Social Media Is Passé In 2019

Social Media Is Passé In 2019

There was a time when platforms like Facebook, Twitter, and Instagram were the go-to platforms for businesses looking for online marketing. That time is gone. OK, maybe not gone, but certainly not the best way forward for your business in terms of online or social media marketing as they call it.

Digital marketing gurus all over the world have been persuading business small and big to spend heavily on their social media services. And if you own business small or big, you probably already would have dabbled with platforms like Facebook, Twitter, and Instagram for your social media marketing needs. You would’ve set up a Facebook page for your business, an Instagram handle to showcase your products, and a Twitter handle to constantly share updates related to your business. But, there must have been times, where you would’ve looked at social media as a scam.

And even though social media is not a scam in entirety, it certainly does feel like one for small and medium-sized businesses.

But, before we draw any conclusions, let’s understand what Social Media Marketing is?

It will help you understand what social media marketing and why it feels like a scam for small or medium-sized businesses.

So, let’s start.

Basically, social media marketing is all about creating content, promoting it, and building an audience around it. It is a time-tested strategy, which has worked for many businesses. However, the real social media marketing breaks this otherwise beneficial approach.

To start with, the audience that you think are building for your business with your content and promotion, thinking of them as an asset for your business, in reality, is an asset for the company that owns the platform. If something is to happen to these social media platforms, your audience goes down with them. Not to mention the frequent change in the policies of these platforms. One fine example of this is Facebook changing their algorithm to make it impossible for the businesses to reach their audiences without boosting their posts.

Social media is a great tool for entertainment, but when it comes to selling, it’s not that effective. Read any report on social media and you will discover that just sharing your own content will not do anything for your business. Just sharing entertaining content will never help you make money.

It becomes even harder for small or medium-sized businesses on a tight online marketing budget. If all your efforts are focused or revolve around social media, it can suck up all your money and effort, leaving you nothing to do with online marketing. Yes, you can fetch thousands of likes, comments, follows, and shares by boosting your content, but can you effectively monetize any of those metrics?

Well, you can’t.

Yes, an argument can be made in favor of pay-per-click social media marketing. It can be effective, however, as a business, how long do you think you can continue pumping in the money for those clicks?

It can be understood by looking at some of the bigger brands and how they use social media. Look at brands like McDonald’s, Ford, or any other brand of your choice and you will find that while they spend on social media, they are not going for the exact same ROI as a small or medium-sized business like yours is. What big brands want from social media is entirely different from what you want.

Big brands want customers to associate with their brands. They do it by associating their brand with emotions, decisions, and different stages of common people. They are not looking to build an audience, they are not looking to generate sales with their social media campaigns, what they want is to leave a lasting impression on their audience. And they are doing it very effectively.

So, if you do not have marketing budgets or time to invest in building a desire for your products year after year, it’s just a waste of your time and money. Even if you can, these big players have the ability to squash any competition in a jiffy. So, we suggest you shouldn’t waste your money or time in conventional social media marketing, but instead should try tactics that actually will make a difference to your business.

And here’s something that we feel can help your business.

Focus on making sales, not leaving an impression.

Let’s get this straight, you will not generate a single penny in revenue with your good impression. To generate profits, you need to sell stuff. That is the only way the small or medium-sized businesses survive. The goods or services they sell, pay for their bills and generate enough revenue for them to make some traffic.

If you do not have VCs pumping money in your business or are not planning to cash out in an IPO, you will need to make profits in the traditional way and that is by selling products or services that people want.

It might seem like basic common sense, however, not many of the social media marketers take it into account. Having 100,000 Facebook fans on your business page means nothing if not even one of them is buying or is interested in your products or services. You have just paid for 100,000 clicks and nothing meaningful for your business.

Now, let’s look at another side of the social media coin, where all your posts are sales posts. Will it work? It wouldn’t.

That’s the catch with social media, in no way you will be in a win-win situation with social media. No matter the effort, the money, or the creativity you put, you will always have a tough time getting the desired results.

But don’t get disheartened. No social media does not mean no online marketing for your business. You just need to play smart to win the social media and online marketing. Here are three tactics that could yield you great results for your business if done right.

  • Paid social media campaigns
  • SEO
  • Email marketing

Now let’s look at them in detail.

Paid Social Media Campaigns –

Using paid social media campaigns to get likes, follows, and shares might be the waste of your time and money. However, if you use it to take your customers to a specific product page or service or just a page where you can inform them about your business, could mean something. It could just be a link which takes them off the social media platform and onto your website, but it is totally worth your time and money. On your website, you control the terms of engagement, which you can use any way you so wish.

The biggest advantage of the paid social media campaign is that you can micro-target the customers. So if it’s a very niche set of customers you want to target, you can do so using micro-targeting. It will make the customers feel at home and connected to your business.

Paid social media advertising could also lead to direct sales, or at least it allows you to build a customer database, which can further be used for marketing purpose of your choice, e-mail or physical mail.

SEO (Search Engine Optimization) –

Now, while paid social media campaigns are great for generating sales or driving traffic with immediate effect, it can not be the long-term solution for your business. This is where SEO comes into place.

SEO will get you steady traffic, with small profits to begin with, but in long run, it will do wonders for your business.

The goal with SEO is to drive organic traffic to your website through search engines. You can direct the traffic uniformly across the website or can focus primarily on the product or service that you want to sell. People looking for the products or services similar to yours will be redirected to your service or product page directly from search engines. Once you have a steady flow of traffic on your website, the products will continue to grow.

SEO might not be as sexy as social media marketing where you get instant gratification through likes and follows, but it delivers big in terms of business gains. SEO is all about putting your website to generate revenue for your website rather than you pumping in money.

Email Marketing –

One of the most cost-effective forms of online marketing is email marketing. In terms of costs, it will cost you almost nothing to send an email campaign, when you compare it with the cost you will incur for your digital marketing campaigns on any other platform. A well-optimized email campaign can generate thousands of dollars for your business.

It is a direct form of digital marketing where you ask your customers to take a measurable action, be it buying a product or just signing up for your upcoming offers. The goal here is to bring your customers as close to making a purchase as possible. And they will.

Finally, all the three aforementioned steps are no way as glamorous as sharing content on social media, boosting it, and seeing it pile of likes and followers in no time, however, when done right and with little patience, they will yield you much higher ROI. So, if you are still splurging money on boosting your posts on Facebook, Instagram, or Twitter in 2019, it’s time to stop. ')}

Propel Your E-Commerce Growth In 2019

Propel Your E-Commerce Growth In 2019 | Taglr

With digital revolution going on all around us, opportunities to grow have skyrocketed in every field. Be it the growing span of social networks or the constantly increasing sales numbers for the e-commerce businesses around us. Thus, if you are associated with the world of e-commerce like we are, it’s high time for you to embrace the competition and gear up to propel your e-commerce growth.

The growing popularity of e-commerce has made even the traditional shoppers online shopping aficionado. And why not, who can resist the temptation of those lucrative deals and offers? 😛

The year 2018 is almost behind us. We have seen tremendous technological developments all around us, with artificial intelligence and machine learning being at the forefront of it all. So, with 2019 already peeping from the corner, we thought it’s about time we lay out a path (or just some pointers) to help everyone associated with the field of e-commerce, online shopping, or online marketing, in general, to help them propel their respective businesses to success.

If you still are contemplating your e-commerce marketing strategies for the year 2019, we think some of these strategies could be of help. So, let’s get started.

Assess where you are now –

First things first, it’s important to know your position in the market with respect to your competitors. So, you must,

  • Assess your competitors and see what has worked for them and what has not
  • Compare your marketing strategies with your closest competitor
  • Find out what they have done different/better than you
  • Note down the areas where you held an upper hand
  • Note down the areas where you are trailing behind

By doing all of this, you will have a fair idea of your strengths and weaknesses, which will be instrumental in drawing a fresh business strategy for your business. It will also give you a clear path ahead.

Define the objective for e-commerce business

Having a clear objective for your business for the year will make it easier for you to accomplish your vision with absolute ease. The objective could be a numerical value related to revenue, profit, the budget for marketing or resources, or just the number for products you want to sell in the year 2019. Whatever your objective is, it’s very important to get it straight right at the start of the year.

Also, it is of utmost importance that while you are setting your objectives, you take into account every single thing that can go wrong, because some of the other things will. This is why it is always recommended to take it into account right from the beginning.

Now, we started talking about the digital revolution going around us, however, we have not discussed any tip related to technology till now. But fret not, we will.

So let’s get a tad too technical now.

Get your business online

Online is where it is at. You can not be a part of the e-commerce revolution if your business is not online. So, if you do not already have an e-commerce website, we suggest you get one for your business straight away. If you think getting and maintaining a website is too much of an overhead for you, product discovery platforms like Taglr have got you covered. In just a few simple steps you can take your business online, without worrying about the overhead of maintaining one.

However, if you are going for a website of your own, here are few essential tips for you;

  • Make your website easy to navigate
  • Make your products discoverable to the users
  • Make your website using eye-soothing colors as opposed to really loud and bright colors
  • Maintain a uniform theme throughout the website
  • Make sure that the main menu and all the categories for the website can be accessed from any page
  • And most importantly, make sure that the checkout process is really smooth, with minimum obstruction for the users

Get your business a strong social presence

A strong social media presence could be the difference between a successful and a struggling business in the year 2019. So, if you have discarded social media marketing as a part for your business plan for the year 2019, it’s time you bring it right at the top of the priority list.

If you do not have an expertise in social media marketing, learn it, Using social media platforms like Facebook, Twitter, and Instagram to engage with your customers and creating brand awareness can bring you a lot more than just sales numbers.

You must maintain active social accounts for your business and post regularly on your business page. You can post updates related to your business, an offer that you might have, or just a colorful meme you found floating over the internet. Anything relevant to your business, barring the explicit content is a legit post for the social media platforms. So, use these social media platforms wise to spread the word about your business and drive it to success.

That will be all. If you can follow and use these tips for your business, we can assure you that 2019 is going to be a good year for you. We are already looking at a rather competitive year in the e-commerce segment, so, having a slight edge over your competitors can certainly give you an edge and we think it will only help your business. ')}

Drive Your E-Commerce To Success With Social Media

Drive Your E-Commerce To Success With Social Media

Social media in current times is the driving force behind pretty much everything. From the weird challenges that we come across every now and then to the trendy shoes your colleague came in wearing today, pretty much everything in current times is the byproduct of social media. And the world of commerce has already started seeing the influence of social media in different sectors. From sales to marketing, social media platforms like Facebook, Twitter, Instagram, etc have emerged as a fruitful channel for pretty much every field you associate with a modern business.

With the significant rise in online shopping, social media platforms have become the primary source of information for the customers and have a strong influence on their shopping decisions. According to a recent study, almost 93% of modern customers make their buying decisions using social media and around 90% uses the product recommendations from their friends and family before making a buying decision. When the strong signs of social media influences are all around us, it’s tough to avoid social media for your business, if you are looking to start or establish a fruitful business. Especially, if you run an online business or have an offline store, but are looking to create a brand online as well.

So, we thought will break social media down for you to help you drive your business to success or greater heights harnessing the power of social media.

Let’s start by understanding why do you need social media for your e-commerce business, shall we?

We all know that the success of running an online shopping website or an e-commerce store largely depends on the website traffic. And even though the traditional ways of Search Engine Optimization or running paid Google Ads still yields great benefits for any website, it’s the social media that has emerged as the frontrunner for driving traffic in the e-commerce universe.

And that is why you need social media for your e-commerce business.

However, driving website traffic through social media is easier said than done. You not only will need tactics but also a strong social media strategy to establish a steady flow of traffic to your website.

It will be tough, but it will all be worth it. So let’s start.

Set your goals: Even before you start implementing a social media marketing strategy or contacting a social media agency it’s important to have clear goals. So, it’s very important to have specific measurable objectives such as:

  • The traffic you are looking for from social media
  • Number of page likes, Twitter and Instagram followers you are looking for
  • The ratio of a visit to conversion
  • Amount of engagement you are looking for and the number of posts you are willing to make for the same
  • Finally, the follower to sale ratio

To give you an idea, on an average in the e-commerce industry businesses make 6.02 posts per week fetching them 11.4 interactions per post and almost 37K followers. However, those numbers can vary for different markets, so it’s advised to understand your market before you arrive at any number.

Understand your customers and create content accordingly: There has been a significant rise in the number of customers unfollowing the brands on social media platform due to the excessive and irrelevant content shared by the brand. You must grab a deep insight of your customers and understand what they want before you start creating and posting content on your platforms. Also, every post that you make must be studied and analyzed in depth to gather the customer engagement on social media.

Share content, don’t sell: It might contradict the title of the blog, but it is not. Yes, it is correct that majority of customers begin their shopping journey on social media platforms, however, they do not like things to be sold to them there. Modern shoppers don’t come to social media platforms with an intent of shopping, they seek information and a meaningful connection with the brands that they follow, the sale soon follows. So, your primary focus should be building a meaningful relationship and not selling. Whether you are in the B2B business or B2C you must take good care of your customers.

Optimize your social media posts: Just as in traditional search engine optimization, it’s advised to optimize your social media posts as well using relevant keywords to make them appear in the search results. You can use keyword planning tools like Google Keyword planner to extract keywords most relevant to your content and products and then use them in your posts to make them discoverable. Also, if possible add some visuals to support your keywords to catch the attention of your audience.

Use social media widgets for your business gains: Whether you run a website or have a business app for your products and services, you must make good use of the social media widgets like Facebook’s “Like” button, Twitter “Follow” button to attract customers who are willing to keep in touch with you. The placement of these buttons is key here. You must place the buttons in such a way that they will encourage the customer to share their purchase, review, or just a recommendation rather than asking them to “Like” your page or “Follow” you on every page. So, it’s always better to have them at the very last when the customer has completed the transaction and is satisfied with your service.

And that will be all for now from us. If you can integrate social media into your online marketing campaigns in a fruitful manner, you will reap great benefits out of it going forward. So in your next marketing meeting have a balanced mix of traditional as well as social media marketing tactics and you can drive your e-commerce business to success in no time. ')}

Building your online business – Boon or bane?

A lot of us wonder – How to start a business online? How to sell online? Is it hard? The good news – To build your business online is no rocket science!

Online businesses are easy avenues to build a customer base and sell products online. Additionally, with fewer overheads and staff requirements, and sometimes without the need for a brick-and-mortar office, online brands have great profit-making potential.

Amongst the umpteen advertising platforms present today, Taglr stands out for more reasons than one. Taglr is an all-encompassing and affordable advertising platform that offers great benefits to online shoppers, retailers and brands alike. Taglr can work wonders for your online business by easing the process of listing your products online and bringing higher visibility to your products. For shoppers, Taglr ameliorates the whole online shopping experience by helping them find relevant products at the most competitive prices, thus empowering them to make informed purchase decisions.

However, for every online business, the dilemma is how to differentiate and position yourself perfectly in order to be successful?

Listed below are 5 tips to help you build and run your online business successfully:

1. Build your digital identity

Once you have your product/service, target market, and selling processes in order, it is time to build your own website. Your website is your digital face, your online storefront. It takes less than 10 seconds to win or lose a site visitor’s attention, so make your website appealing, user-friendly, impactful, and content-rich.

Tips:

  • Use easy, consistent navigation across pages
  • Have compelling, interesting content
  • Explain how your product/service uniquely solves users’ problems/benefits them
  • Promise value, make offers, display testimonials
  • Include opt-in offers to create an email address database – Everyone on your opt-in list (a valuable and targeted asset) is a hot lead, and email marketing is the best tool to reach out/follow up
  • Use graphics/video/audio where they add value
  • Simplify the buying process as much as possible

 

2. Improve your social visibility

Establish your brand name online, create an eye-catching brand colour scheme, logo, and tonality – All of which should typically represent you and resonate with your customers
Check the social media sites your customers frequently use and create a strong brand presence on those sites
Create your LinkedIn profile, keep adding people to your network, post links to all the content you create
Remain up-to-date with all the new social media site enhancements to improve the effectiveness of your marketing efforts
Post insightful and valuable information on online forums to garner the trust of online communities and promote your product/service better

3. Bump up your social media following

When people look up your company, they will check your social media presence/following. More your followers, greater the chance that you will be taken seriously.

An excellent technique to bring traffic to your website and build your social media following is to network with influencers involved with your target customer base. Pick 4-5 influencers, actively engage with their content, ask them to post about your brand, and you will soon visible on the influencers’ and their followers’ radar. This enhanced visibility will drive more visitors to your site and get you a larger following. Also, while sharing/posting on social media and interacting with followers, be consistent.

4. Eliminate payment hassles

When you are looking to start an online store, you could take cues from the plethora of e-commerce tools available today.

Once you create your Shopify store, you are automatically set up to accept all major cards, without hassles of setting up third-party payment providers/merchant accounts and repeatedly entering credentials into Shopify. In addition to PayPal, customers can pay on Shopify with Mastercard, Visa, Amex or other credit cards.

GetMeAShop supports net banking, debit and credit cards, and cash on delivery (according to the nature of your business). The platform has tie-ups with payment gateways like PayU, PayUMoney, Paypal, and PayZippy. GetMeAShop also allows payments to be accepted in different currencies and does equivalent conversions too.
PayPal is a free service for buyers to pay for an online purchase or send money to someone. The supported payment methods are PayPal balance, Instant transfer, eCheck, and credit card.

 

5. Track, analyse, repeat

It is vital to constantly test and review what you are doing and understand where you are possibly going wrong. Ask yourself – What is your best-selling product/service, how to introduce similar products/services with a unique twist, which social network gets you maximum referrals, which posts have been most popular and how can you create more like them, how can you leverage your online strengths and eliminate the weakness?

 

Summing up

The online world may evolve at lightning speed, but the fundamentals of building and growing a successful online business remain more or less constant, with just some minor tweaks needed. Establishing a smashing online business is no mean feat, but perseverance, meticulous planning and giving thought to the aforementioned tips can definitely help you get there.

References:

How to Start a Business Online

8 Steps to Creating a Successful Online Business

How to Build an Online Business

4 Steps to Starting an Online Business

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