What Does The First Quarter Has In Store For Indian E-commerce?

The onset of upcoming trends in the Indian e-commerce is gaining momentum and growing exponentially. If we take a look at the projected statistics for this quarter, it looks promising. The most anticipated days are the big gifting calendar events like Valentine’s Day and International Women’s Day. The first month can be defined as a preparatory period. The sales will be stagnant, as people are still cashing in on the tail end of the New Year deals which goes on until 10th January approx. The compound annual growth rate (CAGR) for the Indian e-commerce market will be increasing by almost 20% in amounting to US$ 64 Billion in 2020. 

Category Composition:

The predominant category is electronics as it will consist of almost half the market at 48%, followed by Fashion at 29%. This percentage is expected to remain the same as smartphones are still one of the most searched products across all platforms. People are still shy about buying home and furnishing products online, hence it only comprises 9% of the entire industry. The baby, beauty and selfcare together sums upto 8%. The books and other products are at 3% each. The category composition projects that electronics will still be a favorite choice across the gifting events. This category composition is based on the analytics of popular e-commerce websites.  

Comparison from last Quarter:

Based on the data of the last quarter, we at Taglr observed that the maximum clicks, almost 62% in the first quarter were for the electronics, followed by fashion at 26%, then home & furnishing which consists for 8%, then lastly we observed that health and wellness got the least attention summing up to only 4% of the total clicks in the in the first quarter. As the first quarter of 2020, we expect similar behavior from our shoppers, there is an expectation that the category compartmentalization will remain the same, but there will be a surge on an average of 20% in clicks. The orders in which the categories are leading will remain the same. 

For further analysis, let’s break down the products in the major two categories and take a closer look at what products are expected to draw most attention. This prediction will be based on the search results on Taglr. This may vary for different websites, but will help you in understanding how to position your products, and which ones to showcase based on the data. Let’s begin:

Electronics:

The most searched product will be smartphones, followed by accessories and then laptops. The other kitchen and smaller appliances will be the last in line. The smartphone market never seems to disappoint throughout the year. With the launch of any smartphone from a leading brand, the internet searches rise. This quarter will be a great time to make sure that you are also putting the smaller accessories on the front line. The accessories sell all year long, irrespective of the season sale and events. 

Fashion:

The fashion industry is capturing more market every year. There are high expectations from the apparel industry. In this quarter, the ethnic wear in apparel category will be the favourite. There are big events like the Republic Day and Holi. These festivals will also accelerate the colour oriented searches for clothing. For Republic Day, the searches will be mostly for flag colours (saffron, white & green). The other major calendar event is Holi, there are a lot of offers on apparel and accessories. Shoppers will mostly search for ethnic clothes. As for Valentine’s day the main focus will be on gifting, so the apparel industry may not see a significant difference in searches or sales, but there is a big scope for other categories. 

Important Dates and Events:

Based on the search statistics of last year, the peak searches for the first month will be on 26th January. There are usually a lot of exciting offers for shoppers. Hence a lot of them are on the e-commerce websites to get a great deal. With the onset of February, the peak searches will be 3-5 days before Valentine’s day. The gifting season will be upon everyone. So the demographic between 18-35 years will be busy on the wide web looking for gifts. The searches are comparatively low on 14th February, as most of the shoppers would have already placed orders and bought gifts. The dates for the month of March will always vary. The festival of Holi has dynamic dates, but the search peaks will be seen in the beginning, mostly for Women’s day. A few days before 8th March, apparently between 2nd-5th March, there will be more traffic than usual on the e-commerce websites. As for Holi, there are specific sections of shoppers looking for a good deal or an ethnic wear for the Holi party will be spending time on the websites. 

Conclusion:  

The first quarter will give some momentum to the year, but it is expected to slow down. If you’re a  seller, the best thing to do is to bank on the evergreen products and accessories that people buy across the year. There are products like denim, shoes, books, etc. It doesn’t matter what products you are dealing in, as long as you learn how to position it in such a way that it attracts attention. You can always change the kind of offers you provide. There are multiple options for you if you want to create a loyal base for shoppers. The shoppers have to know that they will be getting the best deals from you. Keep in mind the dates and products in advance and plan accordingly.  

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