Get Your Business Effective Omnichannel Retailing In 2019

Get Your Business Effective Omnichannel Retailing In 2019

Omnichannel retailing is the mantra for success in the modern e-commerce market. With online shopping growing leaps and bounds with every passing day, retailers across the world are turning to omnichannel retailing to drive profits to their business. If you are using a retail management solution for your business, you must make sure that they offer your customers the best shopping experience, irrespective for their shopping mode.

In simple terms, an effective omnichannel retailing solution will create a seamless shopping experience for the shoppers on every channel. Whether the shoppers are in your brick-and-mortar store, browsing your website on their home PC, or are discovering your products on product discovery platforms, their experience should be smooth at any given point.

And it is the only way to remain competitive in the fast-paced e-commerce world in the year 2019. So, here are some simple omnichannel trends that you need to take care of to grow your revenues and get your business right at the top, where it belongs.

Make Your Business Omni-Device-Accessible

According to a recent study published by Google, almost 85% of shoppers start their product discovery on one device and end on another. Your customers might browse your products online the whole day on their smartphone or PC and might end up buying it from your brick-and-mortar store in the evening. If your business is not able to accommodate such shopping experienced, you are losing out on such omnichannel shoppers.

Also, while you are making sure that your products are available across different devices, you need to make sure that they are displayed perfectly on all the devices. The web pages should have a responsive design to make sure that they are rendered properly on all devices. Whether it’s a desktop, a TV, a phone or a tablet your web pages should have the same content quality across all screens. It is also advised to use analytics to understand the shopper behavior and interaction with your web page. This will help you optimize them better and help you in your device-targeted marketing campaigns strategies.

Use AI and Machine Learning To Offer A More Personalized Shopping Experience

Technologies like Artificial Intelligence and Machine Learning have made a huge impact on the retail industry. Not only the tech giants like Amazon and Google but also the smaller retailers are leveraging the consumer technology for their businesses. With the accessibility of consumers likes, dislikes, shopping pattern, and preferred mode of shopping, retailers now can run campaigns and offers tailored specifically to every individual or a particular set of consumers.

Features like virtual try, a 3D look at the product, and setting up a reminder for a product that is out of stock are just some ways in which artificial intelligence and machine learning have helped the retail industry. Businesses have also used personalized messaging and retargeting to greater effect to capture the consumers online. As the technology world grow, the way with which businesses interact with consumers will grow too and if your business is equipped with the tools needed to accommodate that change, you certainly will get a competitive edge over your competitors.

24×7 Customer Service

One of the biggest drawbacks associated with brick-and-mortar store has always been the limited visibility of the products. Your products in your store are only visible as long as the doors of your store are open, once you shut them down, your products become inaccessible to the customers. But with an omnichannel presence, your products remain discoverable even though your store doors are closed. This is why product discovery platforms like Taglr are growing in popularity day by day. Taglr keeps makes your products visible even after your operating hours, which means consumers who are keen on online shopping can still order your products and get the desired customer service even when your store is closed.

This one advantage that omnichannel retail has over the conventional retailing channels. In recent times the search for “24×7 customer service” has seen a growth of over 400% and hence more and more businesses are leaning towards it. This presents you with an opportunity to stand out from your rivals and shows your customers that you care for them at all times.

Conclusion

With the growing use of technology in all walks of life, it’s vital for the businesses to be present omnichannel to attract the users they so desire. These omnichannel retailing trends might seem like a daunting task, especially for the small-and-medium-sized businesses operating in niche markets, but if done right, they can be the deciding factors in any businesses’ success or failure. ')}

Propel Your E-Commerce Growth In 2019

Propel Your E-Commerce Growth In 2019 | Taglr

With digital revolution going on all around us, opportunities to grow have skyrocketed in every field. Be it the growing span of social networks or the constantly increasing sales numbers for the e-commerce businesses around us. Thus, if you are associated with the world of e-commerce like we are, it’s high time for you to embrace the competition and gear up to propel your e-commerce growth.

The growing popularity of e-commerce has made even the traditional shoppers online shopping aficionado. And why not, who can resist the temptation of those lucrative deals and offers? 😛

The year 2018 is almost behind us. We have seen tremendous technological developments all around us, with artificial intelligence and machine learning being at the forefront of it all. So, with 2019 already peeping from the corner, we thought it’s about time we lay out a path (or just some pointers) to help everyone associated with the field of e-commerce, online shopping, or online marketing, in general, to help them propel their respective businesses to success.

If you still are contemplating your e-commerce marketing strategies for the year 2019, we think some of these strategies could be of help. So, let’s get started.

Assess where you are now –

First things first, it’s important to know your position in the market with respect to your competitors. So, you must,

  • Assess your competitors and see what has worked for them and what has not
  • Compare your marketing strategies with your closest competitor
  • Find out what they have done different/better than you
  • Note down the areas where you held an upper hand
  • Note down the areas where you are trailing behind

By doing all of this, you will have a fair idea of your strengths and weaknesses, which will be instrumental in drawing a fresh business strategy for your business. It will also give you a clear path ahead.

Define the objective for e-commerce business

Having a clear objective for your business for the year will make it easier for you to accomplish your vision with absolute ease. The objective could be a numerical value related to revenue, profit, the budget for marketing or resources, or just the number for products you want to sell in the year 2019. Whatever your objective is, it’s very important to get it straight right at the start of the year.

Also, it is of utmost importance that while you are setting your objectives, you take into account every single thing that can go wrong, because some of the other things will. This is why it is always recommended to take it into account right from the beginning.

Now, we started talking about the digital revolution going around us, however, we have not discussed any tip related to technology till now. But fret not, we will.

So let’s get a tad too technical now.

Get your business online

Online is where it is at. You can not be a part of the e-commerce revolution if your business is not online. So, if you do not already have an e-commerce website, we suggest you get one for your business straight away. If you think getting and maintaining a website is too much of an overhead for you, product discovery platforms like Taglr have got you covered. In just a few simple steps you can take your business online, without worrying about the overhead of maintaining one.

However, if you are going for a website of your own, here are few essential tips for you;

  • Make your website easy to navigate
  • Make your products discoverable to the users
  • Make your website using eye-soothing colors as opposed to really loud and bright colors
  • Maintain a uniform theme throughout the website
  • Make sure that the main menu and all the categories for the website can be accessed from any page
  • And most importantly, make sure that the checkout process is really smooth, with minimum obstruction for the users

Get your business a strong social presence

A strong social media presence could be the difference between a successful and a struggling business in the year 2019. So, if you have discarded social media marketing as a part for your business plan for the year 2019, it’s time you bring it right at the top of the priority list.

If you do not have an expertise in social media marketing, learn it, Using social media platforms like Facebook, Twitter, and Instagram to engage with your customers and creating brand awareness can bring you a lot more than just sales numbers.

You must maintain active social accounts for your business and post regularly on your business page. You can post updates related to your business, an offer that you might have, or just a colorful meme you found floating over the internet. Anything relevant to your business, barring the explicit content is a legit post for the social media platforms. So, use these social media platforms wise to spread the word about your business and drive it to success.

That will be all. If you can follow and use these tips for your business, we can assure you that 2019 is going to be a good year for you. We are already looking at a rather competitive year in the e-commerce segment, so, having a slight edge over your competitors can certainly give you an edge and we think it will only help your business. ')}

AI and Hyper-Personalization

AI and Hyper-Personalization

For many, the age of personalization in the field of advertisement and marketing began when they first got the mail that was addressed as “Dear Marry” as opposed to an anonymous greeting like “Dear Sir”. To an extent they are right. Many of us in the world of advertisement and marketing woke up to the power of personalization with the significant success of personalized campaigns as opposed to the generic ones. Since then, consumers have been bombarded with hundreds of promotional messages on a daily basis.

As a result, the consumers have lost the interest and excitement that they once had for such personalized emails and campaigns. It has made it harder for the brands to engage with their consumers on a personal level. Marketers all over the world are working to find an effective solution to all of that and they might have found one in Artificial Intelligence. With the monumental rise of artificial intelligence and machine learning in recent years, their implementation in pretty much every field has been groundbreaking. So, why not marketing?

Now, as we all know, data is at the core of it all. To make an AI implementation work for you, you need big sets of data. The bigger the data set, the more relevant and useful information will we be able to extract. While this marks the beginning of a totally new marketing approach – Hyper-Personalization, it is the end of the road for the segmentation approach. And from the looks of it, hyper-personalization is the way forward.

So, let’s take a closer look at the Artificial Intelligence-Based Hyper-Personalization and how it changes the conventional marketing techniques we’ve all grown up on.

The emergence of big data

Data is the new oil” we all have come across statements like this more often than we care to count. Mostly in recent times. This significant rise of big data and companies capitalizing on it is the biggest factor behind the meteoric influence of technologies like machine learning and artificial intelligence in every field. The machine learning algorithms, when running through a huge set of data sets, can draw patterns and conclusions in minutes, for which the human brain will need years. It computes consumer behaviors such as their likes, dislikes, their shopping pattern etc making it easier for the marketers to target the consumers.

The feedback loop

One important part of hyper-personalizing the online marketing campaigns is constantly tweaking the consumer details after every campaign. This is done through a feedback look, which is a part of Artificial Intelligences’  self-learning. In simple terms, a feedback look is a simple process which constantly gives feedback on the decisions made by the system. Based on the feedback the AI system learns whether the decisions made were right or not and if they need any tweaking. Depending on the outcome the algorithm is smart enough to tweak itself according to the new data to help marketing teams.

Understanding the difference between Personalization and Hyper-Personalization and

It’s easy to confuse personalization with hyper-personalization if you are just starting in the world of AI. However, they both are totally different. While personalization deals with the personal and transactional data like name, purchase history, and basic profile details, the hyper-personalization is all about the behavioral data in real time.

To help you understand hyper-personalization better, let’s take the example of an online shopping website. You sign up with them, you search for products there, you spend hours finding the right product and then you finally place the order. Now all of those actions you took becomes the data point for that particular website. Now they know your name, search query, your purchase history, and brand affinity etc, an average spend amount, etc. They can use all that information to create a profile for you for a very personalized email, which will only feature things that you like.

Why Hyper-Personalization?

Studies have found the hyper-personalized campaigns to be almost twice as successful as the general campaigns. In fact, in the world of e-Commerce, it amounts for the 60% higher conversion rates as opposed to the normal campaigns.

The best thing is that hyper-personalization not only helps the brands, but it incentivizes the brands as well. The consumers are now able to find deals and products at better prices and just in time of need. They get the promotional campaigns for the products that interest them as opposed to a whole gamut of products that might not be relevant to them. It’s a win-win for all.

Finally, with artificial intelligence being the driving force behind the e-commerce world, technologies like hyper-personalization are bound to make marketing a lot effective. So, if you are looking to leverage the power of artificial intelligence for your business, listing it on product discovery platform like Taglr, is a smart step forward. ')}

Get your e-commerce business ready for 2019

Get your e-commerce business ready for 2019

What works today, might not work tomorrow!

This can be said about pretty much everything around us. And marketing is no exception. Whether you run a successful e-commerce store or are just starting into the world of online shopping, you must make a note of it. The marketing trend in the modern technology-driven world changes even before you notice them. This is why the big organizations or the successful e-commerce stores make sure that they are updated with the changing marketing trends and adapting accordingly.

Adapting to the new changing trends and experimenting with them is the way forward for businesses online and offline. If you want to drive profit to your business, you must stay updated on the changing online marketing trends.

In the year 2018, we have already heard about data analytics, machine learning, artificial intelligence etc. And while we will continue to hear about them in 2019, some other terms that you will eventually encounter include the likes of influencer marketing, augmented reality, virtual reality, and a wide range of advertising and marketing possibilities. But not all of them will have an instant impact and you will still have to wait for a year or so to see them in full action.

Some practical ones though, which will have a significant effect on the e-commerce marketing world we will be discussing today. You might have heard of them before, but if you have not started using them for the greater good of your business, you should start now.

So let’s get started.

Website Performance

Website development and designing are the first steps every business takes after deciding to go online. Unless you list your business on product discovery platform like Taglr. And while the website development and maintenance comes under the technical department, with a programmer and a designer, a lot of decisions regarding the website are taken by the marketing team. The content, the SEO (search engine optimization), the flow of the website, the layout, and many other parameters are being decided by the marketing team.

However, at times while making those marketing decisions, the technical aspects like sites loading time gets overlooked. And in 2019, that could be disastrous for your business. According to recent studies by Google, the average webpage load time on mobile is 22 seconds, which when compared to the 3-second attention span of the user is huge. And if you don’t address it, it can have a huge impact on the performance of your business.

In the recent Google SEO updates, Google has made the website load speed a ranking factor. This is the reason why all the major e-commerce websites have improved their websites, web apps, and developed accelerated mobile pages. And we suggest you should too.

Voice Search

According to the recent studies, the future of search is Voice. In coming few years we will see a significant growth in the voice search across all devices. And we can see it happening as we speak with the significant development in the voice technology. Devices like Google Home, Amazon’s Alexa have already made their way into our drawing rooms and many others will soon follow their footsteps.

So, when the future of search is voice, it’s important that you not only optimize your business for text search but also for the voice. The use of NLP (natural language processing) can help you in optimizing your business for voice search. And like always if you start early, you will certainly reap the benefits ahead of your peers.

Content Marketing

Amid the talks of all the technological developments taking over the marketing sphere it’s easy to overlook the fact that content marketing still is the most powerful and rather new phenomenon. Content marketing has evolved from just one way communication from the brands with the consumers to a powerful doorway to connect and build relationships with the consumers.

Some of the most successful marketing campaigns of recent times are the ones where the brands have established a relationship with their customers and capitalized on that bond. Having a strong content marketing strategy helps e-commerce businesses engage with customers on a more personal level and ultimately turn that into a business relationship with assured success.

The year 2019 will see further growth in the field of content marketing and while it might not be a new trend, it will still be on the rise and will be a good weapon to have in your arsenal.

These are just three of trends that you need to keep your eye on in 2019 if you are looking to boost the visibility and profit margins for your business. We will continue posting many such trends that will help you grow your space, so keep watching this space. ')}

The world of retail is evolving, and so should your business

E-Commerce Trends That Will Drive Business In 2019

With the Holiday season upon us, the flurry of deals and discounts are on the offer all around us. The customer spending’s are at all time high and the world of retail is cherishing every bit of it. The retail sales in the year 2018 as of now have been $24.86 trillion and are expected to grow up to $27.73 trillion by the year 2020. If anything, it is a clear sign that the world of retail is growing faster than ever before, primarily online, but the offline sector is not too far behind. However, online is where the action is. Offline retailers in current times not only competing with the online behemoths like Amazon but also with their fellow retailers. And in such a competitive market it’s imperative to remain relevant and to keep up with the changing trend to make your business survive and eventually, thrive.

The modern digital landscape demands a tad more than a brick and mortar store accompanied with a website online to stay ahead of the competition. New tools, platforms, and software developments have made digital transformation the order of the hour for pretty much every retailer looking to keep their business afloat. And while many retailers are on-board the digital transformation bandwagon, there still is a significant number of retailers who still are far away from anything digital. While it has taken a toll on their business already, it can be devastating in the coming years. So, if you are among those or are just getting to terms with the ongoing digital transformation around us, we are alongside you in this transition and will help you in every possible way. But first, let’s lay down the basics and understand why do you need a digital transformation and why your business needs to evolve with technology to remain relevant.

What Is Digital Transformation?

Despite the widespread technological breakthroughs, for a lot of retailers, a digital transformation ends with getting a website for their store. But in real fact, it actually starts with getting one. So, if you have one (or not) the journey has just started. With online shopping platforms like Amazon disrupting the e-commerce sphere with their technological prowess, a successful digital transformation will need a lot more than a website. Studies have shown that the retailers who have adopted technology for their businesses have experienced almost 6 percent of revenue growth in the past 3 years or so.

Some of the general changes that technology has brought into the world of retail to help the businesses serve their customers better include personalized customer experience, on-demand services, contextually relevant offers, and a seamless online shopping experience. Some others have gone a step further by bringing in mobile apps, secure payment processing, listing their businesses on product discovery platforms like Taglr or just better in-store information on mobiles. In general, every retailer is ready to up their retail game in order to offer the best e-commerce experience to their customers and in return keeping their business at pace with the changing technological developments.

And if you are looking to digitally transform your retail business, here’s how you can do it.

Just start

Transforming a brick and mortar business digitally might sound a daunting task, but if you take one step at a time, it actually is not. Especially with product discovery platforms like Taglr. However, that’s just half the battle won. You still have a lot of work to do.

Give your business a strong social media presence

You’ve got your business, good. But that’s not enough. Social media in current times has a huge influence on the shopper behavior and brands are leveraging the power of social media to establish a strong bond with their consumers. So, whether you own a small retail store in the neighborhood or run a multi-store retail chain, it’s very important to have a strong social media presence to connect with the shoppers where they are. With the growing number of smartphone users, most of the shopping decisions these days are made over social media platforms like Facebook, Twitter, or Instagram. So, if you want to take your products, offers, and latest updates on your business straight to the fingertips of your shoppers, you need to give your business a social handle. It’s easy, simple, and incredibly beneficial if you are just starting your digital transformation.

Understands the consumer requirements

In the current age of high-speed internet and smartphones, the attention span of modern customers is really fickle. In the digital world, consumers want things to happen quick and fast, so if you are moving in this direction, it’s vital that you avoid any delay in your products or services. You also need to tailor your products and services differently for a different set of users. You also need to take into consideration that every new technology you implement to your business will take some time to be accepted and adopted by your customers, so you need to trade carefully. It’s highly recommended to have an attentive customer support available to make sure that you don’t lose any customer due to a small delay in the product or service.

Get a dedicated IT department

This is applicable for the businesses who are looking to do everything in-house as opposed to adopting platforms like Taglr, which takes your business online in a jiffy and provide complete IT infrastructure and support to your business. Having an in-house IT department will ensure a smooth running for your business and will make sure that all your customer grievances are addressed at the earliest. Your IT department will also make sure that the new tools and technologies are integrated on a timely manner for business gains. This will help you run your business alongside the online shopping behemoths like Amazon at their own pace.

And that will be all. We think we will evolve with the changing environment with time, however, in the retail industry, the change will not happen if you don’t make it happen. So, if you are still thinking about digitally transforming your business, we suggest you stop thinking and act. ')}

Be Omnipresent, Capture The Online-to-Offline Shopper

Be Omnipresent, Capture The Online-to-Offline Shopper | Taglr

Technology, for all the advantages it has offered, has also made it tough for us all to keep up with the constant changes in the technological sphere. It took some time for the retailers to adjust to the growing pace of online shopping and an increasing number of shoppers drifting away from the conventional in-store shopping. However, with the limited number of platforms to start with, retailers and shoppers alike found it easier to tie their loyalty to brands like Amazon, eBay etc for their online selling/shopping needs. But then, technology moved forward, bringing in a myriad of online shopping platforms, with every one of them offering something new, something attractive to the customers and retailers both and they both were again made to re-align their loyalties.

And just when we thought that the online shopping market has peaked, there comes the O2O (Online to Offline) concept with product discovery platforms like Taglr. And once again both, the shoppers and the retailers are in a bit of tussle regarding their loyalties.

In such times, the question that every retailer ask is, “What should be my approach to maximize my business gains?”

And the answer is rather simple, be Omnipresent.

But it’s easier said than done. Capturing the online-to-offline shoppers will need you to up your business game and here’s how you do it.

It’s no secret that the search for any product that a modern shopper needs begin online. The modern shoppers like to surf the interwebs extensively before putting their money down the table for any product they need. They like to read reviews, they like to check the specifications, and they even want to compare the product to a similar product from another manufacturer just to make sure that they are making the right decision.

This is why the retailers and the brands are actively seeking platforms to offer everything a modern shopper needs along with the seamless shopping experience from their offline store. And a platform like Taglr enables them to do exactly that. In the modern competitive shopping environment, it’s very important to grab the attention of the shopper online to drive them to your store offline. And the modern product discovery platforms does exactly that for the modern retailers and brands.

A product discovery platform advertises the product available on the shelf of a store nearby alongside the offerings made by big e-commerce platforms like Amazon etc, enabling the customer to make a better decision ahead of their purchase. While it broadens up the selection criterion for the shoppers, it also provides a level playing field to the smaller retailers to compete with big the big e-commerce giants. The decision to purchase in the end lies with the shopper only, however, the shoppers now have a gamut of options to choose from.

And this is what being “omnipresent” means. While you still have your physical presence in the market, with the help of product discovery platform and their online marketing channel, you now can tap the shoppers looking for your products online as well.

That being said, being omnipresent does come up with its own fair share of limitations as well, especially if you are an offline retailer as you will be competing with the online shopping giants like Amazon, who somehow has leapfrogged pretty much every online shopping platform. So, it’s very important that you stay with the shopper at every step of the shopping. And it’s not a rocket science to do so. The online product discovery platforms give you channels like chat, email, or a contact number to keep in touch with your customer. So that you are there to assist them if and when they need you. And you must use such channels to greater effect.

Finally, if you are looking to make your business omnipresent for your shoppers, we suggest you get yourself an advanced product discovery platform equipped with technologies like machine learning and artificial intelligence, to make sure you are making smarter business decisions. ')}

Factors Influencing Shopper Behavior

Factors Influencing Shopper Behavior

Understanding a consumer behavior is in no way easy. You can not pinpoint a single factor that influences the purchasing behavior of the modern shopper. What drives customers to the shop and out of them, is a study in progress. And in the times of online shopping with a plethora of e-commerce websites and apps afloat in the market, it becomes even harder for the retailers to study the consumer behavior and then tailor their products, services, marketing campaigns, etc to maximize their profit margins. However, what can be said with some certainty is the fact that the modern shoppers are emotional and most of their purchases have a reason behind them.

However, never before the study of customer behavior has come out with absolute concrete evidence of guaranteed success and it never will in the future. So, as a retailer, it’s very important for you to make sure that whatever little information you get or have, you use it wisely to drive customers to your business.

And we thought we will list a few of them down for you.

So, whether you are running an e-commerce website, have a shopping app, or sell your products from your retail store through product discovery platforms, these tips can help you amp up, if not significantly boost your profit margins.

Let’s start,

  1. Market regularly

It’s no secret that your marketing campaign plays a huge role in influencing the customers shopping decision. There have been incidents when great marketing campaigns have even changed the market trend for some products. However, with the evolution of social media and technology the traditional marketing campaigns which were “for” the customers have taken back seat and the data-driven advertisements are at the forefront of it all. With the increasing adoption of social media, smartphones, and internet penetration the shoppers are more connected to the brands & products they love than they were ever before. However, all those factors have also made the shoppers vulnerable. They can easily be persuaded towards a new brand and product. So, it’s very important for the retailers or the e-commerce website owners to market their products and services to the customers they know.

Your marketing campaigns should be consistent and regular aimed at your shoppers to keep them engaged and stop them from getting into the frivolous shopping. You must harness the shopper data you have to understand your customers, their likes, dislikes, the factors that made them shop with you in the first place and the factors that they do not like as much about your product or services. Once you have concrete data you can create different marketing campaigns aimed at different set of shoppers to ensure maximum gains. Studies have proven that marketing campaigns targeted at the shoppers can influence them to shop more frequently and regularly from the platform or the app they are loyal to. So, if you have a set of loyal shopper base, market to them, and if you don’t you can start building one by running marketing campaigns at regular intervals.

  1. Understand the financial condition

No one understands the financial condition better than someone who runs a business. However, understanding the financial situation in the market and understanding the financial situation of the shoppers are two different things, unless you are in the market of cars, real estate, or such big articles in general, as in that case, the market situation pretty much reflect the condition of the shoppers or buyers in this case. In the retail world, however, the spending pattern of shoppers can easily be predicted based upon the area you are in. A majority of shoppers prefer to shop in the in or around their payday, which just makes it easy for the retailers to run their best campaigns, deals, and offers to capitalize on those days and influence their shoppers to spend more on their purchases.

  1. Give preference to shoppers personal likings

In the times of social media, a shoppers personal liking and disliking play a significant role in influencing their shopping decisions. This is why it’s very important for the retailers to give due attention of the shopper’s likes, dislikes, choices, priorities, and values. Industries such as fashion, food and personal care, are heavily affected by all these factors and in some cases, they are the dominant influencing factor for the shoppers. So, it’s highly advised to the retailers to tailor their advertisements, marketing campaigns keeping all such factors into consideration. Such campaigns can have a huge impact on the purchase decision made by the customer.

  1. Social Influence

Social influence plays a significant role in influencing a shoppers’ purchase. A lot of shoppers these days discover products using product discovery platforms like Taglr, which not only allows the customers to discover products online but also connects them with the retailers in the nearby area. So, if a shopper sees a familiar retailer on the app from where most of his/her friends shop or a product that most of his/her shopper friends have purchased, he/she is more likely to go for that retailer or the product as opposed to a new product or retailer he/she sees.

 

Social influence can also be observed over social media platforms by running ad campaigns on platforms like Facebook, Twitter, Instagram etc to understand and learn what the customers think of a certain product or platform. This helps the retailers to engage with the shoppers on the platform of their choice and promote their products on the same.

  1. Convenience

With the e-commerce industry on the rise, convenience has become a major influencing factor for a customer’s purchase. The days of getting ready and heading to a mall to buy a product are behind us and the modern shoppers are more inclined towards having everything under their fingertips. This is why we have seen a significant rise in the number of e-commerce app and websites in recent times. Now, while it has come as a boon to the customers, the traditional retailers have faced some issues in keeping up with the major e-commerce giants. But now with the product discovery platforms like Taglr, even the traditional retailers are harnessing the power to technology to boost their sales by listing their stores on the platform and taking their products from the shelf of their brick-and-mortar store to the fingertips of modern customers.

So, whether you are a small retailer or the owner of a multi-store retail chain, it’s very important that you give due attention to the convenience of your shoppers and take your products to them rather than bringing them to your stores.

Finally, the factors influencing the shopper behavior can vary depending on the market, however, analyzing the consumer behavior will always help you in capitalizing on whatever factors your customers are most influenced by. So, for every retailer out there it’s very important to understand their customers and tailor their services accordingly. ')}

Image Search Technology – The Next E-Commerce Revolution

Image Search Technology - The Next E-Commerce Revolution

According to a recent study, there are about 2.6 Billion smartphone users globally and by 2020 that number is expected to soar to a staggering figure of 6.1 Billion smartphone users worldwide. It not only will lead to numerous new technological developments, but also will revamp the many existing ones. And the one area we can be certain of to see the huge impact of the technological development is the modern e-commerce market. We have already seen the gigantic rise of e-commerce websites and apps disrupting the traditional retail industry and we will continue to see further disruptions in the same space as the e-commerce companies vow to provide better services to their loyal customers.

And one such technological disruption taking place as we speak is the rise of “image search technology.”

Image search technology has been around just long enough for most of the tech-savvy users to have used it at least once, if not more. However, there still remain many questions surrounding Image Search Technology. Most of these questions are more like confusions as not everyone who has used image search technology not necessarily understand it. The difference between image search, visual search, and reverse image search is still unclear even to the most tech-savvy customers. And even though all the above terms sound pretty much the same, the fact is that they are worlds apart from each other. So before, we start discussing how image search technology will reshape the future of e-commerce it’s quite important to understand them. It will help you adopt the best-suited technology for your business. So, let’s have a closer look at the three one by one.

Image Search –

Image Search is exactly the same as what you think it is when you read the term. Image search is the process of reverting back images as the search results regardless of the search query or the search input. A fine example of this is the Images tab in the Google SERP when you search for “Cat images” or “memes.” Don’t act like you have not searched for cat images ever. We all have.

Reverse Image Search –

Reverse Image Search is a subcategory of image search where the input query is either an image or the URL of the image. The search result page displays the image that is associated with the URL or the image that was given as the input.

Visual Search –

Visual Search, as opposed to the other two, uses the metadata associated with the image, the keywords, the description etc. as the input to display search results. This is a slightly different process in a way that it displays diverse search results as opposed to ‘similar’ images to the input query.

So, now that we have explained the different types of Image Search Technology currently in use, let’s take a step further and understand how modern e-commerce websites can leverage them for their business gains.

Image Search Technology For E-Commerce

The significant use of Artificial Intelligence and Machine Learning in the modern e-commerce websites or product discovery platforms like Taglr, using image search technology has become a lot easier than before.

The machine learning algorithms in current times is capable enough to identify the shape, size, color, face etc in an image using technologies like Tensorflow, which means, if you have an image database, strong enough for the system to study and identify, your website and app can yield better results for every search query entered by the user. One of the biggest benefits of image search technology for e-commerce is the rise of offline to online shopping practices. The shoppers now can click the picture of the article offline and search for them online from their favorite e-commerce platform. Even the offline retailers have started to integrate the technology for their business gains by signing up with online product discovery platforms like Taglr, which allows the retailers to list their inventory online and makes them discoverable to the shoppers online. The increase in smartphone adoption by modern shoppers has just aided to the technology in a big way as the customers can now snap the picture of the product on the go and search them anytime he/she is ready to shop. The best thing about this technology is that you do not need the picture of the exact item you are planning to buy, you can even use images from the real life and use them to find the articles related to them online. It has made the transition from offline to online a lot smoother than it earlier was.

Amp Up Your Revenue With Image Search

One of the biggest hurdle the modern shopper face is finding the right product from the stack of millions of products available online. Shoppers either need to remember the exact product details or have to go through millions of products to find the one best suited to them. As a result at times, they end their search long before completing the purchase. As a result, the revenue for the retailer takes a hit. But with image search, the hurdle gets shortened to a great extent. With the image search technology allowing shoppers to upload images in a different format to find the perfect product it not only saves significant time for the shoppers but also makes searching for the product a lot easier. It means the whole process of online shopping becomes a lot faster and gives a bit of boost to the revenues of the modern retailer. So with a simple integration of image search technology, you can amp up your revenue.

Thus, if you are not harnessing the power of image search technology for your e-commerce business it’s about time you give it a second thought. A smarter decision today can paint a brighter picture for tomorrow. ')}

Product Discovery Platform – Every Retailers’ New Best Friend

There was a time when retailers will pay a guy to stand outside their store to attract customers in. Some others will put on flashy store signs displaying their latest range of products, offers, and deals going on in store. Some still do, but the majority of the retailers don’t. Those days are long gone. In the times of online shopping, those marketing gimmicks are passe. With fast changing technology sphere around us, the conventional way of selling and marketing have taken back seat, with technology right at the forefront of it all.

The way customers shop in modern days is no way near the way customers use to shop some time back. They now have the power of technology, which allows them to browse multiple stores, options, and deals at once, right on their fingertips. The emergence of big e-commerce has empowered the customers even more and with easy payment and delivery options, it’s getting tougher and tougher to make the customers leave their comfy couches, let alone walk into a brick-and-mortar store. Now that is not to say that the conventional offline retail market is dead. It is not. At least, not now.

We have seen some significant development in the virtual world with the emergence of e-commerce stores that have made it easier for the customers to shop right from the comfort of their homes. The offline market has also seen a significant growth in the opportunities to take their business to next level and stay relevant in the modern online shopping dominated market. One such technological development that has emerged as the new and perhaps the saving grace for the offline retailers is the emergence of the product discovery platform(s). And today, we are going to discuss product discovery platforms like Taglr and how they have emerged as the new best friend of the traditional brick-and-mortar retailers and the shoppers alike.

What exactly is a product discovery platform?

Now there are a lot of ways in which we can look at these product discovery platforms (s). But we will try to keep it simple and help you understand these platform(s) in a very clear and crisp way. Or at least we will try.

If e-commerce platforms and internet brought the shoppers online and made online shopping a thing, the product discovery platform(s) are doing the same for the retailers. These platforms empowered by technologies like artificial intelligence augmented reality, machine learning and many other latest technologies are providing a level playing field to the retailers to showcase their products to the modern online buyers and compete with online e-commerce giants.

These online product discovery platforms are tailored to match the need of the seller and the buyers at the same time. While for the customers these product discovery platforms make it easy to research and find the best products online, for the retailers they take their stores to the smartphones and laptops of the potential customers in an easy and simple way, even without any technical acumen. These platforms are revamping the way customers discover products by not online showing them the product options available online, but also showing the product options from the stores nearby.

How does a normal retailer benefit from an online product discovery platform?

With the increasing penetration of internet and handheld devices, customers are more connected to the online world than the real world. According to a study published by Google, India alone will have over 100 million online shoppers by the year 2020, which is a clear indication that taking your business online is the way forward. The sooner the brick-and-mortar retailers take their businesses online, the better will be the results for them. So, amid all this talk of the internet being the future and e-commerce giants constantly broadening their profit margin, where does the online product discovery platform fit in? Let us tell you how.

  • These online product discovery platforms allow retailers to list their products and advertise them to the online shoppers without the hassle of opening a store of their own.
  • They put the small to medium retailers right in the mix of the big e-commerce giants without going through the technological hassle that comes with creating and building an online store.
  • They provide complete freedom to the retailers in terms of listing the products, pricing, and products they want to promote.
  • Finally, they use advanced technologies like machine learning and artificial intelligence to help retailers understand the modern shoppers in an easy and detailed manner.

With all these awesome features and functionalities these online product discovery platforms tailored for retailers are the gateway to the constantly growing e-commerce world across the world. Whether you are a small retailer looking to expand your business avenues or a multi-channel retailer looking to spice up your profit margins, we think signing up with one of these online product discovery platforms like Taglr can benefit your business in more ways than you can imagine. So what are you waiting for, sign up now and swim among the big fishes? ')}