Propel Your E-Commerce Growth In 2019

Propel Your E-Commerce Growth In 2019 | Taglr

With digital revolution going on all around us, opportunities to grow have skyrocketed in every field. Be it the growing span of social networks or the constantly increasing sales numbers for the e-commerce businesses around us. Thus, if you are associated with the world of e-commerce like we are, it’s high time for you to embrace the competition and gear up to propel your e-commerce growth.

The growing popularity of e-commerce has made even the traditional shoppers online shopping aficionado. And why not, who can resist the temptation of those lucrative deals and offers? đŸ˜›

The year 2018 is almost behind us. We have seen tremendous technological developments all around us, with artificial intelligence and machine learning being at the forefront of it all. So, with 2019 already peeping from the corner, we thought it’s about time we lay out a path (or just some pointers) to help everyone associated with the field of e-commerce, online shopping, or online marketing, in general, to help them propel their respective businesses to success.

If you still are contemplating your e-commerce marketing strategies for the year 2019, we think some of these strategies could be of help. So, let’s get started.

Assess where you are now –

First things first, it’s important to know your position in the market with respect to your competitors. So, you must,

  • Assess your competitors and see what has worked for them and what has not
  • Compare your marketing strategies with your closest competitor
  • Find out what they have done different/better than you
  • Note down the areas where you held an upper hand
  • Note down the areas where you are trailing behind

By doing all of this, you will have a fair idea of your strengths and weaknesses, which will be instrumental in drawing a fresh business strategy for your business. It will also give you a clear path ahead.

Define the objective for e-commerce business

Having a clear objective for your business for the year will make it easier for you to accomplish your vision with absolute ease. The objective could be a numerical value related to revenue, profit, the budget for marketing or resources, or just the number for products you want to sell in the year 2019. Whatever your objective is, it’s very important to get it straight right at the start of the year.

Also, it is of utmost importance that while you are setting your objectives, you take into account every single thing that can go wrong, because some of the other things will. This is why it is always recommended to take it into account right from the beginning.

Now, we started talking about the digital revolution going around us, however, we have not discussed any tip related to technology till now. But fret not, we will.

So let’s get a tad too technical now.

Get your business online

Online is where it is at. You can not be a part of the e-commerce revolution if your business is not online. So, if you do not already have an e-commerce website, we suggest you get one for your business straight away. If you think getting and maintaining a website is too much of an overhead for you, product discovery platforms like Taglr have got you covered. In just a few simple steps you can take your business online, without worrying about the overhead of maintaining one.

However, if you are going for a website of your own, here are few essential tips for you;

  • Make your website easy to navigate
  • Make your products discoverable to the users
  • Make your website using eye-soothing colors as opposed to really loud and bright colors
  • Maintain a uniform theme throughout the website
  • Make sure that the main menu and all the categories for the website can be accessed from any page
  • And most importantly, make sure that the checkout process is really smooth, with minimum obstruction for the users

Get your business a strong social presence

A strong social media presence could be the difference between a successful and a struggling business in the year 2019. So, if you have discarded social media marketing as a part for your business plan for the year 2019, it’s time you bring it right at the top of the priority list.

If you do not have an expertise in social media marketing, learn it, Using social media platforms like Facebook, Twitter, and Instagram to engage with your customers and creating brand awareness can bring you a lot more than just sales numbers.

You must maintain active social accounts for your business and post regularly on your business page. You can post updates related to your business, an offer that you might have, or just a colorful meme you found floating over the internet. Anything relevant to your business, barring the explicit content is a legit post for the social media platforms. So, use these social media platforms wise to spread the word about your business and drive it to success.

That will be all. If you can follow and use these tips for your business, we can assure you that 2019 is going to be a good year for you. We are already looking at a rather competitive year in the e-commerce segment, so, having a slight edge over your competitors can certainly give you an edge and we think it will only help your business. ')}

Why is an online store better for your business?

Here's why you must have an online store.

Whether you run a small storefront or have an omnichannel presence for your business, there is no denying the fact that online shopping is the way forward. The popularity of online shopping has seen an unprecedented rise in the recent past, with almost everyone, from a small store owner to an entrepreneur starting in the retail world looking to get online. That said, it does not mean that the retail stores are an endangered species. There still is plenty of business opportunities available for the retail stores, however, having an online store to go with your retail store just puts you ahead of everyone going retail-only. And with platforms like Taglr, there is no reason why you should wait to open a storefront online to complement your retail store. However, if you are still having doubts about having an online store, let us help you take the plunge by listing some of the key parameters that will help you understand why having an online store is better for your business.

Cost

If you own a retail storefront you know how expensive running one is. If you do not own one, then with the soaring real estate price, in general, you can understand how hard it is to get one for your business. Top it all with hiring the right staff, the physical restrictions of reaching customers beyond the bounds of your geographical locations, the struggle with inventory management, and the recurring expenses on marketing to make sure that your business gets that constant influx of customers, and it all becomes clear how tough running a retail storefront is. Now, compare all of that to an online store. You do not have to worry about the rent of the store, monthly utility bills, salaries of store staff, and the constantly growing marketing expenses, just a small investment in web hosting and technical support and you are good to go. You can even get rid of all of that by simply listing your store on product discovery platforms like Taglr, which ensures that your store is up and running 24 x 7 with maximum visibility for your products and the constant influx of customers into your retail store. All your worries about the technical support, web hosting, and server costs are taken care by Taglr as well. With your store on Taglr, the only costs you will incur will be focused in and around shipping and accepting payments in your store, which when compared to any cost that you have been incurring for your offline store will be minuscule.

Inventory

A retail storefront selling articles like designer clothing, makeup, jewellery, sports goods or furniture, primarily will have a restriction on the number of items they can sell. The profit margins for such stores depend on the number of articles you sell customers. This makes managing the inventory a tad complex as you not only have to consider the price you wish to sell them, but also the number of items you wish to sell. On the other hand with an online store, the store owner can carry an extensive range of selection without worrying about managing the inventory. The profit of margins will be higher as well with the variety of items.

Competition

With constant growing internet penetration, more and more retail store owners are jumping on the online bandwagon. However, there still is a plethora of space for everyone to survive, as opposed to the traditional brick-and-mortar market. However, it’s still strongly recommended to examine the competition before commencing the process of taking your business online. While examining the competition when opening a retail store is a tad easier with just a quick survey of the locality you want to open your store at, it’s not the same in the online world. In the online sphere, there can be multiple businesses competing in the same vertical as you. Hence it’s of utmost importance that you start early and start slow without locking heads with the already established giants. Platforms like Taglr make sure that both the small and big retailers get ample eyeballs and that they turn into footfalls for the respective stores by using technology to showcase the products best matched with the user’s search query. If you are offering something which not many are in the nearby area, it’s highly recommended to open your store in the online world to harness the power of the internet and make your business even more successful.

Marketing

One of the most vital components of any successful business, online or offline, is building a customer base. With the retail stores, the geographical boundaries are major limiting factors in building a customers base. However, in the online world, there are no physical and geographical boundaries. Once you take your retail store online, your options to attract customers is virtually limitless. You are no more confined to the physical space your retail store occupies and neither are you access only to a handful of locals from the neighbourhood. You do not have to worry about revamping the store look and feel, neither do you have to worry about the unforeseen expenses to expand the business beyond the geographical bounds. When you are online, you can revamp the look and feel of your logo and your signs as much as you want, you can recalibrate your delivery regions anytime you want and you can, at any time update the inventory or the products you sell and the way you sell them.

All these and many other parameters like these point towards the fact that taking your retail front online can only open more doors of success. ')}