Get Your Business Effective Omnichannel Retailing In 2019

Get Your Business Effective Omnichannel Retailing In 2019

Omnichannel retailing is the mantra for success in the modern e-commerce market. With online shopping growing leaps and bounds with every passing day, retailers across the world are turning to omnichannel retailing to drive profits to their business. If you are using a retail management solution for your business, you must make sure that they offer your customers the best shopping experience, irrespective for their shopping mode.

In simple terms, an effective omnichannel retailing solution will create a seamless shopping experience for the shoppers on every channel. Whether the shoppers are in your brick-and-mortar store, browsing your website on their home PC, or are discovering your products on product discovery platforms, their experience should be smooth at any given point.

And it is the only way to remain competitive in the fast-paced e-commerce world in the year 2019. So, here are some simple omnichannel trends that you need to take care of to grow your revenues and get your business right at the top, where it belongs.

Make Your Business Omni-Device-Accessible

According to a recent study published by Google, almost 85% of shoppers start their product discovery on one device and end on another. Your customers might browse your products online the whole day on their smartphone or PC and might end up buying it from your brick-and-mortar store in the evening. If your business is not able to accommodate such shopping experienced, you are losing out on such omnichannel shoppers.

Also, while you are making sure that your products are available across different devices, you need to make sure that they are displayed perfectly on all the devices. The web pages should have a responsive design to make sure that they are rendered properly on all devices. Whether it’s a desktop, a TV, a phone or a tablet your web pages should have the same content quality across all screens. It is also advised to use analytics to understand the shopper behavior and interaction with your web page. This will help you optimize them better and help you in your device-targeted marketing campaigns strategies.

Use AI and Machine Learning To Offer A More Personalized Shopping Experience

Technologies like Artificial Intelligence and Machine Learning have made a huge impact on the retail industry. Not only the tech giants like Amazon and Google but also the smaller retailers are leveraging the consumer technology for their businesses. With the accessibility of consumers likes, dislikes, shopping pattern, and preferred mode of shopping, retailers now can run campaigns and offers tailored specifically to every individual or a particular set of consumers.

Features like virtual try, a 3D look at the product, and setting up a reminder for a product that is out of stock are just some ways in which artificial intelligence and machine learning have helped the retail industry. Businesses have also used personalized messaging and retargeting to greater effect to capture the consumers online. As the technology world grow, the way with which businesses interact with consumers will grow too and if your business is equipped with the tools needed to accommodate that change, you certainly will get a competitive edge over your competitors.

24×7 Customer Service

One of the biggest drawbacks associated with brick-and-mortar store has always been the limited visibility of the products. Your products in your store are only visible as long as the doors of your store are open, once you shut them down, your products become inaccessible to the customers. But with an omnichannel presence, your products remain discoverable even though your store doors are closed. This is why product discovery platforms like Taglr are growing in popularity day by day. Taglr keeps makes your products visible even after your operating hours, which means consumers who are keen on online shopping can still order your products and get the desired customer service even when your store is closed.

This one advantage that omnichannel retail has over the conventional retailing channels. In recent times the search for “24×7 customer service” has seen a growth of over 400% and hence more and more businesses are leaning towards it. This presents you with an opportunity to stand out from your rivals and shows your customers that you care for them at all times.

Conclusion

With the growing use of technology in all walks of life, it’s vital for the businesses to be present omnichannel to attract the users they so desire. These omnichannel retailing trends might seem like a daunting task, especially for the small-and-medium-sized businesses operating in niche markets, but if done right, they can be the deciding factors in any businesses’ success or failure. ')}

Artificial Intelligence on Shoestring Budget

Artificial Intelligence on Shoestring Budget

Businesses, big and small, these days are all accrediting their success to technologies like Artificial Intelligence, Machine Learning, or Big Data etc. Adapting new technologies for business has been a mantra of success since the beginning of time. And it remains the same even now. Whether you are a big multi-store retail chain owner, or a small shop owner in the neighborhood, adopting new technology for your business can certainly put you ahead of the curve.

Some of these technologies you might even have experimented with or at least would have contemplated at least once.

So, what happened?

Naysayers?

We understand. Naysayers will always be there. Whether you are implementing new technology to your business, or just extending the porch outside. The naysayers are always there. In case of technology though, their job gets a tad easier with statements like

Oh, but AI is not for everyone”, “Oh, but do you have the tech expertise in the field of big data or machine learning.”

And your answer to all those statements, whether you have an expertise in any of those technologies or not, should be

I don’t need, the expertise.”

Yes, you certainly do not need. Leveraging the power of AI or machine learning for your business is not as complicated as you think. And we will tell you how.

Here are a few ideas that will help you leverage the power of AI on a shoestring budget.

Build A Bot  –

Whether you are looking for customer support or employee engagement, implementing a bot can help you a lot. Building a bot is also the easiest way to get a taste of the AI world. There are platform’s out there that will help you build a simple company chat-bot and integrate it into your business, for whatever need you might have. An AI bot build specifically to meet your customer support requirement will keep your business 24×7 accessible and help customers with their inquiries, even when you are not there to answer the questions in real time. This is a huge addition for any business, especially in times like this where customers are incredibly impatient. Even consumers have accepted bot support with open arms and have started loving them.

According to a study, almost 85% of all customer interaction by the year 2020 will be managed without any human intervention. Having a friendly informative bot for your business will not only make your customer happy and engaged but also will free up a lot of time for your employees, allowing them to focus their energy on other unique and challenging tasks. Even if you are looking to boost employee engagement you can integrate a bot to answer the simple HR related queries, ease up the on-boarding process, or just to help employees get answers on the fly. There’s so much you can do with just a simple bot integration.

SaaS (Software-as-a-service) based AI-Ready Platforms –

Even if you do not have a huge data warehouse or even the budget to go for an infrastructural overhaul, you still can use smart applications and technologies that use artificial intelligence at their core.

SaaS based AI-ready platforms such a Taglr are great cost-effective entry points for small businesses in the world of AI. These AI-ready solutions help you get advanced technological solutions for your business on a budget. Within minutes you can get your business listed on Taglr and leverage the power of advanced data analytics, machine learning, and artificial intelligence to take your business to your customers.

We all have already been using the AI solutions offered by Facebook and Google for our online marketing campaigns. Just like digital marketing, listing your business on product discovery platforms like Taglr can also open up various new avenues to showcase your products to potential customers.

Finally, to sum things up, if you are looking to integrate AI into your business, you aim should be to find applications that align well with your business aspirations. Whether you are looking for customer engagement, online marketing, or just to take your business to millions of shoppers in the online shopping universe, you must think through, define the business goal and the get the applications that best aligns with your business goals

With strong and powerful AI tools available at your disposal, whether you are planning to integrate AI-powered functionality to your business now or sometime down the road, it’s very important to understand your business goals and identify what will match with them perfectly. ')}

AI and Hyper-Personalization

AI and Hyper-Personalization

For many, the age of personalization in the field of advertisement and marketing began when they first got the mail that was addressed as “Dear Marry” as opposed to an anonymous greeting like “Dear Sir”. To an extent they are right. Many of us in the world of advertisement and marketing woke up to the power of personalization with the significant success of personalized campaigns as opposed to the generic ones. Since then, consumers have been bombarded with hundreds of promotional messages on a daily basis.

As a result, the consumers have lost the interest and excitement that they once had for such personalized emails and campaigns. It has made it harder for the brands to engage with their consumers on a personal level. Marketers all over the world are working to find an effective solution to all of that and they might have found one in Artificial Intelligence. With the monumental rise of artificial intelligence and machine learning in recent years, their implementation in pretty much every field has been groundbreaking. So, why not marketing?

Now, as we all know, data is at the core of it all. To make an AI implementation work for you, you need big sets of data. The bigger the data set, the more relevant and useful information will we be able to extract. While this marks the beginning of a totally new marketing approach – Hyper-Personalization, it is the end of the road for the segmentation approach. And from the looks of it, hyper-personalization is the way forward.

So, let’s take a closer look at the Artificial Intelligence-Based Hyper-Personalization and how it changes the conventional marketing techniques we’ve all grown up on.

The emergence of big data

Data is the new oil” we all have come across statements like this more often than we care to count. Mostly in recent times. This significant rise of big data and companies capitalizing on it is the biggest factor behind the meteoric influence of technologies like machine learning and artificial intelligence in every field. The machine learning algorithms, when running through a huge set of data sets, can draw patterns and conclusions in minutes, for which the human brain will need years. It computes consumer behaviors such as their likes, dislikes, their shopping pattern etc making it easier for the marketers to target the consumers.

The feedback loop

One important part of hyper-personalizing the online marketing campaigns is constantly tweaking the consumer details after every campaign. This is done through a feedback look, which is a part of Artificial Intelligences’  self-learning. In simple terms, a feedback look is a simple process which constantly gives feedback on the decisions made by the system. Based on the feedback the AI system learns whether the decisions made were right or not and if they need any tweaking. Depending on the outcome the algorithm is smart enough to tweak itself according to the new data to help marketing teams.

Understanding the difference between Personalization and Hyper-Personalization and

It’s easy to confuse personalization with hyper-personalization if you are just starting in the world of AI. However, they both are totally different. While personalization deals with the personal and transactional data like name, purchase history, and basic profile details, the hyper-personalization is all about the behavioral data in real time.

To help you understand hyper-personalization better, let’s take the example of an online shopping website. You sign up with them, you search for products there, you spend hours finding the right product and then you finally place the order. Now all of those actions you took becomes the data point for that particular website. Now they know your name, search query, your purchase history, and brand affinity etc, an average spend amount, etc. They can use all that information to create a profile for you for a very personalized email, which will only feature things that you like.

Why Hyper-Personalization?

Studies have found the hyper-personalized campaigns to be almost twice as successful as the general campaigns. In fact, in the world of e-Commerce, it amounts for the 60% higher conversion rates as opposed to the normal campaigns.

The best thing is that hyper-personalization not only helps the brands, but it incentivizes the brands as well. The consumers are now able to find deals and products at better prices and just in time of need. They get the promotional campaigns for the products that interest them as opposed to a whole gamut of products that might not be relevant to them. It’s a win-win for all.

Finally, with artificial intelligence being the driving force behind the e-commerce world, technologies like hyper-personalization are bound to make marketing a lot effective. So, if you are looking to leverage the power of artificial intelligence for your business, listing it on product discovery platform like Taglr, is a smart step forward. ')}

Get your e-commerce business ready for 2019

Get your e-commerce business ready for 2019

What works today, might not work tomorrow!

This can be said about pretty much everything around us. And marketing is no exception. Whether you run a successful e-commerce store or are just starting into the world of online shopping, you must make a note of it. The marketing trend in the modern technology-driven world changes even before you notice them. This is why the big organizations or the successful e-commerce stores make sure that they are updated with the changing marketing trends and adapting accordingly.

Adapting to the new changing trends and experimenting with them is the way forward for businesses online and offline. If you want to drive profit to your business, you must stay updated on the changing online marketing trends.

In the year 2018, we have already heard about data analytics, machine learning, artificial intelligence etc. And while we will continue to hear about them in 2019, some other terms that you will eventually encounter include the likes of influencer marketing, augmented reality, virtual reality, and a wide range of advertising and marketing possibilities. But not all of them will have an instant impact and you will still have to wait for a year or so to see them in full action.

Some practical ones though, which will have a significant effect on the e-commerce marketing world we will be discussing today. You might have heard of them before, but if you have not started using them for the greater good of your business, you should start now.

So let’s get started.

Website Performance

Website development and designing are the first steps every business takes after deciding to go online. Unless you list your business on product discovery platform like Taglr. And while the website development and maintenance comes under the technical department, with a programmer and a designer, a lot of decisions regarding the website are taken by the marketing team. The content, the SEO (search engine optimization), the flow of the website, the layout, and many other parameters are being decided by the marketing team.

However, at times while making those marketing decisions, the technical aspects like sites loading time gets overlooked. And in 2019, that could be disastrous for your business. According to recent studies by Google, the average webpage load time on mobile is 22 seconds, which when compared to the 3-second attention span of the user is huge. And if you don’t address it, it can have a huge impact on the performance of your business.

In the recent Google SEO updates, Google has made the website load speed a ranking factor. This is the reason why all the major e-commerce websites have improved their websites, web apps, and developed accelerated mobile pages. And we suggest you should too.

Voice Search

According to the recent studies, the future of search is Voice. In coming few years we will see a significant growth in the voice search across all devices. And we can see it happening as we speak with the significant development in the voice technology. Devices like Google Home, Amazon’s Alexa have already made their way into our drawing rooms and many others will soon follow their footsteps.

So, when the future of search is voice, it’s important that you not only optimize your business for text search but also for the voice. The use of NLP (natural language processing) can help you in optimizing your business for voice search. And like always if you start early, you will certainly reap the benefits ahead of your peers.

Content Marketing

Amid the talks of all the technological developments taking over the marketing sphere it’s easy to overlook the fact that content marketing still is the most powerful and rather new phenomenon. Content marketing has evolved from just one way communication from the brands with the consumers to a powerful doorway to connect and build relationships with the consumers.

Some of the most successful marketing campaigns of recent times are the ones where the brands have established a relationship with their customers and capitalized on that bond. Having a strong content marketing strategy helps e-commerce businesses engage with customers on a more personal level and ultimately turn that into a business relationship with assured success.

The year 2019 will see further growth in the field of content marketing and while it might not be a new trend, it will still be on the rise and will be a good weapon to have in your arsenal.

These are just three of trends that you need to keep your eye on in 2019 if you are looking to boost the visibility and profit margins for your business. We will continue posting many such trends that will help you grow your space, so keep watching this space. ')}

The world of retail is evolving, and so should your business

E-Commerce Trends That Will Drive Business In 2019

With the Holiday season upon us, the flurry of deals and discounts are on the offer all around us. The customer spending’s are at all time high and the world of retail is cherishing every bit of it. The retail sales in the year 2018 as of now have been $24.86 trillion and are expected to grow up to $27.73 trillion by the year 2020. If anything, it is a clear sign that the world of retail is growing faster than ever before, primarily online, but the offline sector is not too far behind. However, online is where the action is. Offline retailers in current times not only competing with the online behemoths like Amazon but also with their fellow retailers. And in such a competitive market it’s imperative to remain relevant and to keep up with the changing trend to make your business survive and eventually, thrive.

The modern digital landscape demands a tad more than a brick and mortar store accompanied with a website online to stay ahead of the competition. New tools, platforms, and software developments have made digital transformation the order of the hour for pretty much every retailer looking to keep their business afloat. And while many retailers are on-board the digital transformation bandwagon, there still is a significant number of retailers who still are far away from anything digital. While it has taken a toll on their business already, it can be devastating in the coming years. So, if you are among those or are just getting to terms with the ongoing digital transformation around us, we are alongside you in this transition and will help you in every possible way. But first, let’s lay down the basics and understand why do you need a digital transformation and why your business needs to evolve with technology to remain relevant.

What Is Digital Transformation?

Despite the widespread technological breakthroughs, for a lot of retailers, a digital transformation ends with getting a website for their store. But in real fact, it actually starts with getting one. So, if you have one (or not) the journey has just started. With online shopping platforms like Amazon disrupting the e-commerce sphere with their technological prowess, a successful digital transformation will need a lot more than a website. Studies have shown that the retailers who have adopted technology for their businesses have experienced almost 6 percent of revenue growth in the past 3 years or so.

Some of the general changes that technology has brought into the world of retail to help the businesses serve their customers better include personalized customer experience, on-demand services, contextually relevant offers, and a seamless online shopping experience. Some others have gone a step further by bringing in mobile apps, secure payment processing, listing their businesses on product discovery platforms like Taglr or just better in-store information on mobiles. In general, every retailer is ready to up their retail game in order to offer the best e-commerce experience to their customers and in return keeping their business at pace with the changing technological developments.

And if you are looking to digitally transform your retail business, here’s how you can do it.

Just start

Transforming a brick and mortar business digitally might sound a daunting task, but if you take one step at a time, it actually is not. Especially with product discovery platforms like Taglr. However, that’s just half the battle won. You still have a lot of work to do.

Give your business a strong social media presence

You’ve got your business, good. But that’s not enough. Social media in current times has a huge influence on the shopper behavior and brands are leveraging the power of social media to establish a strong bond with their consumers. So, whether you own a small retail store in the neighborhood or run a multi-store retail chain, it’s very important to have a strong social media presence to connect with the shoppers where they are. With the growing number of smartphone users, most of the shopping decisions these days are made over social media platforms like Facebook, Twitter, or Instagram. So, if you want to take your products, offers, and latest updates on your business straight to the fingertips of your shoppers, you need to give your business a social handle. It’s easy, simple, and incredibly beneficial if you are just starting your digital transformation.

Understands the consumer requirements

In the current age of high-speed internet and smartphones, the attention span of modern customers is really fickle. In the digital world, consumers want things to happen quick and fast, so if you are moving in this direction, it’s vital that you avoid any delay in your products or services. You also need to tailor your products and services differently for a different set of users. You also need to take into consideration that every new technology you implement to your business will take some time to be accepted and adopted by your customers, so you need to trade carefully. It’s highly recommended to have an attentive customer support available to make sure that you don’t lose any customer due to a small delay in the product or service.

Get a dedicated IT department

This is applicable for the businesses who are looking to do everything in-house as opposed to adopting platforms like Taglr, which takes your business online in a jiffy and provide complete IT infrastructure and support to your business. Having an in-house IT department will ensure a smooth running for your business and will make sure that all your customer grievances are addressed at the earliest. Your IT department will also make sure that the new tools and technologies are integrated on a timely manner for business gains. This will help you run your business alongside the online shopping behemoths like Amazon at their own pace.

And that will be all. We think we will evolve with the changing environment with time, however, in the retail industry, the change will not happen if you don’t make it happen. So, if you are still thinking about digitally transforming your business, we suggest you stop thinking and act. ')}

E-Commerce Trends That Will Drive Business In 2019

E-Commerce Trends That Will Drive Business In 2019

Volatile – could be the apt term to describe the modern e-commerce market. With trends coming in and fading away thick and fast, it is really hard to predict what the e-commerce world has in store for us. Online shopping has become the primary mode of shopping for many and with the increasing number of online stores, it is only going to grow even further. Customers’ expectations are higher than before from their online stores, and the business is going the distance to meet the same.

Gone are the days when just having an online store for your business was enough to drive success. The modern customers are smart and a lot fickle. They are no more interested in finding an online store that sells the articles they need and making the purchase from that. They want their online shopping experience to be enjoyable, realistic, and satisfying. And in the urge to meet the customers’ expectations, the e-commerce trends keep on changing on a regular basis.

So, we thought we will predict some of the trends that will drive business in the year 2019 for the online shopping stores. These trends are already taking shape in the e-commerce world, but in the coming year or so we might see them on a much larger and noticeable way. So, let’s get started.

Advanced Product Visualization

If you’ve ever dropped an item from your online shopping cart, you will agree that product visualization had contributed in one way or the other in that decision of yours. Product visualization plays a significant part in helping the shopper make the purchase decision. A well-visualized product on the website has a higher chance of attracting the customer than one with a dim lit picture.

This is applicable throughout the e-commerce sector. Be it clothing, luxury or electronic segment, the lack of physical feel is substituted by the product visualization in the online world? It assures the shopper of the authenticity of the product and puts the seller under good light.

Some of the technological developments which have helped better product visualization include the seamless zoom feature, which now a day is available with virtually every online store. Customers can zoom on to the product to get a better understand of the product even without touching it. Even the online shopping marketplaces are encouraging the sellers to upload high-resolution images of their product to make sure that they can be magnified without any loss in image quality. On the tech end of it, they are making sure that the images are not taking a lot of time to download, which if in case, could result in the customer bouncing to another page. Some merchants also have demo videos to help the customers understand the product functionality in detail.

As the next step in product visualization, we are seeing the rise of 3D imaging. Now, 3D imaging has a long way before it establishes itself as the mainstream product visualization medium; however, the recent development in the 3D technologies suggests that we are not far away from it.

So, to sum things up, 3D technologies together with the seamless zoom capabilities and other configuration options, the year 2019 might bring us a futuristic shopping experience and will be a decisive factor in driving success to any online business in the year 2019.

Artificial Intelligence FTW

We have spoken at length about how artificial intelligence is the future of e-commerce in our previous posts on numerous occasion, and we stand by it even now. The incredible ability of AI to gather the data, analyze it and draw patterns from it to drive sales is just amazing. Be it the virtual shopping assistance or the virtual fashion advisors, AI in every possible way is at the peak of the ongoing e-commerce revolution?

In addition to the virtual shopping assistance or virtual fashion advisor, AI will be heavily used for understanding the customer behavior by extensively analyzing the way shoppers interact with the products. With the help of AI, businesses will be able to predict the products that might interest a particular shopper and will be able to show the suggestions accordingly even before the customer types in the keyword in the search bar of their website. Combine AI with Natural Language Processing (NLP) and you offer customers the freedom to search for their products in their local language and dialect. We are already seeing it being used effectively by some of the big e-commerce platforms. Even product discovery platform like Taglr is making good use of Artificial Intelligence and machine learning to help their shoppers discover the products that they love with absolute ease.

Re-emergence of physical stores

Now, this might seem like an odd trend to look forward to in the year 2019. Especially considering the fact that when we are talking about online shopping the only way forward seems to be going only in one direction and that certainly isn’t going back to the brick-and-mortar stores. Yes, irrespective of what the online stores have to offer, for some customers nothing can replace the touch and feel of going to a physical store or an in-store experience. And the leading global retailers such as Amazon and Alibaba understand that quite well.

This is why they are experimenting with a totally new and advanced in-store experience to leverage the power of hands-on shopping. We have already seen Amazon open a retail store in New York and we expect more retailers to follow the suite soon.

So, don’t be surprised if you see a new store open up in the neighborhood with the name of your favorite online store, the chances are it might be their first offline store in your city.

The Bottom Line

If you are an online seller or an online shopper wondering what are the trends that will drive business in the year 2019, enhanced product visualization, in-depth artificial intelligence integration, and the re-emergence physical stores are some of the trends that we can think of.

If you think there is going to be some others as well, kindly do let us know in the comments box below. ')}

What 2019 Has For E-Commerce

What 2019 Has For E-Commerce | Taglr

There still are few months before the celebrations of the arrival of 2019 kicks in. And while there still is a good lot of 2018 in our hands, it is just the right time to think about what 2019 holds in store for us. More specifically, for the e-commerce market in Indian. According to Forrester, the retail market in India saw a growth of estimated $470 billion in the year 2011, grew to an estimated $675 Bn by the year 2016 and is expected to touch the $850 billion mark by 2020 with an estimated CAGR of 10%. It is the fastest growing retail market in the Asia-Pacific Region with a CAGR of over 57% between the year 2012–16.

The incredible growth of the retail industry has also rejuvenated the online shopping industry in India, which now is among the largest in the world. So, it is only fair to have a closer look at what the future has in store for the Indian e-commerce market. We have already seen an incredible growth in the number of products offered online, a number of online stores itself have gone up significantly and so has the number of services offered by them. And if the trends are anything to go by, the Indian e-commerce market has just begun. With a deeper penetration of technologies like artificial intelligence and machine learning the Indian e-commerce industry is set for some monumental changes in the coming years.

Retailers have started to understand the needs of consumers in a better way, they are open to adopting new technologies and new ways to cater to consumer needs, and to remain competitive. So, with 2018 just about to say goodbye to us, it’s about time what are some of the groundbreaking developments we can see in the year 2019.

The emergence of product discovery platforms and marketplaces –

Marketplaces have dominated the Indian e-commerce industry since the beginning of time and they will continue to do so for at least the foreseeable future. But alongside them will be the product discovery platforms like Taglr and many others using advanced technologies like artificial intelligence and machine learning to make it easier for their consumers to find products of their choice beyond the physical boundaries. The increasing use of technology to better the online shopping experience for consumers will lead to world-class products and services, new innovations, and even lower prices for the consumers. So, if you think you’ve already had the best online shopping experience, there are quite a lot of surprises waiting for you in the year 2019.

Automation For The Win –

Automation in the e-commerce industry has been a game changer since its inception. However, while initially automation has been used extensively in order tracking and marketing purposes, it now has started to become an integral part of the inventory management and fulfillment across the sales channels. And we hope to see it increase even further as we see the emergence of new product discovery platforms and marketplaces. Some other areas where automation can have a significant role to play include the likes of operations, physical channels etc. So, if you have to survive in the modern e-commerce market, automation seems to be the road forward.

The rise of Artificial Intelligence, Augmented Reality, and Chat Bots –

In the year we saw augmented reality make inroads in the gaming industry extensively. In the year 2019 augmented reality with its extensive use in the practical applications will head towards the retail stores and into our homes. Some of the fine examples of it we have already seen in the applications that allow you to try your products even without leaving your homes. Chatbots will also see a significant boost in the field of customer service by taking over the tasks such as order status or checking the tracking numbers. In a similar way, the machine learning and artificial intelligence applications will help the businesses in their strategic growth.

Voice Commerce –

The increasing number of smartphones and handheld devices has given a significant boost to voice search, which consequently has given birth to voice commerce. As per a study, the number of users using voice assistants will grow up to 76.5 million by the year 2019 and retailers will have to tailor their products and services to tap into this growing market. By including this technology in their businesses, retailers have a huge opportunity to put their business ahead of the game and maximize their profits.

Personalized & unique offers over discounts –

A lot of retailers in the current online market focuses on offering lucrative discounts as opposed to building a unique brand experience that will align with their customer values rather than just providing them short-term gains. Going forward this approach will yield them very little to know business gains. The future is all about personalized shopping experience as far as the e-commerce industry is concerned and with deeper integration of artificial intelligence and machine learning, it has become a lot easier for the businesses to offer personalized products and services to satisfy their customers. So, if you want to attract more customers to your business you might want to switch your focus from offering discounts to actually offering a unique brand experience. ')}

Be Omnipresent, Capture The Online-to-Offline Shopper

Be Omnipresent, Capture The Online-to-Offline Shopper | Taglr

Technology, for all the advantages it has offered, has also made it tough for us all to keep up with the constant changes in the technological sphere. It took some time for the retailers to adjust to the growing pace of online shopping and an increasing number of shoppers drifting away from the conventional in-store shopping. However, with the limited number of platforms to start with, retailers and shoppers alike found it easier to tie their loyalty to brands like Amazon, eBay etc for their online selling/shopping needs. But then, technology moved forward, bringing in a myriad of online shopping platforms, with every one of them offering something new, something attractive to the customers and retailers both and they both were again made to re-align their loyalties.

And just when we thought that the online shopping market has peaked, there comes the O2O (Online to Offline) concept with product discovery platforms like Taglr. And once again both, the shoppers and the retailers are in a bit of tussle regarding their loyalties.

In such times, the question that every retailer ask is, “What should be my approach to maximize my business gains?”

And the answer is rather simple, be Omnipresent.

But it’s easier said than done. Capturing the online-to-offline shoppers will need you to up your business game and here’s how you do it.

It’s no secret that the search for any product that a modern shopper needs begin online. The modern shoppers like to surf the interwebs extensively before putting their money down the table for any product they need. They like to read reviews, they like to check the specifications, and they even want to compare the product to a similar product from another manufacturer just to make sure that they are making the right decision.

This is why the retailers and the brands are actively seeking platforms to offer everything a modern shopper needs along with the seamless shopping experience from their offline store. And a platform like Taglr enables them to do exactly that. In the modern competitive shopping environment, it’s very important to grab the attention of the shopper online to drive them to your store offline. And the modern product discovery platforms does exactly that for the modern retailers and brands.

A product discovery platform advertises the product available on the shelf of a store nearby alongside the offerings made by big e-commerce platforms like Amazon etc, enabling the customer to make a better decision ahead of their purchase. While it broadens up the selection criterion for the shoppers, it also provides a level playing field to the smaller retailers to compete with big the big e-commerce giants. The decision to purchase in the end lies with the shopper only, however, the shoppers now have a gamut of options to choose from.

And this is what being “omnipresent” means. While you still have your physical presence in the market, with the help of product discovery platform and their online marketing channel, you now can tap the shoppers looking for your products online as well.

That being said, being omnipresent does come up with its own fair share of limitations as well, especially if you are an offline retailer as you will be competing with the online shopping giants like Amazon, who somehow has leapfrogged pretty much every online shopping platform. So, it’s very important that you stay with the shopper at every step of the shopping. And it’s not a rocket science to do so. The online product discovery platforms give you channels like chat, email, or a contact number to keep in touch with your customer. So that you are there to assist them if and when they need you. And you must use such channels to greater effect.

Finally, if you are looking to make your business omnipresent for your shoppers, we suggest you get yourself an advanced product discovery platform equipped with technologies like machine learning and artificial intelligence, to make sure you are making smarter business decisions. ')}

Factors Influencing Shopper Behavior

Factors Influencing Shopper Behavior

Understanding a consumer behavior is in no way easy. You can not pinpoint a single factor that influences the purchasing behavior of the modern shopper. What drives customers to the shop and out of them, is a study in progress. And in the times of online shopping with a plethora of e-commerce websites and apps afloat in the market, it becomes even harder for the retailers to study the consumer behavior and then tailor their products, services, marketing campaigns, etc to maximize their profit margins. However, what can be said with some certainty is the fact that the modern shoppers are emotional and most of their purchases have a reason behind them.

However, never before the study of customer behavior has come out with absolute concrete evidence of guaranteed success and it never will in the future. So, as a retailer, it’s very important for you to make sure that whatever little information you get or have, you use it wisely to drive customers to your business.

And we thought we will list a few of them down for you.

So, whether you are running an e-commerce website, have a shopping app, or sell your products from your retail store through product discovery platforms, these tips can help you amp up, if not significantly boost your profit margins.

Let’s start,

  1. Market regularly

It’s no secret that your marketing campaign plays a huge role in influencing the customers shopping decision. There have been incidents when great marketing campaigns have even changed the market trend for some products. However, with the evolution of social media and technology the traditional marketing campaigns which were “for” the customers have taken back seat and the data-driven advertisements are at the forefront of it all. With the increasing adoption of social media, smartphones, and internet penetration the shoppers are more connected to the brands & products they love than they were ever before. However, all those factors have also made the shoppers vulnerable. They can easily be persuaded towards a new brand and product. So, it’s very important for the retailers or the e-commerce website owners to market their products and services to the customers they know.

Your marketing campaigns should be consistent and regular aimed at your shoppers to keep them engaged and stop them from getting into the frivolous shopping. You must harness the shopper data you have to understand your customers, their likes, dislikes, the factors that made them shop with you in the first place and the factors that they do not like as much about your product or services. Once you have concrete data you can create different marketing campaigns aimed at different set of shoppers to ensure maximum gains. Studies have proven that marketing campaigns targeted at the shoppers can influence them to shop more frequently and regularly from the platform or the app they are loyal to. So, if you have a set of loyal shopper base, market to them, and if you don’t you can start building one by running marketing campaigns at regular intervals.

  1. Understand the financial condition

No one understands the financial condition better than someone who runs a business. However, understanding the financial situation in the market and understanding the financial situation of the shoppers are two different things, unless you are in the market of cars, real estate, or such big articles in general, as in that case, the market situation pretty much reflect the condition of the shoppers or buyers in this case. In the retail world, however, the spending pattern of shoppers can easily be predicted based upon the area you are in. A majority of shoppers prefer to shop in the in or around their payday, which just makes it easy for the retailers to run their best campaigns, deals, and offers to capitalize on those days and influence their shoppers to spend more on their purchases.

  1. Give preference to shoppers personal likings

In the times of social media, a shoppers personal liking and disliking play a significant role in influencing their shopping decisions. This is why it’s very important for the retailers to give due attention of the shopper’s likes, dislikes, choices, priorities, and values. Industries such as fashion, food and personal care, are heavily affected by all these factors and in some cases, they are the dominant influencing factor for the shoppers. So, it’s highly advised to the retailers to tailor their advertisements, marketing campaigns keeping all such factors into consideration. Such campaigns can have a huge impact on the purchase decision made by the customer.

  1. Social Influence

Social influence plays a significant role in influencing a shoppers’ purchase. A lot of shoppers these days discover products using product discovery platforms like Taglr, which not only allows the customers to discover products online but also connects them with the retailers in the nearby area. So, if a shopper sees a familiar retailer on the app from where most of his/her friends shop or a product that most of his/her shopper friends have purchased, he/she is more likely to go for that retailer or the product as opposed to a new product or retailer he/she sees.

 

Social influence can also be observed over social media platforms by running ad campaigns on platforms like Facebook, Twitter, Instagram etc to understand and learn what the customers think of a certain product or platform. This helps the retailers to engage with the shoppers on the platform of their choice and promote their products on the same.

  1. Convenience

With the e-commerce industry on the rise, convenience has become a major influencing factor for a customer’s purchase. The days of getting ready and heading to a mall to buy a product are behind us and the modern shoppers are more inclined towards having everything under their fingertips. This is why we have seen a significant rise in the number of e-commerce app and websites in recent times. Now, while it has come as a boon to the customers, the traditional retailers have faced some issues in keeping up with the major e-commerce giants. But now with the product discovery platforms like Taglr, even the traditional retailers are harnessing the power to technology to boost their sales by listing their stores on the platform and taking their products from the shelf of their brick-and-mortar store to the fingertips of modern customers.

So, whether you are a small retailer or the owner of a multi-store retail chain, it’s very important that you give due attention to the convenience of your shoppers and take your products to them rather than bringing them to your stores.

Finally, the factors influencing the shopper behavior can vary depending on the market, however, analyzing the consumer behavior will always help you in capitalizing on whatever factors your customers are most influenced by. So, for every retailer out there it’s very important to understand their customers and tailor their services accordingly. ')}

Image Search Technology – The Next E-Commerce Revolution

Image Search Technology - The Next E-Commerce Revolution

According to a recent study, there are about 2.6 Billion smartphone users globally and by 2020 that number is expected to soar to a staggering figure of 6.1 Billion smartphone users worldwide. It not only will lead to numerous new technological developments, but also will revamp the many existing ones. And the one area we can be certain of to see the huge impact of the technological development is the modern e-commerce market. We have already seen the gigantic rise of e-commerce websites and apps disrupting the traditional retail industry and we will continue to see further disruptions in the same space as the e-commerce companies vow to provide better services to their loyal customers.

And one such technological disruption taking place as we speak is the rise of “image search technology.”

Image search technology has been around just long enough for most of the tech-savvy users to have used it at least once, if not more. However, there still remain many questions surrounding Image Search Technology. Most of these questions are more like confusions as not everyone who has used image search technology not necessarily understand it. The difference between image search, visual search, and reverse image search is still unclear even to the most tech-savvy customers. And even though all the above terms sound pretty much the same, the fact is that they are worlds apart from each other. So before, we start discussing how image search technology will reshape the future of e-commerce it’s quite important to understand them. It will help you adopt the best-suited technology for your business. So, let’s have a closer look at the three one by one.

Image Search –

Image Search is exactly the same as what you think it is when you read the term. Image search is the process of reverting back images as the search results regardless of the search query or the search input. A fine example of this is the Images tab in the Google SERP when you search for “Cat images” or “memes.” Don’t act like you have not searched for cat images ever. We all have.

Reverse Image Search –

Reverse Image Search is a subcategory of image search where the input query is either an image or the URL of the image. The search result page displays the image that is associated with the URL or the image that was given as the input.

Visual Search –

Visual Search, as opposed to the other two, uses the metadata associated with the image, the keywords, the description etc. as the input to display search results. This is a slightly different process in a way that it displays diverse search results as opposed to ‘similar’ images to the input query.

So, now that we have explained the different types of Image Search Technology currently in use, let’s take a step further and understand how modern e-commerce websites can leverage them for their business gains.

Image Search Technology For E-Commerce

The significant use of Artificial Intelligence and Machine Learning in the modern e-commerce websites or product discovery platforms like Taglr, using image search technology has become a lot easier than before.

The machine learning algorithms in current times is capable enough to identify the shape, size, color, face etc in an image using technologies like Tensorflow, which means, if you have an image database, strong enough for the system to study and identify, your website and app can yield better results for every search query entered by the user. One of the biggest benefits of image search technology for e-commerce is the rise of offline to online shopping practices. The shoppers now can click the picture of the article offline and search for them online from their favorite e-commerce platform. Even the offline retailers have started to integrate the technology for their business gains by signing up with online product discovery platforms like Taglr, which allows the retailers to list their inventory online and makes them discoverable to the shoppers online. The increase in smartphone adoption by modern shoppers has just aided to the technology in a big way as the customers can now snap the picture of the product on the go and search them anytime he/she is ready to shop. The best thing about this technology is that you do not need the picture of the exact item you are planning to buy, you can even use images from the real life and use them to find the articles related to them online. It has made the transition from offline to online a lot smoother than it earlier was.

Amp Up Your Revenue With Image Search

One of the biggest hurdle the modern shopper face is finding the right product from the stack of millions of products available online. Shoppers either need to remember the exact product details or have to go through millions of products to find the one best suited to them. As a result at times, they end their search long before completing the purchase. As a result, the revenue for the retailer takes a hit. But with image search, the hurdle gets shortened to a great extent. With the image search technology allowing shoppers to upload images in a different format to find the perfect product it not only saves significant time for the shoppers but also makes searching for the product a lot easier. It means the whole process of online shopping becomes a lot faster and gives a bit of boost to the revenues of the modern retailer. So with a simple integration of image search technology, you can amp up your revenue.

Thus, if you are not harnessing the power of image search technology for your e-commerce business it’s about time you give it a second thought. A smarter decision today can paint a brighter picture for tomorrow. ')}