The future of retail is in our palms

The future of retail is in our palms
In the past 20 years, we have seen e-commerce industry metaphorically collapsing the shopping malls. However, the next technology advancements might not take that long.

The online retail space is constantly expanding. Retailers failing to keep up with it is either getting left behind or are becoming irrelevant. Case in point, the recent bankruptcy of Radio Shack, which once was considered a mecca of the technology fanatics. In the past 20 years, we have seen e-commerce industry metaphorically collapsing the shopping malls. However, the next technology advancements might not take that long. If truth be told, we might already be experiencing the next technology development, in the form of increasing number of shopping apps, product discovery platforms, and the social media platforms opening their platform to the small and medium level entrepreneurs.

The future of retail is a smartphone.”

The sooner the retailers accept this fact, the better it will be for the survival of their business.

These technological disruptions have been happening in the world of retail for long and will continue to happen in the future as well. So, it is of utmost importance that the retailers adapt to these disruptive technologies to stay relevant, or else, face the risk of going extinct.

Hence, we thought we would chalk down some tips for our retailer friends out there to help them keep up with the technological disruptions happening around them. So, let’s get started

Mobile is modern shoppers’ best shopping partner

In today’s retail market, having a physical store is just not enough, even having a website or an online store is just not good enough, if you are looking to thrive. Physical stores stopped competing with online stores long ago. They are just supplementing them by providing an experience to the shoppers that the online stores can not. And while the online stores still dominate the majority of online sales, the mere notion of sitting in front of a computer for shopping has started to fade out with the increasing number of smartphone devices in the hands of the shoppers. Shoppers have started to migrate towards apps from websites, as they allow them to be mobile while they search for the product of their choice.

Among all the apps that have had a huge impact on the retail world it’s the social media apps that have become the new avenue for shoppers to get inspired, discover, and at times even shop for the products of their choice. From Facebook to Instagram, every now and then we all have come across ads promoting some cool looking products specifically targeted towards you and let’s face it, the temptation to click that “Buy Now” button has been irresistible at times. So, it’s about time we give social media the respect it deserves in revolutionizing the retail market and giving customers a new avenue to shop.

Social Media – The modern shopper driver

The ubiquity of handheld mobile devices is known to us all. Among many things these tiny powerful technological powerhouses is used for, communication seems to be their primary use. Be it through a call, text, or just interacting with the world through the various social media apps available, these mobile devices have opened the whole world for us. And the world of retail is no exception. According to a recently published study by PWC, the shopping habits of a majority of shoppers is influenced by social media.

In the current retail market, the opinions and reviews of consumers more than ever and it can be attributed to:

  • The increasing number of mobile devices
  • Social media platforms allowing retailers to make a direct sale from their app
  • The readiness of modern shoppers to share their views online
  • A seamless procedure to grab the attention of the shoppers through various media content
  • And finally, social media platforms like Facebook, Twitter, and Instagram etc acting as the advocate to the product

The new path to purchase

Traditionally the path to purchase for modern shopper involved getting dressed up, walking to the shop or mall, hunt for the product of the choice, and then make the purchase. But that path has been disrupted with the emergence of e-commerce websites, apps, and more recently the significant rise of social media and smartphones. And a lot of the credit for this disruption goes to social media having an influence on the shopper behavior. It will not be false to call the modern shopper a social shopper. Everything and almost anything the modern shopper purchases have a social influence behind it. Maybe they saw it on Instagram, or their friends share rave reviews about the product on their Facebook wall. It could be a deal they found on Twitter or earned a good referral discount for themselves. In one way or the other, the purchase is driven by social media, in most cases. The exceptions though are always there.

 

The smartphones have also become a source for product discovery through platforms like Taglr, which not only allow you to discover products online but from a brick and mortar shop in the nearby vicinity with great ease. You can then share your experience on social media to avail more deals and discounts offered by the retailers.

The modern digital shopper equipped with a smartphone can discover products not only from its social feed but also can check the offers from the nearby shops using the geo-based ‘product discovery’’ apps like Taglr.

So, if you are a retailer and putting all your eggs in one basket by relying primarily on e-commerce platform to fetch visibility and sales for your products, you might want to think again. The future of retail does not have traffic signals and doors, it’s the social media and product discovery apps you use on a regular basis. If you don’t believe us, fire up your Facebook or Instagram apps right now and see how many “Shop Now” buttons you see. ')}

Product Discovery Platform – Every Retailers’ New Best Friend

There was a time when retailers will pay a guy to stand outside their store to attract customers in. Some others will put on flashy store signs displaying their latest range of products, offers, and deals going on in store. Some still do, but the majority of the retailers don’t. Those days are long gone. In the times of online shopping, those marketing gimmicks are passe. With fast changing technology sphere around us, the conventional way of selling and marketing have taken back seat, with technology right at the forefront of it all.

The way customers shop in modern days is no way near the way customers use to shop some time back. They now have the power of technology, which allows them to browse multiple stores, options, and deals at once, right on their fingertips. The emergence of big e-commerce has empowered the customers even more and with easy payment and delivery options, it’s getting tougher and tougher to make the customers leave their comfy couches, let alone walk into a brick-and-mortar store. Now that is not to say that the conventional offline retail market is dead. It is not. At least, not now.

We have seen some significant development in the virtual world with the emergence of e-commerce stores that have made it easier for the customers to shop right from the comfort of their homes. The offline market has also seen a significant growth in the opportunities to take their business to next level and stay relevant in the modern online shopping dominated market. One such technological development that has emerged as the new and perhaps the saving grace for the offline retailers is the emergence of the product discovery platform(s). And today, we are going to discuss product discovery platforms like Taglr and how they have emerged as the new best friend of the traditional brick-and-mortar retailers and the shoppers alike.

What exactly is a product discovery platform?

Now there are a lot of ways in which we can look at these product discovery platforms (s). But we will try to keep it simple and help you understand these platform(s) in a very clear and crisp way. Or at least we will try.

If e-commerce platforms and internet brought the shoppers online and made online shopping a thing, the product discovery platform(s) are doing the same for the retailers. These platforms empowered by technologies like artificial intelligence augmented reality, machine learning and many other latest technologies are providing a level playing field to the retailers to showcase their products to the modern online buyers and compete with online e-commerce giants.

These online product discovery platforms are tailored to match the need of the seller and the buyers at the same time. While for the customers these product discovery platforms make it easy to research and find the best products online, for the retailers they take their stores to the smartphones and laptops of the potential customers in an easy and simple way, even without any technical acumen. These platforms are revamping the way customers discover products by not online showing them the product options available online, but also showing the product options from the stores nearby.

How does a normal retailer benefit from an online product discovery platform?

With the increasing penetration of internet and handheld devices, customers are more connected to the online world than the real world. According to a study published by Google, India alone will have over 100 million online shoppers by the year 2020, which is a clear indication that taking your business online is the way forward. The sooner the brick-and-mortar retailers take their businesses online, the better will be the results for them. So, amid all this talk of the internet being the future and e-commerce giants constantly broadening their profit margin, where does the online product discovery platform fit in? Let us tell you how.

  • These online product discovery platforms allow retailers to list their products and advertise them to the online shoppers without the hassle of opening a store of their own.
  • They put the small to medium retailers right in the mix of the big e-commerce giants without going through the technological hassle that comes with creating and building an online store.
  • They provide complete freedom to the retailers in terms of listing the products, pricing, and products they want to promote.
  • Finally, they use advanced technologies like machine learning and artificial intelligence to help retailers understand the modern shoppers in an easy and detailed manner.

With all these awesome features and functionalities these online product discovery platforms tailored for retailers are the gateway to the constantly growing e-commerce world across the world. Whether you are a small retailer looking to expand your business avenues or a multi-channel retailer looking to spice up your profit margins, we think signing up with one of these online product discovery platforms like Taglr can benefit your business in more ways than you can imagine. So what are you waiting for, sign up now and swim among the big fishes? ')}

How product recommendation engine is changing the world of e-commerce

How product recommendation engine is changing the world of e-commerce

The world of retail, online and offline, is full of confused customers. Customers in the modern retail market don’t even realize the product that they need unless they see them in the suggested products list. Most of their purchases are impromptu and very few planned. This is where helping customers find the right product at the right time and most importantly at the right price is the key to success and perhaps the key to converting a potential customer into a sure buyer.

E-commerce platforms have identified it and are taking necessary measures to empower shoppers to make a wise buying decision. However, the same can not be said about the offline retailers, who still rely on customer loyalty and traditional marketing practices to attract customers. When it comes to the brick and mortar retailers the business success largely depends on the savvy assistants they have with them to attend to every customer and to a greater extent they have succeeded in doing so. However, with the increasing penetration of internet and handheld devices, a lot of purchase that takes place in the modern retail market takes place online.

As a result, a lot of offline retailers are turning to the online e-commerce platforms for showcasing their products and attracting customers to their store. And this is where the online product recommendation engine comes into play. These advanced product recommendation engine uses an advanced machine learning algorithm to identify products that are relevant to the buyer in a lot faster and efficient manner than their human counterparts. And at times a lot more accurate than the human brain. So, it’s about time we talk about these product recommendation engines and how they are changing the world of e-commerce as we know it.

So, what is an e-commerce product recommendation engine?

For the uninitiated, the product recommendation engine is your virtual shopping assistant or if we have to explain it in a very simple term, they are the virtual salesperson helping shoppers find the products they are looking for or might need. These advanced computer programs learn and adapt to the customer behavior as and when the customer interacts with the platform and even a lot of post-sale channels. They understand the customer preference, their shopping habits, and their shopping pattern and uses multiple touch-points to offer personalized product recommendations and services most relevant to the customer.

Smart product recommendation engine aka product discovery platform like Taglr evolves with every customer interaction and offer suggestions tailored to every individual. In times when millions of shoppers shop online on a regular basis, it’s almost impossible to employ a human assistant to every customer these platforms efficiently assist every visitor on the website with precise and relevant suggestions.

These personalized product recommendations enable the shoppers to quickly get to the product they want to buy and at times they might want. As a result, it saves a lot of time, effort, and money, which have been the building blocks of the success of these e-commerce giants.

Now, you might be thinking where do I see these product recommendations?

To a normal buyer, it’s really difficult to identify a recommended product and a normal product listing. And that’s because different online platforms take a different approach towards showcasing the recommendations. The best approach, however, has been to offer custom tailored suggestions to every customers’ need. And all that has been possible because of the flexibility of the machine learning algorithms and human ability to improve them to offer personalized recommendations to every customer.

While most of these recommendations are made in your account based on your previous purchase, some platforms cache the pages that you visited without logging in to your account and show suggestions based on that. There also are recommendations based on what other customers are buying by means of ‘Frequently Bought Together’ and ‘Customers Who Bought This Also Bought’ products that you see. These suggestions are derived based on the probability of a customer buying article ‘X’ if he or she has bought article ‘Y’.

One another interesting place to show suggestions is the shopping cart of every shopper. These suggestions are derived through follow-up marketing techniques. These suggestions are aimed to make customer return to the platform and make the purchase.

Finally, how are these product recommendation engines are changing the world of e-commerce?

In simple terms, product discovery platforms or the modern product recommendation engines provides great speed, ease, and relevance to the modern shopper. With a plethora of online shopping platforms easily accessible to every modern customer in the market, the chances of a customer getting overwhelmed with the choices available are higher than ever. If the customer does not find the right product at the right price at the right time, the chances of them jumping on another platform or at times turn to the offline retailers are at highest.

With such short attention span of modern shoppers, it is of utmost importance for the retailers to capitalize on the minimum time the customer spends on their platform. This is exactly what we at Taglr are trying to do and in coming blog posts we will be discussing more on this. So, till then keep watching this space. ')}

Augmented Reality (AR) and what it means for e-commerce

It isn’t long when Augmented Reality seemed a far-fetched dream for techies. Every time we heard of augmented reality it sounded even more futuristic than the time before. And now we are at a stage where almost every week we are getting a new AR app or two. Be it Apple WWDC 2018, Microsoft’s Build 2018, Google I/O 2018, or any major tech conference in recent past, there was a clear and  notable mention of augmented reality and how it is the future. So, it’s no secret that we soon will be seeing AR almost everywhere. In fact, we already have seen it all around us with the sensational Pokemon Go. Now, don’t say that you haven’t caught one yourself.

The most significant move forward in recent times in the world of AR was made by Apple when they released their ARKit earlier this year, which was soon then followed by Microsoft launching their ARCore. Now while the impact of AR will be seen in every department, we are most excited by its implementation in the world of e-commerce and what it will mean for the already booming e-commerce world.

We start by addressing the underlying problem which despite the colossal growth of the modern e-commerce world keeps the brick-and-mortar retail stores the first preference of the shoppers in the market. And that is because the online stores provide great comfort, convenience, and at times economical options to the customers they still fail to provide the real or physical contact with the product, which is to be sold. As a result, more often than not the customers are seeing using one channel to search for a product and another one to complete the purchase.

An argument can be made in the favor of e-commerce store that they do provide assurance, guarantee, easy return policies, clear, and certified images and specs for every product on their platform. But somehow none of that can ever replace the actual feel and intimacy of trying the product first-hand, in a real environment. Customers still want to touch and feel the product they are purchasing whether it’s just a trunk or an expensive electronic device.

This is where augmented reality enters the game.

AR with all its technological capabilities brings realism to what was a virtual shopping experience till now. Known as Augmented Commerce aka A-Commerce, is the latest technological development bridging the gap between the online and offline sellers. By using AR for their business, retailers can now offer a lot more personalized and interactive shopping experience to the modern customer, increasing their satisfaction levels and certainly their loyalty towards your platform.

That being said, it does not mean that it is the end of the road for the brick-and-mortar stores. They still will be relevant and around for a long time and with platforms like Taglr opening new avenues for them to showcase and advertise their products to the local shoppers using technologies like Artificial Intelligence and Big Data Analytics, they also can leverage the power of technology for their business gains.

Now let’s see how augmented reality is already changing the face of e-commerce and who are some of the early adopters of this latest technological advancements.

We start by looking at one of the biggest e-commerce players in the market Amazon. After the release of Apple’s ARkit, Amazon has added the augmented reality feature to their app which allows the users to see how the product will look at their home or at the workplace before making the purchase. Known as AR View, you can access the feature in your Amazon app by tapping the camera icon.

While this makes it easy for the users to decide on which furniture or kitchenware will suit their home, the application can be extended to a wide range of other categories as well. And going forward we surely are going to see Amazon extending the support to many other categories.

If this implementation is to be taken as an indication, we are going to see a lot of modern e-commerce players in the market adopting the same strategy for their business. And the more retailers adopt it, the better it will be for the end customers.

Now, while that was a use-case in the field of home appliances, furniture, and kitchenware, another glooming example of a fine adaptation of AR in the world of fashion and accessory is done by the popular sunglass brand Ray Ban. Perhaps the first name that comes to mind when we say sunglass, Ray Ban has enough pedigree in the market to make their products sell like hot cakes without much of marketing effort. However, that did not stop the brand from going one step ahead to better their offerings for their customers who aren’t A-list Hollywood celebrities.

Ray-Ban with their Virtual Try on the app allows the customers to develop their own virtual model using the advanced face mapping technology used by the app. You can now check yourself in any pair of glasses you like from different angles before making the purchase decision. So, if you, like me, find it embarrassing to go to a sunglass shop and try multiple glasses, before putting money down the table to get one for you, let technology work for you and save you from some embarrassment.

These are just two cases we have seen where augmented reality has really taken a giant leap forward in bettering the overall e-commerce experience for the customers. But these certainly aren’t the final ones and going forward we are going to see a lot of such implementations which not only will change the whole e-commerce world for good but also will eradicate any small doubt or question that has held you back from shopping online. So, if there is one technological development we want you to keep an eye on, it has to be the use of augmented reality in the world of e-commerce. ')}

E-Commerce Digital Marketing Trends For Your Business

E-Commerce Digital Marketing Trends For Your Business

We are in the year 2018, by now the fact that e-commerce is the future is no secret. Even if you take the in-store purchases into consideration a lot of them are influenced by the e-commerce industry and the digital marketing trends. With the number of potential customers adopting technology as their primary source of information regarding their purchase, the retail stores can no longer survive without being present channels preferred by their customers. Integrating digital marketing and e-commerce is the need of the hour for every retailer in the modern market.

While the established commerce players continue to see a surge in their customer base, there are plenty of new e-commerce players have entered the game in recent past and carved a niche for themselves. If anything, it is a clear indication that the digital e-commerce market is far from being saturated and if done properly, there is plenty of success for every aspiring retailer. The key to success, however, remains the implementation of right digital marketing tactics. And with right tactics in place you can set your business on course to endless growth.

So, we decided to dig deep into the modern digital marketing trends and list down some key e-commerce digital marketing trends that can help you. We think these are the trends that are and will continue to dominate the modern e-commerce market.

Let’s dive straight in now.

Easy To Navigate Website Structure

Your website is the doorway for your customers to your business and unlike your brick-and-mortar store, you are not there to assist them for anything they are looking for. In such case, it is of utmost importance that your website interface does the work for you. In the modern market, the customers have the attention span of a toddler, one wrong click, one improper button placement and you will lose their attention. Nothing makes a user hate a website more than a complicated web design. So, the mantra to success here is to keep things simple.

Here are few tips for a simple easy to navigate website structure.

  • Make all the pages of the website easy to access. In order to do so, make sure all your main categories are unique and distinct. All the subcategories should also be relevant to the main category under which they are nested. Having an easy to navigate website not only will help the user go through your website in a proper manner but also makes it easy for the SEO crawlers to crawl your website.
  • Keep the content, simple and easy to understand. Users are on your website to shop not to read literature, so why subject them to it. Keep the messaging across the website simple and easy to understand. Use humor if you want, it will make the user take interest in your website and consequently spend more time browsing.
  • Do not stuff the page with too many call-to-action buttons. Too many pop-ups or barricades like email and mobile number verification at the very first visit could make the customer hate you right from the very first click. Let them browse the website and products without any hindrance and once they are ready to make a purchase they will fill in the required details with pleasure.
  • Finally, keep the color scheme modest and not jazzy. Too many colors on the website could turn off the users fast. At best use three colors that best describes your business.
  • Keep your content concise and crisp

Every word on your website demands users’ time and the more words you use, the more time the user has to spend to go about exploring your website and no one likes reading too many words when they can just click buttons and move ahead. So, here are some quick writing tips for your website copy.

  • Use concise and crisp sentences as opposed to long unnecessary statements.
  • Use shorter words. E.g. “You get” as opposed to “You receive”
  • Avoid complicated words. E.g. Why use “utilize” when “use” is just fine?
  • Avoid any dialogue that can be used later or used just once. E.g. “Kindly share your feedback” or “We would love to you hear from you”
  • Make your customer feel important

Every customer that visits your website is a potential customer, treat them well and make them feel important. Not with too many pop-up “Welcome” message though. Seek their suggestions on improving the services or products they offer. Check on if they are happy with their purchase and overall experience in a timely manner. And most importantly let them know that you care and go out of the way to make things happen for your customers.

And for our final e-commerce trend to keep in mind for your business we go a bit technical.

Use AI if you can

Artificial Intelligence now has made it possible for the retailers to track every action of the users. The way they interact with the website, the products they view, the devices they use to browse and shop etc are just some of the data points that AI can help you keep track of. But that is not all, AI is the future of e-commerce and with platforms like Taglr using it to tailor a platform for modern retailers, it’s just apt for you to make use of it for the greater good of your business.

The data points that AI can provide are pretty much endless and with effective use of data analytics retailers can open a whole new world of opportunity for their businesses. Be it converting a potential customer to a regular customer or providing end-to-end customer support, Artificial Intelligence can help you in all of it. With a personalized shopping experience, customers are bound to come back to you, which ultimately is the goal of any business owner. So make good use of AI and platforms using it to great effect like Taglr.

These and many other e-commerce digital trends are likely to dominate the modern e-commerce market. And we will be discussing them as and when we needed, so keep watching this space and let technology be your best friend as you foray into the new age e-commerce market. ')}

Future Of Online Shopping

Future Of Online Shopping

We are seeing an unprecedented growth in mobile technology with path-breaking developments taking place on a daily basis. Be it the emergence of voice assistants like Siri, Cortana, Alexa or the emergence of artificial intelligence in pretty much every field you look around. In a lot of areas the human intervention has gone down significantly, be it the complex field of medical treatments or just the everyday shopping. The technological developments have reformed them all. And with so much happening around, it’s about time we discuss the future of online shopping because as evolved as the modern online shopping experience is, it’s far away from done and there is a lot to come.

One major factor contributing to the incredible growth of online shopping is, the mobile technology is witnessing incredible development and the increased adoption rates for them. Online shopping in current times has become an imperative part of one’s life. Hence, whether you are a business owner or an avid shopper, it’s very important that you pay close attention to what’s coming in the world of online shopping and what the future holds for it.

So let us get started.

The significant growth of digital channels

According to a study, almost 54% of purchases made by the millennials are through online platforms as opposed to 49% by non-millennials. On a whole, almost 51% purchase made by the modern-day shopper is through online platforms facilitated by product discovery platforms like Taglr.  The growth of digital channels like Taglr and many other product discovery channels now allows the online shoppers to discover products on multiple online and offline stores at once. It not only saves a lot of time for the shoppers, but at the same time makes it easier for them to compares, evaluate, and verify their purchase from more than one platform.

The increase in the number of mobile devices, easy connectivity and access to desktops further boosts the reach of such digital platforms. And while desktops still dominate the online shopping sphere with a majority of purchase taking place on them, a lot of shoppers have moved to other devices such as smartphones and tablets. All of it will only grow in future and will make digital channels a primary source of shopping and product discovery for the shoppers.

Smartphones are the future

The immense growth in mobile technology has fueled the significant growth in online shopping to primarily. According to a study, online shopping through smartphones has seen significant growth in recent times with both retailers and shoppers adapting the “mobile-first” strategy for their respective gains. A lot of retail businesses have started optimizing their business strategies to focus primarily on smartphones by listing their businesses on different online marketplaces.

There has been a major shift from PC to smartphones as the primary source of information and a majority of shopping interactions take place on smartphones these days. According to a study, almost 40% of smartphone users use their smartphones for online shopping, which makes them all very important for the retailers. For the businesses, it is of utmost importance to be discoverable over smartphones to attract customers to their stores. And platforms like Taglr are enabling that through their platform by allowing retailers to list their products and take them to the customers looking for them.

Hence it is safe to say that even though desktops and laptops still dominate the online shopping world, smartphones are not far behind and with changing technology sphere smartphones are bound to emerge as the primary mode of any shopping interaction.

The rise of cross-channel shopping

In store or single channel, shopping has always dominated the Indian markets, with as many as 60% of shopping happening through a single channel. However, with the rise of online shopping platforms and the easy access to the internet, customers have started moving towards the e-commerce websites significantly. According to a recent study, the multi-channel or cross-channel shopping has seen significant growth in recent times. The modern customers are spending more time researching online about the purchase they are about to make before putting money down the table for purchase.

The emergence of online product discovery platforms has only empowered the online shoppers by providing them a unified platform for all their shopping needs. Customers not only can view products from an online store but at the same time can check the same product at a store near them. This not only allows them to make smart shopping decisions but also provides a level playing field to the retailers to compete with the established online e-commerce players. It’s a win-win situation for both, the retailers and the shoppers.

The emergence of the digital native generation

When we are talking about online shopping it’s tough to overlook the millennials, who currently dominate the online universe. This is the generation that’s shaping the retail trend with their shopping habits. Their technological prowess puts them ahead of your everyday online shopper as they have grown with the trend of online shopping and have embraced the change as opposed to the older generation, which still has their own fair share of reservations about online shopping.

These are the shoppers who begin their shopping journey with a simple search on the app and are more likely to go through a thorough examination of the product by checking the product ratings, product reviews, and photos before deciding to make the purchase. This is why it’s imperative from the retailers’ point of view that their products are made visible to this generation. Retailers have also started tailoring their offers and products to meet the need of the millennials and are embracing the power of technology to serve them.

And that is what the future of online shopping is. Focus on mobile devices, embracing the power of technology, and catering to the newer generation that’s growing with the technology. Any modern day retailer who can capitalize on these three aforementioned aspects of online shopping is bound for success. ')}

Your Retail Business Needs Online Presence

The one question that always crosses the mind of a retailer with a brick-and-mortar store – big or small – will have to be – should we or should we not take the business online?

Whether you are a big successful retailer with a flourishing retail store in the neighborhood or a multi-store owner with presence across the city, the dilemma to take the business online is always there.

There are arguments made both in favour and against the idea of taking the business online. And somehow all those arguments make sense at the time they are presented. As a result, you are left perplexed and confused, which then more often than not leads to you dropping the idea of taking your business online. But with the worldwide eCommerce sales expected to grow to $4 trillion by the year 2020, we believe it’s about time you take that decision seriously.

And to help you make that transition from your popular brick-and-mortar store to having a prevailing online presence with Taglr here we have listed few compelling reasons to help you take the leap of faith.

We are not saying that by the end of the article you will be on a call with one of our representative talking about getting started in the online shopping world, but we assure you that the article will give you something to think about.

So, let’s get started.

Cost Effective

As a retailer, the first thing that you must think of while making any business decision is of making it cost effective and profitable. And that’s exactly what taking your business online offers. Setting up an eCommerce store with platforms like Taglr in current times is incredibly low cost.

Whether you are a tech-savvy individual or just a small store owner, we will help you take your business online in no time, while saving you lots of money and time. When you compare the cost of taking your business online with the cost of setting up a physical store, the difference will make it clear to you that taking the business online is a smart move.

The online advertising platforms like Taglr not only makes it easy for you to take your business online but also provide an easy and fast content management system,  which you can use to manage your inventory effectively. And let’s face it, inventory management for any retailer in current times is the biggest headache. So if there’s a system that can take that overhead from you, it is a smart move to try it out.

24×7 Visibility

One of the biggest drawbacks of having a physical store is the operational hours. Now, you can keep your business running 24×7 but you can not make customers walk into the store as a result of which the visibility of your store and your products get limited.

But none of those drawbacks are applicable to an online store. With an online presence, you are accessible to your customers irrespective of the time, you can make a sale anytime from 2 am to 10 am when the traditional stores start their business. The clock no more is the binding factor for your business and in the modern times when the customers are online 24×7, you wouldn’t want to miss out on them.

No Geographical Boundaries

An online store takes your business beyond any and every geographical boundary as opposed to the offline store which restricts the sales and visibility of your product to a specific area. Whether you want to sell internationally or just to the neighborhood kid, it all depends upon you. With just some easy and simple paperwork you can take your business and products internationally.

With your store online, you can now discover customers from different parts of the world, nationally or internationally, which will help your business grow tremendously.

Personalized Shopping Experience

One of the biggest advantages of having an online store is that you can pay detailed attention to every customer that visits your store. It is a tad tough to do the same in a physical store as there is a limitation of space and resources, but with technologies like artificial intelligence and machine learning at your service, you can customize your services to an extent that every customer will get everything that they want.

Be it the simple “Welcome Back” message or the product recommendation based on their past shopping or showing product suggestions based upon their shopping pattern or history, just lifts up the overall shopping experience for the customers and makes them feel wanted and overwhelmed.

You can also use AI assisted bots to help the customers shop or to assist them for when they are stuck at any point just makes online shopping easier and convenient for the customers.

The detailed analytics report offered by online shopping platforms like Taglr enables you to tailor your products and services according to every individual’s choices and preference. The more personalized the look and feel of the store the higher are the chances of them shopping with you and building a loyalty to your store.

Final Words

These are just some of the many advantages or reasons why your retail store needs an online presence.  Whether you are looking to scale your business or just looking to make some profit by taking your products to new customers, going online is the way forward.

If you still have any reservations about taking your retail business online, we will be more than happy to help you with it. Just write to us at support@taglr.com and we will get in touch with you at the earliest. ')}

Product search engines and why they matter

Searching for a product online amid the gamut of online merchants can be an intimidating task. Especially with the flurry of options available at your disposal. This is where product search engines come into play.

Now, at first, the term product search engine might sound a tad too techy. But in reality, it is not. Simply put, a product search engine is a program that allows the shoppers to find the product of their choice in an efficient manner from their choice of the online merchant. However, while the product search engines are designed for a specific mission, their challenges are not different from those of a traditional web search engine.

For starters, the product search engine must display the search results in the most precise manner for every search query they receive in order of relevance. Whether the search is relevant or not is evaluated using the Human Relevance System and some other key metrics such as click-through rate, first-click rate, last-click rate, bounce rate, etc. All of these metrics are used to determine user-engagement for every search result. The higher the user-engagement, the more relevant the search result is.

All of those metrics are also used by other search engines such as the image search engine, the local search engine, the job search engine, etc. However, this article is about product search engines and how they are of great use for modern users.

So, let’s dive straight in.

For a consumer, nothing is as important as finding that perfect product in the very first click. And while the traditional web search will get them the relevant results for their product search, a product search engine will get them the precise product, the merchant offering the best deal and the most convenient one as well.

So, what makes product search engines better than the traditional web search engines?

Simply put, it’s the data that they analyze to display the search results.

While a traditional search engine uses a wide assortment of data to display their search results, the product search engine only uses the pool of product data to fetch the best results. All the data combined with machine-learning model narrows down the search results to the most relevant and accurate ones.

Now, you must be asking what are the data points that make an e-commerce product search engine more useful than a traditional web search engine?

So let us tell you some data points that the product search engine analyzes for displaying their search results.

Products and their attribute –

While the traditional search engine uses the keywords from the search query to display the search results, the product search engine uses the product name and the attributes associated with it. So if you are looking for an “Apple iPhone” on a traditional search engine, you might get the search results for the news articles covering the product, the reviews of the product, the blogs discussing the product and somewhere in between a merchant selling the product. However, when you enter the same search query on a product search engine, it only searches for “Apple” and “iPhone” along with its attributes like color, screen size, model etc to search for the product in depth.

The machine learning algorithm used by these product search engines such as Taglr understands the product attributes in detail and matches the search query with the most relevant product to display the results. This understanding of the algorithm improves overtime with every query, meaning better search results for everyone. The stronger the attribute-extraction algorithm is the better will be the search engine.

Understanding the query

This is another key feature of product engines like Taglr. As opposed to the traditional search engine, a product search engine annotates the search query into product attributes which enables the algorithm to match the products to the search query.

So if you search for a “table” on a product search engine, the algorithm will match the query with products having the table as an attribute which means you will get all the relevant results for the term “table”. If you further modify the search to only “dining table” you will get results only for “dining table.” So a product search engine understands the query as good as a store assistant and helps you navigate to the product easily.

Product Recommendation

Shoppers often find it hard to find the perfect product they are looking for. As a result, they get confused and spend hours and hours in search of what they want. However, a product search engine stores all your activity on the platform as data points for your future visits and recommends products based upon your previous searches, your previous purchase, anfunnelledes even based upon the last product you viewed. As a result, it becomes easier for the users to find the product they are looking for or the product they were looking for.

All these recommendations can be further funneled down to show precise product recommendations to every user. It also helps the online sellers to boost their revenues by maximizing the sales per visit for every customer.

Final thoughts

Finally, to sum it up, a product search engine is your personal shopping assistant which can be customized to any extent to match your needs and the needs of the merchant. However, these are not all the features and functionalities that a product search engine posses or must possess, the possibilities of what can be done with a product search engine are virtually endless and as the technology grows, we will find them all. Till then, keep watching this space for all things shopping. ')}

Let’s simplify online shopping

Let's Simplify Online Shopping

Online Shopping – as fun and exciting it may sound, it is a painstaking task too. For every product you want, there are hundreds of sellers, platforms, variants, and not to mention discounts floating around. One simple search could bring you ample options to browse through the whole day and yet end up not buying. As a result, more often than not, you develop a loyalty to a certain platform, to a certain seller, or to a certain discount period for your shopping needs. You stick to routine every time you do product hunting online. And while all that is great, there are chances of you missing out on a better alternative on a different platform. All you need is just a tad more time on research or a platform that will do the dirty work for you.

That’s online shopping from the shopper’s point of view.

Now, let’s see the seller’s point of view.

In the widespread web, there’s immense competition on every “search query.” For every search query, there are millions of results, some relevant, some not so. But when it comes to online shopping, the competition gets fierce, as here while most of the results are relevant, not every result gets the desired attention. As a result, some businesses flourish and establish themselves as the industry leader, while some just strive to remain relevant.

But is online shopping as complicated as we discussed above?

The answer to that will be “No.”

Though, not every business or shopper understands that. So, we decided to simplify online shopping for you all.

In here, we will discuss some key points that not only will help the shoppers pick the best platform to shop from, but also will help the sellers reinvent themselves and reap the benefits of their years of hard work.

So let’s get started.

Understand the shopper(s)

The most crucial thing for the modern businesses is to understand their customers/users. The same is applicable to the customers/users too. They need to find the business that understands them best. A business must address the need of the user in the most efficient manner possible. Understanding what the user is looking for and providing them precisely with that will go a long way in establishing a bond with the user.

In the current times when everything we search, say, or do is getting turned into data, it’s of utmost importance for the businesses to use that data for greater business gains. A lot of modern users still use the traditional feedback collection as means to improve their services. While the big e-commerce giants use data to analyze the customer behavior, their buying pattern, their interests, their likes and dislikes to tailor their services. As a result, they connect with the user right from the first click on the platform.

Now, analyzing data and using data for business gains might sound a lot of tech work or something for the tech-savvy retailers, but that’s not true in current times. With a platform like Taglr, you not only can collect all the relevant data about the customer behavior but can also use it to tailor your services according to the customer(s).

Personalize your offerings

Personalization is a sure way of winning over a customer right from the first visit. As mentioned above, in the widespread web finding the right product could be a daunting task, add it that seeing different products, sellers, websites every time you go on the internet and you have in hand a confused-least-likely-to-shop-customer.

Hence it is very important that the retailers personalize their service as much as they can. There are recommendation engines which gives product suggestions based on the user’s buying history, the last page they visited, the last category they visited etc. All of this helps the user in making the buying decision without wondering here and there.

It not only will help the shopper make a clear buying decision, but also will help the seller streamline the online shopping on their platform. And Taglr can help both, the shopper and the seller in doing so with its powerful recommendation engine. Taglr makes product search more efficient by using big data analytics to understand the shopper behavior, the shopping patterns and the interest of the shopper all at once.

AI-assisted shopping experience

In every online shopping experience there comes a time when the shopper will either forget to edit their shopping cart or will forget a product or two that they should’ve added while they were shopping and not while checking out. This not only will cut down the check out time, but also will provide a more comprehensive shopping experience.

This is where the introduction of Artificial Intelligence in the world of online shopping comes into play. The AI algorithm identifies the products that are in general bought together or are bought before or after a certain product and once the user adds any product to their cart the algorithm modifies the suggested product list to help the shopper continue shopping without doing a fresh product search. As a result, the customer gets all the products he/she needs on one page as opposed to opening a new window for every product or doing a fresh product search. It’s a win-win situation for both the retailer and the shopper.

Conclusion

These simple yet efficient ways in current online shopping age could be the deciding factor between a successful online business and a business just trying everything to get the attention of one user at a time.

At Taglr, we are trying to offer a complete suite of all such features that not only will simply online shopping for the shoppers but also will help the businesses achieve their business goals with minimum efforts. So, if you still think online shopping is a complicated and confusing process to go through, let us simplify it for you. ')}

How Emergence Of Retail Technology Is Changing Traditional Shopping

How Emergence Of Retail Technology Is Changing Traditional Shopping

According to a modern study, a majority of shoppers prefer online shopping over the traditional in-store shopping. The number of businesses lured into the modern e-commerce market is constantly on the rise.

However, with the constantly increasing number of businesses, the competition is growing fast as well. So, to survive in this cut-throat competition, businesses need to step up their game in every department to offer a seamless shopping experience to the customers. Technology, being at the forefront of it all.

Technology has had a huge impact on the retail market. Be it the way, the customers interact with the retailers or the way the retailers build their brand, everything has been revolutionized by the emergence of retail technology. In this post, we will take a quick look at some of the key areas where the emergence of retail technology is changing the traditional shopping:

The Rise Of Smartphone Shopping

Smartphones have taken over. Not in a Terminator-esque sense, but pretty much in every other sense. A majority of modern shoppers use a smartphone for their shopping needs. While some of them buy directly from their favourite e-commerce website, a majority of them prefer doing a thorough online search before making the purchase. Some of them even search the local retailers and do not restrict their hunt for the perfect product to the online market alone.

The smartphones have become the primary mode of engagement between the brands and the customers. From reading reviews and ratings to searching for the product at the best available price, pretty much everything takes place on the smartphone screens. This is why it’s very crucial for the advertisers and marketers to offer attractive prices and engaging content for their brands. In order to thrive in the modern market, it’s very important that the brands offer a pleasing, updated, and convenient mobile experience for the shoppers.

Efficient Use Of Analytics

In our previous post, we saw how machine learning applications are changing the modern e-commerce world. One area where the implementation of machine learning applications has created serious impact is the mobile world. With the growing comfort level of shoppers with online shopping, the use of customer behavioural analytics, web analytics, and the sheer amount of data accumulation that comes with every purchase makes it easier for the marketers to use machine learning to put all that analytics to work.

Shoppers like to do extensive research on products, sellers, and services on offer before assigning their loyalty to an e-retail store or a brand. Business can use the rich data based on the customer’s shopping trends to engage with them and accordingly carry out relevant advertising, marketing, and other strategic decisions to capture them.

However, not every business in the market is technologically equipped to use the behavioural analytics for their business gains. This is where online product discovery platforms like Taglr play a vital role. Taglr offers rich behavioural analytics to the advertisers on its platform to help them create engaging content for the potential customers and use them for their business gains.

Dynamic Pricing Strategy

The modern retail market is highly price-sensitive, whereby even the slightest change in pricing can significantly boost the chances of a retailer attracting the shoppers as opposed to its counterparts. In such competitive market, the dynamic pricing strategy by the e-retailers could give them a slight edge over the e-tailers going by the traditional pricing route. To help you understand, dynamic pricing strategy allows the retailers to change the pricing of their products based on the market trend, the inventory, or the sales targets.

As soon as the retailer identifies a fast-moving product, she can decide to inflate the price to avoid stock depletion or vice versa. In a similar way, in order to meet the sales targets, the retailer might also choose to lower the prices of their products.

By using dynamic pricing strategy, the retailers can also keep a tap on the pricing strategy of their competitors to make beneficial pricing decisions. For example, when a competitor is running low on the stock of certain products, they can choose to increase the price and attract better sales and profit margins.

The best implementation of dynamic price strategy is the real-time price updating, which a lot of e-commerce stores use to capture as many customers as they can. But nowadays a lot of small and medium-sized enterprises have also started adopting the strategy.

Artificial Intelligence

Managing customer interaction is the biggest challenge that the modern e-commerce firms face. And this is where Artificial Intelligence comes into the picture.

Artificial Intelligence can be employed to handle customer interaction in a much more efficient manner through chatbots or automated response to make sure the customer interaction is a lot more personalized, efficient, and effective.

At the same time, AI can also be used to handle huge chunks of data to analyze the customer behaviour, market trends and the factors influencing the customer behaviour.  This not only makes online shopping a lot more personalized and safe as well.

One fine example of this is Amazon’s virtual assistant, Alexa, which helps the retailers to offer better suggestions to their customers to help them boost their sales. Some of the areas where artificial intelligence has helped the retailers include product recommendations, post-sales support, and helping the customer make a purchase faster.

To sum it all, retail technology and its evolution will continue to revolutionize online shopping, which will enable modern businesses to innovative ways of customer engagement. In coming days, it will be the differentiating factor between the leaders and laggards in the world of retail. ')}