How do offers work?

 

If you ever tell the buyers that they can save money, you have their attention. This is the purpose of offers. Creating new promotional ideas can be challenging, but they ultimately pay off in profits when implemented correctly on your store. Offering promotions and special offers to your potential customers is an effective & easy method to drive footfalls to your store, getting more clicks, acquiring new customers, growing revenue and increasing brand awareness. Best of all, these promotions can also be used to encourage customer loyalty and repeat purchases. They help you attract more customers and get more business. In this blog we will discuss about the offers, and how on the one hand it helps the buyer save money and on the other helps the seller get more business. There are six trending offers in the market; Exchange offer, Cashback offer, Discount Offer, Extended warranty, Buy X get Y Offer and Freebie offer.

 

Exchange offer:

The buyer can exchange an old product for a new one at the right prices. With new products emerging in the market frequently, all buyers would be curious to purchase and experience the latest model out there. Within a brand, this offer is also called buyback. The most important draw for the seller is the returning buyer who is now a loyal customer. The demographic is mainly tech savvy, who wants to be the first one to get their hands on any new, updated product.   With exchange offers, it becomes very convenient to get your hands on the latest model out there without making a hole in your pocket. You can exchange your old phone, and get a new one on a highly discounted price.

 

Cashback offer:

Cashback is an incentive offered to buyers for certain products whereby they receive a cash refund after making their purchase. Cashback achieves heightened customer loyalty that other offers don’t generally reach. If you are an online seller, you can target the payment application users. The minimum purchase limit set for a cashback can help with upselling. Is there something better than getting an incentive on buying a product. If the payment applications are used properly, you can save a handsome amount.  

 

Discount Offer:

A reduction in the usual price that helps you to attract buyers. The amount can be reduced in percentage or flat. The actual selling and discounted amount is projected for the buyer and can influence the buyer to buy more products. This is one  of the oldest tricks to get more footfalls. Anything that says “Sale” or “Flat discount” always have and always will attract buyers. For retailers in the Fashion industry it can also be a way for a clearance sale. Nothing makes a buyer happy than getting a hefty discount on desired products. If you want to pay half or even less than half, then target the stores with discount offers.

Extended warranty:

An extended warranty, is a prolonged warranty offered to consumers in addition to the standard warranty on new items. The extended warranty may be offered by the warranty administrator or the retailer to grab attention mostly in the electronics category. Dealing in electronics, services and warranty is always a major concern. The extended warranty is a viable option as it provides assurance to the buyer that if they need any services, it will be provided.  Post-purchase services are always a headache. With extended warranty you are assured that if any glitches or trouble, your problem will be solved without any extra cost.

Buy X get Y Offer:

Buy X Get Y offers are top trending and can be implemented across many product categories. They help to attract customers as they pay for X products and get Y products in addition. A common form of promotion for easy sales.

This offer is mainly centered around the fashion industry. If prices are planned properly, the sales number definitely increase. It always makes you happy when you pay less and get more.

 

Freebie offer:

Freebie offers make the buyer spend an extra amount to avail additional benefits in the form of a new product on a minimum purchase. A freebie offer is given to the buyer without having them to pay for the whole of it, especially as a way of attracting interest. With a small gift on a minimum purchase always pushes the buyer the increase their spending limit. It is very tempting and always attracts more purchases. Who does not like getting something extra. Rewards in shopping can always enhance the experience.

 

Conclusion:

Setting up offers does not take a lot of effort, but it is very effective. The offers could be promotional, seasonal or for special occasions. If you as a seller promise the buyer to give them something more than the monetary value they are always your happy customers. ')}

Make Your Marketing Campaigns More Effective With Big Data

Make Your Marketing Campaigns More Effective With Big Data

It will not be an exaggeration if we start by saying, “Big Data is shaping the future of all corporate operations.” From logistics to talent acquisition from performance evaluation to marketing campaigns, big data has been a driving force in decision-making in all corporate operations. However, the biggest impact big data has made is in the field of marketing and sales. Today, we look at some of the areas where the use of big data has helped marketeer improve the results of their marketing efforts. If you are a digital marketer or are just associated with any marketing campaigns in general, you too can sharpen up your marketing efforts using big data.

Offer Better Customer Experience

The modern consumers get hundreds if not thousands of marketing emails, SMS, and a plethora of other marketing content in their inboxes every day. How many of them actually capture the attention of the consumers? Almost none. Ok, some do manage to get a click or two, but with the digital marketing budget skyrocketing every day, do you think an online marketing campaign fetching a click or two is actually worth investing? We don’t think so.

This is where big data comes into the picture. Big data helps you to customize your marketing campaigns to target your potential customers in a highly engaging and personalized way. This not only makes the campaign relevant for the user but also makes the consumers feel special as they see only the relevant content featuring in the campaign.

Big data analytics allows you to understand the consumer behavior through the content they are accessing on your website, the device they are using to access the content or just the general content they are interested in. Based upon all those data points and understand the buying cycle of the consumers you can offer them the products and services they might be interested in. It boosts the chances of a potential customer actually becoming a customer a lot higher. You even can use the geographical locations of your consumers to offer them localized deals and offers. This approach of personalized marketing campaigns boosts your conversion rates, engagement with the customers and brand loyalty in general. So, use data to know your customers better than you already do.

Discover New Opportunities

Identifying and tapping the growth opportunities at the right time is the key to the success of any business. And with the help of big data and machine learning, you can identify any growth opportunity just in time to prepare your business for it. Using the data from your organization’s customer engagement platform with the publicly available data for the consumers your business analyst can help you identify new markets and opportunities for growth.

This field of data analytics uses predictive analytics to identify new targets and growth opportunities in the said markets. Using the predictive analytics you can evaluate the potential growth opportunity based on the market share you have in any particular region and the areas of improvement to boost those numbers.

Precise Attribution

The success of any marketing campaign can only be evaluated based upon the conversions it drove towards your business. Earlier, the marketers used the last-touch model to determine the marketing attribution. However, the issue with this approach is that it does not take into consideration the online and offline campaigns or activities that led up to the conversion. And this is where Big Data comes into play. Using big data, the marketing experts can precisely identify the events triggering the conversion and sales for all your marketing campaigns.

The marketing experts these days have strong attribution tools which enable incremental attribution through all your marketing channels like display, social media, email marketing, or the Google or Facebook ads. This makes it easier for the organization to allocate resources making all your marketing investment give the best ROI.

Final Thoughts

With the growing technology around us, the role of big data analytics in coming years is only supposed to go up in the coming years. So if you are looking to sharpen up your marketing decision making or just make your marketing campaigns even more effective, big data is the way forward. ')}

Let’s bring down that bounce rate

Let's bring down that bounce rate

Nothing hampers an online business more than a high bounce rate. It can also be attributed to the failure of a large number of e-commerce businesses on a regular basis. To understand it better, let’s simplify what a high bounce rate means. For the uninitiated in the field of digital marketing or Google analytics, a higher bounce rate for any website indicates the number of visitors leaving the website immediately or soon after visiting a website. Now, if it’s an e-commerce website, a visitor leaving the website means a potential customer walking out of the shop door, soon after entering the shop. It also means that they are not buying anything.

And when you consider the fact that the entire idea behind the existence of any e-commerce website is to make consumers shop online and sell stuff. It seems rather jarring.

If you are not able to make customers shop despite having a pretty looking website, an established brand name, and spending big on your digital marketing campaigns, you pretty much do not have an e-commerce store. ‘

However, to understand Bounce Rate for an e-commerce website, we first need to understand Bounce Rate in general. Technically, bounce rate for any website is the percentage of users who leave the website only after visiting one page or the home page. And for an e-commerce website, every customer leaving the website only after one page means an opportunity lost to sell something. Now, we understand that even after spending several pages and browsing several products a customer can decide not to buy anything and that is perfectly all right. There is nothing you can do over the internet to persuade any customer to buy every product he/she browses. However, there is something you can do to establish a relationship with the visitors, turning them into recurring visitors and eventually buying customers.

So, here we have listed some of the easy ways you can adapt to persuade even those finicky visitors to shop with you.

  • Focus On Your Product Pages

If we have to pick one page of the website that can turn a prospect into a customer, it will be the product landing page. You can have a jazzy homepage, a quirky welcome message to greet your customers, or even an attractive video to capture the attention of the visitor, but ultimately it’s the product landing page that will decide the fate of the visitor.

Your prospect will browse the specifications, the product reviews, the customer reviews and every single detail about the product on that page before deciding to put money down the table for it. Even the savviest of digital marketer will have no part to play in the decision that your prospect will be made after reaching the product page.

This is why it’s of utmost importance to optimize the product page to the best of your ability. Here are some tips to help you optimize your product page to boost your chances of converting a prospect to a customer.

  • Make the product page easily accessible. At any stage of browsing your website, the visitor should be able to reach the product page of his/her choice in as few clicks as possible. Ideally 3, you can even bring it down to 1.
  • Present all the product related information like reviews, specs, in a neat and well-segregated manner.
  • Highlight the “add to cart” button, so the prospect can add the product to cart as soon as he/she has made the choice.
  • Do not confuse the customers by showing too many “similar” products.

  • Divide your email list

We have discussed it in the past in some of our earlier blog posts and we will say it again, a personalized email marketing campaign will yield you a lot better results than a generic one. This is why the more you segment your email list, the better CTR (click-through rates) you will get for your email marketing campaigns.

Basically, email list segmentation is all about grouping your customer base based on their interaction with your website, ads, products, or just emails. You can even use the power of machine learning and big data, to further narrow down your prospects.

Using machine learning and big data you can even segment your prospects based on their likes, dislikes, their interaction with your offers and a lot more. Once you have a segmented email list with you, you can send them emails and offers that match their interests. These personal recommendations make the customers feel special and boost the chances of them shopping with you.

You can even personalize your website messaging, chat support, or even the SMS campaigns to boost the customer engagement on your website and consequently bringing down the bounce rate for your website.

  • Make shopping with you a seamless experience

Nothing hinders online shopping experience like a cumbersome checkout and product search functionality. This is why it is of utmost importance to offer a seamless shopping experience to the customers. Make sure you have your CTA (Call To Action) buttons, your products are easy to find, and all the information related to the product and its delivery is displayed in a proper way.

Lack of information related to product and terms of services should not be the reason why you lose your customers.

Having all the relevant information related to the product and terms of services boost the customer engagement and consequently brings down your bounce rate significantly.

Conclusion

It’s vital to build a relation even before you make your first sale and in the world of online shopping the only thing that can assure you a sale is the trust of your customers. If your customer doesn’t trust you, they are never going to buy from you.

This is why it’s very important, to be honest with your customers in terms of the information you provide them and offer them a pleasing experience on the website rather than shoving your products down their shopping carts right from the very first click.

So, make your website likable first, the bounce rate will automatically come down. ')}

E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign

E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign
E-Commerce Marketing Practices To Optimize Your Online Marketing Campaign

For any online business to succeed, a higher ROI in all their marketing campaigns is a must. However, as you sit down to narrow down your e-commerce marketing strategies to the ones that will get you a higher ROI, it’s tough to separate the ones that certainly will work from just blatant noise.

You can hire a digital marketing agency to cut down the work for you, but that again is an investment, which might not yield the results that you so desire. So, we thought we will help you by listing down some of the best e-commerce marketing practices to optimize your online marketing campaigns so that they can pay you the dividends for your investment.

These practices are in accordance with the latest digital marketing trends and certainly will help you optimize your e-commerce marketing tactics. If done right, these practices can pay dividends on the invested time and effort.

So let’s get started.

Keep Your Content Relevant and Original

It has been said earlier, it will be said numerous time in the future, “content is king.” Period. The internet, with its growing usage, is getting saturated in terms of content. A lot of digital marketing experts are calling it “content shock”. With all the websites across the world pumping out content on an everyday basis, the amount of content over the internet is doubling every 9 to 24 months. This is why it is of utmost importance for your e-commerce marketing strategy to create original and relevant content. The lack of unique or creative content on your website, in your digital marketing campaigns, or just in your newsletters will put you at risk of getting lost in the sea of content that’s the internet.

Having high-quality original content helps your business attain higher ranks in the organic search results as well as offers potential customers something to follow. You can create content in the form of product release information, a brand story, or just sharing the general updates from your business that you think is useful for your customers.

Creating original and relevant at any point should not be considered as re-doing the existing content. You must always avoid just re-purposing the existing content or just copying the content from another source.

Personalize Your E-Commerce Marketing Campaigns

With the abundance of data shared by users through social media and through the elaborate sign-up forms, the digital marketing experts have started leveraging that data for their marketing campaigns. The modern digital marketing experts are tailoring personalized campaigns for every user as opposed to just sending out bulk SMS and emails in anticipation of attracting few clicks. The personalized campaigns help the company stand out from the competition and allows them to establish a bond with their customers.

Gone are the days when 100 clicks from a campaign were considered good, the modern digital marketers are looking to build 1 meaningful relationship with the customer as opposed to getting 100 users for a few seconds. It not only makes the customers feel special but also does not annoy them with a plethora of emails or SMSes that makes no sense to them.

If you are having a hard time figuring where to start your personalized campaigns, you can start by segmenting your customers based on the behaviors they’ve exhibited on your website. This can easily be done by analyzing a report from your email campaign or just by going through the Google analytics report for your website. Any digital marketing expert with a good understanding of Google Analytics should be able to help you with it.

Reward Customer Loyalty

With so many e-commerce businesses around customers are easily distracted. This is why it’s absolutely vital to offer perks and rewards to the customers who remain loyal with your business. This not only makes your existing customer base or the early adopters feel special but also brings you, new customers.

According to a recent survey, it was found that the loyalty programmer members for any e-commerce business recommend the products and services that they use more often than the normal one-time buyers. These loyal customers are not even shy to pay a tad higher prices for the product or service they like.

This why you must invest some budget and time on having a reward program for your business. It could be small, but it will help your business build big relations with your customers.

Final Thoughts

E-commerce marketing strategies should always be reviewed on a regular basis to get optimum results for all your campaigns. You can try a lot of different strategies, some of them will work, some of them might not, but that does not mean that you get comfortable with the ones that worked well. Never hesitate to try new strategies, as you never know what can put you ahead of the competition. These were the three practices that we think can help you optimize your marketing campaigns, if you have yours, do share them with us and we will try them as well. ')}

Four Pillars Of A Strong Digital Presence

Four Pillars Of A Strong Digital Presence

Every business in current times longs for digital presence. Some might even term digital presence as the deciding factor behind a successful and a not-so-successful business. And while everyone is talking about digital presence, it still remains rather subjective. For some business having a website can be defined as having a digital presence, while for others it could be listing products on e-commerce platforms like Amazon, eBay etc. and for some, it could just mean having a social media page on Instagram, Facebook etc. Depending on the nature of the business and the targeted audience, the definition of digital presence can be different for different business.

So, we thought we will make it simple for everyone. Irrespective of the nature of the business and the targeted audiences, here we have listed four must-have for every business if a strong digital presence is what they are after. Each of these four pillars (as we call them) can be discussed at length and must be discussed at length, but for now, we will have a brief look at each of them to explain it to you, why they are a must-have for your business.

A Website –

The number of website development agencies that have sprung in recent times is just astonishing. Ever wondered why? Well, simply because that service is highly in demand and everyone wants to have one for themselves. It doesn’t even have to be a business, even individuals are getting websites for them.

So it is a no-brainer for you to have one for your business. And if you are haven’t got one for your business yet, it’s about time you get one now. This not only will open an additional marketing channel for your business in the form of digital marketing, but also will give your business an address on the world wide web, where the world is.

Here are a few things to keep in mind while getting a website for your business, other than it being beautiful, simple, and interesting. If done right, this will fetch your business plenty of new visits daily and will help your business grow over time.

To have a successful business website you need to:

  • Get the domain name that’s relevant to your business type (not mandatory though) and is easy to remember. A website address that’s not easy to remember is not worth getting.
  • Have an easy to navigate interface. Whether you are setting up an online portal for selling products or getting a one-page website for your small shop, it should be clutter free, well segregated, and must be easy to navigate. In an ideal world, a visitor should not need more than three clicks to reach any section of the website. So, you can use it as a tip when getting the website for your business.
  • Go for a trusted web host. It’s very important to have a trusted web host hosting your website as it is a key element in building your websites’ trust over the web and for the search engine optimization of it.
  • It is recommended to have pages like About Us, Contact Us (with your business’ address and contact details) to make sure your customers are able to reach you anytime they run into any difficulty. You can tell your customers about your business through these pages and gain their trust in the first visit.
  • Make sure your website is fast and easy to load. Nothing upsets a visitor more than a slow loading website (OK, maybe pop-ups), so make sure your website loads fast on every web browser.

There are plenty of other recommendations that you will come across when getting a business website concerning search engine optimization and digital marketing, and depending upon your purpose, you must incorporate all that’s relevant.

In simple terms, consider your website as your store, it should be clean, easy to navigate, and if possible entertaining.

A Blog –

Blog? Yes, it might sound boring, but a company with a useful and informative blog gets a lot more attention of the visitors than the one without a blog. The blog can be used as a communication channel between your business and your audience.

Some experts from digital marketing and online sphere even rate blog above social media accounts, when it comes to adding value to the business. As per a recent report published by HubSpot, a business which publish at least 16 blogs per month, see 3.5 times more traffic than their counterpart.

Think about it. You read a good blog post, you than straight away head to the website it is part of, as opposed to seeing a good post on Facebook, as a good post on Facebook brings users to Facebook first. You can even use a different blogging technique like a video blog, text blog, or just audio podcasts, there are all sorts of techniques that you can use for customer engagement.

A Newsletter –

A blog brings your audience to your website, but what brings them to your blog? This is where a newsletter comes into the play. Email marketing is one of the most powerful tools in the world of online marketing and pretty much every digital marketing agency offers email marketing as a special feature of their package. This is why sending a newsletter to your customers plays such a vital role in the growth of any business. Whether it’s informing the customers about the latest update from your business or just notifying them about your latest blog post, a newsletter can do it all for you.

Having said that, a newsletter has its own peculiarities and rules that you need to follow to stay away from that spam box of your customers.

What makes a newsletter such a powerful aspect of any businesses’ digital presence is the fact that it,

  • Can be personalized for different customer groups
  • Is directly addressed to the customers and is shorter than a blog post
  • Can be used for a wide range of purposes, from making an announcement or gathering customers’ feedback or just to send seasons greetings for when it is the holiday season

Social Media –

Finally, we come down to social media. It will be unfair to not include social media in any discussion regarding digital presence for a business or even for an individual. We live in the era of social media, so it’s vital for the businesses to have a strong social media presence.

According to a recent study, the number of social media users will reach around 2.77 billion across the world. If you really want to be accessible to your customers, you need to have a presence on almost all the social media platforms that are there.

Broadly, we can categorize social media into two groups: popular social media platforms like Facebook, Twitter etc and specialized social media platforms like LinkedIn, Pinterest etc. Try to be present in both groups.

However, depending upon the nature of business your choices can vary. For instance, if you are in the B2C sphere a Facebook or a Twitter might be more useful for you as opposed to LinkedIn, where you primarily get B2B customers.

Also, your presence on social media will keep you in touch with the customers, the market trends and what your customers are saying about your business. All of it will only benefit your business.

That will be all. These are the four pillars of a strong digital presence for any business according to us. What are your preferred modes or channels of engagement in the digital sphere? Do share them with us. ')}

Social Media Is Passé In 2019

Social Media Is Passé In 2019

There was a time when platforms like Facebook, Twitter, and Instagram were the go-to platforms for businesses looking for online marketing. That time is gone. OK, maybe not gone, but certainly not the best way forward for your business in terms of online or social media marketing as they call it.

Digital marketing gurus all over the world have been persuading business small and big to spend heavily on their social media services. And if you own business small or big, you probably already would have dabbled with platforms like Facebook, Twitter, and Instagram for your social media marketing needs. You would’ve set up a Facebook page for your business, an Instagram handle to showcase your products, and a Twitter handle to constantly share updates related to your business. But, there must have been times, where you would’ve looked at social media as a scam.

And even though social media is not a scam in entirety, it certainly does feel like one for small and medium-sized businesses.

But, before we draw any conclusions, let’s understand what Social Media Marketing is?

It will help you understand what social media marketing and why it feels like a scam for small or medium-sized businesses.

So, let’s start.

Basically, social media marketing is all about creating content, promoting it, and building an audience around it. It is a time-tested strategy, which has worked for many businesses. However, the real social media marketing breaks this otherwise beneficial approach.

To start with, the audience that you think are building for your business with your content and promotion, thinking of them as an asset for your business, in reality, is an asset for the company that owns the platform. If something is to happen to these social media platforms, your audience goes down with them. Not to mention the frequent change in the policies of these platforms. One fine example of this is Facebook changing their algorithm to make it impossible for the businesses to reach their audiences without boosting their posts.

Social media is a great tool for entertainment, but when it comes to selling, it’s not that effective. Read any report on social media and you will discover that just sharing your own content will not do anything for your business. Just sharing entertaining content will never help you make money.

It becomes even harder for small or medium-sized businesses on a tight online marketing budget. If all your efforts are focused or revolve around social media, it can suck up all your money and effort, leaving you nothing to do with online marketing. Yes, you can fetch thousands of likes, comments, follows, and shares by boosting your content, but can you effectively monetize any of those metrics?

Well, you can’t.

Yes, an argument can be made in favor of pay-per-click social media marketing. It can be effective, however, as a business, how long do you think you can continue pumping in the money for those clicks?

It can be understood by looking at some of the bigger brands and how they use social media. Look at brands like McDonald’s, Ford, or any other brand of your choice and you will find that while they spend on social media, they are not going for the exact same ROI as a small or medium-sized business like yours is. What big brands want from social media is entirely different from what you want.

Big brands want customers to associate with their brands. They do it by associating their brand with emotions, decisions, and different stages of common people. They are not looking to build an audience, they are not looking to generate sales with their social media campaigns, what they want is to leave a lasting impression on their audience. And they are doing it very effectively.

So, if you do not have marketing budgets or time to invest in building a desire for your products year after year, it’s just a waste of your time and money. Even if you can, these big players have the ability to squash any competition in a jiffy. So, we suggest you shouldn’t waste your money or time in conventional social media marketing, but instead should try tactics that actually will make a difference to your business.

And here’s something that we feel can help your business.

Focus on making sales, not leaving an impression.

Let’s get this straight, you will not generate a single penny in revenue with your good impression. To generate profits, you need to sell stuff. That is the only way the small or medium-sized businesses survive. The goods or services they sell, pay for their bills and generate enough revenue for them to make some traffic.

If you do not have VCs pumping money in your business or are not planning to cash out in an IPO, you will need to make profits in the traditional way and that is by selling products or services that people want.

It might seem like basic common sense, however, not many of the social media marketers take it into account. Having 100,000 Facebook fans on your business page means nothing if not even one of them is buying or is interested in your products or services. You have just paid for 100,000 clicks and nothing meaningful for your business.

Now, let’s look at another side of the social media coin, where all your posts are sales posts. Will it work? It wouldn’t.

That’s the catch with social media, in no way you will be in a win-win situation with social media. No matter the effort, the money, or the creativity you put, you will always have a tough time getting the desired results.

But don’t get disheartened. No social media does not mean no online marketing for your business. You just need to play smart to win the social media and online marketing. Here are three tactics that could yield you great results for your business if done right.

  • Paid social media campaigns
  • SEO
  • Email marketing

Now let’s look at them in detail.

Paid Social Media Campaigns –

Using paid social media campaigns to get likes, follows, and shares might be the waste of your time and money. However, if you use it to take your customers to a specific product page or service or just a page where you can inform them about your business, could mean something. It could just be a link which takes them off the social media platform and onto your website, but it is totally worth your time and money. On your website, you control the terms of engagement, which you can use any way you so wish.

The biggest advantage of the paid social media campaign is that you can micro-target the customers. So if it’s a very niche set of customers you want to target, you can do so using micro-targeting. It will make the customers feel at home and connected to your business.

Paid social media advertising could also lead to direct sales, or at least it allows you to build a customer database, which can further be used for marketing purpose of your choice, e-mail or physical mail.

SEO (Search Engine Optimization) –

Now, while paid social media campaigns are great for generating sales or driving traffic with immediate effect, it can not be the long-term solution for your business. This is where SEO comes into place.

SEO will get you steady traffic, with small profits to begin with, but in long run, it will do wonders for your business.

The goal with SEO is to drive organic traffic to your website through search engines. You can direct the traffic uniformly across the website or can focus primarily on the product or service that you want to sell. People looking for the products or services similar to yours will be redirected to your service or product page directly from search engines. Once you have a steady flow of traffic on your website, the products will continue to grow.

SEO might not be as sexy as social media marketing where you get instant gratification through likes and follows, but it delivers big in terms of business gains. SEO is all about putting your website to generate revenue for your website rather than you pumping in money.

Email Marketing –

One of the most cost-effective forms of online marketing is email marketing. In terms of costs, it will cost you almost nothing to send an email campaign, when you compare it with the cost you will incur for your digital marketing campaigns on any other platform. A well-optimized email campaign can generate thousands of dollars for your business.

It is a direct form of digital marketing where you ask your customers to take a measurable action, be it buying a product or just signing up for your upcoming offers. The goal here is to bring your customers as close to making a purchase as possible. And they will.

Finally, all the three aforementioned steps are no way as glamorous as sharing content on social media, boosting it, and seeing it pile of likes and followers in no time, however, when done right and with little patience, they will yield you much higher ROI. So, if you are still splurging money on boosting your posts on Facebook, Instagram, or Twitter in 2019, it’s time to stop. ')}

Propel Your E-Commerce Growth In 2019

Propel Your E-Commerce Growth In 2019 | Taglr

With digital revolution going on all around us, opportunities to grow have skyrocketed in every field. Be it the growing span of social networks or the constantly increasing sales numbers for the e-commerce businesses around us. Thus, if you are associated with the world of e-commerce like we are, it’s high time for you to embrace the competition and gear up to propel your e-commerce growth.

The growing popularity of e-commerce has made even the traditional shoppers online shopping aficionado. And why not, who can resist the temptation of those lucrative deals and offers? 😛

The year 2018 is almost behind us. We have seen tremendous technological developments all around us, with artificial intelligence and machine learning being at the forefront of it all. So, with 2019 already peeping from the corner, we thought it’s about time we lay out a path (or just some pointers) to help everyone associated with the field of e-commerce, online shopping, or online marketing, in general, to help them propel their respective businesses to success.

If you still are contemplating your e-commerce marketing strategies for the year 2019, we think some of these strategies could be of help. So, let’s get started.

Assess where you are now –

First things first, it’s important to know your position in the market with respect to your competitors. So, you must,

  • Assess your competitors and see what has worked for them and what has not
  • Compare your marketing strategies with your closest competitor
  • Find out what they have done different/better than you
  • Note down the areas where you held an upper hand
  • Note down the areas where you are trailing behind

By doing all of this, you will have a fair idea of your strengths and weaknesses, which will be instrumental in drawing a fresh business strategy for your business. It will also give you a clear path ahead.

Define the objective for e-commerce business

Having a clear objective for your business for the year will make it easier for you to accomplish your vision with absolute ease. The objective could be a numerical value related to revenue, profit, the budget for marketing or resources, or just the number for products you want to sell in the year 2019. Whatever your objective is, it’s very important to get it straight right at the start of the year.

Also, it is of utmost importance that while you are setting your objectives, you take into account every single thing that can go wrong, because some of the other things will. This is why it is always recommended to take it into account right from the beginning.

Now, we started talking about the digital revolution going around us, however, we have not discussed any tip related to technology till now. But fret not, we will.

So let’s get a tad too technical now.

Get your business online

Online is where it is at. You can not be a part of the e-commerce revolution if your business is not online. So, if you do not already have an e-commerce website, we suggest you get one for your business straight away. If you think getting and maintaining a website is too much of an overhead for you, product discovery platforms like Taglr have got you covered. In just a few simple steps you can take your business online, without worrying about the overhead of maintaining one.

However, if you are going for a website of your own, here are few essential tips for you;

  • Make your website easy to navigate
  • Make your products discoverable to the users
  • Make your website using eye-soothing colors as opposed to really loud and bright colors
  • Maintain a uniform theme throughout the website
  • Make sure that the main menu and all the categories for the website can be accessed from any page
  • And most importantly, make sure that the checkout process is really smooth, with minimum obstruction for the users

Get your business a strong social presence

A strong social media presence could be the difference between a successful and a struggling business in the year 2019. So, if you have discarded social media marketing as a part for your business plan for the year 2019, it’s time you bring it right at the top of the priority list.

If you do not have an expertise in social media marketing, learn it, Using social media platforms like Facebook, Twitter, and Instagram to engage with your customers and creating brand awareness can bring you a lot more than just sales numbers.

You must maintain active social accounts for your business and post regularly on your business page. You can post updates related to your business, an offer that you might have, or just a colorful meme you found floating over the internet. Anything relevant to your business, barring the explicit content is a legit post for the social media platforms. So, use these social media platforms wise to spread the word about your business and drive it to success.

That will be all. If you can follow and use these tips for your business, we can assure you that 2019 is going to be a good year for you. We are already looking at a rather competitive year in the e-commerce segment, so, having a slight edge over your competitors can certainly give you an edge and we think it will only help your business. ')}

What 2019 Has For E-Commerce

What 2019 Has For E-Commerce | Taglr

There still are few months before the celebrations of the arrival of 2019 kicks in. And while there still is a good lot of 2018 in our hands, it is just the right time to think about what 2019 holds in store for us. More specifically, for the e-commerce market in Indian. According to Forrester, the retail market in India saw a growth of estimated $470 billion in the year 2011, grew to an estimated $675 Bn by the year 2016 and is expected to touch the $850 billion mark by 2020 with an estimated CAGR of 10%. It is the fastest growing retail market in the Asia-Pacific Region with a CAGR of over 57% between the year 2012–16.

The incredible growth of the retail industry has also rejuvenated the online shopping industry in India, which now is among the largest in the world. So, it is only fair to have a closer look at what the future has in store for the Indian e-commerce market. We have already seen an incredible growth in the number of products offered online, a number of online stores itself have gone up significantly and so has the number of services offered by them. And if the trends are anything to go by, the Indian e-commerce market has just begun. With a deeper penetration of technologies like artificial intelligence and machine learning the Indian e-commerce industry is set for some monumental changes in the coming years.

Retailers have started to understand the needs of consumers in a better way, they are open to adopting new technologies and new ways to cater to consumer needs, and to remain competitive. So, with 2018 just about to say goodbye to us, it’s about time what are some of the groundbreaking developments we can see in the year 2019.

The emergence of product discovery platforms and marketplaces –

Marketplaces have dominated the Indian e-commerce industry since the beginning of time and they will continue to do so for at least the foreseeable future. But alongside them will be the product discovery platforms like Taglr and many others using advanced technologies like artificial intelligence and machine learning to make it easier for their consumers to find products of their choice beyond the physical boundaries. The increasing use of technology to better the online shopping experience for consumers will lead to world-class products and services, new innovations, and even lower prices for the consumers. So, if you think you’ve already had the best online shopping experience, there are quite a lot of surprises waiting for you in the year 2019.

Automation For The Win –

Automation in the e-commerce industry has been a game changer since its inception. However, while initially automation has been used extensively in order tracking and marketing purposes, it now has started to become an integral part of the inventory management and fulfillment across the sales channels. And we hope to see it increase even further as we see the emergence of new product discovery platforms and marketplaces. Some other areas where automation can have a significant role to play include the likes of operations, physical channels etc. So, if you have to survive in the modern e-commerce market, automation seems to be the road forward.

The rise of Artificial Intelligence, Augmented Reality, and Chat Bots –

In the year we saw augmented reality make inroads in the gaming industry extensively. In the year 2019 augmented reality with its extensive use in the practical applications will head towards the retail stores and into our homes. Some of the fine examples of it we have already seen in the applications that allow you to try your products even without leaving your homes. Chatbots will also see a significant boost in the field of customer service by taking over the tasks such as order status or checking the tracking numbers. In a similar way, the machine learning and artificial intelligence applications will help the businesses in their strategic growth.

Voice Commerce –

The increasing number of smartphones and handheld devices has given a significant boost to voice search, which consequently has given birth to voice commerce. As per a study, the number of users using voice assistants will grow up to 76.5 million by the year 2019 and retailers will have to tailor their products and services to tap into this growing market. By including this technology in their businesses, retailers have a huge opportunity to put their business ahead of the game and maximize their profits.

Personalized & unique offers over discounts –

A lot of retailers in the current online market focuses on offering lucrative discounts as opposed to building a unique brand experience that will align with their customer values rather than just providing them short-term gains. Going forward this approach will yield them very little to know business gains. The future is all about personalized shopping experience as far as the e-commerce industry is concerned and with deeper integration of artificial intelligence and machine learning, it has become a lot easier for the businesses to offer personalized products and services to satisfy their customers. So, if you want to attract more customers to your business you might want to switch your focus from offering discounts to actually offering a unique brand experience. ')}

Drive Your E-Commerce To Success With Social Media

Drive Your E-Commerce To Success With Social Media

Social media in current times is the driving force behind pretty much everything. From the weird challenges that we come across every now and then to the trendy shoes your colleague came in wearing today, pretty much everything in current times is the byproduct of social media. And the world of commerce has already started seeing the influence of social media in different sectors. From sales to marketing, social media platforms like Facebook, Twitter, Instagram, etc have emerged as a fruitful channel for pretty much every field you associate with a modern business.

With the significant rise in online shopping, social media platforms have become the primary source of information for the customers and have a strong influence on their shopping decisions. According to a recent study, almost 93% of modern customers make their buying decisions using social media and around 90% uses the product recommendations from their friends and family before making a buying decision. When the strong signs of social media influences are all around us, it’s tough to avoid social media for your business, if you are looking to start or establish a fruitful business. Especially, if you run an online business or have an offline store, but are looking to create a brand online as well.

So, we thought will break social media down for you to help you drive your business to success or greater heights harnessing the power of social media.

Let’s start by understanding why do you need social media for your e-commerce business, shall we?

We all know that the success of running an online shopping website or an e-commerce store largely depends on the website traffic. And even though the traditional ways of Search Engine Optimization or running paid Google Ads still yields great benefits for any website, it’s the social media that has emerged as the frontrunner for driving traffic in the e-commerce universe.

And that is why you need social media for your e-commerce business.

However, driving website traffic through social media is easier said than done. You not only will need tactics but also a strong social media strategy to establish a steady flow of traffic to your website.

It will be tough, but it will all be worth it. So let’s start.

Set your goals: Even before you start implementing a social media marketing strategy or contacting a social media agency it’s important to have clear goals. So, it’s very important to have specific measurable objectives such as:

  • The traffic you are looking for from social media
  • Number of page likes, Twitter and Instagram followers you are looking for
  • The ratio of a visit to conversion
  • Amount of engagement you are looking for and the number of posts you are willing to make for the same
  • Finally, the follower to sale ratio

To give you an idea, on an average in the e-commerce industry businesses make 6.02 posts per week fetching them 11.4 interactions per post and almost 37K followers. However, those numbers can vary for different markets, so it’s advised to understand your market before you arrive at any number.

Understand your customers and create content accordingly: There has been a significant rise in the number of customers unfollowing the brands on social media platform due to the excessive and irrelevant content shared by the brand. You must grab a deep insight of your customers and understand what they want before you start creating and posting content on your platforms. Also, every post that you make must be studied and analyzed in depth to gather the customer engagement on social media.

Share content, don’t sell: It might contradict the title of the blog, but it is not. Yes, it is correct that majority of customers begin their shopping journey on social media platforms, however, they do not like things to be sold to them there. Modern shoppers don’t come to social media platforms with an intent of shopping, they seek information and a meaningful connection with the brands that they follow, the sale soon follows. So, your primary focus should be building a meaningful relationship and not selling. Whether you are in the B2B business or B2C you must take good care of your customers.

Optimize your social media posts: Just as in traditional search engine optimization, it’s advised to optimize your social media posts as well using relevant keywords to make them appear in the search results. You can use keyword planning tools like Google Keyword planner to extract keywords most relevant to your content and products and then use them in your posts to make them discoverable. Also, if possible add some visuals to support your keywords to catch the attention of your audience.

Use social media widgets for your business gains: Whether you run a website or have a business app for your products and services, you must make good use of the social media widgets like Facebook’s “Like” button, Twitter “Follow” button to attract customers who are willing to keep in touch with you. The placement of these buttons is key here. You must place the buttons in such a way that they will encourage the customer to share their purchase, review, or just a recommendation rather than asking them to “Like” your page or “Follow” you on every page. So, it’s always better to have them at the very last when the customer has completed the transaction and is satisfied with your service.

And that will be all for now from us. If you can integrate social media into your online marketing campaigns in a fruitful manner, you will reap great benefits out of it going forward. So in your next marketing meeting have a balanced mix of traditional as well as social media marketing tactics and you can drive your e-commerce business to success in no time. ')}

Image Search Technology – The Next E-Commerce Revolution

Image Search Technology - The Next E-Commerce Revolution

According to a recent study, there are about 2.6 Billion smartphone users globally and by 2020 that number is expected to soar to a staggering figure of 6.1 Billion smartphone users worldwide. It not only will lead to numerous new technological developments, but also will revamp the many existing ones. And the one area we can be certain of to see the huge impact of the technological development is the modern e-commerce market. We have already seen the gigantic rise of e-commerce websites and apps disrupting the traditional retail industry and we will continue to see further disruptions in the same space as the e-commerce companies vow to provide better services to their loyal customers.

And one such technological disruption taking place as we speak is the rise of “image search technology.”

Image search technology has been around just long enough for most of the tech-savvy users to have used it at least once, if not more. However, there still remain many questions surrounding Image Search Technology. Most of these questions are more like confusions as not everyone who has used image search technology not necessarily understand it. The difference between image search, visual search, and reverse image search is still unclear even to the most tech-savvy customers. And even though all the above terms sound pretty much the same, the fact is that they are worlds apart from each other. So before, we start discussing how image search technology will reshape the future of e-commerce it’s quite important to understand them. It will help you adopt the best-suited technology for your business. So, let’s have a closer look at the three one by one.

Image Search –

Image Search is exactly the same as what you think it is when you read the term. Image search is the process of reverting back images as the search results regardless of the search query or the search input. A fine example of this is the Images tab in the Google SERP when you search for “Cat images” or “memes.” Don’t act like you have not searched for cat images ever. We all have.

Reverse Image Search –

Reverse Image Search is a subcategory of image search where the input query is either an image or the URL of the image. The search result page displays the image that is associated with the URL or the image that was given as the input.

Visual Search –

Visual Search, as opposed to the other two, uses the metadata associated with the image, the keywords, the description etc. as the input to display search results. This is a slightly different process in a way that it displays diverse search results as opposed to ‘similar’ images to the input query.

So, now that we have explained the different types of Image Search Technology currently in use, let’s take a step further and understand how modern e-commerce websites can leverage them for their business gains.

Image Search Technology For E-Commerce

The significant use of Artificial Intelligence and Machine Learning in the modern e-commerce websites or product discovery platforms like Taglr, using image search technology has become a lot easier than before.

The machine learning algorithms in current times is capable enough to identify the shape, size, color, face etc in an image using technologies like Tensorflow, which means, if you have an image database, strong enough for the system to study and identify, your website and app can yield better results for every search query entered by the user. One of the biggest benefits of image search technology for e-commerce is the rise of offline to online shopping practices. The shoppers now can click the picture of the article offline and search for them online from their favorite e-commerce platform. Even the offline retailers have started to integrate the technology for their business gains by signing up with online product discovery platforms like Taglr, which allows the retailers to list their inventory online and makes them discoverable to the shoppers online. The increase in smartphone adoption by modern shoppers has just aided to the technology in a big way as the customers can now snap the picture of the product on the go and search them anytime he/she is ready to shop. The best thing about this technology is that you do not need the picture of the exact item you are planning to buy, you can even use images from the real life and use them to find the articles related to them online. It has made the transition from offline to online a lot smoother than it earlier was.

Amp Up Your Revenue With Image Search

One of the biggest hurdle the modern shopper face is finding the right product from the stack of millions of products available online. Shoppers either need to remember the exact product details or have to go through millions of products to find the one best suited to them. As a result at times, they end their search long before completing the purchase. As a result, the revenue for the retailer takes a hit. But with image search, the hurdle gets shortened to a great extent. With the image search technology allowing shoppers to upload images in a different format to find the perfect product it not only saves significant time for the shoppers but also makes searching for the product a lot easier. It means the whole process of online shopping becomes a lot faster and gives a bit of boost to the revenues of the modern retailer. So with a simple integration of image search technology, you can amp up your revenue.

Thus, if you are not harnessing the power of image search technology for your e-commerce business it’s about time you give it a second thought. A smarter decision today can paint a brighter picture for tomorrow. ')}