page directly from search engines. Once you have a steady flow of traffic on your website, the products will continue to grow.

SEO might not be as sexy as social media marketing where you get instant gratification through likes and follows, but it delivers big in terms of business gains. SEO is all about putting your website to generate revenue for your website rather than you pumping in money.

Email Marketing –

One of the most cost-effective forms of online marketing is email marketing. In terms of costs, it will cost you almost nothing to send an email campaign, when you compare it with the cost you will incur for your digital marketing campaigns on any other platform. A well-optimized email campaign can generate thousands of dollars for your business.

It is a direct form of digital marketing where you ask your customers to take a measurable action, be it buying a product or just signing up for your upcoming offers. The goal here is to bring your customers as close to making a purchase as possible. And they will.

Finally, all the three aforementioned steps are no way as glamorous as sharing content on social media, boosting it, and seeing it pile of likes and followers in no time, however, when done right and with little patience, they will yield you much higher ROI. So, if you are still splurging money on boosting your posts on Facebook, Instagram, or Twitter in 2019, it’s time to stop. ')}

Drive Your E-Commerce To Success With Social Media

Drive Your E-Commerce To Success With Social Media

Social media in current times is the driving force behind pretty much everything. From the weird challenges that we come across every now and then to the trendy shoes your colleague came in wearing today, pretty much everything in current times is the byproduct of social media. And the world of commerce has already started seeing the influence of social media in different sectors. From sales to marketing, social media platforms like Facebook, Twitter, Instagram, etc have emerged as a fruitful channel for pretty much every field you associate with a modern business.

With the significant rise in online shopping, social media platforms have become the primary source of information for the customers and have a strong influence on their shopping decisions. According to a recent study, almost 93% of modern customers make their buying decisions using social media and around 90% uses the product recommendations from their friends and family before making a buying decision. When the strong signs of social media influences are all around us, it’s tough to avoid social media for your business, if you are looking to start or establish a fruitful business. Especially, if you run an online business or have an offline store, but are looking to create a brand online as well.

So, we thought will break social media down for you to help you drive your business to success or greater heights harnessing the power of social media.

Let’s start by understanding why do you need social media for your e-commerce business, shall we?

We all know that the success of running an online shopping website or an e-commerce store largely depends on the website traffic. And even though the traditional ways of Search Engine Optimization or running paid Google Ads still yields great benefits for any website, it’s the social media that has emerged as the frontrunner for driving traffic in the e-commerce universe.

And that is why you need social media for your e-commerce business.

However, driving website traffic through social media is easier said than done. You not only will need tactics but also a strong social media strategy to establish a steady flow of traffic to your website.

It will be tough, but it will all be worth it. So let’s start.

Set your goals: Even before you start implementing a social media marketing strategy or contacting a social media agency it’s important to have clear goals. So, it’s very important to have specific measurable objectives such as:

  • The traffic you are looking for from social media
  • Number of page likes, Twitter and Instagram followers you are looking for
  • The ratio of a visit to conversion
  • Amount of engagement you are looking for and the number of posts you are willing to make for the same
  • Finally, the follower to sale ratio

To give you an idea, on an average in the e-commerce industry businesses make 6.02 posts per week fetching them 11.4 interactions per post and almost 37K followers. However, those numbers can vary for different markets, so it’s advised to understand your market before you arrive at any number.

Understand your customers and create content accordingly: There has been a significant rise in the number of customers unfollowing the brands on social media platform due to the excessive and irrelevant content shared by the brand. You must grab a deep insight of your customers and understand what they want before you start creating and posting content on your platforms. Also, every post that you make must be studied and analyzed in depth to gather the customer engagement on social media.

Share content, don’t sell: It might contradict the title of the blog, but it is not. Yes, it is correct that majority of customers begin their shopping journey on social media platforms, however, they do not like things to be sold to them there. Modern shoppers don’t come to social media platforms with an intent of shopping, they seek information and a meaningful connection with the brands that they follow, the sale soon follows. So, your primary focus should be building a meaningful relationship and not selling. Whether you are in the B2B business or B2C you must take good care of your customers.

Optimize your social media posts: Just as in traditional search engine optimization, it’s advised to optimize your social media posts as well using relevant keywords to make them appear in the search results. You can use keyword planning tools like Google Keyword planner to extract keywords most relevant to your content and products and then use them in your posts to make them discoverable. Also, if possible add some visuals to support your keywords to catch the attention of your audience.

Use social media widgets for your business gains: Whether you run a website or have a business app for your products and services, you must make good use of the social media widgets like Facebook’s “Like” button, Twitter “Follow” button to attract customers who are willing to keep in touch with you. The placement of these buttons is key here. You must place the buttons in such a way that they will encourage the customer to share their purchase, review, or just a recommendation rather than asking them to “Like” your page or “Follow” you on every page. So, it’s always better to have them at the very last when the customer has completed the transaction and is satisfied with your service.

And that will be all for now from us. If you can integrate social media into your online marketing campaigns in a fruitful manner, you will reap great benefits out of it going forward. So in your next marketing meeting have a balanced mix of traditional as well as social media marketing tactics and you can drive your e-commerce business to success in no time. ')}

The future of retail is in our palms

The future of retail is in our palms
In the past 20 years, we have seen e-commerce industry metaphorically collapsing the shopping malls. However, the next technology advancements might not take that long.

The online retail space is constantly expanding. Retailers failing to keep up with it is either getting left behind or are becoming irrelevant. Case in point, the recent bankruptcy of Radio Shack, which once was considered a mecca of the technology fanatics. In the past 20 years, we have seen e-commerce industry metaphorically collapsing the shopping malls. However, the next technology advancements might not take that long. If truth be told, we might already be experiencing the next technology development, in the form of increasing number of shopping apps, product discovery platforms, and the social media platforms opening their platform to the small and medium level entrepreneurs.

The future of retail is a smartphone.”

The sooner the retailers accept this fact, the better it will be for the survival of their business.

These technological disruptions have been happening in the world of retail for long and will continue to happen in the future as well. So, it is of utmost importance that the retailers adapt to these disruptive technologies to stay relevant, or else, face the risk of going extinct.

Hence, we thought we would chalk down some tips for our retailer friends out there to help them keep up with the technological disruptions happening around them. So, let’s get started

Mobile is modern shoppers’ best shopping partner

In today’s retail market, having a physical store is just not enough, even having a website or an online store is just not good enough, if you are looking to thrive. Physical stores stopped competing with online stores long ago. They are just supplementing them by providing an experience to the shoppers that the online stores can not. And while the online stores still dominate the majority of online sales, the mere notion of sitting in front of a computer for shopping has started to fade out with the increasing number of smartphone devices in the hands of the shoppers. Shoppers have started to migrate towards apps from websites, as they allow them to be mobile while they search for the product of their choice.

Among all the apps that have had a huge impact on the retail world it’s the social media apps that have become the new avenue for shoppers to get inspired, discover, and at times even shop for the products of their choice. From Facebook to Instagram, every now and then we all have come across ads promoting some cool looking products specifically targeted towards you and let’s face it, the temptation to click that “Buy Now” button has been irresistible at times. So, it’s about time we give social media the respect it deserves in revolutionizing the retail market and giving customers a new avenue to shop.

Social Media – The modern shopper driver

The ubiquity of handheld mobile devices is known to us all. Among many things these tiny powerful technological powerhouses is used for, communication seems to be their primary use. Be it through a call, text, or just interacting with the world through the various social media apps available, these mobile devices have opened the whole world for us. And the world of retail is no exception. According to a recently published study by PWC, the shopping habits of a majority of shoppers is influenced by social media.

In the current retail market, the opinions and reviews of consumers more than ever and it can be attributed to:

  • The increasing number of mobile devices
  • Social media platforms allowing retailers to make a direct sale from their app
  • The readiness of modern shoppers to share their views online
  • A seamless procedure to grab the attention of the shoppers through various media content
  • And finally, social media platforms like Facebook, Twitter, and Instagram etc acting as the advocate to the product

The new path to purchase

Traditionally the path to purchase for modern shopper involved getting dressed up, walking to the shop or mall, hunt for the product of the choice, and then make the purchase. But that path has been disrupted with the emergence of e-commerce websites, apps, and more recently the significant rise of social media and smartphones. And a lot of the credit for this disruption goes to social media having an influence on the shopper behavior. It will not be false to call the modern shopper a social shopper. Everything and almost anything the modern shopper purchases have a social influence behind it. Maybe they saw it on Instagram, or their friends share rave reviews about the product on their Facebook wall. It could be a deal they found on Twitter or earned a good referral discount for themselves. In one way or the other, the purchase is driven by social media, in most cases. The exceptions though are always there.


The smartphones have also become a source for product discovery through platforms like Taglr, which not only allow you to discover products online but from a brick and mortar shop in the nearby vicinity with great ease. You can then share your experience on social media to avail more deals and discounts offered by the retailers.

The modern digital shopper equipped with a smartphone can discover products not only from its social feed but also can check the offers from the nearby shops using the geo-based ‘product discovery’’ apps like Taglr.

So, if you are a retailer and putting all your eggs in one basket by relying primarily on e-commerce platform to fetch visibility and sales for your products, you might want to think again. The future of retail does not have traffic signals and doors, it’s the social media and product discovery apps you use on a regular basis. If you don’t believe us, fire up your Facebook or Instagram apps right now and see how many “Shop Now” buttons you see. ')}