SEO & SEM?
Which one is better?
As we find the answers you have to keep in mind that the scenarios can differ given your business goals and your business model. What implies on one may or may not work for the other. Let’s Start:
What is the similarities and difference between SEO & SEM?
Search Engine Optimization (SEO) is the procedure of elevating the quality and quantity of web traffic by increasing the visibility of a website or a webpage to users of a web search engine. Whereas search engine marketing (SEM) is a form of internet marketing that includes the promotion of websites by enhancing their visibility in search engine results pages primarily through paid advertising.
There are plenty of similarities between the two. Both help your webpage and brand to appear better in search results. This helps you in driving more traffic to your website. It is prerequisite for SEM and SEO to understand your audience. Both use keyword research to understand the trending terms. You have to segment your focus on the specificity of keywords. SEM and SEO require continuous testing as well.
The basic difference between the two is that SEO is an integral component of SEM. There are other important components of SEM like PPC (Pay Per Click) or SMM (Social Media Marketing). Putting it in simple terms, SEM goes beyond SEO. It is not just about higher ranks in the organic searches; it is about the overall performance of the website.
Which one is better?
With their differences, SEO and SEM perform different functions. On one hand the impact of SEM is faster and immediate where as SEO takes a lot longer. With the help of SEM ads, you can immediately reflect your outcome in front of your audiences with a clicks. You have complete control over the visibility of the ads; you can start and increase visibility or stop them when necessary. In order to understand which one is better, you need to take into consideration certain factors that can help you decide which one is better for your business. Let’s keep in mind a few scenarios and discuss which will be more suitable for you.
Competition: If you have a lot of competition in your industry then it is better that you start with SEM. If you want to fill in the organic content gaps then you can start implementing the SEO strategy.
Market Understanding: If you know your market well and have a long term value and demand then you can opt for SEO. In case you are still testing ideas and doing R&D for your products and services, then SEM will serve you better.
Billing Cycle: The average time span for the customers billing cycle also plays a major role in decision making. If your customers are spending days on research before buying then you have to choose SEO. If your shoppers know what they want and they search & buy it immediately then SEM will work better for your business.
CPC: The cost per click is low and within you budget in SEM scenario. If your industry demands are very high, then SEO will be more suitable.
SEO state: The contemporary state of your SEO will also help you decide. If your website is still developing and needs work in organic SEO factors then SEM can help you gain more visitors. If your website is already performing well in organic searches then you can stick with your current SEO strategy.
While we are comparing both for you there is no shortcut or formula for you to apply. You have to consider a lot of factors. For some SEO is the right option and for some SEM, where as there are many for whom the combination of both will work better. Now you know the similarities as well as the differences, you will be well equipped to know which will work better for you. If you want to grow your business exponentially, it is clear that you should be utilizing both SEO and SEM strategies for your business. There are plenty of you who would like to rather prioritize one over the other. This can be due to your business goals, branding or even your budget. If budget is your constraint, then you need not to abandon SEO all together. You can make a long term plan and strategize accordingly. ')}